Interview with Michael Driscoll, CEO, Metamarkets

"When data gets big, it often gets difficult to make sense of – that’s true in every industry but especially in advertising and marketing." On Marketing Technology MTS: Tell us a little bit about your role at Metamarkets and how you got here? The origins of Metamarkets stem from my early days as a data scientist, entrepreneur, and academic. I began my career as a software developer working on the Human Genome Project, later founded an early custom apparel company called CustomInk.com, and left to pursue a Ph.D. in…

Nevion Launches Latest Version of VideoiPath Software

VideoIPath 6 designed to unlock the full benefits of IP LAN/WAN convergence Nevion, the award-winning provider of virtualized media production solutions, announced the launch of version 6 of its media network management and service orchestration software, VideoIPath. This latest version will be showcased at IBC in Amsterdam, 15-19 September 2017, on booth B.71 in Hall 1. Nevion’s VideoIPath provides comprehensive vendor-agnostic connection management, service assurance and network inventory capabilities for…

#SamSales’ Five Tips for Getting Personal on Social Media

As a career sales executive, I can say with experience: social media has completely changed how we do business. Social media is an entire ecosystem of audiences and potential customers that we, as salespersons, can tap into at will - of course, with varying degrees of success. With Twitter’s launch of a new direct message button, social media strategy has evolved once again. Now brands, companies, sales reps, you name it, have even more opportunities to actively engage users through chat bots and other automated services.…

5 Ways to Make Money for Your Company With a Messenger Bot

Chatbots are an exciting and new phenomena in the tech, marketing and customer service worlds. Messenger bots allow you to program your Facebook page to conduct automated conversations with people that require no human interaction on your end. And the bot can do far more than merely converse -- it can be programmed with artificial intelligence to recommend the best products for each user, send interactive content like videos and surveys, and even broadcast out relevant content to each user to re-engage them. And this all…

Why Brands Will Pay Top Dollar for Your In-App Inventory

Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube. The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows each year. In 2017, ad fraud may grow by 30%. All this has made in-app inventory valuable real estate because it protects brands from ad fraud while…

The Three Best Prospecting/List Building And Automation Tools

Aside from the message itself, cold email campaigns live or die by the prospect list. If you aren’t reaching out to the right type of people you might as well just pack it up and go home. Building a prospect list isn’t as simple as finding a bunch of email addresses and sending them emails. It takes quite a bit of patience and research to find the lead most likely to respond to what you’re selling. Here are 3 of the best tools on the market to build a prospect list and deliver them the perfect campaign. ProsperWorks…

“User retention is the new user acquisition and in-app marketing plays a key role in driving retention”

"Marketers are often not given enough control over the company’s mobile app."On Marketing Technology MTS: Tell us a little bit about your role at Insert and how you got here? I’ve run Insert’s marketing team since we were in stealth mode. Before Insert, I led the marketing and sales operations for Clicktale, a web analytics company. I was also the co-leader of the Tel Aviv Marketo User Group. With my background in marketing automation and optimization, it’s a thrill to work for Insert, where we truly disrupt the mobile…

BT Unveils Broadcast Networks of the Future

BT announced that it has developed a trial of a software-defined network (SDN) architecture to enable a next generation highly flexible broadcast network, in a first for the company. The technology is being trialled at Innovation Week during 12 – 16 June, in BT’s Labs at Adastral Park, Ipswich. BT will demonstrate how multiple HD uncompressed video flows can be transported across a SDN through to a production studio via high-bandwidth network pipes. This will enable live footage to be captured remotely, allowing…

Interview with David Shadpour, CEO at Social Native

"To build great teams, prioritize EQ over IQ"On Marketing Technology MTS: Tell us about your role at Social Native and how you got here. I am the CEO at Social Native. My primary role is to ensure everyone on our team loves their job. We all have good and bad days, but when I think about every job I’ve had in my life, this is by far the best. That blessing carries with it the responsibility to ensure my team, investors, and clients, all love their experience with Social Native. How? Relentless tenacity and…

Interview with Agata Celmerowski, VP Marketing at Klaviyo

"The marketing industry is fond of speculating about the death of email. I think that’s garbage."On Email Marketing Technology MTS: Tell us a little about your role at Klaviyo and how you got here. I run marketing for Klaviyo, which is a marketing automation platform that makes it easy for ecommerce companies to grow as fast as possible using targeted email and Facebook marketing. What we do is a big component of how I got here. Email marketing has been one of the few constants of my career. I’ve managed email…

B2B Marketers: Stop Solely Targeting the C-Suite

IT’S 2017, AND EVERY CMO IS PROMISING THEIR CEO MOUNTAINS OF GLENGARRY LEADS FOR THEIR SALES ORGANIZATION TO CLOSE. We’re not talking about normal, old Glengarry leads, we’re talking crème de la crème leads … the elusive C-suite leads that every marketer this side of Mars is longing for. Sound about right? Anything wrong with this picture? I see you nodding your head yes (well done). Everything is wrong with this picture. The complexity of the b-to-b sale and its continued fragmentation has been documented ad nauseam…

5 Tech Trends That Will Influence Martech at the Mobile World Congress 2017

Over 100,000 people are expected to attend the Mobile World Congress 2017, starting today at the spectacular Fira Gran Via, in Barcelona. Already one of the biggest tech events in the calendar, this years MWC promises to be another feast of mobile and digital technology, held on the usual massive scale. Apart from the headlining flagship handset launches, this year's conference agenda has panels dedicated to discussion of media, content, and advertising themes. Expect to see a large presence of big marketing and…

Interview with Danny Wajcman, Co-Founder & COO – Lucky Orange

"No matter where life takes you: Stay Hungry, Stay Humble, and Stay Appreciative."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m Danny Wajcman, Co-founder and COO of Lucky Orange. The inspiration for starting Lucky Orange came down to the basic need of wanting to better understand what visitors were doing on a website. Lucky Orange co-founder and CTO Brian Gruber and I were just two small business owners fed up with the lack…

How Wingify Built its Second MarTech Product after VWO

When I started up Wingify back in 2010, I knew I had hit upon a problem that needed to be solved and was just waiting for someone to come and do so. Visual Website Optimizer, now known widely as just VWO, our first product, wanted to help marketers build better websites by A/B testing various elements - headings, colors, positioning, buttons, etc. The first version of VWO was very simple - it was just A/B Testing (and it did it well enough for us to be among market leaders). Today, it is a complete conversion optimization…

Salesforce Invests in CloudCraze, Who Raise $20 Million in Series A Funding

Working with Salesforce is infectious for its partner; albeit a productive one. Beginning the year with a bang, continuing with its traditional celebratory mood since 2015, CloudCraze, Salesforce's natively-built enterprise e-commerce platform, has secured $20 million in funding. The Series A funding is led by Insight Venture Partners, partnered by Salesforce Ventures. The latest round of funding is expected to accelerate B2B commerce product development and team expansion across the US and EMEA. CloudCraze, as…

Meet FlockOS, World’s First Enterprise Chat Operating System

Move aside desktop and mobile operating systems. 2017 will see the rise of chat operating systems. Flock, the leading enterprise messaging platform, announced the arrival of its latest innovation—FlockOS, just a week before 2016 ended. With its debut, FlockOS becomes the world’s first Chat Operating System (COS). Flock switched territories from a live message platform provider to an app-based ultra-powerful COS developer swiftly. The latest COS will enable app developers to build enterprise-centric chatbots, intelligent…