Highspot Debuts New Solution for Social Selling on Twitter, LinkedIn and Facebook

Sales Teams Now Able to Track Engagement, Effectiveness & Revenue from Social Selling Through Highspot Everywhere Technical Integration Program Highspot, powering modern businesses with the industry's highest-rated sales enablement platform, announced today its new solution focused on social selling and engagement. With this capability, sellers can easily deliver the most effective sales assets directly within any online channel, driving social activity and engagement, and measuring the effectiveness of social selling…

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in, global organizations are hoping to get as much information as they can on how they cope with the upcoming disruptions. AI and Machine Learning could be a potent tool to help companies sail through the post-GDPR era. To understand what the biggest impact of GDPR on the tech industry would be, especially on the B2B Marketing and advertising sectors, we spoke to Ivy Shtereva of Yes…

Interview with Gavin Finn, President and CEO, Kaon Interactive

"By integrating AR experiences into all of Kaon’s applications, the customer can experience a product or 3D scene in Augmented Reality."Tell us about your role and how you got here. What inspired you to be part of Kaon Interactive? I’m honored to be the President and CEO of Kaon. Several years ago, I was asked by the early investors to come in to lead the company, which had created great technology but had not deployed a successful go-to-market strategy. My enthusiasm for the incredible people, the significant value we…

Vungle Self-Serve Platform Announced for In-App Videos

Campaign and Creative Automation Set to Drive Advertiser Growth Vungle, the leading performance marketing platform for in-app video ads, has announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle's Self-Serve Platform provides advertisers access to Vungle's global audience and enables them to upload video content that then is automatically converted into a variety of…

PossibleNOW Announces Strategic Solution with RedPoint Global for GDPR Consent Management

New GDPR Solution Enables Companies to Offer Comprehensive Functionality for Management of Customer Identity, Profile Data, and Consent PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced a strategic product initiative for GDPR consent and data governance with RedPoint Global, the leading provider of customer data platform and customer engagement technology. This initiative is a response to the demands that companies must comply with GDPR requirements for consent…

SAP Predictive Analytics, Application Edition, Powers Intelligent Enterprises

Application Edition of SAP Predictive Analytics Uses Machine Learning to Provide Business Users with Predictions About the Future SAP SE, announced the general availability of the application edition of SAP Predictive Analytics software to help enterprises create and manage predictive machine learning models for applications that run business activities, including supply chain, finance and accounting, human capital management and customer management. Co-developed with Accenture, the application edition enables…

AI for Sales Company Clari Closes $35 Million in Funding Following Record Growth

Clari Oversubscribed Series C Financing Underscores Company Momentum and Value Realized by Organizations using AI for Sales Clari, a leading provider of AI solutions for sales, has announced it has closed $35 million in financing led by Tenaya Capital. Participating alongside Tenaya Capital are Thomvest Ventures and Blue Cloud Ventures and existing investors Sequoia Capital, Bain Capital Ventures, and Northgate Capital. The new capital will be used to scale sales and marketing and accelerate product innovation for…

Put Knowledge at the Heart of Your CX; Or, Consumers Shall Move to Rivals 

In a Recent Report by Eptica, 94% of UK Consumers Say Personalized Answers Will Make Them More Loyal – with 84% Switching to Competitors If Responses Disappoint Providing more detailed, personalized answers to consumer questions on their channel of choice are now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91% of consumers surveyed by Eptica say not answering their questions satisfactorily annoys them and makes them less loyal, with 75% complaining that customer…

6sense Launches New Platform with ABM Campaign Execution

Extends Analytics to Drive Account-Based Action via Native Digital Advertising Capabilities 6sense, the industry's leading predictive intelligence provider, announced the launch of the 6sense Demand Platform for account-based marketers, delivering increased opportunity creation capabilities, full-funnel insights into a prospect's journey, and a B2B campaign execution engine to immediately activate time-sensitive demand intelligence. This announcement marks the next step in using AI and machine learning to find…

Vue.ai Launches the World’s First AI-Based Human Model Generator

Vue.ai Brings Its Vision of End-To-End Merchandising and Catalog Automation to Life Artificial Intelligence startup Vue.ai announced the commercial launch of its latest product that analyzes garments and automatically generates a human model. The product will allow retailers to give their customers a unique experience, personalizing the model’s pose, body type, accessories and more. Retailers across the globe spend millions on product digitization and photography. With Vue.ai, companies can tag, title, describe and also…

The Power of Recency in Reaching Your Prospects: How Consumer Intent Has Evolved

One of the biggest challenges facing today’s marketers is the need to quickly and cost-effectively acquire new customers. While the data landscape around consumer intent has changed drastically over the last decade, the average marketer’s approach to understanding it has not. Continued Reliance on Stale Data Stale data has always been a concern when it comes to marketing. Although it’s been a known issue since the days of Don Draper, it was never a top priority to solve, because frankly, there wasn’t a better option. To…

CaliberMind Raises $3.2 Million to Advance B2B Marketing Intelligence

Cloud-Based Software Brings AI and Machine Learning to Help High-Performing B2B Marketers Acquire New Buyers, Grow Revenue, and Improve the Customer Experience CaliberMind, a B2B Marketing Intelligence Software, announced at TOPO Summit a $3.2 million Series Seed round of financing led by Newark Venture Partners & Buran VC. Previous investors include CEB (now Gartner), Salesforce, and Oracle executives. CaliberMind provides a self-service, audience targeting and data activation solution that enables B2B software…

TechBytes with Mark Woollen, Chief Product Officer, Radius Intelligence

Mark Woollen Chief Product Officer, Radius Intelligence Real-time sales intelligence can accelerate sales deals. Behavioral Data and Audience Segmentation, when they come together, could enable organizations to solve the major pain points during sales prospecting campaigns. To understand how contemporary B2B data and predictive marketing software helps marketers build a 'Network-Effect’ driven model, we spoke to Mark Woollen, CPO at Radius Intelligence.Tell us about your role at Radius and the team/ technology you…

Salesforce Signs Definitive Agreement to Acquire MuleSoft

MuleSoft Will Power the New Salesforce Integration Cloud, Which Will Enable All Enterprises to Surface Any Data -- Regardless of Where It Resides Salesforce, the global leader in CRM, and MuleSoft, the provider of one of the world's leading platforms for building application networks, have entered into a definitive agreement under which Salesforce will acquire MuleSoft for an enterprise value of approximately $6.5 billion. "Every digital transformation starts and ends with the customer. Together, Salesforce and…

Interview with Alan Fletcher, Chief Product Officer, Demandbase

"The amounts of data we now have access to is massive, and the traditional methods of analyzing and rationalizing data in spreadsheets no longer work."Tell us about your role and how you got here? I am the Chief Product Officer at Demandbase where I lead the company’s overall product vision, innovation, and strategic execution. Prior to Demandbase, I was co-founder of Spiderbook, an Artificial Intelligence-driven enterprise sales engine, which Demandbase acquired in 2016. I’d also spent 25 years in executive level product…

RainmakerForce Pipeline DNA Report Shows Sales Teams Actually Working for CRM, the Most Expensive Non-Performer in Sales

RainmakerForce X-Rays Sales Pipelines for the C-Suite to Immediately Uncover Large and Unknown Forecasting Blind Spots and Revenue Leakage Areas RainmakerForce, a San Francisco-based sales technology company, features the “Pipeline DNA Report,” the ultimate report for the C-Suite that analyzes a company’s sales pipeline and provides unfiltered information of its “goodness”, rank against industry peers, capacity and capability issues and whether it can deliver expected revenues. The need and urgency for such a report have…

Appy Pie Introduces Coupon Analytics Feature on Its DIY Platform

Coupon Analytics, Appy Pie's New Feature, Would Allow Businesses to Keep Track on the Coupons That Have Been Already Used Appy Pie, the doorway to a rewarding journey into the world of apps, has now introduced an evolved Coupon Analytics feature on its next-generation mobile app development platform, giving app owners clear insights on coupons usage. With this latest feature, small to medium-sized businesses can keep a real-time track of coupons used by their customers, helping them enhance user engagement like never…

TeleSign SMS Messaging Integrates with Microsoft Dynamics 365 for Marketing

TeleSign App Dynamics 365 Allows Marketers to Enrich Customer Journey with SMS-Based Marketing Campaigns, Alerts, Reminders, and Notifications TeleSign announced that it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s SMS app, Dynamics 365 for Marketing users can seamlessly send SMS-based marketing campaigns including alerts, reminders, and notifications to increase engagement, usage and brand awareness. TeleSign’s SMS app allows anyone to build real-time…

ZineOne Raises $2.5 Million Series A Round Led by Omidyar Network

ZineOne Helps Traditional Brick-And-Mortar Enterprises Re-Imagine Customer Engagement in a New, Real-Time, High-Touch, Digital World ZineOne announced that it has raised $2.5 million in a Series A round led by Omidyar Network, the Silicon Valley-based impact investing firm established by Pierre Omidyar, Founder, eBay. ZineOne is a next-generation customer engagement hub that uses machine learning algorithms to provide banks and retailers with the ability to engage with their customers real-time, in a highly contextual and…

The Relevancy Group Releases Their Email Marketing Buyer’s Guide and Issue 17 of the Marketer Quarterly

The Relevancy Group, a leading market research and advisory firm released "The Relevancy Ring – ESP Buyer's Guide, 2018 – Enterprise Edition." The research evaluates six enterprise EPSs (Email/Everychannel Service Providers) including Adobe, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global. Vendors are evaluated on customer satisfaction, product functionality, services capabilities, innovation, and breadth. Also Read: Fractal Analytics Humanizes AI: Acquires Behavioral…