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Five Best Sales and Marketing Analytics Techniques for Managers to Identify New Markets and Audience Niches – Quantzig

Quantzig, a leading analytics and advisory firm that delivers customized analytics solutions, has announced the completion of their article on the five best sales and marketing analytics techniques for managers to identify new markets and audience niches. #Salesanalytics tools and factors such as product reviews, qualitative surveys, focus groups, and interviews help companies to identify the customers’ requirements. : https://goo.gl/bMFqG7 Companies across industries have realized the growing importance of data…

Apttus Recognized as Leader in IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2B Digital Commerce Platforms

Apttus, the global Middle Office leader,  announced that IDC, an independent research firm, named Apttus a Leader in its most recent IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2B Digital Commerce Platforms 2018 Vendor. This research recognizes the value of Apttus E-Commerce – a key pillar in Apttus' Middle Office Platform, Omni. Apttus' E-Commerce solution delivers consistent, optimized buying experiences across all sales channels. In Business-to-Consumer (B2C) commerce, Apttus creates a seamless experience…

Marketing Technology Primer on “What is Sentiment Analysis”

This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in the way brands market their products to their customers. However, the biggest challenge continues to haunt every marketer even in the New Year — Do I know the exact emotion or sentiment of my buyers’ group? To answer that, marketing teams are hugely focused at relying on the current crop of Marketing Technologies for Sentiment Analysis. A Quick Overview of Sentiment Analysis…

Prediction Series 2019: Interview with Kerry Bianchi, President and CEO, Visto

How can businesses up their customer engagement game in 2019? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the relationship in the end. What were the AdTech…

One of These 21 Personalization Tools Will Boost Your Sales

Time and time again, the strategy that is driving business and seeing some of the most significant returns is personalization. Gartner predicts that e-commerce businesses that personalize successfully could see profits rise by up to 15% by 2020. Apart from the vision, strategy, and talent, you need the right tools; and much like a carpenter is crippled without a hammer, our modern business landscape is growing ever reliant on personalization engines. The goal of smart personalization is to make decisions easier and…

RTB House Unveils First AI Marketing Lab Innovations

RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it will begin the alpha testing phase of its first MarTech innovations developed in its AI Marketing Lab, a new research division it launched in May with an initial annual investment of USD $5 million. The new offerings will be tested by selected brands from RTB House global customer base starting in Q1 2019. The company plans to roll out three innovations to its customer base next year. It currently serves more than…

CrossInstall and Google Partner to Bring Playable Instant Demos to Google Play

Try-Before-You-Buy Technology Delivers More Engaged, Pre-Qualified Players to App Publishers CrossInstall, the leading creator of interactive mobile ads, announced a partnership with Google to bring CrossInstall’s Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play Instant. Clicking on the ‘Try Now’ button launches a short…

Increasing Reliance on E-commerce Aids the Global Payment Gateway Market Growth

FinancialBuzz.com News Commentary Payment gateways are becoming increasingly popular as online transactions become more abundant. Payment gateways help authorize and authenticate online transactions between a business and a bank. Gateways offers consumers a much more secure transaction, preventing fraudulent incidents. Primarily, the e-commerce market growth is rapidly accelerating, due to the large influx of online shoppers. According to data compiled by Imarc Group, the global payment gateways market reached USD 10…

Sling TV Brings First vMVPD to Oculus Go Virtual Reality Headset

Sling TV Launches First Virtual Multichannel Video Programming Distributor (vMVPD) on All-In-One Oculus Go Virtual Reality (VR) Headset Sling TV became the first virtual multichannel video programming distributor (vMVPD) to launch on Oculus Go, the all-in-one wireless virtual reality (VR) headset. The Sling TV experience on Oculus Go is equivalent to watching on a 180-inch television. For a limited time, customers who purchase and activate a new Oculus Go will receive an $80 credit toward Sling TV subscription services.…

Not Another Social Media Network

Who likes the idea of image-based searches? (cautiously raises hand) You snap a picture of an item and a new browser window appears that allows you to make an immediate purchase. Or what about when you’re not sure what to make for dinner but you know you want it to have potatoes in it? Take a picture and Google will show you a slew of pictures of top-rated recipes with potatoes. I mean… if the buyer journey has become that easy, count me in. With that capability, I no longer have to search — which just fuels my growing…

Interview with Greg Wester, CMO, Mobile Posse

"A better content experience would be one that greatly simplifies the process of finding and presenting content, rather than forcing the user to go search for it." Tell us about your role at Mobile Posse and the team/technology you handle. I’m the CMO at Mobile Posse; in this role, my team’s primary focus area is Content Marketing, and, in particular, thought leadership and original research on how people use their mobile phones. There’s a ton of research on what apps are used, but none on the actual phone experience…

Dialpad Launches Dialpad Support for Call Centers

New product features real-time AI tools to help call center teams have smarter customer conversations Dialpad, the only AI-driven, cloud-native business communications platform, today announced the launch of Dialpad Support, a new AI-powered call center product designed to fit the demands of modern customer support teams. Through a combination of real-time artificial intelligence and natural language processing capabilities, an intuitive user interface and easy-to-use admin functions, Support offers a welcome departure…

Accenture Helps Telefónica Transform the Customer Experience

Innovative Program Enhances Experience for Telefónica Customers Across Brazil, Chile, Mexico, Spain and the UK Accenture has helped Telefónica, one of the world’s largest private telecommunications companies, transform its customer experience with a complete overhaul of its digital experience for customers in Brazil, Chile, Mexico, Spain and the UK. “Telecommunications is an industry where service providers constantly face the risk of losing customers — and, with them, revenue — if they fail to maintain customer…

Janrain Unveils Next-Gen Customer Identity Management as a Service (IDaaS) Offering

Janrain Identity Central Accelerates Implementation of Customer Identity and Access Management (CIAM) from Weeks to Minutes Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced Janrain Identity Central, which allows companies to provide comprehensive customer registration, authentication, single sign-on, preference and consent management, as well as self-service account recovery significantly faster, with less effort and at lower cost, while accommodating the largest…

TechBytes with Clark Richey, Chief Technology Officer, FactGem

Clark Richey Chief Technology Officer at FactGem The most fundamental thing a company can do is to commit to a data-driven culture. We spoke to Clark Richey, Chief Technology Officer at FactGem, to understand how businesses should unlock the value of their data management platforms for better communication, team performance and marketing ROI.Tell us about your role at FactGem and the team/technology you handle. I am the Co-Founder and CTO of FactGem, a data analytics company. Because we are a lean startup, and I have…

AppNexus Mobilizes Anodot’s Autonomous Analytics to Improve Customer Service

Anodot Autonomous Analytics Helps AppNexus Detect and Resolve Critical Business Blind Spots to Optimize Operations and Customer Service Anodot announced that AppNexus, a Xandr company, is leveraging Anodot's Autonomous Analytics platform to detect and resolve business incidents in real-time, alerting customer-facing teams of problems that impact customers' revenue-generating ads. AppNexus is a leading internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Its…

Digital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group

Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients including Harper Collins Publishing, Save The Children, National Wildlife Federation, Amora Coffee, Meredith Corp. and Highlights for Children. According to reports, last year business-to-consumer subscription firms attracted more than 11…

Videolicious Awarded US Patent for Technology Core to Its Proprietary Video Automation Platform

Patent Protects Methods and Systems for Understanding How Video Content is Consumed—Down to the Word and Image Level—Then Visualizes Insights and Recommendations for Precision Video Optimization Videolicious, the pioneer of video automation for enterprise b2b sales and marketing organizations, announced the issuance of a patent by the US Patent Office. The new patent protects the deep video content analytics integral to the company’s video automation technology. This is Videolicious’s second patent; it’s first, granted in…

Dyspatch and Mailgun Partnership Brings End-to-End Transactional Email Solution for Marketers and Developers

Developers and Marketers Can More Easily Collaborate on Transactional Email Workflows Sendwithus, the makers of Dyspatch, the Enterprise email production platform, and Mailgun, the developer-focused email delivery platform, announced a new partnership that enables developers and marketers to easily collaborate on transactional email workflows and share performance data. With this partnership, companies can be assured that their transactional emails are on-brand, easily optimized, and that they’ll reach their customers’…

Cadent Launches Next-Gen National Addressable TV Platform

Unified Platform Connects National Advertisers with Addressable TV Suppliers to Enable At-Scale, Data-Driven TV Campaigns Cadent, the leading platform for advanced TV, launched its next-generation addressable TV platform for advertisers, media planners, and networks. The new Cadent Advanced TV Platform provides a simplified workflow that connects national addressable TV demand with Cadent's inventory partners. Cadent Advanced TV Platform provides access to 70 million US addressable households through cable,…