Bustling Tech Innovation Continues at CES Asia 2018 Day Two

Ground-Breaking Products Recognized and Global Visionaries Unite at Asia’s Premier Tech Event The bustling tech innovation continues on day two of CES Asia 2018. Leaders like Alibaba AI Labs, Lenovo, Horizon Robotics, Volcanics Venture, Baidu Capital and TouchPal took the CES Asia keynote stage to share visions and announce innovative tech products. CES Asia 2018, Asia’s premier technology event, runs through June 15 in Shanghai, China. Miffy Chen, head of Alibaba AI Labs, kicked off day two by announcing TMall Genie…

Mobify Names David Ogidi Director of EMEA Sales

Mobify, a World Leader in Progressive Web Apps for Ecommerce, Accelerates to Help Retailers and Brands Improve Customer Experience, Drive Mobile Revenue Mobify, the world leader in Progressive Web Apps (PWAs) for ecommerce, is accelerating its operations across Europe, the Middle East, and Africa with the appointment of David Ogidi as Director of EMEA Sales. Ogidi brings more than two decades of experience establishing and expanding leading digital experience, SaaS, and enterprise software companies through highly…

Brand Safety Remains Top Advertising Concern as Incidents Rise 25 Percent: DoubleVerify Report

DoubleVerify Reports Latest Global Trends in Digital Media Quality DoubleVerify, the leading independent provider of digital media measurement software, released its 2018 Global Insights Report providing a market-by-market benchmark of the challenges faced by global marketers and an outlook on the current and future state of media quality on the internet. The new 2018 data indicates that brand safety violations have risen by 25 percent in the last year – as the surge in fake news and unsubstantiated content has…

Elite SEM Acquires Email Aptitude, Completes Full Digital Offering With CRM, Email Marketing, & Creative Services

Expert-Only Approach to Integrated Digital Marketing Delivers Performance and Sales for Top Brands Award-winning digital marketing agency Elite SEM Inc. announced that it has acquired Email Aptitude, an eight-year-old independent CRM & Email Marketing agency. This marks Elite SEM's second acquisition since partnering with Mountaingate Capital in 2017, with continued growth expected throughout the year. Elite SEM now offers Paid Search, SEO, Shopping & Feed, Paid Social (expanded via the OrionCKB acquisition),…

Akeneo Announces New Integration with Salesforce Commerce Cloud

Akeneo's Customers Can Now Easily Import Dynamic Product Data Attributes to Commerce Cloud Business Manager Akeneo announced the release of its integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world's #1 CRM platform – Salesforce – brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing,…

SRAX’s New Video Ad Unit Takes Shopper Marketing to Real-Time Targeting Heights

SRAXshopper Dynamically and Instantly Creates Responsive Product Videos, Targeting Verified Shoppers Through Local and Personalized Data SRAX recently announced that its CPG vertical, SRAXshopper, has launched a new video ad unit designed to be at the top of shopper marketers' list of tools for reaching verified shoppers. SRAXshopper's video ad unit reaches shoppers across channels and devices with compelling product page messages created in real time. SRAXshopper dynamically and instantly creates responsive product…

VIOOH Heralds a New Era of Cooperation Across the OOH Advertising Industry

VIOOH, The New Global Platform Shaking Up OOH Advertising Sector By Enabling Industry-Wide Cooperation VIOOH is now officially Live. VIOOH is a global, open and independent platform, combining automation, programmatic and traditional buying models, launched in the UK, US, and Belgium. This new platform heralds a new era of cooperation across the out of home industry, connecting media owners and buyers. MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow At the time of this announcement, …

LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism

Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based Marketing Today at the Skift Tech Forum, LiveRamp announced a partnership with ADARA, the world's richest travel data co-op, to deliver people-based marketing solutions across the travel and tourism industries for more efficient targeting, measurement, and personalization. Through this exclusive partnership, travel marketers, digital marketers, and media agencies will be able to market more effectively and…

Interview with Etai Beck, CEO and Co-founder, Folloze

"In order to master ABM strategy, CRM data has to be as clean, accurate and as up-to-date as possible – down to the account, buying center and contact."Tell us about your role at Folloze and how you got here. What’s the most fascinating aspect of leading an ABM platform? I’m the CEO and one of the co-founders at Folloze. We are so excited to be writing the next chapter in marketing innovation history. As inbound marketing has matured and become a well-established practice, we are ready for the next challenge in B2B…

Microsoft Announces 2018 Partner of the Year Winners and Finalists

Partners Recognized for Outstanding Solutions Built on Microsoft Technology Microsoft Corp announced the winners and finalists of the Microsoft 2018 Partner of the Year Awards. The annual awards recognize top Microsoft partners demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. Award winners and finalists from around the world will be recognized at Microsoft Inspire taking place July 15–19, 2018, in Las Vegas, Nevada. Alliance Global Commercial ISV Partner of…

Connected TV Emerges As Advertising’s Fastest-Growing Video Segment

SteelHouse Survey Finds 78% of Marketers Plan to Buy CTV Ads in Next 12 Months Marketers plan to dramatically increase their budget commitments to Connected Television (CTV). In fact, 78% of marketers surveyed plan to buy ad inventory on streaming TV within the next 12 months, according to the latest SteelHouse survey of both brand-side and agency marketing professionals, conducted by independent consulting firm Advertiser Perceptions. While only 2% of those surveyed said they never used video in their…

Convince Mozilla About Risks of AI and Drive Home with $225,000

The Skepticism to Benefits of AI in Public Lives Is Bigger Than Their True Value to Businesses Are we slaves to technology, or just their outcomes? Hard to arrive at a conclusion given the dimensions to which technology has crept into our lives.  AI and Machine Learning are the staple topics to discuss for most marketing and sales teams. We know the extent to which AI has proliferated into our businesses, and maybe in our domestic lives too. We work with, we chat, we sleep to, and at times, dream about innovating…

Pega Independent Software Vendor Program Unveiled to Bring Innovative Solutions to Clients

The New Program Expands Pega’s Ecosystem by Enabling Partners to Create Pega-Based Solutions in an Open Development Environment At the Pega World 2018, Pegasystems Inc., a leading martech company for customer engagement, announced the launch of the Pega Independent Software Vendor (ISV) program. For the first time, Pega is enabling independent development on its next-generation digital transformation suite, Pega Infinity™, so partners can easily integrate with and build new solutions that answer specific market needs. ISVs…

Translate Your Web Content with the Enhanced Amazon Polly Plugin For WordPress

Real-Time Text-to-Speech Translation from English to Spanish, German, French or Portuguese WP Engine, the leading WordPress digital experience platform, announced its collaboration with Amazon Web Services (AWS) to bring machine learning-powered speech translations to WordPress, the dominant content management system (CMS) that powers nearly a third of the web. The integration of Amazon Translate into the Amazon Polly plugin for WordPress will allow brands and publishers to take web content in English and translate that…

How Bloggers Can Expand Revenue Quickly and Efficiently: 4 Learnings Coming from Ungagged London

London Tech Week is rapidly becoming a “must attend” for those of us in digital marketing space; seemingly out of nowhere it may soon contend with an influx of travelers and knowledge seekers as SWSX, with multiple tech-related conferences featuring everything from large headlining companies such as Microsoft with a broad horizon view of our tech future to smaller and more nimble SaaS players such as Intellifluence with what a practitioner can be doing today. Focusing on the now is exactly what one can expect to see…

ShareThis Announces New CEO and Doubles B2B Data Business

ShareThis Announced New Clients and Partners, Including Digitas, AppNexus, and The Trade Desk; Reveals Data DNA and Deep Learning Engines Fuel YoY Growth Into Second Year ShareThis, the Sharing Intelligence company that delivers the largest independent consumer interest-and-intent data for targeting and analytics continued its year-over-year growth for its expanded data business. In line with this growth, the company announces that data veteran Dana Hayes, Jr. is taking on the CEO role; current CEO Kurt Abrahamson is moving…

Nanigans Boosts Advertising Accuracy and Speed with Snowflake Data Sharing

Advertising Automation Solution Provider Optimizes Campaigns for E-Commerce Customers with Snowflake's Real-Time Data Sharing Snowflake Computing, the data warehouse built for the cloud, announced that Nanigans, the leading provider of advertising automation software, deploys Snowflake Data Sharing to optimize retargeting campaigns for its enterprise-class advertisers, such as Rue La La, a leading fashion e-commerce company. With Snowflake Data Sharing, also known as The Data Sharehouse™, Nanigans analyzes its…

Eight Things That Matter from Gartner Digital Marketing Conference

At its recent Digital Marketing Conference, Gartner famously called the future of marketing "fast, frenetic, and fantastic" and we couldn't agree more. Consumers increasingly expect seamless, highly relevant interactions with brands yet feel trepidation about brand marketing. Marketers must now succeed in an environment where more personalization means greater privacy risk, where walled gardens are the customer’s gateway to the Internet, and where emerging technologies are rewriting the rules of marketing every day.…

Fireside Chat with Kate O’Loughlin

Kate O'Loughlin talks about her journey at SuperAwesome and sets up an ideal definition for ‘Customer Experience’ for kids. Kids’ Digital Advertising Ecosystem How big is your team and what drives them to succeed in meeting small-term and long-term business goals at SuperAwesome? We have about 120 people at SuperAwesome, with around twenty percent of the team in North America. We’re driven by creating and driving a whole new industry called kid-tech. It’s hard work now because we’re both defining and executing…

Getty Images and 500px Announce Exclusive Global Distribution Partnership

New Relationship Unlocks Tens of Millions of New Photos for Licensing from the 500px Network Getty Images, a world leader in visual communications, and 500px, the world's leading social network for photographers, announced an exclusive distribution partnership that will enable Getty Images customers to access the unique premium royalty-free content from 500px. As a result, the existing Getty Images collection of over 300 million images will expand to include 500px's growing photographic community content.…