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Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization

Localytics Enables Enterprise Marketers to Create Personalized, Multi-Step Campaigns That Are Triggered by User Behavior Across Channels Recently at Salesforce Connections, Localytics, the leading mobile engagement platform, announced a new Campaign Builder, built from the ground up to help enterprise marketers deliver a unique experience to each of their mobile users and build strong connective tissue between mobile and digital by factoring in user behavior across channels. The new Campaign Builder enables marketers to…

Invoca Signal AI Call Intelligence Solution Surpasses 2 Million Phone Conversations Analyzed

Users of Invoca's Machine Learning-Powered Call Analytics See Significant Increases in ROI and Reduced Marketing Spend in a Short Timeline Invoca, the call intelligence company, announced that over two million phone conversations have been analyzed by its award-winning machine learning solution, Signal AI, since launching last year. Invoca customers including Frontier Communications and Starkey Hearing Technologies are using Signal AI to uncover new opportunities to boost marketing ROI and improve the customer experience.…

Unbotify Named Gartner 2018 Cool Vendor in Advertising

Unbotify, the behavioral biometrics bot detection startup, was named 2018 Gartner Cool Vendor in Advertising by Gartner Inc. This industry accolade follows Fast Company's recognition of Unbotify as "Israel's most innovative company 2017" and 1st prize at the TAU Cyberstorm competition. "Unbotify was founded to disrupt the stagnant bot detection market. We've set out to stop sophisticated fraudulent bots and restore online trust and transparency," said Yaron Oliker, CEO, Unbotify. "We engage with an increasing number of…

TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media

Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in internet and online marketing, content marketing has undergone a massive flux. There is no clear definition of what state content automation would be in 2020. However, the stage is set for tech companies providing audience segmentation and programmatic targeting-based advertising platforms. MNI Targeted Media is leading the pack with data-driven results that help content publishers and…

Interview with Kabir Shahani, CEO, Amperity

"All the content we’re producing right now is geared towards educating the market on the value of CDPs."Tell us about your role at Amperity and how you got there? How does your entrepreneurial experience help you run a tech company? When I first started out, companies had tons of data and knew it was valuable, but lacked the technology to utilize it properly and get real value from it. That’s what inspired my Co-founder Derek Slager and I to launch our first startup, Appature, which focused on helping healthcare…

Rockerbox Attribution Platform Arrives to Democratize Access To Attribution Solutions

Rockerbox Attribution Platform has The Wall Street Journal, SquareFoot and Open Listings Among Launch Partners  Rockerbox, the creator of Recency Activation technology, unveiled its latest offering, Rockerbox Attribution Platform. Built on the success of the company’s Recency Activation technology and experience working with marketers of all sizes, Rockerbox Attribution Platform provides advanced multi-touch attribution and modeling that were previously only available to the largest marketers and brands. Recommended…

Interview with Fayez Mohamood, Co-founder and CEO, Bluecore

"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training through both my undergraduate and graduate degrees. I started out my career in hardware and software design and simulation back in 2006. While that sounds very far from marketing technology, a lot of my training revolved around building solutions that required the need to transform and make…

Movable Ink Partners with Pega to Deliver AI-Powered Actions in Email Campaigns

AI-Powered Next Best Actions and Real-Time Content Personalization Help Marketers Increase Consumer Engagement and Conversions Movable Ink, a leading intelligent content platform for digital marketers, announced a partnership with Pega. Pega is the leader in software for customer engagement. The two companies joined hands to enable brands to personalize email campaigns using AI-powered next best actions. Combining Pega’s ability to facilitate the right action for every customer in real time with Movable Ink’s…

Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers

Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem  Simplaex, announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The announcement was made at the AdMonsters 2018 Ops Conference in New York. Today, programmatic advertising has passed the tipping point, and has become a highly complex and non-transparent landscape. The…

Personalizing Email Marketing Is The Key to Success In 2018

Why Email Marketing matters Email marketing is the act of sending emails to multiple recipients for commercial purposes. It is an integral component of a B2B marketer’s agenda for leveraging sales and attracting consumer engagement. Email marketing is the most cost-effective marketing tool. It is convenient to manage and establishes direct contact with customers. According to the Direct Marketing Association, email marketing on an average sees a 4300 percent ROI for businesses in the US. The advantages of emails in…

The Most Overlooked Necessities of Branded Content

Although native advertising and content marketing are not new concepts, growth in both areas has been impressive in recent years—and that growth shows no signs of waning. In 2018, BI Intelligence estimates that native advertising revenue in the US will hit $21 billion, up from $17.3 billion in 2017. But despite growth, the development and distribution of branded content has never been as confusing and complicated as it is today. Content distribution options, both paid and otherwise, have proliferated, and yet firm…

Interview with Andy Coghlan, Head of MarTech, Wipro Digital

"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and eCommerce at Wipro Digital, where we strive to create experience-led, high-velocity business and marketing transformation. I believe in digital not as a standalone service or offering but as a connector, enabler, and a problem solver. This belief has helped me to be a part of the MarTech…

Outsell and DSplus’s Toyota CH-R Launch Campaign Honored With Coveted Industry Awards

Integrated Digital Marketing Campaign Created for Toyota Wins Gold Stevie in 2018 American Business Awards, Digiday Content Marketing Award and Communicator Award Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced with agency partner DSplus, that it was named the winner of a Gold Stevie Award in the 16th Annual American Business Awards, received a Digiday Content Marketing Award and a 2018 Communicator Award. Award Highlights for the 2018 Toyota CH-R Launch…

Visitor Segmentation: The Key to Powerful Website Personalization

When it comes to B2B marketing, the most effective forms of communication are those that are targeted and personalized. This couldn’t be more true for a company’s website, yet many marketers are still missing the majority of their website visitors, especially those they don’t know. Did you know that 95% of your website visitors are anonymous? That’s a staggering number of potential customers you’re most likely not engaging with. However, what you do know (and here comes the good news) is that they are brand aware, they…

TechBytes with Scotty Pate, Data Scientist, Goodway Group

Scotty Pate Data Scientist, Goodway Group Marketing automation powered by AI and machine learning would rule the roost in B2B. To better understand how AI-based marketing automation technologies would fare in 2018, we spoke to Scotty Pate, Data Scientist, Goodway Group.Tell us about your role at Goodway Group and the team and technology you handle. I am a Data Scientist at Goodway where I work with a small, brilliant team of software engineers and another Data Scientist. We work on problems such as fraud detection,…

Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win

Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are long gone. Historically, marketing and sales have worked to push leads through the various stages of the funnel and through to the win. However, cloud is enabling practically everything to be sold as a service or on a subscription-based model – and while this presents a unique advantage for profits, it means that most customers start small and grow, and 70% of revenue comes after the initial sale. Despite this,…

Five Ways Artificial Intelligence is Transforming B2B Sales

A Brief Insight Into How Artificial Intelligence Has Changed the Business Landscape Everybody knows ‘The Power of Now’, and that’s exactly why you should know and adopt AI. Artificial Intelligence is no more a theory of the future as it continues to have an unprecedented impact on businesses globally. In less than 10 years, B2B enterprises have begun to implement Artificial Intelligence (AI) to accelerate their growth and revenues. All the fears of humans losing their jobs to AI and machines may not be true after all,…

GDPR is the Best Thing to Happen to Personalization

Embracing Consent and Privacy is the Best Way to Breathe New Life into Marketing After years of debate, infighting, and fear mongering, GDPR finally arrives in force on May 25. For many marketers, the path forward isn’t clear, and risk only seems to grow, given ensuing developments with ePrivacy, a pending ballot initiative in California, and a growing list of regulations appearing around the globe. Yet, the time has never been better to rethink how marketers approach privacy and personalization. It’s time to embrace…

GDPR is Coming: Monetate Names Dave Swarthout as Data Protection Officer

Dave Swarthout Will Continue to Lead Monetate’s Legal Team in Addition to Driving GDPR Training and Global Compliance Measures Throughout the Organization  Barely hours left to a GDPR-free business world, Monetate, has gone ahead to name Dave Swarthout as its Data Protection Officer. In this role, Dave Swarthout will continue to lead Monetate’s legal team in addition to driving GDPR training and global compliance measures throughout the organization – an initiative that he has been managing since 2016. Dave Swarthout Has…

Swrve Partners With Bluedot to Power High Accuracy Location-Based Engagement and Analytics

Swrve Has Begun Offering Bluedot's Location Services to Its Customers Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service technology company that provides high accuracy location services for complex and high volume enterprise deployments. The partnership will enable customers to optimize their marketing campaigns with location-based targeting, triggering and analytics for mobile engagement and greater reach and…