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Paywizard and Diagnal Unveil Strategic Partnership to Drive Targeted Real-Time Multichannel Customer Engagement

New Joint Offering Combines the Analytic Power of Paywizard Agile with the Marketing Execution Capabilities of Diagnal's Engage Platform Paywizard, the pay-TV subscription, billing and customer relationship management (CRM) specialist, and Diagnal, the expert in marketing technology solutions for Internet TV service providers, have announced a strategic partnership that enables pay-TV and over-the-top (OTT) TV operators to take an intelligent, data-driven approach to delivering real-time customer communications and…

TechBytes with John Hurley, Senior Director, Product Marketing, Radius Intelligence

John Hurley Senior Director, Product Marketing, Radius Intelligence Account-Based Marketing is exploding! In 2018, B2B marketers are eager to learn the ‘how’ of ABM from real people who are practicing it every day. Connecting these real people to B2B marketers, Demandbase's ABM Innovation Summit 2018 is focused on bringing the real-life ABM examples from thought leaders and hands-on practitioners. In this TechByte, we spoke to the seasoned ABM practitioner at Radius Intelligence, John Hurley. Tell us about your role…

Interview with Seth Besmertnik, CEO and Founder, Conductor

"Technologies need to help marketers understand the entire picture - from a customer’s perspective."Tell us about your role and how you got here? What galvanized you to start an organic marketing company? It started out over ten years ago as a side project. I was working on launching an online therapy business, and a friend and I helped companies with SEO for a few extra thousand bucks a month. Then one morning I got a call from Vonage, the phone company, saying they wanted to spend $50k a month with us. I was still…

Brainshark Included in Sales Readiness Tools Report from Independent Research Firm

Report Helps Companies Understand the Value of Sales Readiness Tools and Identify Vendors Brainshark Inc., delivering SaaS-based sales enablement and readiness solutions, announced its inclusion as a sales readiness provider in the "Now Tech: Sales Readiness Tools, Q2 2018" report, published recently by Forrester Research. The report – Forrester's first analysis and articulation of the sales readiness market – recommends B2B sales and marketing leaders select vendors based on size and functionality, with…

Geopath Unveils Pilot Program for OOH Audience Measurement

Geopath's Program Will Develop a Location-based Data Solution For OOH Advertisers Conventionally, marketers and advertisers have been heavily reliant on cookie-based models to capture behavioral and demographic data of audiences. In the modern tech space, that model has ceased to exist with 75% of cookies being deleted per month and almost 67% of devices connected through IPs not accepting cookies anymore. This is where people-based advertising has come to the foray allowing brands to capture data from multiple devices in…

Conversant and CJ Affiliate Launch New GDPR Compliance Tool for Digital Advertising

Free GDPR Compliance Tool Enables Advertisers and Publishers to Gain Unambiguous Consumer Consent Ahead of the Upcoming GDPR In a recent announcement, Conversant and CJ Affiliate have launched a new tool for advertisers and publishers to gain GDPR and ePrivacy Directive (ePD) compliant consent from consumers. With this new lightweight application, visitors to advertiser and publisher websites are asked for both GDPR and ePD compliant consent, before the processing of cookie IDs or other personal data. Recommended Read:…

Lucidchart Unveils Lucidchart Live App for the Quip Platform

Lucidchart Live App is Now Available on the Salesforce AppExchange Customers Can Now Benefit from the Ability to Embed Elegant Visuals and Diagrams into Any Quip Document Lucidchart is empowering companies to embed visuals in any Quip document. The visual productivity platform has unveiled Lucidchart Live App for the Quip Platform, available immediately on the Salesforce AppExchange, the world's leading enterprise cloud marketplace. With the Lucidchart Live App, users can ensure clarity, speed up collaboration, and…

Videa’s TV Advertising Platform Gains Speed Ahead of NAB

Videa Announces New Developments to Address the Evolving Needs of Advertisers and Broadcasters Videa, an online marketplace for automated television advertising, announced new developments for its cloud-based platform, that will further advance broadcast and advertising capabilities across the local TV ecosystem. Videa’s developments and momentum, come just one week before the NAB Show in Las Vegas, where the media, entertainment and technology community will gather to discuss breakthrough solutions that are helping to…

Amplero to Showcase How AI Lets Brands Be Human Again at 2018 Adobe Summit

Amplero Releases Enhanced Capability to Find the Signal in the Noise of Customer Data and Provide Transparency in AI Amplero, a leader in AI Marketing (AIM), announced its newly enhanced capability to automatically discover hidden, actionable signals at a scale not humanly possible. Unveiled during this year's Adobe Summit in Las Vegas, Amplero is showcasing how its latest AIM release makes brands human again. Amplero AIM provides a transparent, unified, longitudinal view of each customer and discovers dynamic…

Cvent Announces Strong Customer Growth

SaaS Event Technology Leader, Cvent Continues Impressive Growth and Momentum Cvent, Inc., a market leader in meetings, events, and hospitality technology, announced several notable organizations have chosen Cvent’s Event and Hospitality Cloud platforms to run their meetings and events, and increase their revenue. These organizations join Cvent’s more than 25,000 customers in over 100 countries. Cvent’s Event Cloud More than 80% of the Fortune 100 use Cvent to manage their meetings and events. Cvent’s Event Management…

Interview with Adam Blitzer, EVP And GM Sales Cloud, Salesforce

"To truly benefit from attending the ABM Innovation Summit, executives should plan to attend as many sessions as possible and take advantage of the networking opportunities."Tell us about your role and how you got here? Both during college and after I graduated, I spent time in Japan where I co-founded my first company, an early Japanese social network. I later moved on to work for a Japanese ad agency where I had great opportunities as one of the only fluent English speakers at the firm. By 2005, I moved to Atlanta where…

MRM//McCann Again Named a Leader in a Gartner Magic Quadrant Report

Gartner Names MRM//McCann a Leader in Global Digital Marketing for the Consecutive Time MRM//McCann has been designated a Leader in Gartner Inc.'s "Magic Quadrant for Global Digital Marketing Agencies". Gartner, the world's leading information technology research and advisory company, compiles its findings based on an evaluation of 15 criteria encompassing both completeness of vision and ability to execute. Gartner notes in the report, "These service providers focus on strategy, development, execution, and measurement…

SnapLogic Announces Integration with Adobe Cloud Platform to Close the Customer Experience Gap

New Intelligent Connectors from SnapLogic Bring All Marketing Data Together in Adobe Cloud Platform for 360-Degree View of the Customer Customers are in charge when it comes to buying goods and services, and if their experience with a brand or vendor falls short, they will go elsewhere to do business. Modern marketers are keenly aware of this and require solutions that support data-driven decisions and drive engaging end-to-end customer experiences. To achieve this is imperative, organizations have acquired dozens of…

Azuqua Unveils New Connectors for Adobe Experience Cloud at Adobe Summit 2018

Azuqua Unveils First of Many App Connectors That Enable Teams to Automate and Streamline Exceptional Digital Experiences Between Adobe Solutions and SaaS Applications Azuqua, a leader in cloud-based business automation, has announced the availability of new Azuqua connectors for Adobe Experience Cloud. The latest announcement from Adobe Summit would empower business users to create powerful integrations and workflow automation between Adobe and their other business-critical SaaS tools. Read More: Salesforce Einstein…

Acxiom Launches Digital Transformation Services and New Adobe Experience Cloud Services to Power Omnichannel Personalization

Expanded Collaboration with Adobe Accelerates Brands’ Digital Transformation Acxiom, the data foundation for the world's best marketers, announced the launch of its Digital Transformation Services practice, with inaugural service offerings for Adobe Campaign, part of Adobe Marketing Cloud, and Adobe Audience Manager, part of Adobe Analytics Cloud at Adobe Summit 2018. Acxiom’s Digital Transformation Services focus on forming strategic collaborations with leading technology, data and service providers to enhance…

OneTrust Announces Adobe Cloud Platform Launch Extension

New Extension Helps Simplify Consent Management for Marketers OneTrust, a global leader in enterprise privacy management software that supports compliance with data privacy regulations, today announces a new extension for Adobe Cloud Platform Launch to help simplify the European Union General Data Protection Regulation (GDPR) and ePrivacy compliance for marketers. The GDPR and ePrivacy laws define specific requirements for marketers around consent, handling cookies and other technologies, electronic communications, and…

Tapad Partners with Flashtalking to Create Impactful Attribution Modeling Strategy

Partnership Yields Increased Match and Connectivity Rate Through Tapad Graph Tapad, the company reinventing personalization for the modern marketer, announced the impactful results of its strategic partnership with Flashtalking, the leading global independent platform for ad delivery, unification and insights. Flashtalking is one of Tapad's most engaged partners, using the Tapad Graph to unify cross-device engagement and identity-driven consumer behaviors for attribution modeling. The company leverages a unique identifier…

Key Takeaways from Enterprise Connect 2018

CenturyLink Shares Its Perspective on Industry Drivers for the UC&C Market at Enterprise Connect 2018 CenturyLink highlighted its expanded voice and unified communications and collaboration (UC&C) capabilities at Enterprise Connect 2018. During the conference, CenturyLink thought leaders shared insights into the industry shifts driving how businesses approach UC&C strategies. Also Read: Decibel Launches New Digital Experience Intelligence Scoring Capability Key takeaways from Enterprise Connect 2018:…

Cognizant Named Adobe’s 2017 Delivery Quality Partner of the Year

Cognizant Interactive Showcasing Expanded Relationship and New Digital Marketing Solutions at Adobe Summit in Las Vegas Cognizant recently announced that it has been named "2017 Delivery Quality Partner of the Year" by Adobe, the global leader in digital marketing solutions. The award was presented at the ongoing Adobe Summit, the premier annual conference for digital marketing professionals now underway in Las Vegas. Cognizant was recognized by Adobe for its commitment to exceptional customer service on joint…

Hoodoo Digital to Showcase Products for Adobe Experience Manager at Adobe Summit 2018

Hoodoo Unveils New AEM Products and DevOps Approach to 'Reinventing Adobe Experience Manager Implementation' Hoodoo Digital, a premier provider of Adobe Experience Manager products and solutions, will be sponsoring Adobe Summit 2018. After a year of building a team of the industry's most experienced AEM Architects and DevOps engineers, Hoodoo will use Adobe Summit to showcase their suite of technology solutions that enable a new paradigm for success with Adobe Experience Manager. Co-founders Kem Elbrader and Andy…