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TONIK+ Names Lauren Wray as Chief Revenue Officer and Chris Graham as Chief Product Officer

The Executive Appointments Reflect TONIK+’s Growth Strategy and Include Prominent Alumni of Top Enterprise Brands TONIK+, a video intelligence and editing solution that utilizes machine learning and cross-platform performance data to maximize the impact of targeted video campaigns, announced the appointment of Lauren Wray to Chief Revenue Officer and Chris Graham to Chief Product Officer and General Manager, effective immediately. “She understands the needs of our business and how to effectively develop successful…

Bill Sussman, Veteran Digital Marketing Leader, Joins inMarket as President

Sussman Brings Deep Experience in Brand Development, Sales, Business Strategy and Team Building to the Rapidly-Growing, Location-Based Advertising Leader inMarket, the leader in real-time and predictive advertising solutions, has hired veteran business leader Bill Sussman as President, effective immediately. In the new position based out of inMarket's Bentonville, AR office, Sussman will oversee sales, marketing and overall market-facing strategy for the rapidly growing company. Across a 20+ year career leading…

TechBytes with John Bruno, VP of Product Management at Elastic Path

Tell us how eCommerce technologies have changed in the last 12-18 months. We’ve steadily seen the decline of full-stack commerce applications and the rise of commerce APIs. Full-stack commerce applications were designed for a world where eCommerce meant a webstore. Increasingly, buyers of all demographics are interacting with brands in all-new ways like mobile devices, voice assistants, social media platforms and more. Consumer demands are forcing businesses to change their technology strategies and APIs are allowing…

AI + Intent Data: The Key to Ending Inefficient Marketing Tactics

There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help organizations grow. But as the Business Technology market nears $4 trillion in annual spend, two significant challenges have emerged for both the businesses who buy technology and the vendors who sell it. First, technology buyers are operating in a landscape that’s constantly shifting as new technologies are introduced and new challenges emerge, such as ever-evolving…

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this partnership, Pixalate will supplement…

The Top 3 Delivery Trends That All Brands Should Be Paying Attention To

How often do you use on-demand delivery services such as Postmates or Instacart? For more than 22.4 million consumers who’ve spent $57.6 billion in these apps, they have become an industry standard for real-time delivery of almost anything you can imagine. “There’s an app for that” has segued into “you can have that delivered — today.” At project44 we surveyed over 750 customers and 500 marketing executives to learn consumer expectations for the rapidly growing Delivery Economy — the pervasive sentiment in which customers…

Economics Towards a Smart Future

Almost everyone has seen futuristic depictions where AI and IoT intersect in an easy world where machines handle the mundane, assist us, and present new ways to boost our productivity, quality of life, and standard of living. This smart future is within reach thanks to radical advances in key technologies, however fundamental economic drivers are still needed to take this transformation over its tipping point. Economics underlie all advances impacting society to driving adoption and the smart future is no exemption. Smart…

LivePerson Launches LiveIntent, an AI-Powered Intent Detection Tool to Help Brands Decipher Consumer Behaviors in Real Time

New Solution Instantly Surfaces and Measures Customer Intents, Empowering Brands to Optimize Operations and Automations for Improved Customer Experiences LivePerson, Inc., a global leader in conversational commerce, announced the launch of LiveIntent to help brands detect, analyze, and resolve customer intents in real time. This latest evolution of LivePerson's suite of Conversational AI services surfaces and measures intents — what customers want — instantly in brand-to-consumer conversations over SMS, Facebook…

Resulticks Expands North American Footprint by Welcoming Three New Partners

Leveraging Industry Expertise and Technology, the Partnerships Will Grow Business Opportunities Resulticks, the world's fastest growing real-time conversation marketing solutions provider, welcomes three new companies to its North American Partner Program: CLEARGOALS, North America's leading technical marketing agency; Covalent Marketing, a marketing intelligence consultancy; and T1A, a global data management, advanced analytics and marketing technology consulting firm. Through partnership with Resulticks, these three…

Frost & Sullivan Recognizes Vonage as Innovation Leader in the Hosted IP Telephony and UCaaS Industry in North America

Vonage's pioneering technology services attain higher levels of scale and flexibility Frost & Sullivan has named Vonage as a top industry innovator, recognized for its strong track record as a technology pioneer and for reinventing itself under the One Vonage platform strategy to deliver fully programmable solutions across voice, video, SMS, chat and social messaging. The North American hosted Internet Protocol (IP) telephony and unified communications-as-a-service (UCaaS) market is experiencing steady growth as the…

How to Translate Your Content for a B2B2C Approach

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at least 60% of manufacturers and wholesalers now leverage e-commerce platforms that let them sell directly to consumers, too. Adopting best practices from B2C helps B2B companies remain innovative and competitive. Engaging markets with “B2B2C” experiences online—such as transactional…

IgnitionOne Partners with Enplug to Spearhead In-Store Personalization

The partnership helps brands to transform the offline customer experience using online insights IgnitionOne, a global marketing technology and services leader, has partnered with digital signage software company Enplug to enable brands to leverage Customer Intelligence to personalize the in-store experience. By utilizing IgnitionOne’s Customer Intelligence Platform, brands can adapt their in-store signage in real-time, creating customizable customer experiences tailored to shopper preferences, seasonal trends, and regional…

Monetate Acquired! What This Means for the Unified Cloud Commerce Industry?

Unified Commerce Cloud is a unique ecosystem. It keeps adding more and more Martech and AIOps players every year, mostly through CDPs, Mobile CRMs and BI tools. Funding is good, and so are sales and partnerships. When Splunk bought SignalFx for $1.05 billion, we knew that the digital businesses would take inspiration from the development. Today, Monetate is snapped by Kibo Commerce. Monetate is a leading testing and optimization provider. The deal would allow Monetate to join Kibo and Certona crews and empower retailers…

Mavatar Technologies Becomes Google Cloud Technology Partner

Making it easier for enterprise customers to monetize ALL their assets across their organizations Mavatar Technologies Inc. announces that it has become a Google Cloud Technology Partner. Google Cloud customers can now buy the flagship mCart omnichannel marketplace & shop-able content publishing platform-as-a-service from the Google Cloud Platform (GCP) Marketplace. This partnership allows Mavatar to "make the world around us shop-able," a promise that seemed simply impossible until a few years ago. "Google Cloud may…

Litmus Launches Integrated Solution for Email Marketing

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to…

What Brand Purpose Really Is

Critics of “brand purpose” – the idea that brands need to improve the world or society as well as just make money – tend to dismiss the notion as an ineffective fad. You’ll hear brand purpose called virtue signaling, or people making claims that purposeful branding exists in a Marketing bubble. The backlash hasn’t stopped Paul Polman and Alain Jope of Unilever, or London’s Financial Times, taking firm stands in public on the need for purpose. Many more have joined them. With every day that passes, brand purpose looks less…

TimeTrade Introduces Engagement Center, Reshaping How Leading Brands Bridge the Physical to Digital Divide

The Next Generation of TimeTrade's Intelligent Appointment Scheduling Platform Equips Top Banks and Retailers to Accelerate Customer Engagement Strategies Leading to 3x Growth Over Peers TimeTrade, the leader in Intelligent Appointment Scheduling, announced Engagement Center, the next-generation control center for managing appointment-driven customer engagement strategies. Engagement Center gives leading brands including retailers, banks, credit unions, and financial service providers the ability to rapidly deploy and…

TechBytes with Stas Tushinskiy (Instreamatic) and Larry Leung (AirKast)

What is the draw of dialogue advertising to advertisers, publishers, and consumers? Can all three benefit? Stas Tushinskiy: Not only should all three – advertisers, publishers, and consumers – benefit from the emergence of dialogue advertising, I think all three will need to in order for there to be widespread adoption. But I think that’s exactly what we’ll see. For advertisers, early campaigns run through the Instreamatic platform by brands like IKEA, HP, Mastercard, and Infiniti have seen significantly higher ad…

How to Use PXM to Survive the Fourth Industrial Revolution

The Fourth Industrial Revolution has officially arrived. The term refers to the unprecedented interconnectivity between the physical, digital and biological worlds that has changed the way we live and shop. As a result of the Fourth Industrial Revolution, the e-commerce market has endured an intense period of diversification, channel proliferation and globalization over a short period of time. Now, success will be defined based on the ability to create value to a society that is already saturated with goods and services.…

Esprit Selects Salesforce to Enhance its Digital Strategy for Retailers and Consumers

International fashion brand to create connected, intelligent and personalized shopping experiences powered by Salesforce Salesforce, the global leader in CRM, announced that international fashion brand Esprit has selected Salesforce to enhance its digital strategy for retailers and consumers. The company is bringing its ecommerce and marketing on a single platform, powered by artificial intelligence (AI), to transform shopping journeys and deliver connected, intelligent and personalized shopping experiences. Marketing…