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TechBytes with Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet

Lauren Bakewell Product Leader, Sales & Marketing Solutions At Dun & Bradstreet ABM is an area where many people know they need to invest, but they either haven’t dipped their toes in the water yet or they haven’t been successful, for a variety of reasons. In this context, we spoke to Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet, to understand how ABM journeys impact customer engagement and what analytics can be used to measure it. What is the most exciting aspect of…

Facebook Launches a New API for Marketers to Understand Ad-Failure

The API Enables Marketers to Understand Ad-Failure Causes Helping to Quickly Fix Defective Commercials and Re-Launch Them The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a substantial amount of money in their ad-spend, especially on popular platforms. Facebook understands this and…

Risky Business: Navigating Privacy and Compliance in a GDPR World

If you are part of nearly any enterprise organization, then May 25, 2018, is likely burned into your memory forever. That was the date when a new landmark privacy law, the General Data Protection Regulation (GDPR), took effect in the European Union (EU). Many articles were written leading up to the law taking effect, and many have been written since. Nowadays, most articles have headlines like, “Taking Ownership in a Post-GDPR Age,” and, “Solving the Remaining Challenges of GDPR.” Quite clearly, GDPR remains top of mind…

TechBytes with David A. Yovanno, Chief Executive Officer, Impact

David A. Yovanno Chief Executive Officer at Impact When most people think of partner marketing, they think of traditional affiliate marketing, which has been one of the top three paid marketing channels for decades, alongside search and email. We spoke to David A. Yovanno, Chief Executive Officer, Impact, to understand partner recruitment from a current B2C commerce perspective and how technologies such as AI/ML and virtual assistance could disrupt it.Tell us about your role at Impact and the team/technology you…

Why Under-Investing In Your Preference Management System Is Costing You Customers

Selecting preferences is commonplace in our digital world. Users subscribe or unsubscribe from email lists, request notifications from their favorite brands, and update their privacy settings on social media networks. It’s a win-win for both parties. Consumers are supposed to be given a voice for their likes and dislikes in the marketing they receive, and how frequently companies interact with them through preferred communication channels. Marketing teams are granted first-hand insight into unique customer characteristics…

Oracle NetSuite Helps Organizations Across Industries Grow with Powerful New Innovations

New Commerce, Global Tax Management and Analytics Capabilities Help Organizations Adapt to Change and Successfully Grow and Scale Today, Oracle NetSuite has announced a series of new innovations to help organizations across industries grow revenues, expand internationally and empower business users. The new commerce, financial management, and analytics capabilities help organizations take advantage of the NetSuite platform to exceed customer expectations, enable international expansion and respond quickly to vital business…

TrackMaven and Skyword Merge to Deliver the Best-In-Class Content Marketing Platform

The Merger Implies TrackMaven’s Superior Content Analysis Engine to Be Integrated into Skyword’s Content Marketing Platform Content has become the crux of marketing for brands. Gone are the days when businesses were channelizing content marketing as a standalone entity. Today, content is the biggest contributing factor for consumer-brand engagement. Therefore, businesses entrust marketers to create outstanding content at every stage of a consumer’s buying journey and reinforce buying decisions. However, creating exclusive…

Interview with Luke Beatty, CEO and Chairman, Brandfolder

"Our instinct is to integrate with creative solutions and omnichannel endpoints, not force people into complex new systems and workflows that require users to do things differently."Tell us about your role and journey into technology. What galvanized you to start Brandfolder? While I started my career in technology developing search engine and directory applications in the late 90s, I have worked in content and media platforms since 2004. I discovered the need for Brandfolder while working at Yahoo in 2012. There, I…

Do Enterprises Undermine the Sales Potential of Content Management Systems?

Wordpress Dominates the CMS Market Currently with a 23% Market Share. But Why Aren’t Other Companies Catching Up? Content Management Systems (CMS) facilitate businesses of all sizes, globally, to host their content over the internet. CMS facilitate business content creators to easily upload and manage enterprise information. This saves a lot of time and effort as individuals responsible for enterprise content do not have to build systems from scratch for content management. Every business today wants a footprint over…

New Social Media Management Software for Small Businesses, Tassi, Is Now Available

Social media managers who need advanced scheduling tools not found in first-generation automated social media scheduling software now can manage a month's worth of social media marketing in less than one hour with a new social media management software, Tassi, powered by Marketing Solved based in Orange County, CA. Marketing managers and business owners will want to compare Tassi with Hootsuite and Buffer - two social media schedulers that offer limited functionality. Those apps do not provide a posting schedule or…

Codewise Names Dr. John Malatesta Chief Executive Officer

Company Founder Robert Gryn Named Chairman of the Board Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, today announced it has named Dr. John Malatesta, 46, as Chief Executive Officer, succeeding Robert Gryn, 32, Codewise's founding CEO. Malatesta retains his previous roles of president and chief revenue and marketing officer. Gryn has been named Codewise's Chairman…

X2CRM Exceeds Business Requirements for Configuration Capabilities

Included X2Process, X2WorkFlow Modules Satisfy Customer Expectations, Save Businesses Time and Money X2Engine Inc., the provider of the award-winning X2CRM, has been replacing separate SaaS-based CRM and Marketing Automation solutions that are deployed within the same company, by successfully migrating and combining customer data on the X2CRM platform that combines CRM, workflow, and marketing automation into a single solution. Companies who have been disappointed with constantly sending data between two separate…

The Backlash-Proof Guide to Briefing Influencers

After another high-profile Instagram ASA ban, brands must learn to brief clearly and play by the rules to avoid grief says Vamp’s Aaron Brooks A post from serial brand collaborator, Louise Thompson, was banned by the Advertising Standards Authority (ASA) last month. It’s the second time this year that the reality TV star and influencer has received a ticking off from the ASA for failing to disclose a post that was sponsored. In the UK, the rules for influencer marketing are strict and clear. You would have thought…

Interview with Greg Sobiech, CEO, DELVE

"There’s a strongly held belief in the strategy and marketing consulting industry that a firm that owns its own data and can manage or 'activate' that data will be in a position to beat the competition."Tell us about your journey into technology. What made you start DELVE? I started DELVE in 2008, when I was 34 yrs old; I am now 44. I’ve always found the idea of controlling my own destiny really appealing. From my early twenties, I’d thought about building my own company. I wanted the freedom to choose where I live with…

Looking for a Quick AI Solution? A.C.T. Now!

AI is already changing the world. As consumers, we encounter AI every day, from customer service chatbots to smart Netflix recommendations to spam filters on our inboxes. In the business sector, AI’s disruptive force has convinced many business leaders that they better embrace AI soon to avoid being left behind. They’re not wrong. Yet many companies are struggling to get near-term results from their AI initiatives, concluding that it will take more time than expected to instill AI into the company’s processes…

Phrasee Declares War on Spreading Negativity Through Advertising

The Company Will Be Hand-Picking Their Clients as an Initiative to Curb Mental-Health Issues Arising Due to Bad Advertising – Launches a Starter Guide to Educate Marketers on Ethical Marketing From its genesis, Phrasee has been a strong supporter in marketing methodologies that do not target the inadequacies of buyers. Phrasee develops a Marketing Platform and truly intends to deliver first-class positive content while designing advertisements for products. The company has always been of the opinion that advertisers…

New AI-Powered Metric Tells Brands How Much Attention Ads Will Attract Before Launch

Advertisers Can Now Find out How Much Attention Their Ads Will Attract Before They Are Launched Thanks to a New AI-Powered Metric Released Today by Emotion AI Company Realeyes Marketers will be able to measure the likely attention their content will generate by using consumers’ webcams to monitor various behavioural cues such as eye movements, blinking, yawning and head movements. Advertisers looking to maximise the impact and effectiveness of their ad content will be given metrics showing the volume and quality of…

inMotion Introduces the Next Generation of Creative Workflow Ahead of Adobe Max 2018

New Flagship Product, inMotion ignite, Uniquely Supports the Modern In-House Creative Team, Integrates with Adobe Creative Cloud, and Highlights the Creative Contribution to the Business inMotionNow has unveiled an all new flagship product to support the insatiable appetite modern business has for creative content. The new platform, inMotion ignite, elevates creative production through a new modern interface which drives project efficiency and uniquely facilitates better collaboration between in-house creative…

Interview with Tom Salvat, Founder and CEO, CONCURED

"AI enables huge leaps forward, but the industry needs to better educate marketers on the use cases instead of using buzzwords that can alienate rather than inspire."Tell us about your role and journey into technology. What made you start CONCURED? Having spent nearly a decade working in advertising and then Content Marketing, I’ve gained a comprehensive understanding of how brands have had to change the way they communicate with their customers, and how important content is in this journey. But with advertising in…

TechBytes with Andrew Gerhart, VP, Publisher Platforms, InMobi

Andrew Gerhart VP of Publisher Platforms at InMobi Early adopters of in-app header bidding are seeing increased revenue by reducing or eliminating their reliance on manual waterfall optimization. We spoke to Andrew Gerhart, VP of Publisher Platforms at InMobi, to understand the company's involvement in making header bidding a more readily adoptable technology for mobile advertising.Tell us about your role at InMobi and the team/technology you handle. In my role as VP of Publisher Platforms at InMobi, I oversee a…