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How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

Every year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial…

Bytedance Partners With BAIR Lab To Foster Future AI Innovators And Entrepreneurs

Bytedance to Sponsor First and Second-Year Students at the Berkeley's Artificial Intelligence Research (BAIR) Lab Bytedance, a leading technology company operating content platforms that enable people to connect with, consume, and create content through machine learning technology, announced that it will collaborate with the University of California, Berkeley to support academic programs at its Artificial Intelligence Research (BAIR) Lab. The Bytedance AI Lab and BAIR will also look to further explore joint research…

Hottest Trends in Social Media Marketing Technology For 2018  

In 2017, we witnessed various trends in social media marketing like the introduction of live feed, integrated video, and story features, and the growth of mobile ads. Lately, the B2B sector has become more involved in catering to the ideas of social media marketing techniques, since they deliver efficiently and have a wide reach. Also Read: Eight Ways AI Will Be Used In Marketing In 2018 Hot Trends for 2018 Mobile Chatbots Chatbots have now being programmed to think, feel and act according to a customer’s requirements.…

Comm100 CEO Unveils North American Growth Leadership Team

Tech Industry Veterans Join the Company to Drive Product Innovation, Revenue Growth and Customer Experience Comm100 Network Corporation announced the appointment of the company's North American leadership team including key positions in marketing, sales and customer support. Headquartered in Vancouver, Canada, Comm100 will accelerate growth in North America with their next generation digital customer engagement platform. Now in its ninth year of operations, the company has developed a leading enterprise platform…

ZaiLab ‘Trucks’ Into Enterprise Connect

ZaiLab shares its highlights from Enterprise Connect Enterprise Connect took place from 12–15 March 2018 at the Gaylord Palms in Orlando, Florida. It’s was a must-attend event for global telecommunications and cloud-solution decision makers. Contact center software company ZaiLab chose Enterprise Connect as the launchpad for introducing its cloud-based solution to the US. The global software developer turned heads with its innovative stand, which was dominated by the massive ZaiTruck, a working sci-fi-inspired vehicle…

Why Contact Centers Are Critical to Omnichannel Marketing Strategies

The on-demand economy has conditioned consumers to feel entitled to a product or a service at the click of a button. Not only do we want what we want, when we want it (now), we also expect brands to provide excellent and consistent customer experiences at every point of engagement. Whether you’re visiting an e-commerce website or a brick and mortar location, or you receive a targeted email or a telemarketing call, the most successful businesses are those that provide exceptional and customized experiences regardless of the…

Mondly Launches MondlyAR: The First Augmented Reality Experience That Uses Speech Recognition to Teach Languages

Mondly Introduces MondlyAR, the First Language Learning App Powered by Augmented Reality and Chatbots with Speech Recognition. MondlyAR offers virtual lessons and purposeful conversations in seven languages (French, Spanish, Italian, Portuguese, German, American and British English). Throughout the experience, a virtual teacher carries humanlike conversations with the user, processes spoken language, offers instant feedback and replies with a human voice. Mondly, one of the most popular languages learning platforms…

AI Evolves … and Organizations that Manage Digital Content Benefit

Artificial intelligence (AI) has been used within information-driven businesses for many years now. For example, think about forms processing applications where AI technology automatically extracts key data points while capturing and scanning a paper file or ingesting an electronic document. These applications are “trained” with a sample set of forms and then learns from these. This enables the AI technology to process potentially thousands of files with minimal human interaction.  Despite being around for many years,…

Helpshift Unveils SensAI: AI Tech Designed Specifically for Customer Service

New AI-Powered Capabilities Allow Enterprises to Optimize Support Operations and Deliver Superior Customer Service at Scale Helpshift, the company revolutionizing the customer service industry, announced the release of SensAI, the first artificial intelligence natively built for customer service. Using SensAI, brands can automate the support process to make service interactions more human—while reducing time to resolution, optimizing operations, lowering overhead in the contact center, and improving day-to-day life for…

Julius Deploys AI-Driven Earned Media Value Index to Monetize Influencers

Earned Media Value Index to Help Marketers Identify High-Performing Partners Julius, the 100 percent vetted and curated influencer marketing solution, has expanded its dataset to include Ayzenberg’s Earned Media Value Index (EMVI). Beyond clicks and engagement metrics, brands and agencies can now leverage the Julius platform to search for, message with, and measure social influencers according to their real-world, monetary performance. Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn Julius…

Boxx.ai Eyes Rapid Expansion via Magento Plugin

Boxx.ai - AI for e-commerce - has launched a Magento plugin to help its expanding user base in integrating quickly and effectively with its services. Using the plugin e-commerce, companies running on Magento can integrate with the Boxx.ai platform within a matter of few clicks. "Magento is one of the popular e-commerce platforms in India and abroad. With this plugin launch, we are targeting an addition of a 1000 new customers in next few months. Plugins for other popular platforms like Shopify and PrestaShop are on…

Put Knowledge at the Heart of Your CX; Or, Consumers Shall Move to Rivals 

In a Recent Report by Eptica, 94% of UK Consumers Say Personalized Answers Will Make Them More Loyal – with 84% Switching to Competitors If Responses Disappoint Providing more detailed, personalized answers to consumer questions on their channel of choice are now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91% of consumers surveyed by Eptica say not answering their questions satisfactorily annoys them and makes them less loyal, with 75% complaining that customer…

Teads Charts Explosive Growth in 2017 to Demonstrate Video AdTech Is Ripe

Teads, an Altice-Owned Company Registered A Record 53% Top Line Growth In 2017 The video adtech marketplace is ripe. The latest announcement by Teads demonstrates why video advertising platforms can no longer be left out of a CMOs' stack in 2018. Teads, a leading video advertising marketplace in the world, has announced record results for 2017, reporting a revenue of $317 million representing a 53 percent organic growth year-over-year (YOY). Recommended Read: Interview with Jon Lombardo, Global Brand Strategy Lead,…

Vue.ai Launches the World’s First AI-Based Human Model Generator

Vue.ai Brings Its Vision of End-To-End Merchandising and Catalog Automation to Life Artificial Intelligence startup Vue.ai announced the commercial launch of its latest product that analyzes garments and automatically generates a human model. The product will allow retailers to give their customers a unique experience, personalizing the model’s pose, body type, accessories and more. Retailers across the globe spend millions on product digitization and photography. With Vue.ai, companies can tag, title, describe and also…

Amperity Expands Customer Data Functionality for Multiple Customer Views

Global Consumer Brands Such as GAP, Alaska Airlines, Wynn Las Vegas, and TGI Fridays Select Amperity as Their Customer Data Platform of Choice Amperity, an Intelligent Customer Data Platform, has announced the general availability of their Databases functionality. Amperity now provides multiple views of the customer to marketers and analysts at global consumer brands. The company is also announcing new additions to its customer roster including leading companies like GAP Inc., Alaska Airlines, TGI Fridays, Wynn Las Vegas,…

Predictive Analytics: Unlocking the Value in Understanding the Customer

The Internet of Things (IoT), Virtual, Augmented, and Mixed Reality (VAMR), Artificial Intelligence (AI) and Machine Learning (ML) – in a world filled with no shortage of buzzwords, abbreviations and acronyms, the emergence of predictive analytics as a vitally important tool may have some thinking “here we go again.” However, the truth is that predictive analytics tools have been utilized for some time, but they have only recently become an integral part of marketing strategy due to technological advancements and access…

IBM Launches Watson Data Kits to Help Accelerate Enterprise AI Adoption

IBM's New, Industry-Specific, Machine-Readable Data Sets Designed to Expedite AI Training Workflows; First Kits Will Serve Travel, Transportation and Food Industries IBM announced the launch of IBM Watson Data Kits, which are designed to accelerate the development of AI applications to help support faster, more informed decision making for business leaders. Watson Data Kits will provide companies across industries with pre-enriched, machine-readable, industry-specific data that can enable them to scale AI across their…

Artificial Intelligence: The Next Frontier Of Programmatic Buying

Artificial Intelligence (AI) and machine learning are on the verge of revolutionizing programmatic media buying, and the reason is simple: In today’s marketplace, AI has the ability to do far more than humans can handle on their own. Machine Learning, a broad area of computer-aided decision making, has been used in many aspects of marketing for years. Now in 2017, more powerful Deep Learning technology, often synonymously referred to as Artificial Intelligence, has become increasingly valuable for marketers with useful…

AMPLEXOR Announces Neural Machine Translation Solution as the Next Phase in its Artificial Intelligence Programme

Collaboration with the German Research Center for AI (DFKI) Underpins the New Neural Machine Translation (NMT) Solution, Which Will Initially Target the Medical Device Sector Global digital solutions provider, AMPLEXOR announced the next phase of its Artificial Intelligence (AI) program – to develop an enterprise-grade, neural machine translation solution. The solution, which will target the Medical Device market, is being developed in collaboration with the German Research Center for Artificial Intelligence (DFKI), one…

Drawbridge and Jivox Deliver Omnichannel Personalization Powered by People-Based Identity

Companies Team Up to Help Brands Expand Dynamic Creative Optimization and Enhance Customer Experiences Drawbridge, the leading people-based identity management company, and Jivox, the personalized digital marketing technology leader, today announced that brands and agencies are able to accelerate engagement by leveraging the full capabilities of Jivox’s AI-based omnichannel cross-device dynamic creative through an integration with the Drawbridge Connected Consumer Graph. This joint solution enables marketers to use a…