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How Video Technology Is Changing the Face of the Web

While content strategies come and go with each passing year, we are now witnessing a rapid shift in the infrastructure of how marketers craft and deliver messages to their audiences online using video technology. Moving away from the text-based, static platform designed by members of Generation X, the internet as a delivery platform is finally adapting to the needs and inherent expectations of its younger, more prolific users of Generation Y and Z. The 30+-year-old e-commerce and online marketing systems were designed for…

Online Advertising – How to Make It 100% Effective?

Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is not always obvious. Will it work out if the budget is small? Can you compete with other brands? Can multiple advertisements have a…

TechBytes with Devra Prywes, CPO, Applicaster

Tell us about your role and journey into Technology. What inspired you to start Applicaster? My journey into technology started with a summer internship back in college at video game platform 3DO where I worked for a producer in the studio. Off the bat I was hooked. After deciding to then explore computer science, I learned I didn’t like to code. Instead I loved the premise of what tech could do and the problems it could solve - and continued on this path under a cognitive science focus. I soon learned that many software…

TechBytes with Lance Neuhauser, CEO, 4C Insights

Tell us about your recent announcement about acquiring stakes in iQ Media? We’ve made an investment and formed a new company called Kinetiq that combines iQ Media with 4C’s Teletrax. Kinetiq will operate independently and represents the world’s largest unified TV intelligence network. At 4C, we’re focused on building the leading self-service software for brands to execute video-centric marketing and optimize business outcomes. We have an unprecedented foundation of data science, engineering, and technology development…

AI Platform Pattern89 Plans Expansion Into Growing Digital Advertising Market

Pattern89, which offers an artificial intelligence platform to improve paid social advertising results, has announced that their platform is expanding to include Google advertising. Throughout 2019, the Pattern89 software will include successive releases to analyze and predict performance across Google Display, YouTube and Search. The expansion will enable marketers to drive improved multi-channel results across more than 58% of the digital advertising ecosystem according to eMarketer. @pattern89 expands successful AI…

IRI and Influential Demonstrate Effectiveness of 5-hour ENERGY Influencer Marketing Campaign

5-Hour Energy Shots Influencer Campaign’s Return on AD Spend Is More Than Six Times Higher Than Average Social Media Food Campaigns IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Influential, a leading artificial intelligence influencer technology, Social Intelligence firm and IBM Watson developer partner, announced the results of a third-party study by IRI on behalf of Living Essentials LLC, the makers of 5-hour ENERGY® shots, that proves the power of using social…

NASA Social Media Efforts Win Two Webby Awards

NASA's social media presence, which has grown from a few accounts more than a decade ago to dozens of channels with millions of followers, was honored Tuesday with a pair of Webbys and People's Voice awards as part of the 2019 Webby Awards. "Social media has become NASA's primary way of connecting with the public," said Bettina Inclán, NASA's associate administrator for Communications. "It lets us reach out directly to people and share the excitement of exploration across all of NASA's programs. More importantly, it…

Replacing Mega-Influencers: Why Savvy Brands Are Opting for Micro-Influencers Instead

The rise of Instagram created a new class of celebrities and ushered in the age of Influencer Marketing. Today, A-list influencers boast follower counts in the tens of millions and sponsorship prices in the hundreds of thousands. Mass-market brands might be able to justify these exorbitant fees but for most, investing in all that extra reach is just overkill. Challenges notwithstanding, Influencer Marketing is here to stay, but to keep winning big, brands have to start thinking small. That’s why savvy marketers are…

5 Outdated Social Media Practices — And What To Do Instead

In the past 15 years, social media communication has become an essential — if not the main or only — component of the digital marketing arsenal, growing from a gadget with which experts were toying around into the weapon of choice for pretty much every brand. Along the way, platforms and their usage have significantly matured, requiring all of us marketers to adjust our practices. Based on my experience as a former e-commerce store owner, marketing agency Managing Partner and now CEO of Loomly (serving more than 3,500…

MarTech Interview with Steve Weiss, CEO, MuteSix

mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How did you start at MuteSix? I was born and raised in New Jersey by a single mother who actually bought the first computer for my sister and me when I was 14. It was out of my sheer web addiction that I started tinkering around with programs such as Photoshop and Unix while building…

Why Senior Business Leaders Should Care About CX Data

Much has been written about how omnichannel engagement platforms that include live chat and AI-powered chatbots can improve both the customer experience (CX) and the employee experience of customer service agents. While companies across all industries have begun adopting these solutions, the benefits of tracking and optimizing the customer journey have largely been contained to the marketing and customer service departments. Although these departments get the most face-time with customers, this same data is vital for making…

Merkle Releases Its Q1 2019 Digital Marketing Report

Report Highlights Decline of Facebook Spend and Continued Growth of Google Shopping Ads and Overall Paid Social Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q1 2019 Digital Marketing Report (DMR). The full report analyzes key trends in paid search, organic search, display, and social, providing insights into major players like Google, Facebook, and Amazon. Merkle is hosting a complimentary webinar on Thursday, April 25 at 2 p.m. ET to further discuss these…

Marin Software Research Reveals Shifting Patterns in Digital Ad Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q1 2019 Digital Advertising Benchmark Report. Marin Software’s research confirms that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels and devices. Marin Software presents its full Q1 2019 research and takeaways in an interactive format that allows…

Rival Technologies Launches Chat Lab, an Insights and Engagement Platform for the Mobile and Messaging Era

Founder and CEO Andrew Reid to present disruptive new technology at the Insight Innovation Exchange Conference in Austin, Texas Vancouver-based Rival Technologies is set to launch Chat Lab at the Insight Innovation Exchange Conference. An end-to-end insight platform, Chat Lab is a compelling solution to the email overload and survey fatigue crisis that threatens the future of the $76-billion market research industry. Rival's solution aims to close the gap between the way people live their digital lives and how market…

AdGreetz Launches First, Fully-Automated & Integrated Marketing Platform, AdChef

AdChef Is the World’s First Platform to Produce and Deploy Millions of Unique Personalized Creative Ads to the Most Popular Digital Media Platforms/DSPs Using AI/Machine Learning Optimization AdGreetz announced the launch of AdChef, its new proprietary, fully-automated and integrated marketing platform. AdChef is the world’s first personalized video/display platform able to produce, upload and deploy millions of unique creative versions of ads to the most popular digital media platforms and demand side platforms (DSPs),…

Amplify.ai and AdLingo Bring Conversational AI to Display Advertising

Amplify.ai, the industry’s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within Area 120, Google’s incubator for experimental projects. This partnership will enable Amplify.ai to provide new, innovative display ad experiences with two-way, natural language interactions between brands and consumers, creating a unique method to effectively drive user ad engagement. Brands want to meet their customers and prospects where they are, and…

22 Creative Real Estate Marketing Tactics To Inspire You

Sean Clancy SEO director Edge Online With the number of licensed real estate agents in the country continuously growing, a real estate professional like you needs to bring your A-game to your marketing strategies to stand out among the competition! Fortunately, the digital space has allowed more marketing methods to emerge. Couple this with a little creativity and your properties will be selling like hotcakes! Ready to level up your marketing game? Check out these 22 creative real estate marketing tactics! Have a…

Only 1 of 8 Outreach Emails Receive a Reply, New Study by Pitchbox and Backlinko Finds

The Vast Majority of Email Outreach Messages Are Ignored, According to Analysis of 12 Million Outreach Emails Only 8.5 percent of all outreach emails receive a reply, according to a new industry study from Pitchbox and Backlinko. The research also discovered that personalizing messages significantly improves the response rate. Specifically, personalized subject lines were correlated with a 30 percent higher response rate, compared to generic subject lines. The dataset used a subset of email messages sent via the…

Engageya Launches “Stories” Unit For Mobile Publishers

Engageya, a leading native technology platform, is launching a breakthrough product bringing the social "story" experience onto mobile content web sites. Storiya will enable publishers to engage audiences and ramp up revenues via the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, photos and text overlays in a vertical aspect ratio and dynamic style. Following successful pilots in Russia, Turkey and Dubai, Storiya will be offered to publishers all over the world, with an…

OpenMessage Introduces the Only Channel-Agnostic Platform to Engage with Customers Directly Over Text and Chat

The OM Platform Pioneers a New Type of Conversation Between Brands, Marketers, Publishers, Advertisers and their Customers You never have to leave your messaging app with OpenMessage Works across WhatsApp, WeChat, Apple Business Chat, and Google RCS Appoints New CCO to lead enterprise sales and business development OpenMessage, the world's only mobile messaging engagement platform driven by conversational commerce, announced new customer wins, expanded company partnerships and the appointment of its first Chief Commercial…