Meet InteractiveUX- an AI and Predictive Analysis Digital Marketing Platform

InteractiveUX leverages machine learning and NLP to deliver personalized and efficient digital marketing campaigns XCEL Corp launched InteractiveUX, an Artificial Intelligence, and Predictive Analysis Digital Marketing Platform to enable businesses to analyze data, draw insights, and make relevant business decisions. InteractiveUX brings AI-powered technologies and industry standard best practices together to create personalized and efficient digital marketing campaigns. It offers a wide range of services for all…

Interview with Jennifer Grant, Chief Marketing Officer at Looker

"Without a clear, shared view of the data and metrics of the business, Sales and Marketing leaders have been set against each other, fighting to prove their worth with different silos of data."On Marketing Technology MTS: Tell us a little bit about your role at Looker and how you got here. After experiencing the wild amazing journey of growing Box from 30 employees to almost 1,000 employees, I was looking for another company with similar potential. When I found Looker, not only did they have a product that customers…

Interview with Sharat Sharan, President, Co-Founder & CEO at ON24

"There’s no doubt the number of self-educating buyers will increase, and we’re going to see decision makers who may never talk to sales."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I serve as CEO and co-founder of ON24, the leading webinar marketing platform that helps companies engage customers at scale and deliver meaningful data and analytics on those interactions. But, if you had asked me fifteen years ago if I’d be leading…

Interview with Ed King, Founder & CEO of Openprise

"Bringing data together from different silos and mashing it together to make it useful and available in the various operating platforms is still too hard and too technical."On Marketing Technology MTS: What inspired the creation of Openprise, how did you get here? Prior to founding Openprise, I was VP of Marketing and Product Management at a number of startups. Over the years, I deployed marketing automation technologies three times at different companies. Each time, our team was frustrated at not being able to do more…

Interview with Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel

"I see attribution becoming even more critical as marketers are asked to justify their spend and show how every marketing investment impacts revenue."On Marketing Technology MTS: Tell us a little bit about your role at BrightFunnel and how you got here. What inspired you to author Lead Generation for Dummies? My role at BrightFunnel, as VP of Marketing and Sale Development, is to lead both the core marketing functions and our ADRs (outbound sales development reps) for an integrated full-funnel strategy. Prior to…

Interview with Shahar Kaminitz, Founder & CEO at Insert

"AI is fueled by data. Marketing leaders should ensure that the right data is available to fuel an AI approach and then understand how that data maps to specific customer interactions with their brands."On Marketing Technology MTS: Tell us a little bit about your role at Insert and how you got here. (what inspired you to start an in-app marketing company)             Eleven years ago, I founded Worklight, a platform that helped large corporations build robust mobile apps and integrate them with various backend…

Interview with Andrew Humber, Vice President of Marketing – Webscale

"Embrace positive change! As marketing professionals, the concept of trial and error is, or should be, baked into your DNA."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’ve been neck deep in tech for more than 20 years, and wouldn’t have it any other way. I started out at a small marketing and PR agency in London back in 1996. After a move in-house, I ended up spending 10 years at NVIDIA working with, and learning from, probably the best technology marketing people in the…

Interview with Jason Oates, Chief Business Officer, LiveIntent

"We’re big fans of eating our own dogfood, so we test and use our own products and features that relate to people-based advertising and marketing."On Marketing Technology MTS: Tell us a little bit about your role at LiveIntent and how you got here. We built LiveIntent to solve the age-old conundrum: How do we bring all that is special about display advertising the first medium to go cross-device (remember the Blackberry?): email. We developed a platform where brands could reach their customers in publishers’…

Interview with Allen Pogorzelski, Vice President, Marketing at Openprise

"22When you’ve got all the information you’re going to get, you always make a decision. You might be right or wrong, but straddling a picket fence hurts you and everybody else. Make a decision."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. 
 I run marketing at Openprise. Our data automation solution solves the “garbage-in/garbage-out” problem for data-driven marketers by automating the process of analyzing, cleaning, enriching, and unifying marketing and sales data. In my…

Interview with Clint Poole, SVP Marketing – Lionbridge

"My father continually told us “This world owes you exactly nothing. If you want something, work for it”."ON NATURAL LANGUAGE PROCESSING TECHNOLOGY MTS: Tell us about your role at Lionbridge and how you got here. I am the CMO/SVP Global Marketing at Lionbridge, responsible for leading the company’s go-to-market, demand generation and branding initiatives. I joined Lionbridge four years ago, attracted by the tremendous talent here and the unique work that is being done to help global brands effectively communicate…

Interview with Irv Shapiro, Founder & CEO – DialogTech

"Most CMOs today spend as much, if not more, time thinking about data and marketing stacks as they do building creative content."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) The role of a high-tech founder evolves over time. When I started Ifbyphone, now known as DialogTech, I did it in response to a personal experience. In 2006, I was shopping for a professional grade digital camera and found the majority of e-commerce sites I…

Interview with Jacco de Bruijn, Head of Marketing & Sales – Libris

"I believe the best marketing is a balance of science and art, which the proliferation of marketing technology supports."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As the Head of Marketing and Sales for Libris by PhotoShelter, my responsibilities range from building our brand and generating revenue, to managing a team of 20+ marketing and sales experts. This range is a result of the varied experiences that led me to PhotoShelter. After college, I started on the consultancy…

Interview with Christopher Dean, CEO – Swrve

""On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve been the CEO of Swrve for 3 years. I was recruited to Swrve by its two founders to take Swrve to the next level by bringing my go-to-market expertise to what was an engineering lead culture. I was the Chief Revenue Officer of Urban Airship (and the Chief Strategy Officer of Skype) before I joined Swrve and knew that the market was large and growing and could see that Swrve…

Interview with James Norwood, CMO – Episerver

"Work hard, be humble, good things will come."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As the head of strategy at Episerver, and the CMO I essentially wear two hats. I’m responsible for our product strategy and product management as well as our go-to-market approaches and marketing organization. I came to Episerver early in 2015, as part of a new management team to help grow the company from ostensibly northern European roots into a global organization. MTS: Given the…

Jeff Marcoux of Microsoft – Lead Prioritization, Predictive Lead Generation and The Rise of Customer Experience

STACK & FLOW: The Sales & Marketing Technology Cast MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. Featuring Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft. In this episode Jeff talks about Customer Experience being the next big thing and: Data analysis vs. Emotional Intelligence vs. Diversity The components all stacks have in common 3 ways to get the biggest gains from predictive The blind…

Interview with Matt Heinz, President, Heinz Marketing

"All the data in the world isn’t valuable unless you know which of that data can help you."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. This has all been a giant mistake! I studied journalism and political science at the University of Washington (Go Huskies!) and after a brief stint at a suburban newspaper ended up at a PR agency, then Microsoft, then running marketing for a couple start-ups, and eventually with my own shingle. I’m a B2B marketing guy which inherently means…

Interview with Matt Reid, VP Marketing – Velocify

"When something can be done in less than 5 minutes, get it done. Don’t add to the list, just get it done."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the VP of Marketing at Velocify, where I’m responsible for the company’s overall global marketing efforts. I lead corporate marketing, product marketing, marketing research, and demand generation functions. My path to marketing leader was a bit unconventional - I actually…

Interview with Tim Deluca-Smith, VP Marketing – Huddle

"I occasionally worry that creativity is being marginalized, and I see this in the skills of graduates coming into the sector."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As VP of Marketing for a growth company like Huddle, my role has to be fluid enough to tackle a range of challenges. Marketing is one of the most “in-demand” functions of the business – spanning the usual areas, such as demand generation and influencer marketing etc., all the way through to pricing…

Interview with Braydan Young, Co-founder – Coffee Sender

"People want to feel special when they start a buying cycle and be able to interact with the brand."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the cofounder of CoffeeSender/Sendoso. We started the company about two years ago as a side project, because we were looking for better way to connect with prospects and customers. We started by mailing coffee gift cards out which sucked but it was effective for getting meetings,…

AI-Powered Content Enablement Platform Bigtincan Hub Now Available on the Salesforce AppExchange

Bigtincan, the leading unified mobile content enablement platform for B2B enterprises has announced its integration with the Salesforce AppExchange. This will allow Bigtincan users to leverage the power of AI and machine learning of the leading B2B app marketplace. The Boston-based mobile-centric business intelligence company will offer Bigtincan Hub, its mobile content enablement solution, through the Salesforce AppExchange. “We are thrilled to offer Bigtincan Hub via the Salesforce AppExchange and provide intelligent…