Leading Digital Agency Sets up Shop to Grow Team and Expand Service for Clients Global digital marketing leader Jellyfish announced the launch of a new office in New York, which is set to open its doors in April. The Manhattan…
Read More...

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition…
Read More...

Integration of Rebel AI's Passport Into the NYIAX Marketplace Delivers Blockchain-Based Transparency and Safety Across Advertising Contract Buying, Selling and Trading NYIAX, the world’s first guaranteed advertising contract marketplace,…
Read More...

Ogilvy Aims to Strengthen Its Presence in Quebec with the Acquisition of Brad Ogilvy Montreal announced the acquisition of Brad. With a presence in Quebec City and more than 175 employees, the agency becomes one of the largest in the…
Read More...

Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today, customers are way closer to their preferred brands than they were ever before, thanks to the promotions and ads targeting…
Read More...

bpm'online 7.12 Comprises of Tools to Accelerate Four Key Business Transformation Cycle  Implementation, Adoption, Alignment and Change bpm'online, a global business software company leading in the space of business process automation…
Read More...

TotalTV Utilizes Audience Intelligence, Analytics, and Automation to Improve Yield for Advertisers Across Linear and Digital Video dataxu, a leading software provider for marketing professionals, announced its new solution for media…
Read More...

The New Tracking Service by Commerce Signals Ensures Consistent Management of Consumer Privacy and Data Use Across the Marketing Data Supply Chain Recent events regarding uses of consumer data clearly demonstrate the need for…
Read More...

Company’s Focus on Innovation Further Establishes ‘Journey by CAKE’ as Foundation for Industry-Leading Marketing Intelligence Technology Accelerize and its digital marketing software division CAKE announced the availability of its…
Read More...

- Lithium Messaging allows for 1:1 asynchronous messaging across social, web and mobile, empowering brands to deliver great digital customer service in their customers' preferred channel. - With Secure Verification, brands can…
Read More...

Ethereum Blockchain Delivers Supply Chain Transparency & Resolves Data Discrepancies Lucidity, the digital advertising blockchain protocol to deliver transparency and trust, announced the public launch of its marketing analytics…
Read More...

This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C Marketer, as Initial Audience Targeting Methods Exigencies are aplenty. The customers visit your product page but do not…
Read More...

Mark Benioff Will Participate in a Fireside Chat With Rakuten Inc Chairman and CEO Hiroshi Mikitani Salesforce, the global leader in CRM, announced that the Salesforce Chairman and CEO Marc Benioff will speak at the New Economy Summit…
Read More...

Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, global martech leader Salesforce announced that it has signed an agreement to acquire MuleSoft for $6.5 billion.…
Read More...

Blockchain is perhaps the era’s favorite new invention. This simple, programmatic solution creates trust among anonymous market players. This new technology is also positioned to clearly have a huge impact on marketplaces across industries…
Read More...

Consumers today are being inundated with multichannel marketing schemes from all sides. And with the rise of digital marketing, they are being drowned with more noise than ever. As a result, once efficient marketing channels are becoming…
Read More...

Meggalife Boldly Challenges the Current Models With a User-Centric Option Megga Inc., a unit of HUTN Inc, announced the launch of meggalifeTM, a digital platform of social media applications and online tools that transfers 100% of net…
Read More...

OpenText to Report Third Quarter Fiscal Year 2018 Financial Results on Wednesday, May 9, 2018 OpenText announced that Madhu Ranganathan is joining the company as EVP, CFO as previously reported on January 31, 2018.  John Doolittle …
Read More...

Jornaya, the fast-growing consumer journey insights platform, announced the appointment of David Yaffe to the Company's Board of Directors. Yaffe, the Chief Operating Officer at LiveRamp, an Acxiom Corporation, joined the…
Read More...