Banner Before Header

TeleSign SMS Messaging Integrates with Microsoft Dynamics 365 for Marketing

TeleSign App Dynamics 365 Allows Marketers to Enrich Customer Journey with SMS-Based Marketing Campaigns, Alerts, Reminders, and Notifications TeleSign announced that it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s SMS app, Dynamics 365 for Marketing users can seamlessly send SMS-based marketing campaigns including alerts, reminders, and notifications to increase engagement, usage and brand awareness. TeleSign’s SMS app allows anyone to build real-time…

ZineOne Raises $2.5 Million Series A Round Led by Omidyar Network

ZineOne Helps Traditional Brick-And-Mortar Enterprises Re-Imagine Customer Engagement in a New, Real-Time, High-Touch, Digital World ZineOne announced that it has raised $2.5 million in a Series A round led by Omidyar Network, the Silicon Valley-based impact investing firm established by Pierre Omidyar, Founder, eBay. ZineOne is a next-generation customer engagement hub that uses machine learning algorithms to provide banks and retailers with the ability to engage with their customers real-time, in a highly contextual and…

Monetate Launches Revolutionary Product Recommendation Tool

Personalization Leader Innovates Product Recommendations with Real-Time, Omnichannel Approach Monetate, the worldwide leader in personalization solutions, announced Monetate Intelligent Recommendations, a next-generation recommendation tool that incorporates real-time customer data and works across every channel, delivering personalized product recommendations that match each customer’s need at the moment. Product recommendation tools forever changed the way brands interact with customers by taking the intuitive skill…

Aprimo Idea Lab and Article Editor Unveiled to Empower Content Marketers

Aprimo Idea Lab Solution Helps Marketers Move More Quickly from Ideation to Distribution of Higher Quality Content   In 2018, content marketing is critical to driving consumer engagement through personal and relevant conversations they desire. Aprimo, the leader in global marketing operations and digital asset management (DAM) technology, has announced the launch of Aprimo Idea Lab. The company also launched Article Editor within its DAM to support text-based content along with rich media content in one single,…

Optimove Launches Mobile Messaging to Help Retailers Prepare, Deliver and Track Hyper-Personalized Mobile Campaigns

Optimove Will Also Be Sharing More Details About Mobile Messaging and Its Recent Momentum at ShopTalk in Las Vegas Later This Month Optimove, the science-first relationship marketing hub, recently announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications. After introducing e-mail marketing capabilities to its core platform in 2017 with OptiMail, this mobile enhancement is another step in…

Artificial Intelligence: The Next Frontier Of Programmatic Buying

Artificial Intelligence (AI) and machine learning are on the verge of revolutionizing programmatic media buying, and the reason is simple: In today’s marketplace, AI has the ability to do far more than humans can handle on their own. Machine Learning, a broad area of computer-aided decision making, has been used in many aspects of marketing for years. Now in 2017, more powerful Deep Learning technology, often synonymously referred to as Artificial Intelligence, has become increasingly valuable for marketers with useful…

Fractal Analytics Humanizes AI: Acquires Behavioral Architecture Firm Final Mile

Global Leader in Human-Centered AI Adds the 'Nudge' Theory to Its Toolkit Fractal Analytics, the global leader in artificial intelligence and analytics that powers decision-making in Fortune 500 companies, announced the acquisition of Final Mile. Final Mile is a pioneer in driving behavior change, integrating cognitive neuroscience, behavioral economics and design to solve critical business and developmental sector challenges. "While artificial intelligence is becoming an integral part of products and services we…

Publicis.Sapient Appoints Teresa Barreira as Chief Marketing Officer

Teresa Barreira Oversee Marketing Strategies, Client Experience, Brand and Corporate Communication Across 100+ Offices Spread Around the Globe Publicis.Sapient, the digital business transformation hub of Publicis Group, focused on partnering with clients to advance their business performance and sustained market relevance, has announced the appointment of Teresa Barreira as Chief Marketing Officer. Barreira is a senior leader with experience in consulting and technology firms including Deloitte, Accenture and IBM.…

TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This signaled the start of active participation from adtech companies in creating a brand safe and fraud-free digital ecosystem. To understand how Amobee is building an advanced brand safety roadmap for better inventory accountability, we spoke to their Chief Technology Officer, Shouvick Mukherjee.Tell us about your role in Amobee and the team you handle.…

Marketers Fighting Cybercrime: How You Can Protect Your Brand

Many enterprise marketers view cybersecurity as someone else’s job. On the surface, this may be true. Enterprise cyber defense is largely an IT-led strategy, whereas marketing is responsible for the brand and company image. That said, separating marketing and cybersecurity completely can be dangerous. In today’s digital-first landscape, any successful marketing strategy revolves around a company’s website as a central hub that incorporates multiple outside apps and plugins – many of which are potential entry points for…

4Cite Unveils How Shopping Elsewhere Technology Identifies and Re-Engages Customers

Accelerated Growth of 4Cite Data Network Means Personalized, Triggered Emails Have Huge Impact on B2C eCommerce Success, Revenues 4Cite, a leading consumer identification and data insights company, has announced that customers who are a part of the 4Cite Data Network™ are fostering brand loyalty and increasing client revenues by 20+ percent because of 4Cite’s proprietary Shopping Elsewhere™ email triggers that provide valuable insight that prompts real-time, personalized offers at the moment when potential customers are…

AI-Powered Yotpo Insights Unveiled for Direct Commerce Brands to Analyze Customer Feedback at Scale

Yotpo 'Insights' Runs on Artificial Intelligence to Give Brands the Ability To "Read" User-Generated Content to Facilitate Customer-Centric Business Decisions Yotpo, a leading user-generated content marketing platform, has announced the availability of their new feedback analysis solution “Insights” at Shoptalk, the world’s largest conference for retail and eCommerce innovation. Yotpo Insights enables marketing, customer service, and product teams to better understand customer feedback at scale, with real-time business…

Dailymotion Expands Senior Leadership to Grow Global Advertising Capabilities

Dailymotion, a Vivendi-owned Platform Appointed Two Management Hires in New York and Paris to Bolster Advertising Product and Partnerships Dailymotion, a leading destination for video discovery and exploration, is deepening its global advertising capabilities with the appointment of two key senior leadership hires. Nola Solomon is joining Dailymotion as Vice President of Global Programmatic Partnerships while Michael Aidane signed on as Vice President of Engineering. Read More: Five DIY Activities to Become a B2B…

Tencent Video Leads Chinese Online Video Industry with 62.59 Million Paid Subscriptions

Comprehensive and Premium Content Matrix Caters to Diversified Viewers' Demand Whilst Self-Commissioned Programs Drive Its Paid Subscription Growth Tencent Video announced its paid subscriptions has reached 62.59 million as of the end of February 2018, which further enhanced its leading position as the largest online video platform in China. This demonstrated the platform's rapid growth following its announcement of 43 million paid subscriptions by the end of September 2017, which made it the No.1 online video platform in…

GDPR: Take a Long, Hard Look at Yourselves in 2018

Every so often something big comes along that throws a spanner in the business works. There might be mild panic and numerous meetings, but ultimately down the line, everything is usually fine - and if done properly, things can feel as though they’ve changed for the better. The General Data Protection Regulation (GDPR) is one of these spanners, clunking its way through every facet of the business. As the date for GDPR compliance, 25th May, draws ever closer,  organizations are frantically trying to get their house in…

Interview with Eric Porres, CMO, SundaySky

"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way."Tell us about your role and how you got here. What inspired you to be part of a video technology company? When evaluating my options for a CMO role, consumer trends began playing a larger role in the overall marketing industry. The insatiable consumer appetite for video combined with the inexorable rise of relevance (in the form of personalization and brought about by companies like…

TechBytes with Andreas Gnutzmann, Chief Technology Officer, FotoWare

Andreas Gnutzmann Chief Technology Officer, FotoWare Digital Asset Mangement (DAM) platforms are transforming the way retail marketers align their strategy around customer experience and brand messaging. According to a recent report, it is speculated that the DAM market would growing at a CAGR of 20.5% from 2017 to 2021. To better understand the state of DAM platforms and their relation with the Content Management Systems (CMS), we spoke to the Chief Technology Officer at FotoWare, Andreas Gnutzmann.Tell us about your…

Yroo Unveils New Deal AI to Help Shoppers Find the Best-Value Products

Shopping Meta-Search Platform Yroo Applies Artificial Intelligence to Its AI Deal Catalog of over 150 Million Products Yroo, a leading and powerful meta-search shopping platform, announces the launch of a new feature called Deal AI™ that pushes notifications to shoppers when the prices of popular products drop to historically attractive levels. Deal AI sends customized daily notifications to our users showcasing the most attractive buying opportunities, the retailers offering them, and the true discount from typical…

Drawbridge and Jivox Deliver Omnichannel Personalization Powered by People-Based Identity

Companies Team Up to Help Brands Expand Dynamic Creative Optimization and Enhance Customer Experiences Drawbridge, the leading people-based identity management company, and Jivox, the personalized digital marketing technology leader, today announced that brands and agencies are able to accelerate engagement by leveraging the full capabilities of Jivox’s AI-based omnichannel cross-device dynamic creative through an integration with the Drawbridge Connected Consumer Graph. This joint solution enables marketers to use a…

oneAudience Integrates Mobile-Driven Audiences in Adobe Analytics Cloud

oneAudience Adds Mobile-Driven Audiences to Adobe Analytics Cloud to Help Brands and Agencies Drive Revenue and Engage with Consumers at the Individual Level oneAudience, a first-party mobile data provider that specializes in mobile app usage data, recently announced an integration with Adobe Audience Manager, part of Adobe Analytics Cloud. The mobile audiences now available in the Adobe Audience Manager marketplace enables revenue-driven marketers to leverage mobile insights across all major industries such as…