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Accenture Helps Telefónica Transform the Customer Experience

Innovative Program Enhances Experience for Telefónica Customers Across Brazil, Chile, Mexico, Spain and the UK Accenture has helped Telefónica, one of the world’s largest private telecommunications companies, transform its customer experience with a complete overhaul of its digital experience for customers in Brazil, Chile, Mexico, Spain and the UK. “Telecommunications is an industry where service providers constantly face the risk of losing customers — and, with them, revenue — if they fail to maintain customer…

Janrain Unveils Next-Gen Customer Identity Management as a Service (IDaaS) Offering

Janrain Identity Central Accelerates Implementation of Customer Identity and Access Management (CIAM) from Weeks to Minutes Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced Janrain Identity Central, which allows companies to provide comprehensive customer registration, authentication, single sign-on, preference and consent management, as well as self-service account recovery significantly faster, with less effort and at lower cost, while accommodating the largest…

TechBytes with Clark Richey, Chief Technology Officer, FactGem

Clark Richey Chief Technology Officer at FactGem The most fundamental thing a company can do is to commit to a data-driven culture. We spoke to Clark Richey, Chief Technology Officer at FactGem, to understand how businesses should unlock the value of their data management platforms for better communication, team performance and marketing ROI.Tell us about your role at FactGem and the team/technology you handle. I am the Co-Founder and CTO of FactGem, a data analytics company. Because we are a lean startup, and I have…

AppNexus Mobilizes Anodot’s Autonomous Analytics to Improve Customer Service

Anodot Autonomous Analytics Helps AppNexus Detect and Resolve Critical Business Blind Spots to Optimize Operations and Customer Service Anodot announced that AppNexus, a Xandr company, is leveraging Anodot's Autonomous Analytics platform to detect and resolve business incidents in real-time, alerting customer-facing teams of problems that impact customers' revenue-generating ads. AppNexus is a leading internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Its…

Digital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group

Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients including Harper Collins Publishing, Save The Children, National Wildlife Federation, Amora Coffee, Meredith Corp. and Highlights for Children. According to reports, last year business-to-consumer subscription firms attracted more than 11…

Videolicious Awarded US Patent for Technology Core to Its Proprietary Video Automation Platform

Patent Protects Methods and Systems for Understanding How Video Content is Consumed—Down to the Word and Image Level—Then Visualizes Insights and Recommendations for Precision Video Optimization Videolicious, the pioneer of video automation for enterprise b2b sales and marketing organizations, announced the issuance of a patent by the US Patent Office. The new patent protects the deep video content analytics integral to the company’s video automation technology. This is Videolicious’s second patent; it’s first, granted in…

Dyspatch and Mailgun Partnership Brings End-to-End Transactional Email Solution for Marketers and Developers

Developers and Marketers Can More Easily Collaborate on Transactional Email Workflows Sendwithus, the makers of Dyspatch, the Enterprise email production platform, and Mailgun, the developer-focused email delivery platform, announced a new partnership that enables developers and marketers to easily collaborate on transactional email workflows and share performance data. With this partnership, companies can be assured that their transactional emails are on-brand, easily optimized, and that they’ll reach their customers’…

Cadent Launches Next-Gen National Addressable TV Platform

Unified Platform Connects National Advertisers with Addressable TV Suppliers to Enable At-Scale, Data-Driven TV Campaigns Cadent, the leading platform for advanced TV, launched its next-generation addressable TV platform for advertisers, media planners, and networks. The new Cadent Advanced TV Platform provides a simplified workflow that connects national addressable TV demand with Cadent's inventory partners. Cadent Advanced TV Platform provides access to 70 million US addressable households through cable,…

Interview with Scott Rogerson, Chief Executive Officer, UpContent

"It is our view that the best use of technology is where there is a comparative advantage over completing the process manually."Tell us about your role at UpContent and why you chose Hootsuite for this integration? I am the Founder and CEO of UpContent. My role includes a number of functions but largely revolves around listening to and observing how our customers leverage UpContent to build trust and deepen relationships with their audience (internal and external). Hootsuite was our “first love” as the kernel of the tech…

Report from Digital Technology Consortium Provides Window into Future Trends for Digital Marketing Budget, Staffing and Performance…

Unlike some of the other operational areas within pharmaceutical companies, the performance of digital marketing can be measured to evaluate the impact and effectiveness of each digital channel. According to a new study by research and consulting leader Best Practices, LLC, various reach and conversion metrics were frequently rated to be the most effective measures to assess digital performance. Pharmaceutical companies are increasingly using digital engagement channels to more effectively communicate with their…

Interview with C. Edward Brice, Chief Marketing Officer, Vendavo

"Much of the enterprise data is still siloed and trapped in legacy systems that prevent automated intelligence gathering and identification of actionable insights."Tell us about your role and journey into technology. What galvanized you to join Vendavo? I manage the demand generation, product management, marketing, sales enablement, and sales and marketing operations functions of our company. I come from a marketing background grounded in B2C and B2B, with experience in both small and large enterprise companies. What I…

X2Engine, Inc. Releases X2CRM Enterprise Version 7.0

X2CRM Enterprise Provides Increased Levels of Customer Engagement and Behavior Monitoring Across All Modules, Improving Business Value and Efficiency X2Engine, Inc., provider of the award-winning X2CRM software, which includes sales force automation, marketing automation, service, and workflow, announces the release of its latest edition—X2CRM Enterprise 7.0. X2Engine is revolutionizing a software industry that has become ineffective due to old proprietary coding options, inferior data management practices, and…

Future Chooses Selligent Marketing Cloud to Strengthen Customer Engagement

Selligent Marketing Cloud, the B2C Marketing Automation company, announced Future plc as a client. Future is a global multi-platform media company, creating over 200 print publications, apps, websites and events, in fields such as video games, technology, film, music and home. Selligent Marketing Cloud will enable Future to consolidate multiple data sources to create a 360-degree profile of its customers. The brand attracts about 57 million cross-platform visits each month, with 250,000 digital subscribers worldwide. Future…

Why Under-Investing In Your Preference Management System Is Costing You Customers

Selecting preferences is commonplace in our digital world. Users subscribe or unsubscribe from email lists, request notifications from their favorite brands, and update their privacy settings on social media networks. It’s a win-win for both parties. Consumers are supposed to be given a voice for their likes and dislikes in the marketing they receive, and how frequently companies interact with them through preferred communication channels. Marketing teams are granted first-hand insight into unique customer characteristics…

Choosing the Right Ingredients for the Content Management System Recipe

Cooking Content Management System recipes requires the right blend of product design with technology. Getting the right technology becomes easy if the development of these systems is directed accurately to gratify client requirements. In part three of this ongoing series on the sphere of Content Management Systems, MarTech Series is focusing on popular technologies that help CMS come alive. The writing aims to provide information for both sellers and buyers about what technology is commonly available out there for the…

Engagement Labs’ Doubles Existing TotalSocial Annual Contract Size with Leading US Telecom

Multi-Year Contract Increases Value to CAD $879,000 Engagement Labs Inc. announced that it continues to execute on their growth strategy with a major upsell to a leading Fortune 500 US telecom client. The deal represents a significant commitment to Engagement Labs by doubling the contract for the remaining 27 months. The new contract increases the existing agreement by 100 percent, bringing the new contract value to CAD $879,000 (USD $674,325). The expansion of the relationship builds on the Company's existing work…

Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…

Outsell’s New AI-Driven Marketing Automation Platform for Automotive Is the First to Auto-Generate Individualized Customer Incentives Proven…

Dealers Can Also Now Create and Send On-Demand Micro Campaigns and Craft Multi-Channel Conquest Campaigns in Minutes From the DrivingSales Executive Summit, taking place Oct 21-23 in Las Vegas, Outsell announced significant enhancements to its AI-driven marketing automation platform for the automotive industry. The first vendor to bring AI-driven solutions to auto dealers, Outsell has added key new features intended to help boost incremental sales and service bookings, including: A new integration with AutoHook…

Oracle OpenWorld 2018 Launches Next Era of Cloud

Annual Technology Conference Ushers in the Autonomous Future Oracle OpenWorld — Oracle welcomes more than 60,000 customers and partners from 175 countries and 19 million virtual attendees to Oracle OpenWorld 2018, the world's most innovative cloud technology conference. At the annual event, Oracle Executive Chairman of the Board and Chief Technology Officer Larry Ellison will talk about the latest-and-greatest technologies being incorporated into Oracle's next-generation cloud that will make data an even more…

SPLICE Software Launches SynthIA, an Intelligent Audio Platform to Power Voice-First Solutions

Now Accepting Beta Users, SPLICE Makes SynthIA Available so Brands Can Create, Store and Manage Voice Dialogs Across All Channels, Including Voice First SPLICE Software announced that its groundbreaking SynthIA platform is accepting applications for beta users. SynthIA, which stands for "synthesized intelligent audio," creates, stores and manages voice audio segments for all channels, with release 1 focusing on voice-first channels like Amazon Echo and Google Home. SynthIA is a workflow automation platform that enables …