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Instreamatic Partners with Salem Media Group to Introduce Voice Dialogue Ads Across America’s Leading Multimedia Company

Advertisers across Salem Media Group’s vast networks can now leverage immersive, fully-measurable voice dialogue ad experiences Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Salem Media Group, the multimedia company with media properties including radio and digital media, announced a partnership that makes Instreamatic’s voice dialogue technology immediately available to…

Marketing Architects Expands Relationship with Nielsen, Announces Data-Driven, Comprehensive Agreement

Agreement Includes Nielsen Media Impact with TV, Radio, Digital Data, Local TV and Audio Measurement in All Markets Marketing Architects has expanded its relationship with Nielsen by adding a comprehensive suite of measurement and planning tools including Nielsen Media Impact (NMI) with TV, radio and digital data. The company has also renewed Local TV and Audio measurement data in all markets. Marketing Architects is a Minneapolis-based advertising agency that drives rapid growth and solves complex business challenges…

Consumer Interest in Subscription-Based Apps Skyrockets While Purchase Rates Drop 200%, Shows New Liftoff Report

Liftoff’s Annual Mobile App Trends Report Points to a Cultural Shift in Consumer Purchase Behavior as Subscription Rates Jump More Than 1.5x Year-Over-Year Liftoff, the leader in performance-driven mobile user acquisition, released its annual Mobile App Trends Report which provides insights into the boomping app economy. Specifically, the report found a cultural shift in consumer purchase behavior, as users demonstrate a preference for enrolling in subscription services over making one-time purchases. Drawing upon…

Poly Builds on its 50-year Heritage of Contact Center Solutions Designed to Enhance Customer Satisfaction

Poly's EncorePro Family of Headsets and MDA 500qd Series Audio Processors Round out the Broadest Range of Devices Available for Dynamic Contact Center Environments Plantronics, Inc., a global communications company that powers meaningful human connection and collaboration, announced the introduction of the EncorePro 300 headset and MDA 500QD Series audio processor. These endpoints join Poly's portfolio of voice and video solutions designed to address the needs of the modern-day contact center and ultimately enhance…

McLaren Racing and Automation Anywhere Announce Formula 1 Partnership to Drive Performance With Intelligent Automation

McLaren Racing and Automation Anywhere, a global leader in Robotic Process Automation (RPA) announced a Formula 1 partnership that will integrate artificially intelligent software robots (bots) into the team’s race operations. The multi-year technology partnership, beginning at the start of the 2020 Formula 1 season, will deploy Automation Anywhere’s intelligent digital workforce in a competitive motorsport environment. The technology – digital workers that work side-by-side with people to perform repetitive and manual…

MarTech Interview with Steve Gershik, CMO at inRiver

"As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they are being fully adaptive to meet those needs. " Could you tell us about your role and journey into B2B Marketing Technology? It’d be my pleasure. I've been in B2B Marketing for 21 years now. The last 15 of which have been in and around primarily SaaS companies. My journey into the miasma of Marketing Technology solutions started about 15 or 16 years ago with a company called Nuance Communications and in a…

Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business

Creates World-Class Data Management Software Company that Enables Enterprises Across All Major Industries to Maximize the Value of their Data Syncsort closed the acquisition of the Pitney Bowes software and data business, creating a powerhouse data management software company with more than 11,000 enterprise customers, $600 million in revenue and 2,000 employees worldwide. The new company brings an unmatched combination of scale, agility and breadth of portfolio to empower leading enterprises to gain a competitive…

McKay Brothers Adds Market Data Distribution in Mumbai at the Lowest Known Latency

UK and US-Sourced Futures Market Data Available at Mumbai's BKC Data Center McKay Brothers International (MBI) announced an expansion of its lowest known latency market data services to India. The Quincy Extreme Data (QED) service now distributes select London Metals Exchange data at Mumbai's Banda Kurla Complex (BKC) in less than 51milliseconds one-way. In addition, MBI offers select Aurora, Illinois-sourced Metals, Energy, and FX futures data at BKC in less than 85 milliseconds one-way, the lowest known commercial…

Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising

Partnership Enables Enhanced Audience Targeting On Gaming Consoles Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced a partnership with Anzu.io, a leading blended in-game advertising platform that brings real-world ads into video gaming and esports, to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. As 67 percent of U.S. consumers play video games on at least one device, there…

Mastercard Index: US, New Zealand, Canada and Israel Are the Top Markets for Women Entrepreneurs

Women Entrepreneurs Are Opening Businesses at a Higher Rate Than Before, but Challenges Persist Female entrepreneurs around the world are making strides to overcome gender-related biases and advance their businesses. This has a meaningful impact on the labor force, economic growth and the well-being of their societies. Mastercard revealed the third edition of its Mastercard Index of Women Entrepreneurs, celebrating the markets where women entrepreneurs are most likely to thrive, while sounding the alarm that there are…

Video Conferencing Equipment Supplier, IVCi, Lists and Explains the Top AV Technologies for Government Services

Video conferencing equipment supplier, IVCi, lists and explains the top AV technologies for government services. Government agencies have an increased need for transparency and a responsibility to keep the public informed. Therefore, providing access to meetings, displaying information clearly, and assisting those with impairments is essential. AV technology solutions can make it easier for governments to better serve their constituents with transparency. Here are some of the top AV technologies that government…

Revenue Analytics Unveils FareVantage™, Next-Generation Revenue Management for Passenger Rail

Revenue Analytics’s First-of-its-Kind Software will Give Modern Train Operators Big Gains in Ridership, Revenue, Team Efficiency, and Customer Experience Revenue Analytics, pioneers in revenue management and predictive analytics solutions, announced the launch of FareVantage™, a breakthrough Revenue Management System (RMS) for the passenger rail industry. FareVantage™ is the only RMS powered by advanced analytics and built specifically for modern train operators. With state-of-the-art automation and intelligence,…

Netshow Capital to invest €15 Million a year in International TV series

The Fund Aims to Back the Production of High-Budget TV Series with an International Appeal Netshow Capital is an Irish investment vehicle specialized in audiovisual production of television series and their monetization, addressed to streaming platforms and linear TV networks. It’s goal is building a portfolio of 8 to 10 high-quality TV series with an international appeal across markets and distribution channels; it will be focused on productions both in English and Spanish language although it is open to opportunities…

CBL Properties Broadens Holiday Marketing Strategy at its Retail Properties

New Events and Ad Campaigns Span Retail Portfolio Sensory-friendly Santa experiences, snow shows and pet photo nights are among the exciting and fun programs CBL Properties is offering at its retail centers this holiday season. This year also marks the fourth year the company will close 55 of its properties on Thanksgiving. “Robust event programming has always been a crucial component of the holiday experience at our properties. As the retail real estate industry has evolved, we recognized an opportunity to differentiate…

Voice Technology: What It Means for Digital Marketers

As the field of Digital Marketing is constantly evolving, emerging technologies can have a powerful impact on the industry. Voice technology seems poised to become the next great disruptor, but there’s still a lot of discussion around how Voice technology will affect the various Digital Marketing platforms and to what extent. The State of Voice Technology Recently, Campaign Monitor surveyed more than 400 people on the ways they use Voice technology and found that the adoption of it is growing, with 78% of respondents…

AV Integration Expert, IVCi, Explains How Video Conferencing Can Help Financial Institutions Manage Global Accounts

AV integration expert, IVCi, explains how video conferencing can help financial institutions manage global accounts. The retail banking sector is one of the most recent industries to benefit from video conferencing. It is an efficient way for financial institutions to grow and meet customer demands. With more and more people choosing to handle their banking needs online, banks need to find alternative ways to interact with customers and manage global accounts. Video conferencing is helping financial institutions to extend…

TechBytes with Chris Ricciuti, VP of Product, Financial Services at Veritone

How would you best describe your journey through technology? My journey through technology is based on diverse experiences. I got my start in technology shortly after electronic trading began to permeate the financial services industry, focusing first on helping to create the plumbing that connects trading floors to exchanges and ultimately working on algorithmic trading systems in their early days. Eventually, I caught the startup bug and launched a company that built regulatory compliance software for financial…

Video Tool Loom Raises $30 Million; Instagram Co-founders Kevin Systrom and Mike Krieger Among Investors

This week, Work Communications and Video platform Loom, announced that it has raised $30 Million funding. Andrew Reed of Sequoia led the funding, Co-partnered by Kleiner Perkins and Dylan Field of Figma. The fascinating new funding round also saw the entry of Instagram’s co-founders, Kevin Systrom and Mike Krieger, and Front’s CEO and Co-founder, Mathilde Collin as investors. This is Loom's second-biggest funding since their Series A in late 2018. In an official blog, Loom Co-founder and CEO Joe Thomas said, "We believe…

TechBytes with Mark Webster, Director of Product at Adobe XD

Tell us about your role and the team/technology you handle at Adobe XD. As Director of Product at Adobe, I lead the team building voice integration capabilities for the UX design platform Adobe XD. I also drive Product strategy for emerging technologies within XD. We’re building a UX design tool that will address the needs of designers not only today but in the future, so my role is focused on identifying emerging technologies that will be critical to UX design and figuring out how we introduce them to XD. Why has the…

Listen Free To SiriusXM Now Through Dec. 3

SiriusXM Giving free Access to Content in the Car and on the SiriusXM app Free preview showcases SiriusXM's newest features: Personalized Stations Powered by Pandora, Xtra Channels and SiriusXM Video SiriusXM has opened up a free listening period – running now through December 3 – on all inactive SiriusXM radios and on the SiriusXM app on phones, computers and tablets. Any non-subscriber in the United States can tune in to sample SiriusXM seamlessly, with no credit card required. The free listening period features access…