ZineOne Raises $2.5 Million Series A Round Led by Omidyar Network

ZineOne Helps Traditional Brick-And-Mortar Enterprises Re-Imagine Customer Engagement in a New, Real-Time, High-Touch, Digital World ZineOne announced that it has raised $2.5 million in a Series A round led by Omidyar Network, the Silicon Valley-based impact investing firm established by Pierre Omidyar, Founder, eBay. ZineOne is a next-generation customer engagement hub that uses machine learning algorithms to provide banks and retailers with the ability to engage with their customers real-time, in a highly contextual and…

The Relevancy Group Releases Their Email Marketing Buyer’s Guide and Issue 17 of the Marketer Quarterly

The Relevancy Group, a leading market research and advisory firm released "The Relevancy Ring – ESP Buyer's Guide, 2018 – Enterprise Edition." The research evaluates six enterprise EPSs (Email/Everychannel Service Providers) including Adobe, Cheetah Digital, Epsilon Agility Harmony, MessageGears, Salesforce Marketing Cloud and Zeta Global. Vendors are evaluated on customer satisfaction, product functionality, services capabilities, innovation, and breadth. Also Read: Fractal Analytics Humanizes AI: Acquires Behavioral…

Steelhouse Adds Industry Veterans Dan Weiner and Rory Mitchell to Executive Team

Steelhouse Fortifies Commitment to Fast-Growing Connected Television Market & Advanced Automation In their latest expansion roadmap, SteelHouse, a leading advertising software company, has announced the hiring of Dan Weiner and Rory Mitchell to its executive team. Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn About Dan Weiner Dan Weiner, whose traditional media experience includes Clear Channel and CBS, is a digital media pioneer who helped launch the FOX Audience Network…

Monetate Launches Revolutionary Product Recommendation Tool

Personalization Leader Innovates Product Recommendations with Real-Time, Omnichannel Approach Monetate, the worldwide leader in personalization solutions, announced Monetate Intelligent Recommendations, a next-generation recommendation tool that incorporates real-time customer data and works across every channel, delivering personalized product recommendations that match each customer’s need at the moment. Product recommendation tools forever changed the way brands interact with customers by taking the intuitive skill…

CloudEngage Gives Agencies Unlimited Access to Their Advanced Personalization Suite with Launch of Agency Partnership Program

Qualified Agencies Gain Access to CloudEngage Advanced Personalization Tools Completely Free, in a New Partnership Initiative CloudEngage, the most intuitive suite of personalization tools on the market, has launched the CloudEngage Agency Partnership Program. The program launches and is open to qualified digital, marketing, advertising and design agencies. Agency partners will have the unprecedented opportunity to gain unlimited access to the entire CloudEngage ecosystem of innovative omnichannel personalization…

IBM Launches Watson Data Kits to Help Accelerate Enterprise AI Adoption

IBM's New, Industry-Specific, Machine-Readable Data Sets Designed to Expedite AI Training Workflows; First Kits Will Serve Travel, Transportation and Food Industries IBM announced the launch of IBM Watson Data Kits, which are designed to accelerate the development of AI applications to help support faster, more informed decision making for business leaders. Watson Data Kits will provide companies across industries with pre-enriched, machine-readable, industry-specific data that can enable them to scale AI across their…

Accent Launches New CRM Supercharger That Enhances CRMs With AI

CRM Supercharger Extends Sales Enablement with Guided Selling and Sales Performance Capabilities Accent, the technology leader in sales enablement, announced the release of its new Accent CRM Supercharger application. The software improves sales team productivity by applying intelligent data analytics to sales and buyer engagement data. The software works within CRM helping sales reps and teams get a better visual picture of sales situations, focus on the right opportunities and get recommendations on next steps. CRM…

Aprimo Idea Lab and Article Editor Unveiled to Empower Content Marketers

Aprimo Idea Lab Solution Helps Marketers Move More Quickly from Ideation to Distribution of Higher Quality Content   In 2018, content marketing is critical to driving consumer engagement through personal and relevant conversations they desire. Aprimo, the leader in global marketing operations and digital asset management (DAM) technology, has announced the launch of Aprimo Idea Lab. The company also launched Article Editor within its DAM to support text-based content along with rich media content in one single,…

Optimove Launches Mobile Messaging to Help Retailers Prepare, Deliver and Track Hyper-Personalized Mobile Campaigns

Optimove Will Also Be Sharing More Details About Mobile Messaging and Its Recent Momentum at ShopTalk in Las Vegas Later This Month Optimove, the science-first relationship marketing hub, recently announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications. After introducing e-mail marketing capabilities to its core platform in 2017 with OptiMail, this mobile enhancement is another step in…

Impact Radius Rebrands to ‘Impact’ with a Newly Integrated Martech Platform 

Newly Branded Impact Would Focus on Bringing Simplified and Optimized Paid Marketing and Media Strategies, Enhancing Transparency and Confidence Impact Radius has announced the launch of its new company brand, Impact, and unified marketing technology platform. Impact Radius is a provider of a natively-integrated marketing platform that measures, manages, and optimizes brands’ paid marketing and media investments. The new platform is designed to help marketers stop ad fraud, make decisions confidently, create new…

TEXTiUM Launches Precision Texting Product for Direct Mail Industry for a Personalized Consumer Experience

TEXTiUM Formally Rolls out at the National Automobile Dealers Association (NADA) Conference in Las Vegas, March 22-25 TEXTiUM, a St. Louis-based tech company providing a precision texting platform for direct mail advertisers, announced the launch of its patent-pending product prior to the National Automobile Dealers Association (NADA) conference held March 22-25 in Las Vegas, where it will be formally introduced to users. Craig Schmitz, TEXTiUM CEO and founder, said, “TEXTiUM is the optimal lead generating platform…

Publicis.Sapient Appoints Teresa Barreira as Chief Marketing Officer

Teresa Barreira Oversee Marketing Strategies, Client Experience, Brand and Corporate Communication Across 100+ Offices Spread Around the Globe Publicis.Sapient, the digital business transformation hub of Publicis Group, focused on partnering with clients to advance their business performance and sustained market relevance, has announced the appointment of Teresa Barreira as Chief Marketing Officer. Barreira is a senior leader with experience in consulting and technology firms including Deloitte, Accenture and IBM.…

Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn

"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to the next degree."Tell us about your role and how you got here? I grew up in the era of Friendster and MySpace, which is how I -- like many people -- was first exposed to Web 2.0. I then read a Tomi Ahonen book called “Communities Dominate Brands,” which made a convincing case for the rise of the mobile phone and community-based platforms well before most other people took those stands.…

TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This signaled the start of active participation from adtech companies in creating a brand safe and fraud-free digital ecosystem. To understand how Amobee is building an advanced brand safety roadmap for better inventory accountability, we spoke to their Chief Technology Officer, Shouvick Mukherjee.Tell us about your role in Amobee and the team you handle.…

Data Attribution: A Key to Successful ABM Execution

Account-Based Marketing (ABM) in simple terms is pursuing a few chosen logos in your customer base and finding ways to make it happen. If you look closely, sales teams have always had an account-based mindset, they chased specific accounts. And the modern-day marketing with the advent of AI has made it completely data-driven. However, if one doesn’t get data attribution right, then your approach to ABM becomes random despite relying on data. In the context of ABM, data attribution refers to identifying the right set of…

Marketers Fighting Cybercrime: How You Can Protect Your Brand

Many enterprise marketers view cybersecurity as someone else’s job. On the surface, this may be true. Enterprise cyber defense is largely an IT-led strategy, whereas marketing is responsible for the brand and company image. That said, separating marketing and cybersecurity completely can be dangerous. In today’s digital-first landscape, any successful marketing strategy revolves around a company’s website as a central hub that incorporates multiple outside apps and plugins – many of which are potential entry points for…

Gaming Giants Win Big Data Challenge With Anodot to Keep Millions of Players in the Game

At GDC 2018, Anodot Showcases Gaming Industry AI Anomaly Analytics; King to Present Best Practices at GDC Session Anodot, the AI-powered analytics company, has emerged as a leading anomaly detection platform to optimize player experience and revenues for the gaming industry. It will showcase its solution at this year's Game Developers Conference, March 19-23 in San Francisco. At the conference, King, a leading interactive entertainment company for the mobile world, will present how Anodot's AI-driven data analytics has…

Brands Must Show Loyalty To Earn Loyalty, According To Alliance Data’s New Consumer Study

Gen Z and Millennials Play by Their Own Set of Rules, and Now Loyalty Does, Too NextGen consumers are leading the retail industry to a new view on loyalty, according to new research by Alliance Data's card services business, a provider of a market-leading private label, co-brand, and business credit card programs. The newly released study, "The Rules of NextGen Loyalty," reveals how Gen Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and experience loyalty…

Azalead Announces First GDPR-Compliant Account-Based Marketing Platform for Global Manufacturers

March 22nd Webinar Explains How to Address GDPR Risk with IP Based B2B Marketing Technology Azalead, the ABM platform for Global Manufacturers, has addressed the imminent new data privacy regulations that go into effect in May 2018. The General Data Protection Regulation (GDPR) is a newly enacted policy by which the European Union (EU) will strengthen and unify data protection for all individuals within the EU. It covers any company doing business in the EU or with an EU citizen. Fines for companies failing to meet GDPR…

Brillio Acquires Comity Designs

Deal Extends Brillio's Front Office Technology Capabilities and Salesforce Expertise Brillio, a leader in digital transformation solutions, today announced the acquisition of Comity Designs, a cloud and mobile solutions provider and notable Salesforce consulting partner. Brillio's "Faster with Brillio" methodology, along with Comity solutions, will enhance the company's offer across verticals such as banking and finance, consumer goods, media, pharmaceuticals, retail and telecom. Brillio has executed several…