The gaming market is set to top $108 Billion in revenues in 2017. Versus Systems Inc, is looking to revolutionize advertising in the gaming industry It’s been a shoot-and-miss trend for the gaming industry when it comes to…
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Integration Brings Retailers Closer To Unified Commerce, With Stitcherads’ Customers Now Attributing Up To 27% Of In-Store Purchases To Paid Social Media Engagement StitcherAds, a global Facebook and Instagram Marketing Partner, today…
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Enplay, MDC Media Partners OOH Unit, Signs on As Launch Partner  Adelphic, a Viant people-based, self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory to its…
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A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and…
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Latest Update Delivers Host Of Crucial GDPR Compliance Enablers Celebrus has announced general availability of the latest release of its leading enterprise Customer Data Platform (CDP). Offering an accelerated journey for organisations…
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When it comes to the business-to-business (B2B) world, marketers are rarely faced with the same fast-paced change that they have come to expect when dealing with consumers. Traditionally speaking, B2B commerce has always relied on a much…
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With The Great British Bake Off now back on UK television screens, the baking fever has once again taken hold in the UK. We gasp in wonder watching contestants create intricate masterpieces out of dough, and laugh along at other unfortunate…
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"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing…
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By truly harnessing the power of Twitter and other social networks, B2B companies can identify new sales prospects, nurture them through direct communication, and convert them into qualified leads that have a higher chance of becoming…
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"Video allows you to retain and monitor which of those customers interact with your content the deepest, and then over time you will be able to turn them into paying customers by retargeting the most engaged with offers and calls to…
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"As tech capability grows, brands may view machine learning as the answer to — and reason for — industry issues such as poor transparency and fraud even though all media has had its share of challenges in this area since advertising began."…
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"We’re in the awkward adolescence of digital advertising, where powerful tools are becoming available but our mindset hasn’t quite caught up to the potential. That’s the friction I find funniest." On Marketing Technology MTS: What led you…
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"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how…
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"Transparency needs to become the norm so that marketers know where their ads are being served and to what type of traffic." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an…
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Ad tech is not immaculate, let’s face it. The ecosystem is inhabited by bad actors and digital transactions are intervened by shady intermediaries. Tricky fraudsters like Methbot generate invalid traffic and get away with it. Programmatic…
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The amount of time consumers spend on connected devices (mobile phones, tablets, and connected TVs) is increasing and we don’t foresee this trend changing. While there are only 24 hours in a day, the amount of time spent on devices increase…
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