Interview with Wayne Townsend, President, Epsilon

"Those that are successfully transforming their attribution practice are measuring performance around a customer-obsessed KPI, making it more customer-oriented and indicative of the entire customer experience." On Marketing Technology MTS: Tell us a little bit about your role at Epsilon and how you got here? I lead a team that combines data, predictive analytics and best-in-class technology to deliver digital marketing solutions that drive dramatic, measurable results for our Fortune 1000 clients. The global sales, client…

Eight Trends in Commerce and Digital Marketing to Look Forward to in 2018

Criteo is Asking Marketers To Make Friends With Alexa, And Explaining Why More Brands Are Looking To Share Data Criteo's direct relationship with advertisers and publishers enable them to keep a track on the changing pulse of the commerce and digital marketing industry. They share their 8 big predictions of 2018: The Battle for Video Possibilities for new programmatic video ad inventory will emerge as ad breaks are inserted into more content. The Rise of Voice Shopping Brand managers believe that voice-activated…

Five Things That Will Redefine Customer Experience in 2018

What is Customer Experience Management (CEM)? Google it and you’ll find various definitions that explain this currently-buzz worthy concept. We live in the age of the customer and it’s time to clarify what CEM truly means. Before I get into that, let’s define what CEM is not: collecting feedback, responding to feedback, or tracking your Net Promoter Score - none of these actions individually represent Customer Experience Management. In simple terms, CEM refers to the complete ideology and methodology that makes your…

Year-Ender 2017: Top 7 B2B Marketing Philosophies

 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year for B2B marketers where everything they conceived turned into gold—be it sharing ideas through content, CMO interviews, TechBytes with top Product and Technology officers, and of course, the high-octane marketing and advertising events that we covered across the globe. With barely few hours…

Meet the Jetsons: Are We As Close to Achieving Control Over AI As We Thought?

CTOs and Senior Executives Speak about the Functionality of ML/AI in Martech Growing up watching Rosie the Robot take care of the Jetsons’ house in Skypad Apartments was fun. With ABC all set to bring back the world of Orbit City through a live-action series, one wonders if we are anywhere close to achieving what the original writers thought we would have by the 21st century. No, not the flying cars yet, but we do have George’s RUDI - Referential Universal Digital Indexer – aka workstations and the internet. Now if only…

Why Every Marketer Needs to Focus on Conversations in 2018

Retail marketing is an extraordinarily intricate combination of art and science. Building a brand requires a powerful vision that connects with as large a portion of a highly diverse customer base as possible. Yet, driving revenue means understanding that very diversity on a very personal level, while also extrapolating predictable trends and insights around consumer behaviors, desires, and objections. Walking this complex balance has been made more difficult for physical retailers by the emergence of ecommerce. Not…

Interview with Wendell Lansford, Co-Founder, Wyng

"Given the widespread use of bots to inflate engagement, we’ll likely see marketers dial back their influencer spending until they are able to have reliable metrics." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a digital marketing platform? I’ve always had a passion for entrepreneurship and I first began developing software in middle school. I started my formal career in software development in the early ‘90s, when the internet was first being commercialized. My…

5 Things You Gain by Closing the Marketing Operations Gap

Historically marketing focused on local and static connections through three major channels: print, TV, and radio. Brands dominated the conversation and customers were just recipients of this messaging. Those days are long gone. With the explosion of digital touchpoints, marketers today manage an average of 23 channels.Customers are demanding a more personalized, relevant experience brought to them on each of their chosen channels and who knows what tomorrow will bring, with the emergence of new channels like IoT and…

Interview with Alok Kulkarni, CEO, Cyara

"Voice experience management is going to become a core competency for any marketer and represents an exciting opportunity to develop in the digital economy. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a customer experience assurance platform? I had been working in the contact center industry for over 15 years and what I loved about it was how critical customer experience was for the success for any business and how passionate our customers were about it. However,…

Passage.AI Partners With Edgewood Networks to Expand Into Key Vertical Markets

Strategic Agreement Enables Edgewood Networks Customers In Various Industries to Quickly Deploy AI-Powered Chatbot Solution  Passage.AI, a pioneer in AI/NLP-enabled conversational interfaces, announced a strategic partnership with Edgewood Networks, a leading network security and integration firm. Through this partnership, Edgewood Networks will leverage its relationships with leading companies in the telecom, government, travel and entertainment industries to now offer a AI-powered conversational interface…

Education, IT, E-Commerce and Financial & Legal Services Are the Leading Bot Verticals

Analysis Based on the 6,022 Bots Developed Using SnatchBot’s Platform in 2017 With 30 million users chatting with bots created using the SnatchBot bot building platform through October 2017, the company discovered that the average bot session length was one minute and 32 seconds. According to SnatchBot, 11.8% of users abandon their bot session while 14% escalate to a human-based chat. In addition, the company reports that in 80% of the bot sessions, the user writes ‘Thank you’, during the chat session, indicating…

Interview with Peter Friedman, CEO, LiveWorld

"The advancement of AI solutions is a powerful tool for a company to better understand customer data and the effectiveness of a company's operations." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content marketing company? I’m the Founder, Chairman, and CEO of LiveWorld, which is a social customer experience company. We believe the most compelling content is the conversations with and among customers. My career has been centered around developing online and social…

When Will Bots Have Their ‘Mobile Moment’?

In 2017, we finally began to see chatbots break into more mainstream usage among consumers. There are a number of factors propelling this usage, from the rising influence of messaging services over social networks to businesses finally committing to an AI future where bots and automated assistants will play an increasingly important role. Consumers are also becoming more comfortable with bot interactions, perhaps the most important element of driving actual value from their deployments. Amazon’s Alexa and the continued…

Interview with Andrew Yates, CEO, Artesian

"The key is to select the tools and technologies that can streamline the analytics process, discover efficiencies within a business, and a cost-effective capacity to derive meaning and insight from data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a customer intelligence platform? Artesian Solutions was conceived over dinner with my co-founders Mike Blackadder and Steve Borthwick.  Dreaming big, we believed we could create a software company that would have…

Interview with Sydney Sloan, CMO, Alfresco

"Speed and responsiveness are the new metrics of successful companies, combined with the ability to seamlessly access information and arm people with the information that will empower them. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an enterprise content services company? I’ve spent my entire career working for software companies that focus on building applications that foster collaboration, communication and the automation of business processes to better…

Interview with James Gilbert, Head of Marketing, APAC, Hubspot

"One advantage we had while building our CRM was that we were able to look at what other CRMs had done before. What worked, what didn’t, and designs we thought would be effective and enjoyable for the end user." On Marketing Technology MTS: Tell us a little bit about your role at HubSpot and how you got here? I head the APAC marketing team. We’re split between an office in Sydney and one in Singapore. HubSpot is reasonably new to the region - we opened up the Sydney office about 3 years ago. It’s a really exciting time in…

TechBytes with Ted Jaffe, Senior Product Manager, RingCentral

Ted Jaffe Senior Product Manager, RingCentral RingCentral, the leading provider of Unified Communications as a Service (UCaaS) recently announced an AI-powered extension to its workplace communication technology suite. The UCaaS leader already offers advanced AI-driven integrations for Glip team collaboration with Salesforce Alert Bot, Kore.ai, and Gong.io. Unveiled at the ConnectCentral 2017, the new bot integrations provide advanced artificial intelligence automated workflows for calls, tests, and video meetings. Ted…

A Marketer’s Thanksgiving

This Thanksgiving, I’d like to take an opportunity to show immense gratitude for the many gifts that we marketers have received this year. First and foremost, I am thankful for an opportunity to have a direct, one-to-one conversation with our customers. Previously, we did not have the tools to do that. We had to resort to inferior tools to communicate with our customers. It started with print and TV ads, and got a little better with search and social media ads. However, messages were still targeted at broad customer…

Interview with Daniel Rodriguez, VP of Marketing, Seismic

"Artificial intelligence and analytics are going to help sellers find the best ways to accompany and educate customers throughout the buying cycle." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to join a technology innovation company?) I am the VP of marketing here at Seismic, where I focus on developing and executing a marketing strategy for generating high quality leads for sales and raising brand awareness. I joined the team back in 2013 as Seismic’s first marketing…

There Can Be No Denying: Bots are Now Marketers

With the rise of ‘conversational experiences’, just about every business function — from marketing to commerce to support — must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with those paying customers. Each one of us will soon be experiencing this as a target, if we aren't already. But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as ‘outbound marketing’ and…