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Interview with Daniel Rodriguez, VP of Marketing, Seismic

"Artificial intelligence and analytics are going to help sellers find the best ways to accompany and educate customers throughout the buying cycle." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to join a technology innovation company?) I am the VP of marketing here at Seismic, where I focus on developing and executing a marketing strategy for generating high quality leads for sales and raising brand awareness. I joined the team back in 2013 as Seismic’s first marketing…

AdRoll Names Toby Gabriner as CEO to Pursue Transformational Vision and Breakout Growth

AdRoll Reaches Profitability, On Track for Record Revenue in 2017;  Generates over $7B in Revenue for its 35,000 Clients AdRoll, the most widely-adopted independent performance marketing platform, announced that Toby Gabriner has been named CEO as a transition from his current role as President. Co-founder and current CEO Aaron Bell will step into a full-time Chief Product Officer role, overseeing engineering, product, UX, data science and supply. The news comes as AdRoll celebrates its 10-year…

Automated Online Surveys Speed Product Packaging Process

Today, consumers are overwhelmed with more marketing stimuli than ever before. According to leading brand strategist and author Kevin Lane Keller, consumers are exposed to more than 20,000 product choices within a 30-minute shopping session. One can imagine this number has grown exponentially with the rise of digital advertising, online shopping, and increased in-store promotions in the 9 years that have passed since he wrote that. We all realize that clear focused branding is paramount to success. Consumer trends are…

Interview with Gil Eyal, CEO,HYPR

"Influencer marketing is not a magical solution that will fix all your problems overnight. Brands should invest in understanding which forms of influencer marketing work for them." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a social media intelligence company? As a marketer at heart, I’m a data fanatic. Over the years, I’ve gotten used to having access to more and more sophisticated audience demographic data and targeting solutions. Then I found myself in a…

Interview with Dvir Doron, Chief Marketing Officer, Cedato

"When applied to video, header bidding makes it possible for publishers to monetize more efficiently than ever before." On Marketing Technology MTS: Tell us about your role at Cedato and how you got here? What do you enjoy most about being in video adtech? I joined very early on following an impactful meeting I had Ron Dick, Cedato’s CEO. At the time I was busy working on my own project, but Ron’s positivity, passion and overall vision for the company’s future intrigued me. It seemed like an industry-changing idea and a…

Conversica Voted Best Salesforce App at Dreamforce 17

Industry-Leading Conversational AI Company Wins Salesforce Mega Demo Jam Competition This Week Conversica, the leader in conversational AI for business, announced having won the Salesforce Mega Demo Jam competition at Dreamforce 17. Of the thousands of apps on the Salesforce AppExchange and of those select few invited to compete at this year's marquee event, Conversica's AI Sales Assistant was recognized by the most important judges – Salesforce users – as the best. Over the course of Dreamforce 17, Salesforce partners…

TechBytes with Christopher Golec, CEO, Demandbase

Christopher Golec CEO, Demandbase Demandbase recently launched the new-generation ABM platform, enabling B2B marketers to execute Account-Based Marketing effectively and easily. Promoted as a comprehensive, end-to-end ABM platform that lets you easily manage audiences of target accounts, measure the progress of those accounts and act on them across the entire funnel, the next-generation of Demandbase ABM has an Artificial Intelligence (AI) layer, which ensures an improvement in account identification rates. To dive…

Dreamforce TechBytes with Jason Jue, Chief Marketing Officer, Triblio

Jason Jue CMO, Triblio Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Jason Jue, CMO, Triblio, to find out his expectations of the event.MTS: What does your agenda for Dreamforce 2017 look like? Jason Jue: I’ll be joining a panel of CXOs on Wednesday morning. Our session will cover “What works and doesn’t in Account Based Marketing.” It’s a…

Dreamforce TechBytes with Mike Fitzmaurice, VP, Workflow Technology at Nintex

Mike Fitzmaurice VP, Workflow Technology at Nintex Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Mike Fitzmaurice, VP, Workflow Technology, Nintex, to see how he views the event.MTS: What’s the biggest attraction for you at Dreamforce 2017? Mike Fitzmaurice: Every year, the biggest attraction for me is definitely the community. We are always…

Interview with Javier de la Torre, CEO, CARTO

"Location intelligence technology needs to be more accessible and closer to the specific areas of expertise professionals understand already." On Marketing Technology MTS: Tell us about your role at CARTO and how you got here? What inspired you to start a location data intelligence company? I am the Founder and CEO at CARTO. While I do a bit of everything, I particularly focus on the long term strategy for the company and staying close to our customers, ensuring we are understanding market needs that drive the future of…

Dreamforce TechBytes with Ashley Walsh, VP, Marketing, Formstack

Ashley Walsh VP, Marketing, Formstack Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Ashley Walsh, VP, Marketing, FormStack, to see what she had to say about attending Dreamforce.MTS: As a technology partner of Salesforce CRM, what excites you at Dreamforce? Ashley Walsh: Dreamforce gives you access to the largest gathering of software users…

Dreamforce TechBytes with Ed King, CEO, Openprise

Ed King Founder & CEO - Openprise Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Openprise CEO Ed King about CX and his expectations from Dreamfrorce.MTS: What tops your agenda at Dreamforce 2017? Ed King:Lead and account scoring! Today at Dreamforce, Openprise is announcing new lead and account scoring capabilities. The reality is that most…

Dreamforce TechBytes with Matt Ostanik, CEO, FunnelWise

Matt Ostanik CEO,  FunnelWise Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to FunnelWise CEO Matt Ostanik about the evolution of revenue funnel science.MTS: How has Revenue Funnel Science evolved in terms of MarTech maturity? Matt Ostanik: Revenue Funnel Science™ and MarTech go hand-in-hand. Revenue Funnel Science is a framework to utilize the…

Interview with Gregg Johnson, CEO, Invoca

"Once marketers include offline data in their attribution they can get the full picture of how search is performing to better optimize their search marketing." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a MarTech company? In 2016, I joined Invoca as CEO. After working in product management for over nine years at Salesforce, a company that disrupted the enterprise software industry, I wanted the opportunity to join a smaller company and try to have a similar…

KickFire’s Introduces Next-Generation CRM SmartSync to Its LIVE Leads Platform

KickFire Announces LIVE Leads Platform Enhancement That Enables B2B Marketers And Sales Teams To Automatically Sync Highly Engaged Accounts To A CRM KickFire, the leader in IP address intelligence and company identification technology, announced the addition of CRM SmartSync to its LIVE Leads platform. This powerful enhancement allows companies to identify target accounts and net-new accounts exhibiting real-time buying intent on their website, and automatically push the most engaged accounts to their customer relationship…

Men versus Female Mobile App Users: Liftoff Study Reveals the Disparaging Stats in How Users Install Apps

Liftoff’s Annual Mobile App Engagement Index Analyzed 30 Million App Installs Across Six App Categories To Unearth Surprising Key App Trends From This Past Year Liftoff, the leader in mobile app marketing and retargeting, today released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report reveals that reservation bookings on mobile have finally hit critical mass adoption, and highlights clear differences in how men and women use…

5 Ways to Create a Compelling Landing Page

Picture this: A top prospect opens your latest email, clicks on the content campaign in your email signature, gets taken to a landing page, and…what happens next? The answer to that question determines the success of your entire email signature marketing strategy. Not only that, it determines the success of every marketing initiative you manage that has a source (Adwords, Facebook, Twitter, LinkedIn) and corresponding landing page. Whether you’re using a landing page to generate leads, drive event registrations, or…

Interview with Shira Abel, CEO and Lead Strategist, Hunter & Bard

"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to be part of a technology innovation company?) I’m the Advising CMO at Folloze and also CEO of Hunter&Bard. I spend my time strategizing on the best ways to promote and grow awareness for Folloze in enterprise Account Based…

Visual Content Platform Slidely Acquires Unstock, Solidifying Position as Video Creation Powerhouse for Businesses

As It Passes $1M In MRR, Slidely Fortifies Its Video Creation Platform PROMO With The Acquisition Of Video Marketplace Unstock, Accelerating Plans To Converge Its Business Platform And UGC Community Slidely, the visual content platform and creator of PROMO, the #1 video creation solution for SMBs, announced that it had acquired Unstock, a mobile-first UGC (User Generated Content) video marketplace, expanding its ability to empower businesses of all sizes to easily create professional videos for successful marketing…

Amplitude Arms Product Teams with Analytics to Meet Growing Need For Rapid Innovation

New Solutions Help Enterprises Better Manage Product Scale and Complexity Amplitude, the product analytics company, announced a new set of features designed to help product teams at large companies innovate faster. Amplitude’s advanced analytics solutions enable them to understand their customers’ behavior better, ship ideas faster, and grow long-term revenue. Enterprises today are relying on product teams to innovate fast and drive key business metrics, such as revenue and growth. However, most product teams are still…