Marketers have been leveraging technology for years. But the growing number of adtech and martech solutions available to CMOs has created new demands on budgets, staffing, training, and time. Weighing which new innovations to add to…
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Gamify Was Launched on Shopify on February 14, 2018 DeepMarkit Corp announces that its Gamify conversion tool for online merchants is now available for all e-commerce platforms and websites. Gamify was launched on Shopify on February…
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CMO Club's Newly Appointed Board Members Will Be Focused on Providing Strategic Guidance and Insights to the Club and its  800+ Members Worldwide The CMO Club, the world’s largest and most engaged community of Senior Marketing Executives,…
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The more we learn about how consumers are using mobile devices, the more we see that marketing in some industries may be off the mark. For example, our recent data study on the fitness app industry shows that the cycles of interest stretch…
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AI-Based Solution Enables Everyone on the Digital Team to Measure Content Efficiency at an Elemental Level in Order to Improve Experience and Increase Revenue ContentSquare, a digital experience insights platform, announced an…
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New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users IRI, the global leader in innovative insights and audience and measurement solutions and services for consumer, retail and media companies, and…
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Mary Murcko, a Veteran of Digital Marketing & Advertising, Will Help Increase Sales Fullscreen, a global leader in social-first entertainment and branded content, announced the appointment of Mary Murcko as SVP, Partnerships &…
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Video is hot, and there is no dearth of information about the new exciting innovations happening in the ecosystem. To get you close to “What’s Hot” in video marketing technology, we picked five must-read blogs you should dive into.…
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Certifications Highlight ComScore's Ongoing Commitment to Brand Safety and Invalid Traffic Detection comScore announced the company received its certification renewal as a Validated Digital Advertising Assurance Provider (DAAP) through…
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Tunity Strengthens Leadership Team with Former Nielsen and MGM Heavyweights to Build Analytics Product Tunity, the first application of its kind which allows users to hear live audio from muted televisions directly on their mobile…
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Geopath's Program Will Develop a Location-based Data Solution For OOH Advertisers Conventionally, marketers and advertisers have been heavily reliant on cookie-based models to capture behavioral and demographic data of audiences. In the…
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Daniel Harrison, an Advanced Television Leader, Will Support Growth and Global Demand for Video Personalization and Programming Platform IRIS.TV, an AI video personalization, and programming pioneer announced the appointment of Daniel…
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Amplero Releases Enhanced Capability to Find the Signal in the Noise of Customer Data and Provide Transparency in AI Amplero, a leader in AI Marketing (AIM), announced its newly enhanced capability to automatically discover hidden,…
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Mark Connon, Former AOL SVP, Will Join ViralGains to Help Change the Future of Advertising ViralGains, the industry's only digital video advertising journey platform, announced the appointment of Mark Connon to its Board of Directors.…
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At the High End of the Indicated Pricing, It Could Raise Nearly $650 Million, Making It the Largest Tech IPO Since Snap Hit the Market Last year, we had predicted that Dropbox would be a fascinating IPO story of the tech industry. And…
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Luke Joined RhythmOne in 2016 and Has over 18 Years of Experience in Advertising and Media Across Digital, Radio, Publishing, Content, and TV RhythmOne, an advertising technology company that connects brands to audiences, announced the…
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Klarn DePalma Has Worked for WFSB-TV, Meredith's CBS Affiliate in Hartford, CT, for More Than 25 Years Meredith Corporation announced that Klarn DePalma has been promoted to Executive Vice President of MNI Targeted Media Inc., effective…
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Education Is Key, As Videology's New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In Next 12 Months Videology, a leading software provider for converged TV and video advertising, released "Bringing…
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