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Top Digital Marketing Strategies for the Holidays

The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the National Retail Federation. As Christmas rapidly approaches, brands are knee-deep in holiday campaigns to drive sales and increase end of year revenue. Although sales are up overall, Black Friday’s in-store sales are down 9% from 2017 and brands are forced to be more creative with their advertisements and how they market to local customers using digital and mobile optimization. As a creature of habit (and…

Interview with Tim Minahan, EVP and Chief Marketing Officer, Citrix

"Machines can recognize patterns, analyze things with greater efficiency, and automatically deliver insights that humans can use to make more informed decisions and engage customers in the most optimal way."Tell us about your role and journey into technology. I like to joke that I was in on the cloud before the cloud was cool. In the early days, I led marketing at Procuri, a pure Software-as-a-Service (SaaS) startup that nearly tripled in size in as many years. I was part of the leadership team that converted Ariba, an…

Morgan Stanley Chooses Yext Brain to Manage Financial Advisors’ Digital Knowledge

Yext Knowledge Engine to Enhance Financial Advisors' Digital Presence and Increase Prospecting Success Through Digital Knowledge Management Yext, Inc., the leader in Digital Knowledge Management (DKM), announced it has been selected by Morgan Stanley to put its financial advisors in control of the information about them across the web. Morgan Stanley will leverage the Yext platform to create and manage financial advisors' business pages and presence across maps, apps, search engines, voice assistants, and other…

Adelphic Announces New Inventory Integrations, Becomes the Industry’s Leading Digital Out-of-Home Connected DSP

Adelphic Continues to Expand Reach and Add Features Across Its Digital Out-Of-Home Offering with New Formats and Foot Traffic Attribution Capabilities Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP), further establishing Adelphic as the leading DSP with the most DOOH inventory integrations in the industry. Advertisers can now access DOOH inventory in…

TechBytes with Jon Buss, Managing Director, Yext

Jon Buss Managing Director at Yext Yext's research highlights Electronics (39%), Groceries (35%), Books (23%) and Fashion (22%) as the most promising retail sectors for voice search in the UK. We spoke to Jon Buss, Managing Director at Yext, to understand his predictions on the voice-led e-commerce experience for 2019.Tell us about your role at Yext and the team/technology you handle. We are witnessing an unprecedented change in consumer behavior with the rise of mobile and, now, voice-based technologies. Consumers…

Why Marathon Clients Run Umbraco CMS

Liberty Tax Services was fed up. The tax preparation company, with over 4,300 offices in the United States and Canada, had invested heavily in a content management system (CMS) to maintain its public websites, but the pricey system was difficult to use and had frequent technical issues. In 2010, after 11 years with the same CMS, Liberty decided there had to be something better and set out to find it. Its plan: Consolidate its 34 websites into 12, create a fresh “look and feel” for both Liberty Tax.com and…

TechBytes with Amanda Myers, Director, Product Growth, Personify Corp

Amanda Myers Director, Product Growth at Personify Corp Online communities provide a tremendous advantage for organizations to bring their supporters, fans and followers together in a branded online destination. We spoke to Amanda Myers, Director of Product Growth at Personify Corp, to understand how they leverage the ‘Power of Community’ with Marketing Automation and Social Media tools.Tell us about your role at Personify and the team/technology you handle. I serve as Personify’s Director of Product Growth. As a…

Ambitious Storytelling and Daring to Grow Pays Off, Adroll Shows Us How

Successful marketing requires more than seasonal promotions and eye-catching creative. As consumers are interacting with brands across more channels than ever before, expectations for personalization and relevance continue to rise. Especially now, connecting with and retaining your customers is never a done job. To truly stand out your campaigns must embrace the audacious, become ambitious, and sometimes this means making tough choices. Read More: Flipboard Designs Popular Editorial Franchises for Next Generation…

Interview with Kevin Beales, Founder and CEO, Refract.ai

"Assistants and bots will (and already do) have a role in sales conversations, but today more so in transactional sales and helping buyers to research." Tell us about your role and journey into technology. How did you successfully transform yourself through the dot-com era? The (relatively) short answer — I was working at Adidas back in ‘98 when my manager at the time said to me, “You’ve used this internet thing, haven’t you?" Two weeks later I was “New Media Manager” and responsible for launching Adidas’ first sites…

TechBytes with John Field, Director-Product Marketing, BloomReach

John Field Director-Product Marketing at BloomReach BRX is an open and intelligent platform that businesses and brands use to build, personalize, test and optimize their digital experiences. We spoke to John Field, Director-Product Marketing at BloomReach, to understand the company's technology, their target audience, and how their products integrate with third-party APIs.Tell us about your role at BloomReach and the team/technology you handle. I joined BloomReach as Director of Product Marketing three months ago.…

Interview with Jerrid Grimm, Co-Founder, Pressboard

"User-generated content is amazing from an organic perspective, but when it comes to Marketing Content, using professional organizations with a level of quality reduces the risk without reducing the effect." Tell us about your role and journey into technology. What made you start Pressboard? To take you way back, I fell in love with marketing when I was 10 years old. My favorite sitcom was a show called “Who’s the Boss” and the lead character, Angela Bower, was starting up her own ad agency. I thought it was amazing that…

Monetate’s Five Day Global Holiday E-Commerce Analysis Reveals A Drop in Shopping Cart Conversion Rate

Increased Website Traffic Is Not Converting to Increased Purchases, as Cart Abandonment Rates Rise During Thanksgiving, Black Friday and Cyber Monday Monetate, the worldwide leader in personalization, released its 2018 analysis of ecommerce activity from Thanksgiving to Cyber Monday. The annual analysis—derived from 2.3 billion US, Canadian and UK consumer touch points across desktop, mobile and tablet in the past five days—shows a 5.4 percent increase in cart abandonment rates across Thanksgiving, Black Friday and Cyber…

7 Sure Shot Content Marketing Trends

Content marketing is a critical stage in your company's advertising approach. In order to connect with your target audience, you need to mold your marketing material to not only meet the needs of a key demographic but to stand out from other advertising content put out by your competition. To elevate your content you need to understand what is currently trending and what stands out. To help, here are seven sure shot content marketing trends to take advantage of and to assist with your Breakthrough Advertising. Original…

2018’s Cyber Monday Breaks All Records, Reports Adobe

Adobe Leverages Their Powerful Analytics Engine to Conclude Record Sales of $7.9 Billion on Cyber Monday for the Year 2018 Adobe Analytics released a consolidated report to share facts pertaining to Cyber Monday and the holiday week that went by on Monday. Here is a snapshot of the report- $7.9 billion spent on Cyber Monday alone – 19.7 percent increment YoY $3.7 billion spent on Thanksgiving Day – 28.7 percent growth YoY $6.2 billion spent on Black Friday – 23.6 percent rise YoY $6.4 billion spent on…

Interview with Thomas Owadenko, President and Founder, Octoly

"The most impactful disruption will probably come from brands taking even more advantage of the relationship influencers have with consumers to reinvent the entire value chain."Tell us about your role and journey into technology. How did you arrive at Octoly? I’ve spent nearly my entire career in and around video in some capacity — even before YouTube launched — so when I founded Octoly formally in 2015, it was a natural next step for me. I watched the rise of early YouTubers such as Michelle Phan and knew I wanted to…

Machine Learning on the Mobile App Install Market — The Real Value of “Smart”

The birth of the field of AI in the 1950s predetermined a new milestone in scientific thought: Since then, it became possible to use computer programs for solving mathematical, economic and other problems, which were relying before on human intelligence. The further development of programs and their growing complexity required more work on code, rules and decision-trees. At that point, realizing the need for more advanced data processing approach, researchers came to what is known today as “Machine Learning” — the ability of…

Internet Marketing Company, fishbat, Shares 3 Ways to Improve Your Business Website

As part of their commitment to helping companies put their best foot forward, internet marketing company, fishbat, shares the 3 main ways to improve your business website. With how central the internet has become to the consumer's daily life, any company that isn't taking full advantage of the opportunities that digital marketing has to offer are missing out. There are all sorts of ways to promote a company online, but the most important is a well-crafted business website. Listed below are 3 major ways that businesses…

Blacklist from RiskIQ Reveals Hundreds of Potentially Malicious Black Friday Apps

Study of Web Properties of Top-10 Brands Finds More Than 6,500 Mobile Apps Are Blacklisted, Magecart on the Rise RiskIQ, the global leader in digital risk management, released its 2018 Black Friday E-commerce Blacklist, a cyber research study analyzing the results of keyword queries of their Global Blacklist and mobile app database for the most trafficked e-commerce brands of the Thanksgiving shopping weekend in the US and UK. The results revealed the methods cyberthreat actors could employ this Black Friday shopping…

OUTFRONT Media Launches Social Influencers Program to Pair Out-Of-Home Ads with Digital Influencers

In Partnership With Social Platform WeAre8, OUTFRONT Social Influencers Program Debuts With Bauducco's Holiday 2018 Campaign OUTFRONT Media Inc. announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns  through OUTFRONT's internally sourced social influencer network and its partnership with social influencer platform WeAre8. Baked goods company Bauducco Foods USA is the first brand to execute a campaign…

Deloitte Survey: Smartphones Continue to Reign Supreme as Consumers’ Preferred Device

Americans Now View Their Smartphones More Than 14 Billion Times per Day With an estimated 270 million Americans viewing their smartphones about 14 billion times per day, the smartphone continues to reign supreme as consumers' preferred device for online actions, as well as for controlling and monitoring many daily activities, according to Deloitte's US edition of the "2018 Global Mobile Consumer Survey." This year smartphone penetration rose to 85 percent, up 3 percent from 2017, with the strongest growth among US…