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      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
      • MarTech Interview with Steve Gershik, CMO at inRiver
        MarTech Interview with Steve Gershik, CMO at inRiver
      • MarTech Interview with Howard Brown, Founder and CEO at ringDNA
        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
    • Tech Bytes
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
      • TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
      • TechBytes with Joe Toscano, Founder and CVO (BEACON) and Darren Guarnaccia, Chief Product Officer (Crownpeak)
        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • Ad Fraud: The New Way to Launder Money
        Ad Fraud: The New Way to Launder Money
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Search Results for: Influencer Marketing

IPG Mediabrands Unveils AI-Based Social Media Content Agency; Hires Rob Bernstein as EVP
Social Media Marketing

IPG Mediabrands Unveils AI-Based Social Media Content Agency; Hires Rob Bernstein as EVP

IPG Mediabrands, the leading digital media, and automated buying platform unveiled a global social media and digital content agency called …

Sudipto GhoshFebruary 3, 2017, 11:50 pmFebruary 5, 2017 0 3136
MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
Interviews

MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce

"B2B marketers must be more knowledgeable about their customers as they must target them as workers, decision-makers, and consumers" Could …
Sudipto Ghosh1 day agoDecember 6, 2019 0 148
Glance Expands its Presence in Singapore as Part of Global Expansion
In App Marketing, Mobile Marketing

Glance Expands its Presence in Singapore as Part of Global Expansion

To more than double its headcount in Singapore for accelerating growth in Southeast Asia Glance, one of the fastest-growing content …

MTS Staff Writer2 days agoDecember 5, 2019 0 201
75 Inspiring Martech Leaders Who Are Prepared for 2020
Staff Writers

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding …

Sudipto Ghosh3 days agoDecember 6, 2019 0 1015
VERB to Launch New Live Streaming Interactive Video Webinar Platform
Video Advertising

VERB to Launch New Live Streaming Interactive Video Webinar Platform

VERB Technology Company, Inc. , a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced the newest …

Globe NewswireNovember 26, 2019, 5:18 pmNovember 26, 2019 0 258
New Data from The Manifest Says Most People Don't Actually Care About Instagram Removing "Like" Counts
Influencer Marketing, Social Media Marketing

New Data from The Manifest Says Most People Don’t Actually Care About Instagram Removing “Like” Counts

Instagram Announced That It Will Start Hiding like Counts for US Users. Celebrities and Influencers Have Spoken out About the …

PRNewswireNovember 22, 2019, 2:17 pmNovember 22, 2019 Comments Off on New Data from The Manifest Says Most People Don’t Actually Care About Instagram Removing “Like” Counts 238
Verizon Media Doubles down on Commerce and Launches Holiday Campaign with ebay
E-Commerce and Mobile Commerce

Verizon Media Doubles down on Commerce and Launches Holiday Campaign with ebay

 E-commerce giant eBay and Verizon Media announced “The Guy’s Guide to Nailing the Holidays” – a new campaign aimed to help …

PRNewswireNovember 21, 2019, 2:07 pmNovember 21, 2019 0 318
TechBytes with Leah Holcomb, Partnerships Manager at Savings United GmbH
Tech Bytes

TechBytes with Leah Holcomb, Partnerships Manager at Savings United GmbH

Could you tell us about your role and the team/technology you handle at your company? At Savings United we work …
Sudipto GhoshNovember 20, 2019, 4:00 pmNovember 20, 2019 0 753
Adobe MAX 2019: Empowering Creativity for All
Technology

Adobe MAX 2019: Empowering Creativity for All

Creative Cloud Innovation Announcements Include Availability of Photoshop on iPad, Fresco on Windows, and Adobe Aero for Immersive Media, Along …

MTS Staff WriterNovember 18, 2019, 4:16 pmNovember 18, 2019 0 453
David Beckham Joins Salesforce Dreamforce (#DF19) as a Speaker
Staff Writers

David Beckham Joins Salesforce Dreamforce (#DF19) as a Speaker

Martech’s biggest annual conference will kick-start in some hours from now. When you can bend it like David Beckham, you …

Sudipto GhoshNovember 18, 2019, 12:52 pmNovember 18, 2019 0 1393
19 Simple and Easy Ways to Market Your App Online
Guest Authors

19 Simple and Easy Ways to Market Your App Online

Hold on! That’s what we say to the time quite often. The world, as we know it, is continuously changing …

Mehul RajputNovember 16, 2019, 10:00 amNovember 15, 2019 0 645
Technology

LogRhythm Taps New CMO and VP of Product; Expands Vision into SIEM and Security Analytics Products

LogRhythm, the company powering the world’s most modern enterprise security operations centers (SOCs), today announced the hiring of two key …

MTS Staff WriterNovember 14, 2019, 10:41 pmNovember 14, 2019 0 316
TechBytes with Lidiane Jones, SVP Product at Salesforce Commerce Cloud
Tech Bytes

TechBytes with Lidiane Jones, SVP Product at Salesforce Commerce Cloud

Could you tell us how you identified the various online and offline channels for the report? At the broadest level, …
Sudipto GhoshNovember 12, 2019, 3:00 pmNovember 13, 2019 Comments Off on TechBytes with Lidiane Jones, SVP Product at Salesforce Commerce Cloud 859
How to Connect with Shoppers According to Their Personal Values
Guest Authors

How to Connect with Shoppers According to Their Personal Values

The daily decisions of today’s shoppers are guided by many factors with which today’s marketers look to align. However, one …

Ericka Podesta McCoyNovember 12, 2019, 1:00 pmNovember 14, 2019 0 337
Social Commerce Will Supercharge Holiday Sales, Smartly.io Research Reveals
Social Media Advertising

Social Commerce Will Supercharge Holiday Sales, Smartly.io Research Reveals

48 Percent of U.S. Consumers Are Considering Purchasing Products Seen in Social Media Ads for Holiday Gifts Smartly.io, the leading …

Business WireNovember 7, 2019, 5:55 pmNovember 7, 2019 0 429
The 5 Best Online Tools for Boosting a Brand’s Digital Presence
Guest Authors

The 5 Best Online Tools for Boosting a Brand’s Digital Presence

In today’s digital age, being online (in some way or another) is the best way to reach your customers. Yes, …

Corey QuinnNovember 6, 2019, 8:32 pmNovember 6, 2019 0 574
To TikTok or Not to TikTok, That Is the Question
Guest Authors

To TikTok or Not to TikTok, That Is the Question

As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar …

Dan LevinNovember 4, 2019, 4:00 pmOctober 30, 2019 0 383
Throw out the NPS Playbook! Create a CX Strategy That Works
Guest Authors

Throw out the NPS Playbook! Create a CX Strategy That Works

Net Promoter System (NPS) for measuring customer experience is no longer serving your brand The customer experience (CX) world is fundamentally changing. Customers are savvier, more …

Jason GrierOctober 31, 2019, 10:00 amOctober 25, 2019 0 811
More Than Half of Consumers Want to Use Voice Assistants for Healthcare According to New Report from Voicebot and Orbita
Voice Search

More Than Half of Consumers Want to Use Voice Assistants for Healthcare According to New Report from Voicebot and Orbita

 Orbita, Inc., provider of healthcare’s most powerful conversational AI platform, announced the release of the Voice Assistant Consumer Adoption Report …

PRNewswireOctober 30, 2019, 2:21 pmOctober 30, 2019 0 454
TechBytes with Pete Mycock, GM APAC at Partnerize
Tech Bytes

TechBytes with Pete Mycock, GM APAC at Partnerize

You’ve been active in the technology arena all over the world. Could you tell us about your background? Yes, sometimes …
Sudipto GhoshOctober 29, 2019, 3:00 pmOctober 29, 2019 0 1033

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