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Keith Kaplan Joins Digital Remedy Board of Directors

Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers and influencers, announced that Keith “Kappy” Kaplan has been appointed to the company’s Board of Directors, effective May 9, 2018. His appointment follows the acquisition of CrowdHere and the elevation of its former CEO Nick Pahade to COO and President of Digital Remedy. Kaplan most recently served as the Global President of Monetization for King Entertainment, a division of Activision Blizzard. Also Read: Oracle’s Moat Is Now a…

ABM Company Azalead is Now Jabmo

Azalead Rebrands to Jabmo to Reinforce Transformation in Sales and Marketing Strategies Needed by B2B Industrial Manufacturing Companies After a successful rebranding story at PathFactory, it's time for an ABM solutions provider to embrace a new identity. Today, Azalead has officially embraced a new identity- Jabmo. The leading supplier of account-based marketing (ABM) solutions is reinforcing the company’s focus on optimized solutions for the unique needs of global manufacturers. Jabmo would continue to offer…

ProsperWorks Study Reveals the True State of CRMs in the Relationship Era

ProsperWorks Survey Shows that Business Relationships are Becoming More Complex Driven by Changes in Customer Adoption, Engagement, and Expectations, While CRM Innovation Languishes ProsperWorks, has announced a new study that measured the attitudes of sales and marketing professionals toward the state of customer management and the state of CRM innovation. The new report, titled, “The State of Customer Management in the Relationship Era,” shows that today’s digital workforce isn’t satisfied with the rate at which CRM…

Sage Business Cloud Customers to Benefit from Faster Invoicing with Extended Microsoft Integration

Simplifying Invoice Process for End-Customers with ‘One-Click’ Payment; Helping to Reduce the Burden of Late Payments for Sage Customers Sage, the market leader in cloud business management solutions announced its extended integration with Microsoft to deliver a swift, seamless payment experience from within the Outlook email application. With Microsoft Outlook accounting for over half of business email boxes, this new feature will enable Sage Business Cloud customers to get paid faster with no extra cost to their…

Unbounce Launches Analyzer Integration Program for PPC Marketers

The Analyzer Integration Program Will Empower PPC Marketers To Determine Tactics That Can Help Increase Post-Click Conversion Rates Unbounce, a leading landing page and conversion marketing platform used by marketers and agencies,  announced a new Integration Program. The Analyzer Integration Program—is designed to help PPC marketers understand the effectiveness of their landing pages by incorporating with Advertising Technology platforms. This will also help insert Unbounce’s one-of-a-kind Landing Page Analyzer tool…

Acxiom Global Data Navigator Tool Unveiled for Enhanced Visibility into Global Audiences

Acxiom Extends Lead in Global Data with New Offerings for Brazil, the Netherlands, and Italy Acxiom has announced the availability of its Global Data Navigator tool for the US and international marketers. Acxiom Global Data Navigator tool marks the continued expansion of Acxiom global data coverage into Brazil, the Netherlands, and Italy. How Brand Marketers and Agencies Could Benefit from Acxiom Global Data Navigator Tool  Currently, Acxiom has the most expansive and compliant data offering in the world, which now…

What’s Old is New Again, Thanks to More Sophisticated Data

The evolution of digital devices and channels is rapidly changing the media landscape. With a deluge of new options available to them, advertisers are racing to find the best way to reach consumers across unexplored content channels and new means of communicating. As these channels become saturated with countless competitors, marketers might find that already established means of communication deliver the most impactful strategies. What’s old is made new again, thanks to technology now providing more nuanced insight into…

Interview with Steve Lok, Global Head of Martech, The Economist

"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable revenue engine with an enormous amount of potential growth." What does digital transformation mean to you? Digital transformation is the holistic act – top to bottom, side to side – of a fundamental shift in how business is done in a particular industry or vertical, due to technology enablement. We see this across products, people, and processes – we spend countless resources…

V12 Data Launches “Lending Helping Hands” in Support of Community Service

As an Omnichannel Data Powerhouse, V12 Data Combines the Power of Data, Analytics, Technology and People to Deliver Omnichannel Solutions V12 Data, a leading provider of people-based marketing solutions, announced the launch of "Lending Helping Hands," its first annual company-wide community service initiative. During the month of May, employees will participate in community service projects in their local communities in Matawan, NJ; Tampa, FL; Chicago, IL; Washington, DC; and throughout the United States. "The entire…

Validu Announces Commercial Release of Real Time Meeting-Compliance Software: A Blue Ocean Solution to Eliminate Expense Fraud

Validu Is the First and Only Compliance Tool Available That Proactively Mitigates the Risk of Expense-Account Fraud Validu has created a truly innovative 21st-century technological solution to solve an old problem: fraud and inaccuracies with expense reporting. Validu's unique software launches compliance solutions that work in real time, reversing the idea that auditing and accounting must be reported after the fact. Validu is now poised to change just about everything that everyone knew about personal expense reporting,…

Sesame Software Partners with ContributeCloud for Salesforce Document Archiving

In a Landmark OEM Deal, Sesame Software's Relational Junction Archiving and Recovery Tools into ContributeCloud's Enterprise Document Management Solution Sesame Software has announced a new partnership with ContributeCloud. With this new partnership, Sesame Software is positioned to provide the archiving and recovery features from its Relational Junction replication and integration software suite to ContributeCloud's document management system for Salesforce Document Archiving. Sesame Software is an Enterprise…

Salesforce CRM Tops the Chart for the Fifth Consecutive Year

Salesforce Has Managed to Increase Its Market Share in 2017 by More Percentage Points Than the Rest of the Top Twenty CRM Vendors Combined Salesforce is now the leading provider of sales applications, customer service applications, and marketing applications. Today, the number one CRM company announced that for the fifth consecutive year it has been named the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker. Read More: Is GDPR Really Changing Ad Tech? At the…

Clickatell Launches Customer Care Live Chat Named Touch Go

Clickatell Touch ensures live chat across a company’s website as well as social media platforms The enterprise version of Clickatell Touch was launched in 2016. Since then, Clickatell has been transforming ubiquitous customer care with the launch of Touch Go. Clickatell Touch brings customer engagement and care into a single business platform. "Today's consumers expect to engage with your brand on the digital channel of their choosing. They want to message your business and instantly have queries resolved, find the…

Formative Chatbot Integrations Coming To Workplace by Facebook

Formative Bots Can Be Integrated with Any Enterprise Communication Platform Formative, a cloud-based platform for productivity tools (bots), announced that its integrations for Workplace by Facebook will be made available in the coming weeks. Formative is among a select group of Workplace partners that have integrated with Workplace's newly announced App Directory. "The future of work is about working together in a more collaborative and data-driven workplace, and our mission is to empower people with virtual…

How to Get the Attention Economy to Really Notice You

When you ponder what moves the digital landscape and all its players, typically the following comes to mind: who’s spending what and where, how to invest in different buckets - from TV to digital, where your money is actually going, and budgets (namely, who is willing to spend the most). But what lies behind the dollar signs? The answer: an entirely different currency that the industry is truly busy chasing, and one that in today’s economy is even more scarce than cash - the human attention span. Scientific Seduction In…

Branded Content Powered by Playbuzz Performs in Top 10% of All Nielsen Global Digital Brand Effect Campaigns

The Latest Nielsen Study Asserts That the Platform Is “More Successful at Providing Increased Engagement, Shifting Brand Perceptions and Ultimately Driving Preference Than Other Global Digital Content" A study conducted by global information & measurement company, Nielsen, on behalf of Disney-backed storytelling platform, Playbuzz, showcases the power of interactive content and its positive impact on branded content campaigns compared to more traditional digital content. The results support previous studies which link…

Amplience Dynamic Content Unveiled to Further Refine CMS for Retail

Amplience Dynamic Content Is a Content Production, Management and Delivery Tool That Allows Retailers to Deliver Deeply Engaging and Targeted Shopping Experiences Amplience, the platform for retail engagement, announces the release of Dynamic Content, the next iteration of the company’s CMS for retail. Launched at this year’s Retail Engagement Summits in London and New York, Amplience Dynamic Content is a content production, management and delivery tool that allows retailers to deliver deeply engaging and targeted…

Unveiling the AI-Powered Crowd Service Platform from Limitless

Limitless Is Disrupting the Customer Service Industry by Enabling Organizations to Crowdsource Customer Support A host of major brands have begun working with Limitless, a UK-based technology inventor and a provider of crowdsourced customer service platform. In Europe, Limitless is now working with Unilever, Vodafone, National Express, New Day, Wargaming and Daily Mail Group; whilst in the US and Canada, they are working with Unilever North America and Sun Basket. New clients and partners include 21st Century Fox and…

Research Now SSI Launches Industry’s First Cross-Media Advertising Dashboard

Includes Agile Campaign Measurement, Optimization, and On-the-fly Adjustments Research Now revealed its first advertising measurement dashboard for gathering configurable insights about campaign effectiveness across all channels. These include digital, mobile, emerging and traditional channels. Marketing managers receive all campaign effectiveness insights especially when the campaign is live—thus helping in decisions to realize the maximum impact and calculate ROI. Also Read: The Rise of Video: LinkedIn B2B Video …

6 Steps To Creating A Video Marketing Strategy That Works

Video creation has long been for big brands and companies with a massive budget. But now every entrepreneur and small start-up is beginning to take hold of the power of video content, and for good reason. Video marketing has become the go-to way to build a brand, generate leads and gain sales online. And it’s a trend that’s built to last. While videos used to be associated only as a branding medium for big companies, now it’s an essential part of performance marketing for every business with an online presence (aka…