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LeanData Routing Platform Adds New Capabilities for Faster Revenue Conversion

Opportunity Routing Capability from LeanData Enables Customers to Accelerate Revenue Growth Through Flexible Account-Based Sales and Marketing Strategies LeanData, a leader in Lead to Account Matching, Routing, and Marketing Attribution solutions, has announced enhancements to the LeanData Routing Platform with a new capability: Opportunity Routing. With this new capability, the LeanData Routing Platform is the industry’s most comprehensive solution available today, delivering effective and flexible lead management…

Webinar World TechBytes with Amy Holtzman, VP, Marketing, Splash

Amy Holtzman VP, Marketing, Splash The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Amy Holtzman, VP, Marketing, Splash, to understand How Splash leverages webinars for client interactions and demand…

Scale, Drive Revenue, and Win with ABM – 3 Lessons from B2BMX

Leading ABM Practitioners List Three Learnings from B2BMX That Are Worth Highlighting There were a number of informative ABM sessions at B2BMX this year. They covered everything from AI and what’s in the hype to winning case studies and sales support. In between sessions, I had the chance to catch up a few of the Triblio users who were on stage-- Jen Dimas, VP Integrated Marketing and Business Operation, initiated and continues to lead a seasoned, full-funnel ABM program at Plex. She’s been named “one of the…

Seismic Wins Gold For Sales & Customer Service At The 2018 Stevie Awards

The Stevie Awards are the World's Top Honors for Customer Service, Contact Center, Business Development and Sales Professionals Seismic, the leading global sales and marketing enablement solution, has announced that they have been presented with the Gold Stevie® Award in the Sales Enablement – New Version category at the 12th annual Stevie Awards for Sales & Customer Service. Read More: Fireside Chat with Shawn Schwegman At the time of this announcement, Doug Winter, Seismic co-founder and CEO, said,…

Interview With Sudeep Misra, Director, Demand Gen and Global Campaigns, Hortonworks

"There is so much tech out there, only passionate and interested people would succeed because they not only help select right tools, they find innovative uses cases out of those toolsets."Tell us about your role at Hortonworks and the automation tools you use for demand-gen campaigns? I lead Global Demand Generation for Hortonworks. For all Global Campaigns, I work with different leaders on identifying the top campaign themes, set specific and measurable goals, identify existing assets, plan new assets, strategize on net…

AdRoll Brings out RollWorks to Focus on B2B Market

Company Unveils New B2B Business Unit-- RollWorks and Rebrands AdRoll to Serve Ambitious Commerce Brands In a major rebranding and expansion, AdRoll has announced a new corporate identity to accelerate its next phase of growth. The company 'split' its commercial divisions into B2B and B2C segments, and unveiled a new division, RollWorks, in response to the growing demands of B2B marketers. In 2007 AdRoll, now AdRoll Group, was founded with the objective of helping big and small businesses turn their customer data into…

Metadata Secures Second Patent for B2B Lead Generation Technology

The Patent Is For 'Methods and Systems for B2B Demand Generation with Targeted Advertising Campaigns and Lead Profile Optimization Based on Target Audience Feedback' Metadata Inc., the pioneer of AI operated demand generation platforms for B2B companies, announced that it has secured a second U.S. patent for its technology that generates demand and customer leads for B2B advertising campaigns. Leveraging ideal customer profiles (ICPs) and automating the testing of campaigns, Metadata's technology can select candidate…

Interview with David Kerr, CEO, Octiv

"CMOs should look for solutions that will seamlessly integrate with the systems and platforms they’re already using to ensure the most painless transition."Tell us about your role and how you got here. What inspired you to join Octiv? My role, as CEO, is to support, motivate, and empower people to do their best work in their own roles. I’m a genuinely curious person and love digging into the why. It is interesting to me to figure out what people are good at, what they want to do, what the business needs and fitting all…

Globant StarMeUp™ OS Unveiled to Digitally Transform Organizations Using AI

Globant's StarMeUp™ OS Is Designed to Create Smarter Organizations, Driving Cultural Change Through Employee Empowerment, Meaningful Social Interactions and Artificial Intelligence Globant, a digital native company that offers innovative technology services, today announces its StarMeUp™ OS offering, an operating system made up of smart applications built to help organizations with cultural change driving a digital transformation. Read More: Nielsen adds Video On Demand Content Ratings To Media Impact Planning Solution…

TechBytes with Neil Michel, Chief Strategy Officer, Wire Stone

Neil Michel Chief Strategy Officer, Wire Stone If the year 2017 was the year of 'Customer Experience', 2018 is slated to be the year of 'Contextual' Customer Experience. Most marketers are focused on striking a balance of creative marketing with the science of data management and analytics. To understand how brands can leverage an agency in stitching together a vision around the execution of data analytics across tools to deliver more seamless CX, we spoke to Neil Michel, the Chief Strategy Officer at Wire Stone.What’s…

Seismic/Demand Metric Report: Effective Sales Asset Management Generates Significant Revenue Gains

Study Finds That Centralized Content Distribution, Visibility into Content Usage, and Effectiveness Metrics Among Primary Drivers of Improved Sales Content ROI What is the result of effectively equipping sellers with the content they need in buyer interactions? An approximate 20 percent increase in revenue, according to a study released by Seismic and Demand Metric. In a survey of more than 300 North American marketing and sales leaders, over half of participants estimated a revenue increase of 20 percent or more if…

Interview with Nicolette Cieslak, Director, Demand Generation, Showpad

"As the marketing funnel evolves, it has become increasingly important for them to focus their efforts on the bottom of the funnel and help sales bring the deal across the line."Tell us a little bit about your role at Showpad and the team you handle? I lead the demand generation team globally, which includes digital marketing, programs, marketing automation, field marketing and events. My team of 10 demand marketing all-stars is spread across Europe and the US. What draws you to the Revenue Summit 2018? As a demand…

Are You Ready for The Revenue Summit ’18?

The Revenue Summit Is Known for Empowering B2B Leaders to Accelerate Full Funnel Growth Sales and marketing reps are busy gearing up for this year’s Revenue Summit. Hosted by Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, The Revenue Summit will be held on 1 March, 2018 in San Francisco, California. Also Read: Interview with Jaclyn Klein, Co-Founder, Product Designer, Growlabs Who should attend it? Said to be the only conference in the country that aligns sales,…

TechBytes with Kathryn Loheide, Vice President, Marketing, Octiv

Kathryn Loheide Vice President, Marketing, Octiv In 2018, most marketing leaders in the industry feel that the Marketing and Sales technologies would converge dramatically. This convergence would enable marketers to better view and analyze the buyer’s decisions along the journeys. For a Sales Productivity And Contract Management platform, delivering personalization and relevant customer experiences are just as important as they are for any B2C marketing and online retail firm. To understand how the leading Contract…

TrustRadius Announces the 2018 Top Rated Marketing Automation Software According to User Reviews

Hubspot, Marketo, Adobe and IBM Are Among The Winning Products TrustRadius, the most trusted B2B review platform, awarded 2018 Top Rated Badges for Marketing Automation Software to help buyers make more informed purchasing decisions. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Top…

Interview with Michael King, Executive Recruiter, King Recruiting

"Marketers will need to have very strong analytical skills to be able decipher all the data that will be coming at them, and also they have to be able to combine that with a great imagination so they can be a truly modern marketer."Tell us about you got into the Recruiting business. Back in 1998 I ran into an old friend at a golf course that I hadn’t seen in years. I asked him what he was up to. He said that he was a recruiter. My response was, “for the Army and Navy?” I did not know anyone that was a recruiter. He told…

Interview with Roland Deal, President, Americas, DWA

"Marketing was once a cost center and now through a series of innovations around attribution, tracking, and usage of data, it is a profit-center where ROMI can be directly captured and gives CMOs and their C-suite associates full transparency into what marketing’s dollars are generating."Tell us about your role and how you got here. What inspired you to be a part of DWA? As President of Americas, I oversee the operations and growth of the region, which is made up of three offices – San Francisco, Boston, and Austin. What…

CleverTouch ‘Momentum’ Launched to Reduce Email Build Time

Created by CleverTouch's DevLab, Momentum Allows Field Marketers to Build Their Own Emails with No Knowledge of HTML CleverTouch, a leading Marketing Automation consultancy and service provider, announced the launch of Momentum, a marketing technology service enabling field marketers to easily create beautiful HTML emails in Marketo and Eloqua without the need for central marketing teams. It will be available from 14 February. Read More: How is The Location Data Landscape Shaping Up in 2018? CleverTouch Momentum’s…

Interview with Chris Lynde, CEO, SaleScout Data Solutions

"The CMO’s challenge is to punch through the noise, identify purchase readiness and serve up the right message at the right time. To be successful, they need accurate contact data, pinpoint targeting capabilities and a clear return on investment."Tell us about your role and how you got here. What inspired you to be part of SaleScout? I am the chief executive officer, reporting to our board of directors. I am ultimately responsible for driving shareholder value, leading our management team, growth strategy, and corporate…

Interview with Andre Yee, CEO, Triblio

"I think the lines between multi-channel marketing programs and sales automation will blur by 2020. This means tighter and smarter integrations between sales and marketing."Tell us about your role and how you got here. What inspired you to start an ABM platform?  I'm the founder and CEO of Triblio. Prior to Triblio, I was SVP Product Development for Eloqua where I helped grow a $20M company to IPO and subsequently a $1B exit to Oracle. I was inspired to start an ABM company because I believe existing marketing automation…