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Leading Marketing Agency Web Daytona Now Accepts Cryptocurrency

This is the First Time a Digital Marketing Agency like Web Daytona Has Done This in Florida's History Web Daytona, a leading marketing agency accepts cryptocurrency payments as of Monday, April 30. This marks the first time a digital marketing agency has done this in Florida’s history, and the agency is excited to be making waves. “It’s more convenient for businesses to work with companies that accept cryptocurrency,” Web Daytona CEO Gary Vela said. “Really, it’s a technology that opens you up to new markets, and…

Tableau Appoints Mark Nelson as Executive Vice President of Product Development

Tableau Software (NYSE: DATA), the leading analytics platform, today announced that it has appointed veteran technologist Mark Nelson as Executive Vice President of Product Development effective May 21, 2018.  He will be responsible for leading the global engineering team at Tableau, helping the company continue to broaden and deepen its industry leading analytics platform to support customers globally. Mark has more than 25 years of experience in software development, engineering, and SaaS infrastructures at AT&T,…

Rakuten Marketing Announces Whitepaper on Global Data Protection Regulation; Offers Specific Recommendations for Brand Marketers

The Whitepaper Also Provides GDPR Guidance Specifically for Advertisers and Publishers to Support Consumer Privacy Rakuten Marketing, a leading technology company that enables marketers to profit through digital marketing, today announced the release of its latest industry whitepaper titled Consent Based Digital Advertising. The document educates advertisers and marketers on potential business implications of the upcoming General Data Protection Regulation (GDPR). Developed as part of Rakuten Marketing ongoing…

Zaius Omnichannel Campaign Manager Unveiled for B2C Marketing

New Capabilities on Zaius B2C CRM Simplify Multi-Touch, Omnichannel Marketing Using a Customer-First Approach Leading CRM maker for the B2C market, Zaius, has announced Omnichannel Campaign Manager for their customers. Zaius Omnichannel Campaign Manager is a new feature that lets marketers easily create, execute and measure multi-touchpoint campaigns across channels and devices in one simple campaign view. Recommended Read: Zaius Integrates with Zendesk for 360-Degree View on Customer Experience Last month, we…

Commit Your Company to CX Improvements in 2018

Among 2017’s many lessons, one of the biggest is that customer-centric business models are here to stay, but only when they deliver real value. Over the last year, brands have continued to recognize the insufficiency of business-first mindsets and operations. Price is no longer the sole factor motivating consumers’ purchases – shoppers are now interested in more valuable and enjoyable brand interactions and are in the position to take their business to those companies offering them more than just a deal. Many brands are…

Marketo Announces Collaboration with Google Cloud to Drive Artificial Intelligence Innovation

Marketo AudienceAI Will Use Google Cloud Machine Learning Technology to Help Improve Campaign Results Marketo, Inc., the leading provider of engagement marketing software and solutions, announced it is working with Google Cloud, as part of the multiyear alliance announced last year, to create new products to empower marketers by using Artificial Intelligence (AI). Leveraging Google Cloud's machine learning technology, Marketo is working with Google's experts to create new offerings that improve the speed, scale and…

Amplero Names Jamie Miller as New CEO

New CEO to Expand Amplero’s Vision to Humanize the Consumer-Brand Relationship Award-winning AI-marketing startup Amplero, has now officially announced the joining of Jamie Miller as the new Chief Executive Officer.  This move adds to Amplero's executive team since Miller's deep experience successfully will help accelerate young technology companies, in both enterprise and consumer-facing industries. Amplero was founded by machine learning pioneer, Olly Downs, Ph.D., who will continue in his role as Amplero founder…

TechBytes with Nikhil Hasija, Founder and Chief Product Officer, Azuqua

Nikhil Hasija Founder and Chief Product Officer, Azuqua Are you coping with the surfeit of marketing automation tools in 2018? With so many loosely connected technologies on the offer, marketing teams have a hard time managing these. Nikhil Hasija, Founder and Chief Product Officer at Azuqua, spoke to us about on the dynamic growth of Customer Experience in an Automation ecosystem. Tell us about your role at Azuqua, and the team/technology you handle. I am the founder and chief product officer at Azuqua. I’m…

How to Champion B2B Social Selling and Deliver ROI

Have you heard the story of that B2C salesperson who could sell a ski jacket to a salt miner from the Danakil Desert in Ethiopia? Does not happen anymore, right? For long, B2B sellers relied on a hit-and-miss rule of the thumb -- making ‘n’ number of phone calls from a directory and sitting idle on cold calls for eons. Then came Marketing Automation and a bunch of CRMs that helped achieve better results in customer targeting and acquisition. With a surfeit of technologies to converse with customers across any platform of…

Nailing the B2B Campaign Optimization Strategies in 2018

According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The "Campaign" Is the Currency of Conversation That Leads to Understanding and Engagement of the Customer April turned to be the most productive month for B2B marketing teams attending global events. The most arduous task for any marketer continues to rake in questions that B2B marketing communities are trying to resolve as a collective force. The biggest agony for most is -- B2B Campaign Optimization. To better understand how you could master…

SnapApp Named 2018 Marketo LaunchPoint Partner of the Year

SnapApp, provider of the leading SaaS platform used by B2B marketers to create interactive content for lead qualification, announced that it was named Marketo's 2018 LaunchPoint Partner of the Year at the Marketo Revvie Awards. The Revvie Award for LaunchPoint Partner of the Year recognizes the technology partner who built the most innovative solution on Marketo's open Engagement Platform. Also Read: Webinar World TechBytes with Aaron Dun, Senior Vice President, Marketing, SnapApp "We are honored to be recognized…

Marketo Acquires Bizible for Refined Marketing Attributions and Accurate ROIs

Bizible's Acquisition by Marketo Enables Marketers to Make Smarter Investments and Achieve Better Marketing ROIs The space of engagement platforms and B2B marketing performance management will not be the same again. MarTech RADAR 150 company, Marketo has announced its biggest acquisition in history. The engagement platform provider has bought Bizible, a company that offers software for managing marketing performance. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow With the…

BookingBug Recognized Among Europe’s Fastest Growing Tech Companies

The FT 1000 Recognized Innovative Companies, including BookingBug, with Strong Revenue Growth After scooping a significant capital this month, BookingBug, a leading appointment and scheduling platform, has announced another milestone in its journey. BookingBug has been recognized by the Financial Times and Statista as one of Europe’s fastest growing companies. Read Also: Content Update: Top MarTech Blogs for Every Marketer’s Platter With innovative and fast-growing companies as the driving force for Europe’s economy…

Uberflip Funding Could Solve a Bulk of Content Personalization Challenges

Uberflip's CEO Yoav Schwartz Reveals How His Company Had Been Preparing for SaaS Revenue Threshold for Two Years to Make The Latest Uberflip Funding Round Count  Last week, Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, had announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform leaped ahead of the competition, empowering B2B marketers to create personalized content experiences at scale.…

Artificial Intelligence Learns and Builds Conversational AI Chatbots Autonomously

Acobot Invents an Artificial Intelligence That Learns from the Web by Itself and Builds Conversational AI Chatbots Autonomously Acobot LLC, an artificial intelligence startup, announced a new release of its artificial intelligence Aco, featuring the capability of self-learning from free-form text such as web pages and creating conversational AI chatbots, which are ready to work as virtual agents for customer support automation, without any further training by a human. Conversational AI and chatbots are often mentioned…

Conversica to Showcase How Conversational AI Is Automating Lead Follow-Up at the Marketo Summit Next Week

Marketo Marketing Automation Users to See How to Effectively Convert More Leads Into Sales Opportunities Through the Use of AI-Powered Assistants Conversica, the leader in conversational AI for business, announced that it will showcase the latest conversational AI solutions for marketing and sales at the Marketo Marketing Nation Summit taking place April 29-May 2 in San Francisco. The Marketing Nation Summit is the premier industry event that brings together the community of Marketo® customers, LaunchPoint technology…

The New Marketing: Don’t Be Afraid to Catch Feels

Imagine you could boost sales from your most satisfied customers by 52%. No need for pushy up-selling or elaborate cross-selling techniques either. By simply creating an emotional connection with your customers, sales skyrocket and loyalty deepens, according to recent studies. This is causing a radical shift in advertising where campaigns with purely emotional content perform nearly twice as well as those based on rational content. Emotions are reverberating throughout all areas of marketing and branding now too. From the…

Lattice Engines Joins Marketo Accelerate Partner Ecosystem to Deliver Scalable Audience Engagement to Marketers

AI-Driven Data Insights Enable Marketers to Scale Personalized 1-to-1 Marketing Campaigns Lattice Engines, the leading provider of AI-enabled ABM solutions, has joined the Marketo Accelerate partner ecosystem, the industry's first MarTech partner accelerator. The integration of these two platforms gives marketers a way to infuse campaigns with AI-driven data insights that enable them to engage the right audiences in real-time with personalized messages. "Lattice and Marketo share many enterprise customers that…

Leadspace Joins Radius Brand; Set to Disrupt B2B Data Intelligence Ecosystem

Radius and Leadspace, the Two Leaders in Data Intelligence for B2B Sales and Marketing Have Announced That They Are Joining Forces Under the Radius Brand In a mega-MarTech partnership news, Radius and Leadspace have announced that they are joining forces under the Radius brand. The two leaders in data intelligence for B2B sales and marketing would be better positioned to cater to Radius' 200+ marquee customers. The clientele includes American Express, Hewlett Packard Enterprise, Microsoft, and MetLife. Leadspace…

Aria Solutions Joins the Ranks as Gold Partner at Genesys

Aria Solutions Achieves Highest Genesys Partner Status by Joining Elite Group of 30 Gold Partners out of an Approximately 700-Member Worldwide Partner Ecosystem Aria Solutions, a leading provider of customer engagement services and products for over 20 years, has announced today it has achieved Gold Partner status with Genesys, the global leader in omnichannel customer experience and contact center solutions. “We are happy to announce Aria Solutions as one of our new 2018 Gold Partners in our tight-knit community…