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Are You GDPR Ready?

Industry Stalwarts Breakdown What GDPR Means To Them And How You Can Plan Ahead Any business, US or foreign, that does not comply with the new regulations could be forced to pay fines of up to €20 million or 4% of global revenue. That’s enough motivation for any company to think about their plan to cope with the new regulation. Here’s what the industry stalwarts had to say about what GDPR means to them; Dan Storbaek, CEO and Founder of Securityprivacy.ai.: With GDPR, we’re now moving into more granular…

TechBytes with Chris Wareham, Senior Director, Product Management, Adobe Analytics

Chris Wareham Senior Director, Product Management, Adobe Analytics Data, data, and more data… modern marketers in 2017 are surrounded by more data types than previously known to the business group. Smart moves for data-driven marketing requires a clear distinction between audience data, customer data and B2B data… and of course, the impact they have on building intelligent automation. Rather than guessing with on-off data, top CMOs recommend marketers to rely on data management and analytics platform that provide a…

GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem

Smartology Explores Digital Advertising Industry Trends For 2018 GDPR, advertiser-agency relationships, YouTube and programmatic native trading will all be in the spotlight in 2018 believes Smartology.  The contextual digital advertising company has the following insight for the year ahead: GDPR will change how companies sell to users GDPR will drive a coach and horses through the online marketing and advertising ecosystem, which has been too dependent on third party cookie based tracking to date. Effectively it…

TechBytes with Gil Klein, Managing Director, Mobfox

Gil Klein Managing Director,  Mobfox Mobfox, a mediation platform, caters to 175+ DSPs across the globe. We spoke to Gil Klein, Managing Director, Mobfox, to understand  how he views the future of programmatic advertising.MTS: Tell us about your role at Mobfox and the team you handle. Gil Klein: As the Managing Director, I am responsible for leading Mobfox and our in-app audience-based programmatic advertising platform, which provides publishers with the tools they need to optimize their ad serving, data layers, and…

Interview with Todd Krizelman, CEO, MediaRadar

"Open exchange programmatic creates the most immediate challenge for brands. Without any protections on the audience and websites being purchased, there is a real risk of jeopardizing brand safety. " On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start an ad sales intelligence company? I am the CEO and co-founder of MediaRadar. In 2003, I started working for Gruner + Jahr, a German publisher with hundreds of titles worldwide. I loved the company, but was frustrated by the…

A Multi-Step Plan to Combat App Install Fraud

Every day, marketers’ concerns about the billion dollar mobile ad fraud problem increase. Like a chess game, it is imperative for marketers to stay steps ahead of fraudsters with built-in deterrence. Once fraud occurs, it is usually too late to do much about it, and the best a marketer can do is put a proverbial band-aid on a budget-eating wound. The only way for marketers to combat fraud is to make a multi-step plan of action to prevent it before it ever happens. Even with built-in fraud prevention mechanisms,…

Kentico Goes World Class

Drag And Drop Email Builder, GDPR Features, Enhanced E-Commerce, And Greater Connectivity To Technology Stack Push Kentico 11 To Greater Heights; Capable Of Powering Digital Marketing Initiatives For The World's Largest Corporations c, a fast-growing CMS vendor with offices in Europe, Asia Pacific, and North America, announced Kentico 11. The company's flagship Enterprise Marketing Solution (EMS) has been engineered with global enterprises in mind and is by far the company's most enterprise-ready product release to…

Interview with Sydney Sloan, CMO, Alfresco

"Speed and responsiveness are the new metrics of successful companies, combined with the ability to seamlessly access information and arm people with the information that will empower them. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an enterprise content services company? I’ve spent my entire career working for software companies that focus on building applications that foster collaboration, communication and the automation of business processes to better…

Interview with Jeremy Fain, CEO, Cognitiv

"The biggest challenge for a CMO to create a comprehensive marketing solution is the walled-garden social platforms themselves. " On Marketing Technology MTS: Tell us about your role at Cognitiv and how you got there. What inspired you to start a deep-learning company? I am the CEO and Co-Founder at Cognitiv. My partners and I are lucky to have strengths in mutually exclusive areas that make us a very effective team. We've also been close friends since we were 10.  We all started as computer science guys in middle and…

Is Your Company Domain Vulnerable To Email Impersonation?

A Guide to Email authentication Can Protect Your Company and Customers, Says ValiMail’s CEO & Co-founder Alexander García-Tobar  ValiMail’s 2017 Email Fraud Landscape Report revealed that just 0.5 percent of the top million domains have taken steps to protect themselves from impersonation by email authentication. One in five messages sent today is suspicious (i.e. it appears to come from a domain that has not authorized the sender). There are technical controls, known as email authentication, that can help…

Marketing Op’s Guide to GDPR Compliance

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, strengthens data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. It affects any company, including U.S. companies, which collect data or handle customer data containing EU citizen information. GDPR will impact virtually every business, especially companies in consumer Internet, ecommerce, AdTech, MarTech, SalesTech, HRTech, security, even the Internet of…

Grapeshot and MediaMath Announce Global Integration to Meet Demand for Prebid Contextual Targeting

New Integration Focusing on Live Contextual and Predictive Targeting through Page-Level and Trending Topic Analysis Grapeshot, the contextual prebid brand safety, and predictive audience provider, announced a global integration with leading technology company MediaMath to meet a growing demand from its partners. The partnership sees Grapeshot’s full suite of prebid products now available globally on the MediaMath platform. “We are excited to partner with MediaMath to jointly provide a world-class contextually-powered…

TechBytes with Olga Andrienko, Head of Global Marketing, SEMrush

Olga Andrienko Head of Global Marketing, SEMrush Sandwiched between positive and negative website content performance indicators, marketers are forced to make assumptions without questioning the validity of the results. While numbers don’t lie, it is obvious that they can certainly be manipulated to make traffic stats look great, or in some cases horrendous. We spoke to the Head of Global Marketing at SEMrush, Olga Andrienko to understand how brands should leverage competitive intelligence and website analytics to drive…

Championing Marketing Strategy: Focus on Reaching New Buyers and Enhancing Customer Experience for Two Years

According To Siriusdecisions’ 2017 Global CMO Study, Cmos Must Focus On Reaching New Buyers And Enhancing The Customer Experience To Achieve Quantifiable Outcomes To Bolster Bottom Lines The year 2017 proved how CMOs are super-charged about achieving real-time marketing goals, moving at the pace of customer and serving the right information at the right time. However, moving at the pace of customer may not be the only thing at the top of a B2B CMO’s mind! Last month, SiriusDecisions released the findings from its 2017…

Interview with Chad Wollen, CMO, Smartpipe Solutions

"The focus will need to shift away from exclusively thinking about data outputs – the product of analytics and data science, to data inputs – building trust with customers so they will happily share their information because of the relationship they have with the brand, and the tools of control and transparency they can access." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of technology innovation company? I am the CMO at Smartpipe Solutions. Smartpipe is…

Gigya Introduces Enterprise Preference Manager To Fortify Customer Trust and Address New Privacy Regulations

The Enterprise Preference Manager Can Be Adopted Without The Need To Access  The Gigya Customer Identity Management Platform Following closely on the heels around the announcement of its acquisition by SAP, Gigya, the leader in customer identity and access management (CIAM), has introduced Gigya Enterprise Preference Manager, to help organizations build customer trust and address upcoming privacy regulations, including the European Union’s upcoming General Data Protection Regulation (GDPR). Patrick Salyer, CEO of…

TechBytes with Reshef Mann, CTO and Co-Founder, AppsFlyer

Reshef Mann CTO and Co-Founder, AppsFlyer In September, mobile marketing analytics and attribution company, AppsFlyer, announced a novel integrated solution to immunize advertisers against mobile install fraud and loss of mobile customers. Branded as the Protect360, AppsFlyer’s latest anti-fraud technology provides near real-time protection against suspicious behavior on mobiles and anomalous activities. We spoke to Reshef Mann, CTO AppsFlyer, to familiarize with DeviceID Reset Fraud and how it poses big risks to…

TechBytes with Mark Lorion, President and General Manager, Apperian

Mark Lorion President and General Manager, Apperian Mobile app safety is a hot topic among marketers. With brands increasingly looking to leverage apps to interact with customers, it is imperative for businesses to factor in safety. We spoke to Mark Lorion, President and General Manager, Apperian, and now a part of Arxan's management team, to learn how brands should approach app security and ensure that their data and their customer's device are protected from such threats.MTS: What is the right way to start developing…

HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology

HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious Forms of Ad Behaviors Leading video advertising technology provider HIRO Media has announced the world’s first ‘Safe SSP,’ for advertisers, content owners and publishers. HIRO’s Safe SSP is branded as the only publisher-centric solution that enables publishers to block malicious advertisements in real time. The video advertising technology provider developed the Safe SSP platform in response to…

TechBytes with Apu Kumar and Roger Holenweger, LotaData

(Left) Apu Kumar Founder & CEO, LotaData (Right) Roger Holenweger Principal Engineer, LotaData Getting to the Ground Truth about GeoMarketing. LotaData is a 2-year new company in San Francisco, California. They pioneered the field of "People Intelligence". LotaData harnesses the power of AI to provide geo-analytics and deep insights for the connected mobile world. We got chatting with their Founder & CEO, Apu Kumar and their Principal Engineer, Roger Holenweger about the inner workings of location-based…