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Build-A-Brand Partners with Auto Industry Sales and Marketing Strategists, Shawn Hays & Dave Benson

Build-A-Brand Welcomes Partnership with Hays & Benson Build-A-Brand announced the addition of Shawn Hays and Dave Benson as strategic partners to the company's growth team. Build-A-Brand's sales philosophy of building a personal brand around each individual salesperson is a passion shared by both Hays and Benson. With the addition of Hays and Benson, Build-A-Brand positions itself as the go-to leader in personal branding within the auto industry. Benson will help execute Build-A-Brand's marketing strategy, while…

MarTech Interview with Niki Hall, CMO at Selligent Marketing Cloud

"Make sure your data policy is architected for the needs of each geography and business priority - it’s the only way to make sure that you can use AI." Tell us about your role and journey into Technology. What inspired you to be part of Selligent Marketing Cloud? My career started on the agency side in the automotive sector, working with brands such as BMW and Porsche. Following that I made the switch to high-tech, working with other leading brands Cisco, Polycom and most recently Five9. Having always been fascinated with…

Why Email Is the New Secret Weapon for CMOs

Customers now expect nothing less than personal, purposeful experiences from the brands they interact with. More than ever, they are in the driver’s seat exercising greater control over when and how they engage with brands. Brands that miss the mark on the experiences they’re delivering risk being ignored completely. To overcome these challenges, you need to build direct relationships with customers, assemble first-party data to create better cross-channel experiences, educate the consumer on they value they realize in…

Choosing Metrics That Matter

Whether you are a Developer, Product Manager, or CEO, it’s important that you identify, measure, and improve the right metrics. If you do, you’ll have clear understanding of when you’re adding value to customers and when you’re not. In the ideal scenario, as your metrics go up and to the right, your customer satisfaction moves in the same direction. When that’s the case, you’ll also benefit by knowing what direction to take your product and to build a roadmap that’s aligned with improving your customer experience.…

MarTech Interview with Brian Giese, CEO at True Influence

"AI is assisting Sales and Marketing on strategies such as product recommendations, lead scoring, personalized messaging, and intelligence." Tell us about your role and journey into Technology. What inspired you to be part of True Influence? RK Maniyani and I Co-Founded True Influence in 2008. RK’s background is Software Development so he serves as the Chief Technology Officer and heads up our Bangalore, India office. I drive the vision for the company, combining innovative technology with Marketing and Sales expertise to…

Bigtincan Recognized by Key Industry Organizations as Leader in Sales Enablement

AI-powered sales enablement platform, recognized for second year by MarTech Breakthrough Awards, named a Customer Sales and Service World Awards “Gold Winner” and listed as top AI sales solution by Selling Power Bigtincan, the leader in mobile, AI-powered sales enablement automation, was presented with the MarTech Breakthrough Award for “Best Sales Enablement Software for SMBs” for the second year in a row. Additionally Bigtincan was recently named a “Sales Automation Solution” Gold Winner, “Cloud Computing/SaaS Product…

Shift to Technology Platforms and Social Commerce Transforms the Digital Commerce M&A Deal Mix, Reveals Hampleton Partners’ Research…

Agency M&A is down, as media groups curb acquisition rate and face competition from professional services firms The growth of M&A activity in the ‘platform economy’ and in social commerce are two of the biggest trends identified in the latest E-Commerce and Digital Marketing M&A Market Reports from Hampleton Partners, the international technology mergers and acquisitions advisor. Transaction volume for the digital marketing sector has remained stable since 2011, but in the first half of 2019, marketing…

MarTech Interview with Pierre-Loic Assayag, CEO and Co-Founder at Traackr

"A brand has to genuinely be better than the alternatives and marketers have to be smarter than the competition." Tell us about your role and journey into Technology. What inspired you to start Traackr? It’s been a journey indeed! I started my career in Marketing for Procter & Gamble and Peugeot in Europe, before immigrating to the United States from France, by way of the UK and Spain, and transitioning to an internet technology entrepreneur 20 years ago. I refer to myself as a “recovering marketer” because when I…

New Certain Conferences Suite Enables Greater Business Results from Enterprise Events

Certain, the industry leader in enterprise event automation, announced its newly redesigned Certain Conferences solution. With this new platform, marketers and event planners can manage large-scale events and conferences with ease, ensuring their speakers and attendees have a seamless experience while automating workflow and capturing valuable data to improve event outcomes. Today’s largest conferences are naturally complex, expensive and highly visible. Marketers need to make a lasting impression on their conference…

Two’s a Party – Why Collaboration Can Help You to Avoid Privacy Pitfalls

More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies are leading the way with assurances of greater privacy for customers, in the form of increased powers to personalize and even opt-out of data collection. In short, privacy regulation is here to stay. On the face of it, this may appear to be a challenge for marketers. Delve a…

TechBytes with Malcolm Koh, Customer Experience Strategist APAC at Zendesk

Tell us about your role and the team/technology you handle at Zendesk. As the Customer Experience Strategist and Customer-in-Residence for the Asia Pacific (APAC), my role is to step into the shoes of current and future Zendesk customers and partners to get a deep understanding of their business. This allows me to help them figure out how to optimize their customer experience (CX) strategy in ways that matter to their business. I start by understanding their CX strategy and then analyzing their business operations and…

Intermedia Acquires Omni-Channel Cloud Contact Center Provider, Telax

By bringing together the best of UCaaS and CCaaS, Intermedia now offers businesses a more reliable, comprehensive, and fully-integrated customer engagement solution, while channel partners have a valuable new revenue opportunity to add to their sales portfolio Intermedia, a leading unified communications as a service (UCaaS) software provider for managed service providers (MSPs) and the small and medium-sized businesses (SMBs) they serve, announced the acquisition of Telax, a Toronto-based cloud contact center as a service…

How Every Marketer Can Learn Basic Project Management Skills (And Why They Should)

If you’re a marketer, then at some point, you’ll need to manage a project. This can be an intimidating prospect if you’ve never taken the lead on a project before. However, developing basic project management skills can be invaluable no matter where you’re at in your career. This is true whether you’re a Manager guiding your team, a middle-Manager taking your first steps toward leading campaigns, or an entry-level staffer looking for a way to move up. You don’t necessarily need to become an expert in this area. You…

TechBytes with Mani Gopalaratnam, CTO at Resulticks

What are the key developments in the Omnichannel Marketing technologies that are resulting in enormous revenue opportunities for brands? In the last few years, the Omnichannel Marketing landscape has changed not through any single leap forward in innovation, but rather through innovations in various fields that have come together to build something greater than the sum of its parts. For example, better Data Management technologies have helped brands take data out of silos and place them in a unified customer database.…

MarTech Interview with Drew Chapin, Vice President of Marketing at Hyland

"Data democratization is the key to an enterprise’s ability to compete on data." How exciting is the current Information Management ecosystem today? Very exciting. The industry is able to move beyond the data you own and bringing in intent data and other demand signals to help predict where demand is occurring. Tell us about your role and journey into Technology. What inspired you to start at Hyland? I’ve been in technology since college and served as an Army Signal Officer. I transitioned to Civilian roles at big…

5G Adoption Key to Succeeding with AI, IoT and Robotics

5G Adoption Will Drive Success with Emerging Tech, Says Globaldata. It Will Be a Catalyst in Driving the Adoption of AI, IoT, and Robotics Although it’s still early days to truly gauge the immediate impact of 5G technology on businesses, you should all embrace for a shinier future. The role of 5G on the world’s economy would be profound, especially in pushing the adoption rates of emerging technologies — Artificial Intelligence (AI), the Internet of Things (IoT), and Augmented Reality (AR). These emerging techs are…

TechBytes with Chris Comstock, Chief Product Officer at Claravine

Tell us about your role and the team/technology you handle at Claravine. I am responsible for the Product strategy of our Digital Experience Data Management Platform and working very closely with our customers and partners to ensure we are helping them get the most value out of our partnership. In terms of Marketing software, we are very focused on the customer experience as our most successful customers roll this out to anyone responsible for customer experience and their agencies. What runs the Claravine data engine?…

MarTech Interview with Abhi Yadav, Founder and CEO at Zylotech

"Using AI and ML to improve and make the customer experience more exciting and personal is intriguing." Tell us about your role and journey into Technology. What inspired you to start at Zylotech? My Co-Founder, Iqbal Kaur and I spent years building analytics software and innovation engines for enterprise brands. We were both struck by how difficult it was for businesses to manage and consume their customer data. Despite heroic efforts to plan data discovery, schemas, build connectors, transform data, and do advanced…

What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted mostly to offline data collection aggregated from retail stores, web data, and primitive email marketing contact lists. Today, the whole game of Marketing Analytics has transformed. The coming of age for analytics within Mobile, Social, Web, In-app, Video and E-commerce has pushed the…

Plug and Play Launches New Media & Advertising Innovation Program with Amazon Moments

Plug and Play announced their newest innovation program focused on Media & Advertising with Amazon Moments as a Founding Partner. This new program will bring together industry leaders, startups, and venture capital firms to fuel innovation and solve industry challenges of the Media & Advertising industry. Amazon Moments is an easy-to-use service that enables users to reward customers who complete high value actions within apps and games with eligible physical and digital items sold on Amazon, driving user acquisition…