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Private Messaging Apps Are Where the Most Sharing Takes Place, Ahead of Social Media and Word of Mouth

New Research Shows That 63 percent of Internet Users Now Share Content and Recommendations Using Private Messaging Apps Using private messaging apps is the most popular method of sharing content, according to new research from GlobalWebIndex and socially-led creative agency We Are Social. Three in five internet users in the UK and US now share content and recommendations via private messaging apps, ahead of open social media platforms and word of mouth. The research, which looked at more than 3,000 internet users aged…

Social Media Not a Marketing Strategy for Nearly 40% of Small Businesses

Many Small Businesses Still Not Convinced Social Media Is a Valuable Way to Reach Their Audiences, but Some Are Reconsidering That Position: 22% Plan to Invest in Social Media in the Future More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms around the world. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business. Most small businesses…

Metadata.io Addresses the Messy Truth of Marketing Automation — Outlines Account-based Advertising Approach that Delivers on the…

Lean and Happy Teams, Empowered Digital Agencies, "A/B Testing Is Dead," and Predictable ROI Are Just a Few of the Joys of Moving from 'Automation' to 'Automatic' Metadata.io, a startup tackling the messy truth that marketing automation requires too much manual work, today introduces an automatic approach to Account-based Advertising through the use of AI-based technology.  Founded to help B2B marketers build sales pipelines to support growth, Metadata connects to marketing and CRM platforms and operates Facebook,…

Findit’s New Social Media App Designed to Drastically Increase Users’ Online Presence Resulting in Instant Additional Visibility

The Company’s Disruptive App Shares User’s Posts With Friends and Followers on Facebook, Twitter, Google My Business, LinkedIn, and Other Social Networking Sites; Posts are Easier to Find in Google Searches Findit, Inc. The Company, is the owner and developer of Findit.com, an open source social networking platform technology site which enables users to easily transmit the same posting to social media outlet/applications at the same time, giving members a broader reach, reducing time and making the content easily…

Metadata.io Experiences Dramatic Growth, Launches Latest AI-powered Account-based Advertising Platform to Optimize and Scale Campaigns in…

B2B CMOs Can Automatically Run Thousands of Campaigns — and Crush Demand Gen Numbers — Without Human Interference Metadata.io, announced new breakthroughs in Account-based Advertising that automatically operate and optimize digital advertising for B2B marketers. The company also announced additional growth capital from Acorn Capital Partners, Hillsven, Partech, angel investors and an accredited-investors only crowdfunding campaign. New capabilities include automatic Salesforce Pipeline Attribution, Instagram and LinkedIn…

Addressable TV Ad Spending Expected to Grow to $3.3 Billion by 2020

New Video Advertising Bureau Guide Finds Majority of Addressable TV Advertisers Plan to Increase Investment Six out of ten advertisers (62 percent) using addressable TV believe it is a valuable part of their media buy and are planning to increase their investment according to Address For Success, a new, comprehensive guide for marketers released by the Video Advertising Bureau (VAB). Forty percent of US addressable TV agency and marketing professionals say they are now making a significant investment in the platform.…

Ecwid Leverages AMP Email in Conjunction with Google Cloud to Revolutionize Selling Through Email

Ecwid E-commerce Platform Delivers Dynamic Content to Help Merchants Grow Their Stores and Revenue Ecwid, a leading global software-as-a-service (SaaS) e-commerce company with more than 1.5 million merchants in more than 175 countries, introduced a simple and efficient email solution that utilizes the latest advancements and functionality in the AMP open-source project for email technology, to enable dynamic, updateable content for email e-commerce. Ecwid has developed a smart email solution that allows e-commerce…

HYPR Announces Major Upgrade to its Influencer Search Index

Hypr’s Index Now Contains over 12 Million Influencers and Automatically Adds Tens of Thousands Each Month, Making It the Largest and Most up to Date in the World HYPR, the market leader in influencer data and audience analytics, announced a major update to its influencer search and discovery solution. The solution, which covers over 12 million influencers across all major social platforms, ranks influencers based on their actual impact on conversations in a specific topic, as opposed to traditional ranking methods which…

Süpersonic Taps Sparkcentral to Provide Super Customer Service on Top Digital Messaging Channels

#1 ISP in South Africa Partners with Industry-Leading Messaging Customer Service Platform to Power Effortless Customer Care and to Support Rapid Subscriber Growth Süpersonic, South Africa’s #1 rated ISP, announced they have selected Sparkcentral‘s Automated Messaging Distribution (AMD) and customer engagement platform to make it easy for Süpersonic’s rapidly growing customer base to contact the company via their favorite messaging channels. Sparkcentral has initially launched customer care over WhatsApp, Twitter, Facebook…

Speak Your Audience’s Language with Data-Driven Video Content

The industry can easily agree that, when it comes to online content, video is now a vital component. In fact, by 2021, 80% of all web traffic is predicted to be video. However, many marketers still consider simply uploading the most recent TV commercial to YouTube and sharing the link on Twitter an efficient social strategy. To successfully ride on the wave of this growing online content, the time is now for marketers to take a considered approach to video content in order to see results. So, what do marketers have to do…

Data Privacy Backlash: Is Facebook Advertising Truly Evolving?

According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent data privacy and heightened security measures, advertising platforms are forced to take  strong steps to ensure Transparency, Control and Accountability of data policies in their organizations. Encryption is one of the ways to do it and Facebook is no different when it comes to providing building and providing privacy-related services. The leading social media advertising…

Bidalgo Opens UK Office to Help European App Marketers Run Smarter, More Effective User Acquisition Campaigns

Bidalgo, a leading provider of ad automation software and services for app marketers, announced that after years of supporting leading UK marketers from its headquarters in Israel, it has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably. The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of…

Suzy Says: Consumers Are More Likely To Learn About Healthy Food Trends From Social Media Than News Sources

Twenty Percent of Non-Healthy Survey Respondents and 17 Percent of Healthy Respondents Said They Are Most Likely to Hear About the Latest Healthy Food Trends on Facebook Suzy, a leading consumer insights platform that provides “actionable insights at the speed of culture,” asked US. consumers where they are most likely to first hear about the latest in healthy food trends. The results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. Regardless of their interest in health,…

Contentsquare Launches Digital Happiness Index to Help Brands Quantify Digital Customer Satisfaction

Contentsquare, an AI-powered digital experience insights platform, launched the Digital Happiness Index (DHI), a pioneering metric to help brands measure the quality of the experience they deliver across the web, mobile sites and apps. For the first time, IT, product, marketing and merchandising teams can all track a single digital customer satisfaction score. The Digital Happiness Index nets out the collective impact of the dozens of actions taking place across departments to provide a brand with a single common…

Study Finds 70% of Americans Would Share More Personal Data for Fairer Credit Decisions

Harris Poll Underscores Inequity in Credit Scoring System for Minorities and Younger Generations New research from the Harris Poll and ZestFinance shows deep dissatisfaction among most Americans with the traditional credit scoring system. A majority of younger Americans as well as minority groups believe the way their credit is assessed stacks the economic odds against them relative to other demographics. Eight out of ten Hispanics and African Americans say their credit score is an inaccurate representation of who they…

Shotzr, Inc. Closes Series Seed Round of Equity Financing

Shotzr, Inc., announced that it has closed a $3 Million Series Seed equity financing round. Access Venture Partners led the round with additional participation from DVI Equity Partners, Blue Note Ventures, First Mile Ventures, Spring Time Ventures, and RVC. Brian Wallace, Managing Director of Access Venture Partners has joined Shotzr's Board of Directors. DVI Equity Partners' Nathan Levy said of the closing, "We're excited to be part of this round, and we think Shotzr has a strongly differentiated offering in a multi-billion…

Website Speling and Grammer Mistakes Cost US Businesses Millions in Lost Customers

Poor Grammar in Google Ads Also Costs US Firms 72% More per Click US businesses with bad grammar and spelling mistakes on their websites will lose almost double the number of potential customers than those with typo-free sites, research by global web services comparison site. The analysis* of more than 5,000 site visits over a two-week period showed that the ‘bounce rate’ on landing pages with sloppy spelling and grammar was 85% more than those that were correctly written and spell-checked. The ‘bounce rate’ is the…

Dow Jones Risk & Compliance and Dun & Bradstreet Partner on Third-Party Risk Data Solutions

Dow Jones Risk & Compliance and Dun & Bradstreet have agreed to utilize their best-in-class datasets to enhance their respective risk management and regulatory compliance solutions. Dow Jones Risk & Compliance will make Dun & Bradstreet’s beneficial ownership data available through its web-based platform, RiskCenter, or via API. Dun & Bradstreet’s Data Cloud, which draws from over 300 million verified business records, will augment proprietary Dow Jones data, providing customers with a more complete…

Webscale Launches Cloud Image Manager

Solution Enhances Shopping Experience, While Improving Performance and Reducing the Cost of Content Optimization and Management Webscale, the E-Commerce Cloud Company, announced the launch of Cloud Image Manager, an automated image optimization and management solution fully integrated with the Webscale Cloud Hosting Platform, for e-commerce businesses wanting to improve user experience and site performance as well as reduce costs. Images have a significant impact on the user experience of an e-commerce storefront. A…

Marketing Technology Primer: Why Invest in Influencer Marketing?

The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping into the Potential of Influencer Marketing Gives Marketers an Edge over Brand Awareness and Discovery According to a study conducted by Linqia, 39% of brands have a steady plan for their Influencer Marketing campaigns. In fact, almost every marketer in the study is expected to be spending more than $10,000 on their marketing campaigns.So, how popular is the term Influencer Marketing? According to a…