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Zixi Recognized For Industry Excellence By TV Technology And Digital Media World Publications

Zixi Named a Winner for its Software-Defined Video Platform and ZEN Master Control Plane Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, has been recognized with two industry awards: the Gold Award in the category of IP Broadcast Solutions – Distribution from Digital Media World, and a 2019 Product Innovation Award from TV Technology. The cutting edge Zixi Software-Defined Video Platform was named the Digital Media Awards' Gold Winner in the category of IP Broadcast Solutions –…

General Motors Offers SiriusXM with 360L on Nearly 1 Million Vehicles

Next-generation in-vehicle listening experience combines satellite and streaming to deliver more channels, on-demand audio and better personalization General Motors is bringing a new way to listen to music, sports and talk shows to nearly 1 million Chevrolet, Buick, GMC and Cadillac owners with SiriusXM with 360L. Available on select 2020 model year vehicles, the rollout is the broadest integration by any automaker of SiriusXM's next generation listening experience. SiriusXM with 360L represents the future of in-vehicle…

Reuters Partners with Facebook Journalism Project to Help Newsrooms around the World Spot Deepfakes and Manipulated Media

Reuters, the world's largest multimedia news provider, announced the launch of an e-learning course to help newsrooms around the world spot deepfakes and manipulated media, produced in partnership with the Facebook Journalism Project. 'Identifying and Tackling Manipulated Media,' available, aims to help newsrooms fully equip themselves to identify and reject manipulated video, pictures and audio to help fight the spread of misinformation. The 'Identifying and Tackling Manipulated Media' course encompasses real world…

Super Hi-Fi Receives Patent For Technology That Bridges The ‘Space Between The Songs’ Across Digital Music Experience Providers

The U.S. Patent and Trademark Office has granted a patent to Super Hi-Fi for its A.I.-powered capability which dynamically creates rich, personalized audio segments based on listener or brand preferences and instantly inserts them between songs mid-stream on digital audio platforms. The capability allows Super Hi-Fi's digital audio streaming customers across a variety of industries - such as on demand music streaming, terrestrial and internet radio, business and retail music providers, and digital fitness music platforms -…

Five AdTech Trends to Watch in 2020

Digital Advertising is constantly changing with new channels, new ways of buying and new ways to measure response. Here’s what we can expect in the months ahead. While we’re still waiting for the final tally, all signs indicate that digital ad spending will, as predicted, surpass traditional ad spending for the first time. And, by most accounts, we can expect digital to continue an upward trajectory, hitting $172 billion by 2021, exceeding traditional spend by an astronomical $67 billion. Despite all the grumbling over…

Napster And Super Hi-Fi Announce Partnership To Create Distinctive, Personalized Music Listening Experiences

Cross-platform technology and marketing alliance connects "Powered by Napster" tech service and AI audio innovations from Super Hi-Fi Napster and Super Hi-Fi are now working together to allow music streaming services and leading consumer companies to easily create the next generation of personalized and branded music. The two pioneers in music technology allow companies across a variety of industries, where music is a critical component of their business offerings, to add a critical layer of differentiation and…

Qumulo File System Now Available in Google Cloud Platform Marketplace

Enables Hybrid IT to Simply Scale-Across On-Prem and Multicloud Environments Qumulo, the leader in enterprise-proven hybrid cloud file storage, announced the availability of its file storage software in the Google Cloud Platform (GCP) Marketplace. Qumulo for GCP provides enterprise organizations with scalable file storage in the cloud that efficiently uses cloud-based resources to minimize solution costs. “At Google Cloud we’re committed to providing customers with the right technology, flexibility and choice they…

Eric Salama to Step Down as Kantar CEO During 2020

Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company announces that Eric Salama has decided to step down as CEO during the course of 2020. The company will immediately begin the process of recruiting a new Chief Executive, looking at both external and internal candidates. Salama will remain in role to transition to a new CEO. Thereafter, Salama will join the Kantar Board as a non-executive director and, on a part-time basis,…

Nebo Launches Cross-Platform Voice CMS Framework For Brands And Marketers

Atlanta-Based Agency Introduces Highly Customizable Voice CMS Solution to Easily Manage Voice Apps and Skills Nebo, a human-centered agency built for the digital age has announced the launch of NeboVoice CMS to offer voice services to marketers. This standalone solution for voice apps and skills follows the announcement of the beta Voice CMS functionality that was added to NeboCMS earlier this year. The NeboVoice CMS gives brands the ability to more easily capitalize on future opportunities in a rapidly growing space.…

Martini Media Launches The Martini Experience Events & Experiential Division

Martini Media, a leading omni-channel digital marketing firm focused on the luxury market and the affluent consumer, has announced the launch of The Martini Experience, an events and experiential division. To help lead the effort, Martini has tapped Ian Gerard, a veteran brand experiential marketing leader. Gerard co-founded and ran the ground-breaking experiential marketing organization Gen Art, which brought brands to life through activations around consumers' passion point of emerging talent. Since then, he has served…

PerimeterX Delivers Web Application Security through Google Cloud Platform Marketplace

PerimeterX Bot Defender gives customers on Google Cloud Platform the ability to protect applications from automated attacks PerimeterX, the leading provider of application security solutions that keep web businesses safe in the digital world, today announced the availability of PerimeterX Bot Defender on Google Cloud Platform Marketplace (GCP Marketplace), providing customers with the ability to protect web and mobile applications and APIs from automated attacks and to safeguard their consumers’ digital experience. GCP…

Kirusa Launches Konnect – An Omnichannel Communications Platform In Rwanda

The platform will enable enterprises in Rwanda to engage with customers through messaging, voice and chatbots Kirusa, a global leader in communication solutions over data networks for consumers and enterprises, announced the launch of Kirusa Konnect in Rwanda. Kirusa Konnect is a cloud-based Communications Platform as a Service (CPaaS) offering for enterprises designed to bolster customer engagement using instant, two-way and interactive communication over multiple channels including messaging, voice and rich media…

New Study Shows Spending on Account-Based Marketing Continues to Surge

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and the ABM Leadership Alliance, of which ABM leader Demandbase is a founding member, released their latest research report,  'Moving to ABM Maturity: 2019 ABM Benchmark Study.' This third annual study found that ABM continues to generate greater business outcomes from top customers and prospects than other types of B2B…

Rubicon Project Announces DOOH Integration with IZON Network

Partnership Allows Access to Over 2.4 Million Premium Users Rubicon Project, the global exchange for advertising, announced its integration with IZON Network, Inc (OTC: IZNN). This partnership allows advertisers and brands access to more than 6,000 DOOH (digital-out-of-home) screens and 2.4 million premium users across the United States. IZON’s pipeline of an additional 500+ golf courses will mean an additional 37,000 DOOH screens. Rubicon Project's digital-out-of-home offering allows for targeting unique designated…

Bayard Advertising Agency Adds Yet Another Industry Leader – Hires Mitch Gerson

Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising, enrollment and employment branding, is excited to announce the addition of Mitch Gerson as Vice President, Business Development. Mitch began his career at Bernard Hodes Group, having run his own sub-division for over 16 years within the agency. It was there that he flourished, building a career there that afforded him the opportunity to work with a number of Fortune 100 companies, including familiar names such as…

Verizon Media and Rakuten Join Forces to Reward Consumers with Exclusive Cash Back Rates for Yahoo Shopping and Yahoo Mail

Verizon Media and Rakuten kicked off the holiday season with the introduction of cash back rewards for Yahoo users across Yahoo Shopping and Yahoo Mail. Beginning Wednesday, November 27, visitors to Yahoo Shopping were able to start earning cash back rewards powered by Rakuten on purchases from more than 50 premier online retailers, with exclusive cash back rates on select merchants throughout the year. Yahoo Shopping is a new commerce experience that features everything consumers have come to love, including price…

Video Conferencing Equipment Supplier, IVCi, Breaks Down the Design Aspects Needed for A Successful Huddle Room

Huddle rooms provide a great blend of a casual meeting place and a productive working area. One of the main reasons they are able to foster collaboration so well is because of their AV technology setup and the design of the room focusing around that technology. However, not all huddle rooms are created equally!  Video conferencing equipment supplier, IVCi, breaks down the design aspects needed for a successful huddle room below. Simplicity. The technology and layout of the room needs to be simple enough for people to…

Instreamatic Partners with Salem Media Group to Introduce Voice Dialogue Ads Across America’s Leading Multimedia Company

Advertisers across Salem Media Group’s vast networks can now leverage immersive, fully-measurable voice dialogue ad experiences Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Salem Media Group, the multimedia company with media properties including radio and digital media, announced a partnership that makes Instreamatic’s voice dialogue technology immediately available to…

Marketing Architects Expands Relationship with Nielsen, Announces Data-Driven, Comprehensive Agreement

Agreement Includes Nielsen Media Impact with TV, Radio, Digital Data, Local TV and Audio Measurement in All Markets Marketing Architects has expanded its relationship with Nielsen by adding a comprehensive suite of measurement and planning tools including Nielsen Media Impact (NMI) with TV, radio and digital data. The company has also renewed Local TV and Audio measurement data in all markets. Marketing Architects is a Minneapolis-based advertising agency that drives rapid growth and solves complex business challenges…

Consumer Interest in Subscription-Based Apps Skyrockets While Purchase Rates Drop 200%, Shows New Liftoff Report

Liftoff’s Annual Mobile App Trends Report Points to a Cultural Shift in Consumer Purchase Behavior as Subscription Rates Jump More Than 1.5x Year-Over-Year Liftoff, the leader in performance-driven mobile user acquisition, released its annual Mobile App Trends Report which provides insights into the boomping app economy. Specifically, the report found a cultural shift in consumer purchase behavior, as users demonstrate a preference for enrolling in subscription services over making one-time purchases. Drawing upon…