86 Percent Fail To Engage Customers At Every Purchase Location Zaius, the leading B2C CRM that delivers real-time, cross-channel marketing …
Creating Individualized Customer Experiences: Top Insights from The Personalization Summit 2017
I recently attended my first Personalization Summit – an event dedicated to helping digital marketers deliver highly relevant, individualized experiences …
TechBytes with Steve Murphy, CIO, 3Cinteractive
Steve Murphy CIO, 3Cinteractive Modern marketers have shown an appetite for leveraging mobile marketing platforms to drive interactions with customers. …
Independent Research Reports Name Teradata a Leader in Customer Journey Analytics
Teradata Announces New Enhancements To Its Customer Journey Solution That Empower Marketers To Act Self-Sufficiently On Insights In Real Time, …
Digital Transformation Leaders to Headline Tealium’s Digital Velocity San Francisco
The Event Headliners Include Speakers From Evernote, Beachbody, Facebook, Microsoft Tealium, the leader in real-time customer data solutions and enterprise …
Epsilon Names Brian Serino Senior Vice President, Managing Director, Sales
Epsilon®, a global leader in creating connections between people and brands, announced that Brian Serino has joined as Senior Vice …
BrightWave Receives Top Client Satisfaction Score in 2017 Email Agency Buyer’s Guide, Ranked As Leader For Third Consecutive Year
Leading Email Agency Praised for Platform Expertise, Partnerships, Innovation and Robust Services For the third year in a row, BrightWave …
Why The Best Marketers Are Adding Online Experiences to IRL Events
Fall in the marketing world means more than just pumpkin-spiced lattes, it’s a hectic time full of industry conferences. All …
Gravy Analytics and AnalyticsIQ Empower Advertisers to Reach Affluent In-Market Consumers and Business Owners
Exclusive Audiences Combine Predictive And Behavioral Consumer Data For Precise Ad Targeting Real-world location intelligence provider Gravy Analytics and predictive …
Why Video Makes Sense for B2B Marketers
Action star Jean-Claude Van Damme’s most recent career comeback wasn’t in some ultraviolent shoot-’em-up but a viral video. The video featured the Muscles …
Interview with Adam Fingerman, Co-founder and Chief Experience Officer at ArcTouch
Adam Fingerman Co-founder and CEO at ArcTouch "Whatever you want to call it, AI and our ability to transform data …
TechBytes with Tara Kelly, President and CEO, SPLICE Software
Tara Kelly President & CEO at SPLICE Software Voice Assistants have taken human machine interaction to new levels. SPLICE Software …
Interview with Raviteja Dodda, Founder & CEO at MoEngage
Raviteja Dodda Founder & CEO at MoEngage "I envision a world where machine learning algorithms shall replace all the data …
What Makes Some Companies Heroes and Others Villains?
How Popular Narratives and the Way Businesses Measure Them Determines Success or Failure United Airline’s extremely public PR difficulties have …
Why the DSP You Want May Not Be a DSP
It’s not surprising that according to Forrester’s recent DSP Wave analysis, finding significant differences among leading demand side platforms takes …
Interview with Michelle Huff, CMO at Act-On Software
Michelle Huff CMO at Act-On Software "I don’t believe AI will replace marketers, but these new tools and systems powered …
Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution
Aprimo, the global provider of marketing operations technology and digital asset management solutions, announced the full SaaS (Software as a …
TechBytes with Samir Addamine, Founder and Chairman, FollowAnalytics
Samir Addamine Founder and Chairman, FollowAnalytics In March 2017, Forrester Research recognized FollowAnalytics as a leading Mobile-First Commerce and Messaging …
Evergage Secures $10M in Series C Funding
Evergage, the real-time personalization platform company, today announced it has raised $10 million in Series C funding. Led by Arrowroot Capital …
IBM Named a Global Leader among Salesforce Implementation Partners
IBM has announced that it was named a Salesforce Implementation Partner Leader in Forrester Research Inc.’s report “The Forrester Wave™: …