Mail Plus Partners with Wibbitz to Produce Video for Amazon Echo Show

Esteemed British Media Newsbrands Implement Automated Video Creation, Pioneering IoT Devices’ Transition from Audio to Visual Wibbitz, the leading automated video creation company, announced that it has partnered with Mail Plus, the digital subscription-based edition of the Daily Mail and The Mail on Sunday, Britain’s most influential daily newspapers. This partnership brings the power of quick and quality video creation into the Mail Plus editorial team’s workflow. “Daily Mail and The Mail on Sunday are undeniably a…

MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve

"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want to do in personalization, relevance and impact." Tell us about your role and journey into technology. How did you arrive at Swrve? I have worked with Tom, our CEO at Coupa, and we created the best partnership between Sales and Marketing that I have ever experienced in my career. He has a maniacal focus on execution and growth, which made my decision on Swrve and easy one. I also think…

Pandora Stories Launches Combining the Best of Podcasts and Playlists for Artists and Creators

Creators of All Types Now Able to Reach Tens of Millions of Pandora Listeners with Uniquely Personal, Music-Driven Stories Pandora, the largest streaming music provider in the US, introduced Pandora Stories, a unique new artist marketing tool that allows creators to combine the narrative possibilities of podcasts with the emotional power of music playlists. Pandora Stories is a valuable new addition to Pandora’s Artist Marketing Platform (AMP), a suite of free self-serve marketing tools that has already generated over…

Evolution of Marketing Technology: Showcased Through the Best Financial Communications Campaigns

It’s no secret that financial services communications has been slower to adapt to the way the digital era has impacted marketing and communications strategies. But for the past 25 years, the Financial Communications Society (FCS) has been recognizing the agencies and in-house communications professionals that have been leading the charge. The blending of marketing and technology applied to financial services can be measured through the lens of the FCS, a not-for-profit trade association founded in 1967 as the “Advertising…

Voxnest Launches Voxnest Audience Network to Help Brands & Advertisers Reach Precisely-Targeted Podcast Audiences at Scale

World's Largest Podcast Advertising Marketplace Curates Content Bundles, Creating the Inventory Needed to Grow the Industry Podcasting solution provider Voxnest, announced the launch of the Voxnest Audience Network, a first-of-its-kind marketplace for in-audio advertising inventory. With VAN, Voxnest is offering brands and advertisers the ability to target precise audiences through buys across bundles of content, curated based on proprietary data to deliver impressions from a specific demographic profile. Katz Media…

TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream

Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for over 10 years, most recently leading the Australia and New Zealand business. Adstream is in the marketing and advertising business, helping brands and agencies manage and deliver content quickly and efficiently. We help them track, control, distribute, collaborate and report on their content, daily. What is the overall state of AdTech in the advertising Industry? AdTech is in a constant state of innovation…

Copyright Management: Copibec Adopts Blockchain Technology

Copibec is leading the way by embracing blockchain technology through a partnership with Montreal start-up Scenarex, the leading developer of digital publishing solutions built on blockchain technology. The goal of this partnership is to deliver an automated copyright management platform for businesses that use copyright-protected content. This new platform will meet a key need for Copibec’s clients who are committed to complying with copyright while ensuring that content can be shared smoothly within their organizations.…

NexTech Acquires Hoot A Leader In 3D and 360 Degree Photography Software to Online Retailers

Company Continues Its Growth by Acquisition Strategy and Further Strengthens Its End-To-End Technology Solution for Online Retail NexTech AR Solutions announced it has acquired Hoot, a major player in the 2D to 3D photography software industry. Hoot provides 3D and 360-degree product photography, spin and zoom technology to online retailers, with just a snippet of code that is used to quickly embed the 3D experience onto a site. With this acquisition NexTech will offer the Hoot platform alongside its own suite…

CUMULUS MEDIA Signs Multi-Year Deal With DAX

CUMULUS MEDIA Appoints DAX As Exclusive Representative Across Network Radio and Programmatic Streaming Sales DAX, the world’s most advanced digital audio advertising platform, announced a multi-year deal with leading radio broadcaster, CUMULUS MEDIA. The deal establishes DAX as CUMULUS MEDIA’s exclusive third-party sales representative across network radio streaming and national programmatic advertising, alongside CUMULUS MEDIA’s national and local sales teams. CUMULUS MEDIA is the first traditional broadcast network…

WaitWhat -The Premium Content Company And Award-Winning Podcast Creator — Raises $4.3 Million Series A

Cue Ball Capital, Burda Principal Investments lead gender diverse investor group that includes Victress Capital, Able Partners, Human Ventures, Reid Hoffman, Jacki Zehner, and Joi Ito WaitWhat, the “media invention company” known for its creation of premium, genre-defining digital content announced that it has raised $4.3 million in Series A funding. Founded by former TED executives June Cohen and Deron Triff, the duo who led the ushering of TED Talks into a globally recognized media brand, WaitWhat in its short history…

TechBytes with Andrew Park, VP, Customer Experience Strategy, InMoment

Tell us about your role at InMoment and the team/technology you handle. As InMoment's VP of CX Strategy, I’m responsible for designing, deploying, and consulting on CX programs for global Fortune 1000 companies. InMoment is a pioneer in experience intelligence, an advanced form of both Voice of Customer and Employee Experience technologies, which helps the world’s largest and most successful brands effectively manage what, where and when they engage in dynamic conversations. Our technology collects, integrates and…

DealCloud and Preqin Announce Integration of Preqin Data into DealCloud DataCortex

The integration of Preqin’s alternative assets data into DealCloud’s DataCortex product will allow clients to identify and enrich investor data and manage fundraising more effectively DealCloud – a global technology leader for CRM and deal management in the capital markets – and alternative assets data provider Preqin announce a partnership to integrate Preqin’s data with DealCloud’s DataCortex product. “We believe that modern-day dealmakers, fund managers, and investor relations professionals deserve to have all of…

Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

The maker of conversational AI and immersive voice applications for Amazon Studios: The Grand Tour, HeartRadio: iHeart Santa, Amazon Studios: Bosch, HomeAdvisor and a galaxy of other voice-based applications made a soft landing last week as trending news on MarTech acquisitions. As per sources, PullString is now an Apple company. This development opens up new avenues for Mobile Marketing and In-App application developers to leverage technology for making immersive conversational voice apps using AI and Machine Learning. For…

Plantronics Extends LevaData Partnership Across Global Product Portfolio

LevaData’s Cognitive Sourcing Platform Helps Drive Global Supply Chain Benefits for a Market Leader in Unified Communications and Collaboration LevaData, the company that delivers applied AI to transform strategic sourcing and procurement, announced a multi-year agreement expanding its partnership with Plantronics, the company that creates premier audio and collaboration experiences for smarter working and better living. Plantronics will implement LevaData’s AI-powered cognitive sourcing and procurement platform…

Latin Lovers? New Liftoff Report Reveals Dating Apps Surge in Latin America as North America Registration Rates Plummet 485 Percent

The All-New Data Also Shows That Men Now Outpace Women in Dating App Engagement and Summer Months Drive Mobile Dating Subscriptions Liftoff, the leader in mobile app marketing and retargeting, released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off…

Marchex’s AI-Powered Speech Analytics Sets New Standard, Approaches Human Levels of Accuracy in Consumer to Business Conversations

Driven by Investments in Data Science and Deep Learning Technology, Marchex Delivers Best-In-Category Insights on Customer Conversations Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, announced that is has reached a new industry standard in automatic transcription accuracy for consumer-to-business phone conversations, driven by enhancements to and investments in its proprietary speech analytics solution. Marchex’s speech recognition functionality was put to an…

DATA: US Marketers Increasingly Targeting Animal Lovers & Hispanic Audiences; Parents No Longer a Top Target

New Data from Lotame Releases the Top Audience Data Segments from 2018 Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, released statistics looking at what prepackaged data audience segments US marketers purchased from January to October 2018 compared to the previous year. The findings are based on spend across the Lotame Data Exchange (LDX) - the world’s largest data exchange for advertisers, representing what the industry as a whole is…

Brightcove Signs Definitive Agreement to Acquire Ooyala’s Online Video Platform Business

Addition of Client Base, Technology, Employees, and Global Operations Enhances Brightcove’sMarket Leading Capabilities and Support for Global Customer Experience Brightcove Inc. , a leading global provider of cloud services for video, announced it has entered into a definitive agreement to acquire the online video platform (OVP) business of Ooyala, a provider of cloud video technology. Brightcove is acquiring Ooyala’s OVP technology, including video content management and publishing platform Backlot, Analytics, Live, and…

TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar

Ashish Dhamdhere Vice President, Marketing at Skilljar Skilljar's award-winning product enables companies to deliver customer training experiences to accelerate product adoption and improve customer retention. We spoke to Ashish Dhamdhere, Vice President, Marketing, Skilljar, to understand the overall state of Online Training Platforms in the tech industry. Tell us about your role at Skilljar and the team/technology you handle. I lead the marketing team at Skilljar. My team is responsible for demand, content, product…

Report: Influencer Marketing Is Quickly Maturing, But There Will Be Plenty of Awkward Growing Pains in 2019

Most Brands Plan to Spend More on Influencer Marketing in 2019... but Is It Paying Off? Evaluating how companies are evolving influencer marketing strategies in 2019, leading social listening and analytics platform Talkwalker conducted a global survey of over 800 marketing and PR professionals. The report, released, illustrates findings that point to an inevitable maturing of influencer marketing but find that many experts suggest that brands will need to significantly improve the authenticity and evaluation of their…