Interview with Adrian Pike, CMO, district m

"Audiences are demanding more, they want less intrusive ads whilst at the same time more engaging ones. This is reflected by the creation of other associations like the ‘Coalition for better ads’and in the growing interest for DCO (Dynamic Content Optimization)."Tell us about your role at district m? What inspired you to be part of an advertising technology company? As CMO, my role includes all aspects of Marketing, from Brand Awareness to Demand Generation for the district m brand and sub-brands. I was offered the…

AI Primer: How Smart Technology Makes Businesses Better

Smart Technology Are Part of AI Landscape That Runs on Purpose-Built Software to Manage Data Effectively and with Accuracy By 2018, 62% of companies all over the world will be using artificial intelligence (AI) to improve yield and operations of their business. However, less than half of businesses currently understand exactly how AI can directly benefit them. As it happens, many of you are already using AI, though you may not realize it. Whether you are using Facebook to manage your business’ social media page, or…

ZoomInfo Named Finalist in 2018 Stevie Awards for Sales & Customer Service

Zoominfo’s Salesforce Plugin Accelerates Opportunity Generation Through Perfected Outreach Zoom Information, Inc., the world’s leading corporate contact database, was named a Finalist in the Sales Enablement category for Best Sales Enablement Solution-New Version, in the 12th annual Stevie Awards for Sales & Customer Service, and will ultimately be a Gold, Silver or Bronze Stevie Award winner in the program. More than 2,500 nominations from organizations of all sizes and in virtually every industry were evaluated in…

Fireside Chat with Jeff Pedowitz

Jeff Pedowitz talks about his journey in setting up The Pedowitz Group. My Journey, My Company: How I Conceived Of The Pedowitz Group (TPG)  As President and CEO, I am responsible for setting the company’s vision and strategic direction along with managing all daily operations. This is my third business. I started in the restaurant business, owning and operating 35 Subway Sandwich franchises.  This provided a foundation for operations, controls, and measurements. I also owned a sales training company, which gave me…

SiriusDecisions 2017 B-to-B Buying Study Reveals Buyer Behavior and Preferences in Decision-Making Process

SiriusDecisions’ Study Empowers Audience-Centric Marketing by Offering Detailed Insights into Engagement Levels, Decision Drivers, Content Impact, Interaction Preferences and More SiriusDecisions, the leading global B2B research and advisory firm released 23 new Buyer Insight Reports based on the findings from its 2017 B-to-B Buying Study. SiriusDecisions’ 2017 study is designed to help marketing leaders gain a comprehensive understanding of b-to-b buyer behavior and preferences throughout the entire buying decision…

New Mavenlink Report Reveals Rapid Transformation in the State of the Services Economy

Second Annual State of Services Economy Report by Mavenlink Finds 75 Percent of Services Organizations Are Moving Toward Project-Based Work; Executives State “Conditions are Changing More Quickly Than Ever”  Mavenlink, the leading provider of cloud-based software for the modern services organization and a G2 Crowd Leader, in conjunction with Research Now, the global leader in digital research, has released the annual State of the Services Economy report for 2018. Read More: Eight Predictions For How AI Will Find Use In…

Choozle Unfurls 2018 Roadmap Product Enhancements

Choozle Announces 2018 Roadmap and a Sneak Peek at Upcoming Product Enhancements Digital marketing and advertising platform, Choozle has announced its 2018 roadmap, in addition to a sneak peek at upcoming product enhancements. The company revealed that revenues grew at 120% from January to December 2017. This growth enabled Choozle to raise $6 million in Series B funding in Q4 2017. Choozle confirmed that the proceeds will support continued product innovation on the core self-service advertising platform as well as…

Interview with Mark Stouse, CEO, Proof Analytics

"To survive and thrive, marketers need to speak the language of business and furnish results tied to the bottom line."What led you to develop a platform that measures the impact of Marketing and Communications? For years, business leaders have demanded measurable results from marketing spend. These voices are getting louder as concerns about ad fraud and a softening economy put more pressure on the Marketing organization. To survive and thrive, marketers need to speak the language of business and furnish results tied to…

Pega Research: Fears Notwithstanding, Executives Believe AI and Robotics Could Improve Workplace

Latest Pega Study Finds Teaming Machine Intelligence, AI and Robotics With Humans Can Help Organizations Embrace a New Era of Efficient and Meritocratic Workforces Organizations believe that pairing humans alongside machine intelligence, AI and Robotics will create a more effective, engaged, and meritocratic workforce, according to a new global study released by Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises. Read More: The Future of a Modern Workplace:…

Upland Software Transforms User Experience for Critical Business Applications Through FileBound

Latest Release of the Upland's Filebound Workflow Automation Solution Provides an Innovative Experience That Anticipates and Intelligently Delivers Content Within Commonly Used Business Applications Upland Software, Inc., a leader in Enterprise Work Management software, today announced a new release for FileBound, its industry-leading workflow automation solution. The latest release focuses on content availability, performance and reliability, security, and enhances the day-to-day interaction between FileBound and an…

Periscope By McKinsey Announces Availability of its Sales Solutions on the Anaplan Platform

Periscope Rep Planner, Now Available on the Anaplan App Hub, Is an End-To-End Sales Growth Analytics Solution Periscope By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, has announced that Periscope Rep Planner, part of its Sales Solutions is now available on the Anaplan platform. Anaplan provides a cloud planning platform that connects data, people, and plans in every part of a business. Large and fast-growing…

Digital Media Veteran Mike Peralta Takes On As EVP, Central Sales & Operations At Criteo

Mike Peralta Has Global Experience in Effective Sales Strategies Development, Data Management and Performance Advertising Platform Management Criteo S.A., the leading commerce marketing technology company, named Mike Peralta as Executive Vice President (EVP), Central Sales & Operations. Peralta brings more than 20 years of management and internet technology experience with deep expertise in the advertising technology and digital advertising industries. In his new role with Criteo, he will oversee the central sales…

TechBytes with Jeremy Pinkham, CTO, Lotame

Jeremy Pinkham CTO, Lotame Lotame recently announced their partnership with a leading Automated Content Recognition (ACR) data company, Inscape. The objective of this partnership is to deliver advanced television planning, targeting and measurement through Lotame's aiTV: Platform. To understand the core tenets of Lotame's DMP, Audience Optimizer, and the concept of 'pre-enriched data', we spoke to Lotame's Chief Technology Officer, Jeremy Pinkham.Tell us about your role at Lotame and the team you handle. At Lotame,…

Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad

"It’s important to keep this in mind as AI becomes more prevalent so that businesses can start to build a foundation to support the evolution of this technology."Tell us about your role and how you got here. What inspired you to start a content management platform? I’m the Co-founder and CEO of Showpad. Along with my Co-founder and Chief Product Officer, Louis, I set the long-term vision, mission and strategic direction for the company, try to attract the best talent and make sure everything that is needed is in place so…

Monetate Intelligent Personalization Engine Unveiled to Drive Cross-Channel CX

The Monetate Intelligent Personalization Engine Makes It Easy to Test and Optimize, Segment and Target, and Even Create True 1-To-1 Experiences Leading optimization and personalization platform, Monetate, has announced enhancements to the Monetate Intelligent Personalization Engine, which enables brands to drive previously impossible real-time, cross-channel custom use cases in personalization, driven by enhanced customer data. These new capabilities are made possible by The Engine’s open architecture, which allows…

YouAppi Doubles Mobile User Conversion Rates With Powerful Re-Engagement Solution

New Solution Works in Parallel with User Acquisition Tools to Accelerate Growth and Deliver Higher Return on Ad Spend YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. YouAppi Re-Engagement offers unprecedented…

The Future of a Modern Workplace: “HumAIns” are Coming

The Arrival Of HumAIns —  Would It Happen In 2022? Would A New Machine-DNA Begin To Manage The Entire Value Chain Of Man, Machine, Material, Money, And To An Extent, Mind Too? According to the latest Accenture report on the future of workplace collaborations, businesses that manage to balance human ingenuity with machine intelligence will be successful. Released just ahead of the World Economic Forum 2018 in Davos, Accenture's AI report takes a positive stance on the need to grow investments into AI and Human-Machine…

How Marketers Can Optimize $682 Billion in Expected Spend in 2018

As we rapidly enter the start of 2018, mobile transactions are expected to surpass record numbers set this year. With 2017 holiday sales in full swing, the NRF reported 147 million consumers engaged in online shopping on Black Friday and Cyber Monday, 63 percent of those consumers used their smartphones to make holiday shopping decisions. Given that the short weeks between Thanksgiving and Christmas are the busiest time of year for retailers, it is critical to making sure marketers craft a mobile strategy that allows them to…

Membrain Awarded Best Sales Enablement Technology in Top Sales Awards 2017

This Year, Membrain Was Nominated in Two Categories - Top Sales Enablement Technology and Top Sales Company Blog and Was Awarded the Gold Medal in Both "Our focus on building better tools for sales enablement practitioners has been well received and winning the Top Sales Awards makes us really proud!”, says Henrik Öquist, COO for Membrain. Each year, the world's leading online sales community, Top Sales World, hosts an award ceremony to hail “the heroes” of the sales and marketing space; to laud those companies and…

Predictions Series 2018: Marketo Accelerate Community and their Idea of Martech Disruptions

Innovate and Accelerate-- 2017 was a year that witnessed technology makers achieve phenomenal pace in their innovations. So, why should 2018 be any different! What better way to understand the martech trends in 2018 than letting the Unicorns speak about the tech-trends themselves. “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018 In Part Eight of the Predictions Series 2018, we unravel the disruptions that could hugely influence martech stacks in 2018. The participants in…