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Only 31% App Developers are Satisfied With Their Current Ad Revenues, Highlights Latest App Developer Survey Report 2018 by Chocolate

Chocolate, a global leader in mobile video advertising, announced the launch of App Developer Survey Report 2018. Focusing on app monetization, the survey report reveals insights about app developers' satisfaction with current ad revenues, perceptions towards ad mediation and impact of in-app video ads like rewarded videos in boosting ad revenues. Key highlights of the report include: In-app ad revenue miseries: Only 31% app developers are satisfied with their in-app ad revenues Non-video ads are disappearing:…

Triton Digital Integrates with Tru Optik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and Podcast…

Triton Digital, the global technology and services leader to the digital audio industry, announced the integration of the Triton Ad Server, Tap, with Tru Optik, the audience intelligence and data-management platform at the forefront of addressable Over-the-Top (OTT) and Connected TV (CTV), to bring enhanced audience targeting, measurement, and attribution to streaming radio and podcast advertising. Triton Digital Integrates with @TruOptik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and…

TechBytes with Roger Kjensrud, Co-Founder and CTO, Impact

Roger Kjensrud Co-founder and CTO, Impact Continuing on our mission to bring first-hand insights into GDPR and its impact on global operations, we spoke to Roger Kjensrud, Co-Founder and CTO, Impact. Roger tells us about how GDPR could impact martech companies, particularly the ones based in the US but with a sizeable clientele in the EU.Tell us about your role at Impact and the technology/team you handle. I am a co-founder and the CTO of Impact. I lead all technology teams that build and operate a scalable and…

New York Website Design Company, Lounge Lizard, Talks About Designing an Engaging User Experience

Lounge Lizard is globally recognized as a New York website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998." How do you craft the type of website that captures the user's attention and keeps them engaged? Crafting an engaging user experience isn't accidental; it takes planning and…

Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency

"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following."Tell us about your role at The Goat Agency and how you got there. What inspired you to start the company? I am one of the co-founders of Goat and the Chief Storyteller here. My two co-founders and I founded Goat after working together to promote an app, we had spent thousands and thousands of pounds on every marketing channel imaginable. From sponsorships to celeb endorsements,…

OneTrust Leads Global Privacy Management Software Market: Ovum Report

Independent Research Film Ovum Has Named Privacy Management Software Company OneTrust as a Leader in the Market It has been two months since the launch of the European Union’s General Data Protection Regulation (GDPR). While the risk of data breach still hangs in the air like the mythical Damocles’ Sword, many companies have chosen to minimize the risk by adopting privacy management solutions. In its recent report, Ovum, a leading analyst and research firm, has named OneTrust as a strategic leader in the global privacy…

Scroll Free September; An Ode to Mental Health

The Purpose of Scroll Free September Aims to Slowly Detach Us from Social Media. the Public Health Body Urges People to Take Back Control and Abstain from the Fixation Segregating months for abstinence is a dutiful attempt which is made by most to fulfill an aim. The Royal Society for Public Health is the mastermind behind the campaign “Scroll Free September”. Scroll Free September was launched with the aim of reducing social media usage with an attempt to curb addiction. Scroll Free September works to reduce the use…

Narrative Science Instantly Explains Tableau Dashboards as Written Stories to Enhance Analysis and Communication

Clients Can Now Leverage the Integration of Narrative Science and Tableau to Translate Enterprise Data into Plain English, Statistics into Stories and Numbers into Knowledge Narrative Science, the leader in natural language generation (NLG) for the enterprise, announces Narratives for Tableau, a new extension built with the recently released Tableau Extension API and powered by Narrative Science. Narratives for Tableau instantly provides plain-English explanations of charts and graphs, giving analysts a quick and easy…

M Science’s TickerTags Dashboard and API Access Gives the Power of Digital Ecosystem Data Analytics to Clients

TickerTags Puts Data-Driven Research Analytics in the Hands of Clients and Provides Unparalleled Flexibility to Derive Investment Insights M Science, the leader in data-driven research and analytics, announced the launch of the TickerTags web-based analytics platform. The platform, which consists of a dashboard and two API services, allows clients to perform proprietary research and analysis, providing unprecedented access to analytics that will greatly inform their ability to make investment decisions. “The insights…

TechBytes with Brian Friedman, VP, Digital Innovation, Aventri

Brian Friedman VP, Digital Innovation, Aventri Events are the lifeblood of marketing and the event management software sector has grown rapidly over the last few years. The advent automation has meant that advertisers can now hone on an attendee's preferences and deliver personalization at scale. Brian Friedman, VP, Digital Innovation, Aventri (formerly etouches) spoke to us how the ideal event management software would function.Tell us about your role at Aventri and the team/ technology you handle. I serve as the

Interview with Dhruv Ghulati, Founder and CEO, Factmata

"We need to clean up the ecosystem so that consumers want to engage with online content and can easily find trustworthy content."Tell us about your role at Factmata and how you got here. What inspired you to start the company? I’m the Co-Founder of Factmata, an artificial intelligence startup solving the problem of factual misinformation on the internet. I like open information, transparency, the future of the web, artificial intelligence and building highly technical data products. I started my career as an investment…

Eight Psychological Pricing Techniques to Test on Your E-Commerce Store

Psychological Pricing Is a Strategy Which Is Based on the Idea That Prices of Certain Products Create a Greater Psychological Impact in the Mind of a Consumer. Pricing Strategies Are Important Components of Growing Your E-Commerce Business and Increasing ROI Warren Buffett had quipped, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. ” Pricing strategies are important for any…

Nine Ways to Make Videos That Achieve Sales Closures

Audiences Are Shifting to Absorbing Content Through Video. This Shift Implies That Marketing Teams Need to Expand Their Content Marketing Campaigns to Text and Video. Martech Series Lists Nine Tips to Create Videos That Help in Closing Sales Faster Video content consumption is rising rapidly amongst consumers. This is a big opportunity for brands to showcase their products using videos. However, before getting into the creative process of creating personalized videos, publishers should have a basic understanding of the…

Why RCS Could Sound the Death Toll for Mobile Apps

In the age of the 24/7 consumer, the smartphone has become an essential tool, enabling us to achieve an ever-expanding range of tasks while on the go; from banking to shopping to booking a holiday. Therefore, as consumers our never-ending quest for convenience means we naturally gravitate towards apps or services that make our lives more efficient and convenient. This trend is changing the way we use smartphones. Mobile app use is in decline and the types of app we most frequently use is evolving. We’re now spending…

Fireside Chat with Sandie Overtveld

Sandie Overtveld talks about how sales professionals should train themselves to master sales automation, reporting and intelligence tools Know Me Please tell us about your role at Zendesk and about your career journey. I lead Zendesk's Asia Pacific & Japan Go-To-Market teams, helping our clients transform their customer service into meaningful customer engagement with beautifully simple solutions. Prior to Zendesk, I was at Hewlett-Packard Enterprise Services, where I led the Microsoft Dynamics Service Line for…

TechBytes with Moses Velasco, Chief of Strategy, Socialbakers

Moses Velasco Chief of Strategy, Socialbakers In 2018, marketers have shown a remarkable inclination to develop content on Instagram. They have a great way to measure their marketing performance on Instagram with Socialbakers. We spoke to Socialbakers' Chief of Strategy, Moses Velasco about the core tenets of their Instagram Analytics Tool.Tell us about your role at Socialbakers and the team and technology that you handle. I am responsible for defining the strategy for Socialbakers. I work very closely with the…

Reach Analytics Hits Major Data Milestone with Self-Service Predictive Marketing Cloud

Reach's Predictive Marketing Cloud Targets Leads for Top Brand and Agency Clients; 20 Billion Leads and Counting Reach Analytics, the leading provider of predictive marketing for brands and agencies, announced reaching a major data milestone, scoring over 20 billion leads with predictive modeling, leading to an increase in campaign targeting of 55% on average and an increase in campaign ROI from 3-10X. The Reach predictive cloud offers brands and agencies something they've never had access to before, specifically the…

Interview with Manny Medina, CEO and Co-Founder, Outreach

"Technology innovations aren’t about replacing human analysis and decision making — the focus should be on amplifying it."Tell us about your role at Outreach and how you got here. What’s the most fascinating aspect of leading a Sales Engagement software platform? I’m the CEO and co-founder of Outreach. My job is to make our customers successful by hiring the best talent around and uniting them to further our mission. Some days, that means diving into strategy with my product team; other days, it means digging into the…

Web.com and Jim Furyk Launch ‘What’s Your Moment’ Website and Photo Contest for Small Business Owners

Web.com to Recognize and Celebrate the Iconic Moments That Define the Small Business Journey Web.com, the marketing partner for businesses wanting to connect with more customers and grow, announced the launch of “What's Your Moment Contest,” a website and online photo-submission competition to celebrate the milestones that define the journey of a small business owner. The contest winner will receive an expense-paid trip to watch the United States' best professional golfers compete against their European counterparts in…

Clarabridge Announces Support for WhatsApp Business

New Solution Empowers Businesses Using Clarabridge CX Social to Connect with Customers Quickly and Easily Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands, announced it is an official solution provider for WhatsApp Business. Beginning with a limited availability roll out, selected brands using CX Social, a dedicated social media management product from Clarabridge, can now extend their customer service by communicating with their consumers via WhatsApp…