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Elliot’s Mobile-First Commerce Platform Enables Direct-to-Consumer Distribution at Global Scale

Elliot Turns Ads, Email, Pop-Ups, Social Feeds and More into High-Performing Conversion Channels for Retailers Elliot is a mobile-first commerce platform powering the future of retail, providing infrastructure to integrate media, payment and channel into a single solution that delivers a seamless shopping experience. Elliot does this by enabling retailers to seamlessly connect content and commerce with its globally available one-tap checkout, removing the friction consumers currently experience within existing…

Travel Tech Providers Gimmonix and Trip Sciences Strike a Strategic Partnership to Deliver Travel Industry’s First White-label Native…

Gimmonix Technologies, the Israel- and UK-based travel technology developer of cutting-edge hotel distribution and management solutions, and Trip Sciences, developer of a mobile travel e-commerce platform, have joined forces to create an innovative, white-label hotel point-of-sale on mobile apps. The joint offering delivers a SaaS mobile solution pre-integrated into the Travolutionary platform, arming travel agencies with a point-of-sale mobile app for hotel bookings, under their own brand. Agencies viewing accommodation…

Bidalgo Introduces Accelerator Program for Small to Mid-Sized App Developers

Program Provides Training, Mentorship and Support to Help App MarketersAccelerate Growth Bidalgo, a leading provider of ad automation software and services for app marketers, announced the launch of the Bidalgo Accelerator, designed to help marketers from small and mid-sized app developers combat all the major challenges faced when trying to scale their apps. In today’s crowded mobile ecosystem, many app marketers find themselves up against competition with significantly more resources with which to acquire new users.…

Influenster Solution Demonstrates Impact of Peer-to-Peer Recommendations in Driving Sales Conversion

In Study Conducted by IRI, Sales Lift Beats Benchmarks for Digital Campaigns Influenster, the leading product discovery and reviews platform, featuring 35 million+ reviews written by 5 million+ members, shared the results of third-party research fielded by IRI, demonstrating the value of peer-to-peer recommendations in driving conversion. The research, conducted on behalf of a well-known global color cosmetics brand, reveals how ratings, reviews and user-generated content can drive an increase in incremental sales and…

Soulmates.AI’s new Social ROI Reporter Measures the Real Value of Social Media Marketing

Soulmates.AI, an AI-driven martech startup focused on making marketing work for everyone, has launched Social ROI Reporter (SRR), a tool that helps brands and agencies measure the dollar value of social media and influencer marketing campaigns. Competitive solutions only measure social reach and tally the cost of some interactions against systems blind to seasonal, historical and industry variations. Last year, a study on Nike's Colin Kaepernick campaign suggested the brand earned $43M in 'media exposure.' Yet, no…

New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend

"The State of D2C Marketing 2019" from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As more brands focus on their own eCommerce sites as a direct touchpoint to consumers, "The State of D2C Marketing" is a new report that provides a candid look at related marketing, advertising, and eCommerce investments propelling the success of many of today's direct-to-consumer (D2C) brands. The report reveals trends across verticals and company size, including that 52% of…

ListenFirst’s State of Social TV Report Provides Key Insights To Boost Strategy Performance

TV Social Audience Growth up 16% in q1 2019, Social Engagement up 6% for TV Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019 State of Social TV report with key insights into how consumers are engaging with TV properties on social media, the impact on TV arising from the changes in audience and content quality across social platforms, and the continued rise of Instagram. ListenFirst's report details the rise in Instagram Stories, fan footprint and engagement,…

Engaging Gen Z: How to Capture Feedback from these Elusive Consumers

As Market Researchers, we concern ourselves with people: their spending habits, their social tendencies, any piece of data that can give us a better understanding of consumers. Until recently, Generation Z (those under twenty-ones of the world) were of little concern to our practice. Their age made their market influence insignificant. However, today, Gen Z is estimated to have around $143 billion in buying power and influence around 93 percent of household spending. Needless to say, it is high time we start capturing data…

Cloudinary Identifies Opportunities to Raise Visual Storytelling Impact in its Inaugural State of Visual Media Report

Company Analyzes Billions of Media Asset Interactions Across More Than 700 Cloudinary Customers to Reveal Key Trends Redefining the Visual Web Cloudinary, the end-to-end media management platform for the world’s top brands, launched its inaugural State of Visual Media report, revealing the ways in which fully optimized rich media are vital to successful visual storytelling. Developed to help companies better understand how visual content is being viewed and consumed, the report’s visual media insights and trends are based…

MarTech Interview with Declan Kennedy, CEO, StitcherAds

"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." Tell us about your role and journey into technology. What encouraged you to create StitcherAds? I've been in tech since 2008. Formerly, I was an investment banker, and my goal back then was to become a VC. The best way to learn the VC trade was to put in work at startups. Since then, I've been a full-time tech founder, and my appetite for becoming a VC has diminished. StitcherAds gained traction in 2013,…

It’s the Year of Localized Social Marketing — Here’s Why

Localized social marketing uses specifically crafted social content to engage audiences at the local level. It’s a social media strategy that focuses on building a local presence for a business by leveraging locally-driven communication channels to reach the specific local communities it serves (rather than a broad/national approach). Localized social marketing is the biggest untapped marketing opportunity for national franchise brands, and social media platforms are rolling out new tools to help multi-location businesses…

How to Achieve Profitability with Digital Marketing?

Focusing on Digital Marketing Can Help You in Increasing Profits like None Other Because of It 100% Measurable and Accountable Are you done with earning money through your 9-5 tiresome job? Pretty much, I guess! Fortunately, we have severe digital transformations happening around. I call the millennial population as 'technology natives' while many older generations are technology immigrants who are fortunate enough to see the world brimming with endless possibilities. Earning a significant amount of money through…

Seven Last-Minute Tricks to Get Online Customers on Mother’s Day

Insights on Mother’s Day Marketing for E-commerce retailers With Mother’s Day approaching quickly, the online savings expert CupoNation Australia has put together seven crucial things to help online retailers to get ready for Mother’s Day shopping frenzy and attract more customers. 1. Set up a specifically dedicated landing page for Mother’s Day products. Remind your regular customers about Mother’s Day through the banner on the homepage and create a dedicated page where you can place special offers or gift ideas. It…

How to Automate Your Company’s Social Media Management

There’s no reason you should spend endless hours on social media management. Learn how to automate social media management to streamline your social media strategy. Persistent social media activity is vitally necessary in today’s digital marketing environment. As I always tell my clients, however, you don’t have to expend endless hours on tweeting or crafting Instagram posts to find clothing manufacturers for your brand and build a customer base that will see your company through thick and thin. Here are some of the…

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

Report Highlights Higher Campaign Spend, Deeper Engagement Rates and Overall Strong Advertiser Returns for Influencer Marketing Campaigns RhythmOne, a Taptica company, released its sixth annual Influencer Marketing Benchmarks Report. This report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 67 US-based campaigns that ran and were completed between January and December 2018 as part of RhythmInfluence, the RhythmOne influencer marketing solution. RhythmOne’s Full-Year…

CGI Influencers: The Rise (and Eventual Fall)

CGI. What is it? How do we use it? Why is it relevant in influencer marketing? Computer Generated Imagery has been around for decades. We all remember the Atari game Pong, or the mobile-friendly Snake, which came preloaded on every early-aughts Nokia cell phone. Nowadays, CGI takes form in highly-produced video like Avatar or Black Panther and has even extended its reach to social media. The popularity of CGI influencers is hard to miss. From Lil’ Miquela to the new-and-improved Colonel Sanders on KFC’s Instagram account…

The Inseparable State of Social Media and Shopping

"The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to take full advantage." Far from the days when it was a channel to simply connect and mingle with friends, social media has now become intrinsically tied to marketing and sales strategies. From awareness to conversion, social media plays a key role throughout the entire shopping journey. The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to…

Google Launches App AD Creative Partner Program Featuring ConsumerAcquisition.Com

Today during Google I/O’s keynote address, ConsumerAcquisition.com was announced as one of eight Google App preferred creative partners. Consumer Acquisition enables advertisers to generate high-performing ad creatives at scale through its in-house Creative Studio for Google App campaigns (formerly UAC). Additionally, Google announced a new set of machine learning capabilities, ad placements on YouTube, and ad groups within app campaigns. Automation and machine learning have simplified media buying on Google, making…

Altice USA to Acquire Cheddar

Leading Digital-First News Company to Join the Altice USA News Group Comprising News 12 Networks and i24NEWS Combines Linear and Digital-First News Expertise; Enhances Altice News Content, Distribution and Audience Reach Altice USA, one of the largest broadband communications and video services providers in the United States, announces that it has reached an agreement to acquire Cheddar, the digital-first news company, for $200 million. With this acquisition, Altice broadens its portfolio of high-quality news businesses…

How Video Technology Is Changing the Face of the Web

While content strategies come and go with each passing year, we are now witnessing a rapid shift in the infrastructure of how marketers craft and deliver messages to their audiences online using video technology. Moving away from the text-based, static platform designed by members of Generation X, the internet as a delivery platform is finally adapting to the needs and inherent expectations of its younger, more prolific users of Generation Y and Z. The 30+-year-old e-commerce and online marketing systems were designed for…