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Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

The maker of conversational AI and immersive voice applications for Amazon Studios: The Grand Tour, HeartRadio: iHeart Santa, Amazon Studios: Bosch, HomeAdvisor and a galaxy of other voice-based applications made a soft landing last week as trending news on MarTech acquisitions. As per sources, PullString is now an Apple company. This development opens up new avenues for Mobile Marketing and In-App application developers to leverage technology for making immersive conversational voice apps using AI and Machine Learning. For…

Eventbrite Bets On Spain With First Development Center in Europe

Hopes to Triple Local Workforce Over the Next Few Years Eventbrite, a global ticketing and event technology platform, will establish its first European development center – the company’s fourth worldwide – in Madrid. The move further strengthens Eventbrite’s presence in Spain after having acquired Ticketea in 2018, one of the best known online ticketing companies in the country. Eventbrite employs over 80 staff between the company’s offices in Madrid and Alicante. With the new office, scheduled to open in May this year,…

Adobe Unveils Customer Experience Management (CXM) Innovations to Accelerate Digital Experience Delivery

New Capabilities in Adobe Experience Manager Enhance Content Agility and Personalization for Marketers and IT Professionals Adobe recently surveyed US consumers, revealing that 51 percent are more likely to make a purchase and 49 percent are more likely to become loyal to the brand if content is personalized. Brands are under pressure to deliver more personalized content to more channels, faster than ever before. This presents challenges for marketing and IT. Adobe unveiled new innovations in Adobe Experience Manager,…

Brandwatch Launches Vizia Enterprise Reporting, Bringing Data Intelligence to Mundane Internal Reports

Brandwatch Disrupts the Commonplace Task of Internal, Marketing Reporting with Smart, Automated Visual Decks That Generate Data of Their Own Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting. Marketers spend countless hours and billions of dollars to ensure that they are equipped to track results and measure their work, but that vital information is too…

Prediction Series 2019: Interview with Adam Singolda, Founder and CEO, Taboola

What opportunities and challenges did you and/or Taboola identify at the start of 2018 and have things worked out as planned?  This year, we’ve focused on two key areas for our business: video and mobile. Taboola Feed and Video​: We’ve seen just how powerful video is in engaging and connecting with users and even more so when it’s within an environment they are already familiar with — such as a feed on social networks. We created a similar experience for the open web through our infinite scrolling experience Taboola…

Skyscanner Appoints Joanna Lord as Chief Marketing Officer

Former ClassPass CMO to Lead Skyscanner’s 300-Strong Growth Marketing Team Travel search site and app Skyscanner has announced the appointment of a new Chief Marketing Officer, Joanna Lord. Joanna Lord, formerly CMO at ClassPass, will lead Skyscanner’s growth marketing team of around 300 people and has been brought in to drive both brand and global growth for the business.  Lord will report into Skyscanner CEO Bryan Dove. Said Dove: “I’ve known Joanna for years and have been consistently impressed with her impact…

Everything You Need To Know About Marketing Automation and CRMs

Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B marketing for a long time now, long enough to witness the evolution of Marketing Automation from just Email Automation to automation of the entire process right from lead captures to nurturing, tracking, qualification, & analysis — with the more recent infusion of AI technologies like…

Prediction Series 2019: Interview with Fred Maude, Product Development Manager, NMPi

What trends had the biggest impact on digital advertising in 2018? The confidence that people have in platforms to protect their information and allow them a safe environment to create and engage dwindled last year. Digital trust had been declining over the course of the year with the implications of GDPR on businesses. For companies, distrust has negative financial consequences and this growing distrust has certainly hit a number of companies this year. Outside of the ongoing technology trends, when people look back…

Augeo Continues Growth with Acquisition of Wingnut Advertising

Augeo announced it has acquired Wingnut Advertising, a Minneapolis-based company delivering agency services since 2003.  The acquisition will nearly double the size of Augeo Digital's agency, a business unit of Augeo, and strengthen its capabilities in creative, strategic branding, website development, and digital communications. Wingnut also has expertise in search engine optimization (SEO), search engine marketing (SEM), and other digital marketing services. "The combination of these two high-performing teams will add…

Moz to Launch Updated Domain Authority Score Model

Leader in SEO Will Improve Accuracy and Efficacy of Its Industry-Standard Search Rank Measurement Score Moz, Inc., the leader in search engine optimization technology, announces the upcoming release of Domain Authority 2.0, an updated and improved version of its proprietary Domain Authority score. The update will provide greater accuracy in predicting a site’s ability to rank in search results. Domain Authority 2.0 is scheduled to go into effect on March 5, 2019. .@Moz to launch updated Domain Authority score model,…

Google+ Is Dead, Long Live Google My Business

Google+, Google’s own social media platform which launched in 2011, is to shut down in April 2019 after a new leak occurred. The social channel had quite a strong start in its early days but never managed to generate sufficient interest or activity to compete with other platforms such as Facebook, Twitter or LinkedIn. A study from Stone Temple Consulting revealed that 90% of people registered on Google+ had never posted anything on the platform. The network was due to shut down in August 2019, but a new bug that…

DealCloud and SourceScrub Form Data Partnership, and Announce Integration with DealCloud DataCortex

Integration of SourceScrub’s verified data into DealCloud’s DataCortex product to provide clients with increased visibility on movements and opportunities within the capital markets DealCloud, a technology leader for CRM and deal management in the capital markets, and SourceScrub, Inc., an origination intelligence and target identification platform, announce today a strategic partnership to integrate SourceScrub data within the DealCloud DataCortex product. “Along with countless product enhancements and opening our first…

Top 8 Help Desk Certifications Your Support Agents Should Know About

Your customers expect to receive the best support experience when they get in touch with your brand. That’s why you find it feasible to invest in support tools that allow you to build a delightful experience for your customers. And if you have arrived at this article, you’ve probably invested in a help desk software. With a help desk software, your agents can make sure that they never miss out on a customer support email. That’s because they get to manage all the support, accounts, marketing, and sales email ids from a…

Cardinal Path Launches Marketing Analytics Buyer’s Guide 2019

9 Marketing Analytics Solutions with Proven Business Impact, Start at $20k Cardinal Path, a leading marketing analytics consulting firm, has released the Marketing Analytics Buyer’s Guide 2019, a shortlist of solutions that have delivered significant business value for Fortune 1000 clients. The carefully curated list of solutions arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the business as optimized consumer journeys become the cornerstone of…

Mobify and e-Spirit Partner to Make Headless Commerce Experience a Reality

Next Generation Headless Commerce Architecture Now a Reality for Brands and Retailers to Build, Run, and Evolve Flexible Front-Ends That Combine Inspiring Content and Revenue-Generating Experiences Front-end as a Service provider Mobify, the leader in Progressive Web Apps (PWAs) for commerce, and e-Spirit, the leader in enterprise-class headless content management systems (CMS) for commerce, are collaborating to enable the next generation of headless commerce architecture. This groundbreaking relationship will make it…

Six Skills Every Digital Marketing Team Needs for 2019

Time flies, technology moves even faster. Scott Brinker’s annual Marketing Technology Landscape super graphic now displays more than 6,800 marketing technology solutions — a 27% jump from 2017’s figure. That’s a lot for marketers to handle. Some simplification is in order. From analytics to Social Media Marketing, here are six digital marketing skills your team needs today: 1. A Focus on Digital Marketing Analytics While “web analytics” focus on website performance, digital marketing analytics reveal the performance and…

SpotOn Acquires Lifeyo to Provide Effortless Website Building Solutions to Small and Medium Businesses Nationwide

SpotOn Transact, LLC, a cutting-edge payments and software company redefining merchant services, announced the acquisition of Lifeyo, a website development platform. Rebranded as SpotOn Website, it will enable SpotOn merchants to create a professional and functional website quickly. SpotOn Website is a valuable addition to the SpotOn platform and suite of tools that includes payment processing, customer engagement and business solutions to help small and medium-sized businesses grow. “What we’ve found is a lot of business…

Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019

Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging consumer needs. The new solutions being launched help dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage…

Agari Closes 2018 With Explosive Momentum and 234% Customer Growth

Next-Generation Secure Email Cloud Leader Redefines the Category and Achieves Significant Company and Customer Milestones Agari, the next-generation Secure Email Cloud that restores trust to the inbox, announced it grew its customer base 234 percent for its flagship advanced threat protection product during 2018. This strong market momentum reinforces a year of major achievements for Agari spanning product innovations, new executive hires, an OEM relationship, and industry recognition. Capping these accomplishments…

Prediction Series 2019: Interview with Irina Kovalenko, CMO, SmartyAds

Tell us about your role and how you got here. What inspired you to be part of the Marketing Technology company — SmartyAds? It was June 2016, when I officially joined SmartyAds as the brand’s “lifesaver” and dedicated advisor. Such responsibilities may sound epic, but they had no chance to be average after several DDos attacks and a series of poor-quality outbursts of weblinks, leading to our website and referencing our brand out of blue. Reputation is very important for every brand. Ours, obviously, needed urgent…