Banner Before Header

Shuttlerock Expands European Presence to Paris

Nicolas Moyon Named Head of Mobile Video Advertising Company’s French Market Shuttlerock, the pre-eminent provider of mobile-first creative, announced an expansion from its European headquarters in Berlin, Germany with a new presence in Paris, France. The company has hired Nicolas Moyon, an experienced advertising and Facebook Marketing Partners professional, as head of the French market. Mobile video ad company @shuttlerock expands European reach with Paris location #mobile #video #ads #advertising “Europe holds many…

Leading YouTube Multi-Channel Network Announces Launch of its Development and Investment Division, Yoola Ventures

Ian Somerhalder and Mingyian are the First Project Partners of Yoola Ventures Yoola, one of the largest YouTube multi-channel networks in the world - with over 9 billion monthly views - announced its new development and investment division - Yoola Ventures. The division will work alongside top international creators and influencers to develop new products, brands, content, and experiences. The company’s first venture will launch as a wellness brand co-founded with award-winning actor/director,…

TechBytes with Jason Maynard, SVP of Global Field Operations, Oracle NetSuite

Tell us about your role at Oracle NetSuite and the team/technology you handle. I oversee the global go-to-market strategy for Sales, Business Development and Marketing for Oracle NetSuite and Oracle Bronto. I joined NetSuite in 2015, after spending more than 20 years as a software equity Research Analyst on Wall Street for Wells Fargo, Credit Suisse, and Merrill Lynch. In today’s age, do you think there is still a distinction between B2B and B2C marketing? The line has been blurring for some time and I think it’s fair…

TechBytes with Collin Holmes, Founder and CEO at Chatmeter

How have customer sentiments evolved in the last two years? In the last two years, customer sentiment, and the analysis of it has evolved dramatically. Traditionally, a company may have conducted surveys and analyzed the feedback to gauge customer’s feelings towards the brand. This is not only time consuming, but it also provides the feedback of a very small subset of the customer base, as only ~5-15% of people take the time to respond to a survey. Those who do respond often feel extremely passionate about the brand…

World’s First Crowd Promotion App Set to Shake up the Sharing Economy – by Allowing Anyone to Monetise Their Social Media Profiles

MNFST, the world’s first crowd promotion platform which connects brands with nano influencers has launched on Android and IOS following a successful investment round. Promising a new approach to Influencer Marketing, the MNFST platform allows all users of Twitter and Instagram to earn money through brand collaborations in just three simple steps, irrespective of their number of followers. MNFST, standing for Manifest, allows users to manifest their social channels into a lucrative business, calculating each…

Streamlabs Unveils Creator Sites; Integrated Website-Builder and Commerce Platform for Live Streamers

Streamlabs, the leading provider of live streaming tools, is announcing the general availability of Creator Sites, a new content creator-focused website builder to help live streamers consolidate their online brand, monetize their stream, and grow their online business. This is “Shopify for Creators”, enabling live streamers to showcase their brand while monetizing via donations, and selling apparel and accessories from their own website. @Streamlabs is announcing Creator Sites, a new content creator-focused website builder…

MarTech Interview with Chris Roebuck, CEO and Founder, Clicktivated

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Clicktivated?  Marketing has been a part of my DNA for years. After college, where I received my degree in Advertising, I started my professional career working for an agency in Detroit. After a few years of identifying countless opportunities for improvement within the marking space, I…

Pixability Hires Ex-Google Executive Chris Woods as Chief Revenue Officer

Woods Will Lead Growing Global Sales Team as the Company Sees Increased Use of Its Powerful Software and Analytics Services for YOUTUBE, Facebook, Instagram and CTV Pixability, the leading provider of software and insights to target, optimize and deliver video advertising on YouTube as well as Facebook, Instagram and major Connected TV (CTV) platforms like Amazon, announced the addition of Chris Woods as the company’s Chief Revenue Officer. Woods will apply over a dozen years of sales experience to Pixability’s…

IBM Watson Health Presents New Data Demonstrating Real-World Progress of AI in Oncology at 2019 ASCO Annual Meeting

Watson for Oncology Trained by Memorial Sloan Kettering Shown to Inform Clinical Decision Changes in 13.6% of Cases at a Hospital in India IBM Watson Health and its partners unveiled 22 new scientific studies that demonstrate progress in providing clinical decision support for cancer care globally at the American Society for Clinical Oncology 2019 annual meeting. "Artificial intelligence technology is helping to enhance the way clinicians treat cancer today, in the real world," said Nathan Levitan, MD, MBA, Chief…

Qualtrics Announces New XM Integration with Adobe Experience Platform Launch

New Qualtrics Extension Helps Organizations Using Adobe Experience Platform Launch Create and Deploy Feedback Intercepts Across All Their Digital Properties Qualtrics, the leader in experience management, announced a new XM Integration with Adobe Experience Platform Launch to help organizations deliver breakthrough customer experiences (CX) at scale, and faster than ever. With the Qualtrics extension for Experience Platform Launch, customers can quickly create and deploy feedback intercepts across all their digital…

AWS Announces General Availability of Amazon Textract

Amazon Textract Uses Machine Learning to Automatically Extract Text and Data, Including from Tables and Forms, in Virtually Any Document – with No Machine Learning Experience Required Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Textract, a fully managed service that uses machine learning to automatically extract text and data, including from tables and forms, in virtually any document without the need for manual review, custom code, or machine learning experience.…

illuma Receives EDAA Trust Seal From ABC

illuma has received the EDAA Trust Seal from industry-owned media auditor ABC, demonstrating compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance and inspires trust in the market. Earning the EDAA Trust Seal reinforces illuma's commitment is to give advertisers the power to drive more efficient,…

Key Social Media Monetization Tactics for Mobile-First Gaming Brands

When you think of a typical gamer, the mind is quick to paint a mental picture of a young male. However, that is not the case at all in this growing industry that topped 43.8 billion in 2018. There is a huge audience - and demand - for casual mobile games that span across demographics. For example, 65 percent of women in the 10-65 age range report they play mobile games and 20 percent of female gamers discover new games on social media. Casual gamers aren’t particularly dedicated to specific genres or games; most tend to…

Dynamic Signal Announces Brand Equity Builder

Suite of New Content Sharing, Publishing and Reporting Tools Designed to Help Employee Advocates Drive Brand Equity Dynamic Signal, the leading Employee Communication and Engagement platform, announced its Brand Equity Builder - an expanded suite of tools that empower employees to become advocates for their organizations. Through new capabilities designed to serve both employees and the organization, Dynamic Signal’s Brand Equity Builder drives employee advocacy results through innovative platform enhancements that improve…

Roku Introduces New Analytics and Planning Tools for OTT Advertisers

ctivation Insights Helps Brands Better Understand Linear Viewing and OTT Spend Roku, Inc. announced Activation Insights, a powerful new tool to target audiences that have shifted to OTT. The capability combines a comprehensive review of a brand’s linear TV campaign performance, with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform. “By adding the ability to tie advertising performance on linear with a specific audience that advertisers can gain on OTT, we are addressing a…

GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration

This is Part One of the GDPR Roundtable Today, it's GDPR's first anniversary. In one year of its flourish, we have interviewed hundreds of experts and business leaders on GDPR. The insights on GDPR Compliance and strategies to meet customer demands proved beneficial to our readers and Martech community. Recently, we sat with 30+ GDPR speakers who narrated their experience in a Post-GDPR phase using Blockchain and AI capabilities. The GDPR ROUNDTABLE features experts from various realms of the business community and…

Stackla Expands Partnership with Simpleview to Help Global Destination Marketers Deliver Engaging Travel Experiences with User-Generated…

Extended Partnership Brings Best-Of-Breed Digital Marketing Solution to DMOS in European Markets Stackla, the world’s smartest visual content marketing platform, announces the multi-year extension and global expansion of its partnership with Simpleview, the leading provider of CRM, CMS, website design, digital marketing, revenue generation and mobile technologies for the global destination marketing industry. The global expansion of Stackla's partnership with Simpleview brings best-of-breed digital marketing solution to…

Local DTC Brands Top Glossier, Harry’s & Casper, Converting a Quarter of Consumers

SimplyCook, Made.Com, Abel & Cole and Birchbox Lead the UK ‘Direct to Consumer’ Movement Research into consumer awareness of ‘direct to consumer’ (DTC) brands by Rakuten Marketing reveals four of the top five names are local, UK businesses, putting them ahead of global brands Glossier, Harry’s and Casper. Conducted among 2,000 UK consumers and a further 2,000 in France and Germany, the study proves that despite recent headlines, the top global DTC brands are lesser known than SimplyCook, Made.com, Abel & Cole…

Does Gen Z Marketing Hold Key to Brand Loyalty?

Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report on Gen Z Marketing, Gartner found out the  top strategies for marketers that are looking to connect with Gen Z consumers. Gen Z characteristics during shopping are putting marketers and retailers in a fix. Generation Z (Gen Z) consumers are 1.5 times more likely to follow a brand that provides content that boosts their own image, according to Gartner, Inc. Where previous generations were…

ListenFirst’s State of Social TV Report Provides Key Insights To Boost Strategy Performance

TV Social Audience Growth up 16% in q1 2019, Social Engagement up 6% for TV Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019 State of Social TV report with key insights into how consumers are engaging with TV properties on social media, the impact on TV arising from the changes in audience and content quality across social platforms, and the continued rise of Instagram. ListenFirst's report details the rise in Instagram Stories, fan footprint and engagement,…