Rakuten Marketing Survey: Global Organizations Anticipate 26 Percent Marketing Budget Loss in 2018

Rakuten Marketing Survey's Report, Identifies Marketers' Fear of Budget Waste as E-commerce Continues to Expand Globally Rakuten Marketing, the leading technology company that enables brands to increase sales through data-driven performance marketing, announced results from its newest global report. The Rakuten Marketing "What Marketers Want in 2018: Five Strategic Opportunities for 2018" survey polled over 1,000 marketers across the US United Kingdom, France, Germany, and Asia-Pacific (APAC) and found a common fear of…

Ternio Joins IAB, Hyperledger, Linux Foundation and AdLedger to Help Push Blockchain Standards in Digital Advertising

Ternio Is a Blockchain-Based Digital Advertising Company That Brings Transparency to the Digital Advertising Ecosystem Through a Verifiable and Decentralized Asset Which Ensures Contract Terms Are Met Ternio, the first company to provide a scalable blockchain solution for programmatic digital advertising, announced it has joined four different organizations to help accelerate the creation and adoption of blockchain standards in programmatic digital advertising. These groups include the Interactive Advertising Bureau…

Progress Launches AI-Driven Native Chatbot

Progress's NativeChat, Offers 15x Faster Development, Native Support for 72 Languages and Ability to Integrate with Web, Mobile and Social Channels for a Seamless Digital Customer Experience BEDFORD, the leading provider of application development and deployment technologies, announced the availability of Progress NativeChat, the artificial intelligence-driven platform for creating and deploying chatbots. Unlike other chatbot technologies, NativeChat is based on patent-pending CognitiveFlow technology that can be trained…

TechBytes with Fatima Nadine Khan, Chief Privacy Officer, Demandbase

Fatima Nadine Khan Chief Privacy Officer, Demandbase GDPR could be the most disruptive event of the year for marketers. Last year, marketers spoke about the power of Intent Data and the way it could change the face of Customer Data Platforms and marketing performance forever. But, then came the long list of questions on the privacy of data! Today, every fifth company in the tech industry has either hired a legal counsel or added a Chief Privacy Officer to manage the probable disruptions. To get answers to all our…

Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker

"Technology is going to help us all get more personal. Data, behavioral intent and AI can help us all make the experience more personal for our leads and customers."Tell us a little bit about your role at Looker? I head up the team that fills and optimizes the marketing lead funnel. Our first goal is to feed our sales development team with the highest quality leads possible. Those leads need to turn into happy customers. We spend our time testing and trying all that we can. Then we spend a good bit of time analyzing to…

Teradata Names Martyn Etherington as Chief Marketing Officer to Bolster Its Cloud Strategy

Teradata Appoints Martyn Etherington As Chief Marketing Officer   Teradata, a leading cloud-based data and analytics company, has named Martyn Etherington as Chief Marketing Officer. Etherington, who has a distinguished track record of driving top-line results, growing market share, improving customer experience and enhancing brands, will report to Oliver Ratzesberger, who became Teradata's Chief Operating Officer earlier this year. Both roles are newly-created and showcase the ongoing evolution as a company that…

PlaceIQ Expands Partnership with LiveRamp, Offering Seamless Access to Thousands of Location-based Audiences for People-Based Marketing

PlaceIQ's Leading Location-based Audiences Available to LiveRamp Customers Through IdentityLink™ Data Store Feature PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced an expanded partnership with LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution. For the first time, PlaceIQ will offer its advanced location-based audiences through LiveRamp's IdentityLink™ Data Store feature which offers unique, people-based…

Dropbox and Salesforce Form Strategic Partnership

The Partnership Leads to the Creation of Branded Customized Dropbox Folders Within Salesforce Commerce Cloud and Salesforce Marketing Cloud with the New Digital Asset Engagement Solution Dropbox and Salesforce, announced a strategic partnership to connect Salesforce’s #1 CRM platform with Dropbox’s leading collaboration platform, enabling companies of all types and sizes to collaborate and more deeply connect with their customers across sales, service, marketing, commerce and more. The companies will initially deliver…

Briz Media Group Launches Connectors – A New Twist on Influencer Marketing

dbray Media Rebrands Agency as Briz Media, Launches 'Connectors'  Briz Media Group, formerly named dbray Media, recently announced the formation of Connectors, a network of the best and brightest influencers and power players in the communications and marketing industries. These high-profile executives are committed to bringing new innovative ideas, thinking and guidance to Briz Media Group, its clients, and the communications industry in general. Agency changes include a new logo and website that better reflect the…

TechBytes with Neal Sinno, GM and VP Operations, Playbuzz

Neal Sinno GM and VP Operations, Playbuzz Modern marketing technologies are created with two strategic aspects at their core -- first, to deliver unprecedented customer experiences; and then, manage the performance and validity of the CX performance based on audience conversions. Video monetization products catapult marketers and advertisers to achieve both, in a programmatic ecosystem. To understand how should app-marketers and mobile advertising platforms make better use of Video Monetization and news streaming…

Mpire Refreshes Brand Following APAC Launch

Global Adtech and App User Acquisition Company Have Refreshed and Revamped Their Brand Identity by the Launch of a New Network With The Truncated Name Mpire Network. Global adtech and app user acquisition company, Mpire Network, launched a comprehensive brand refresh. At its center is the introduction of a new, truncated name, Mpire, to reflect the Company's evolution beyond the category of ad network. Accompanying the new name will be a renewed visual brand identity for the company and a new website. Also Read: …

The Big 5: Top MarTech Updates from Last Week

What Better Way to Start Your Monday Than Wheeling Through The Top Five Martech Updates That Occurred in the Previous Week. This Is Your Weekly Monday Dose Twitter Hires Parag Agrawal as their New CTO Social blogging platform, Twitter, has appointed Parag Agarwal as their new Chief Technology Officer. A Microsoft alumnus, Parag did his schooling from Atomic Energy Central School and his engineering from the IIT-Bombay. Parag succeeds Adam Messinger in his new role, leading the technology strategy, for the micro-blogging…

Interview with Mikko Honkanen, Co-founder, Vainu.io

"Using sales prospecting tools, CMOs can run very effective account-based marketing campaigns and make sure they spend their marketing efforts with the likeliest prospects."Tell us about your role and how you got here. What inspired you to launch Vainu? Our founding team has collectively spent many years in the technology sector, specifically leading sales teams and managing accounts at major organizations. No matter where we were, we face a consistent challenge — finding the ideal prospects to go after and sell our…

Marketers Cannot Overlook Mobile Casual Gamers Anymore!

Perception is the reality when it comes to marketing, and perception is challenging to alter once it is formed. For example, even though 203 million Americans will play mobile games regularly in 2018, most Americans do not identify themselves as gamers. Industry data proves that people of every age, demographic and household income play mobile games. Interestingly, over 20 percent of gamers in a recent study were older than 55. While 60 percent of women in another study said they play mobile games daily, 72 percent of women…

Interview with Jason Shu, SVP, Data Science, Aki Technologies

"I believe that we are going to see far more emphasis on developing models that identify the best ads to match the mindset of a consumer, without a care for whether they click on an ad or not."Tell us about your role at Aki? At Aki Technologies, we connect brands to audiences during their most receptive and relevant moments. Naturally, a lot of what we do relies on data and the smart interpretation of data, which is where my team comes in. We're focused on optimizing the delivery of marketing to mobile users and…

Microsoft ScaleUp Chooses Starmind For Its Technological Innovations in AI

Starmind Joins 9 Other Selected Technology Startups for the Program Starmind, the leading technology to expand human ingenuity by applying neuroscientific principles to AI, recently announced that it has been chosen by Microsoft ScaleUp to participate in the prestigious four-month program for technology start-ups. Starmind joins nine other innovative companies from around the world as they work with experienced coaches at Microsoft and continuing to develop their growth strategy. Microsoft will provide $500 million…

How Webinerds Came, Conquered and Dazzled at Webinar World 2018

Webinerd -- the Coolest Thing We Saw, Heard, and Experienced at ON24's Webinar Marketing World 2018. Did You Miss It!  Three coruscating days amidst the beautiful landscape of downtown San Francisco saw brilliant minds come up with a wealth of practical knowledge on the latest trends in B2B marketing – webinars. ON24 Webinar World 2018, held between 5 and 7 March this week, showcased how to build optimized marketing campaigns and deliver events that “put the customer first and foster authentic engagement between the…

Ugam Joins the Newly Launched Qualtrics Partner Network

As a Part of the Qualtrics Partner Network, the Partnership Will Accelerate Digital Transformation Ugam, a global leader in data and analytics, today announced its partnership with Qualtrics, a leader in research and experience management. Ugam is now part of the Qualtrics Partner Network (QPN), a consortium of worldwide organizations offering programs and solutions that accelerate digital transformation based on the first-of-its-kind Qualtrics Experience Management (XM) Platform. As a member of the QPN, Ugam expands…

Insightly Adds Enterprise-Grade CRM Dashboards and Insight Cards

Mid-Sized Businesses Seeking Alternatives to Underutilized, Costly, Legacy CRMs, Can Now Make Better Business Decisions Based on Real Insights Insightly, the CRM for building lifelong customer relationships, has released new dashboards and Insight Cards that allow companies to visualize their operational and customer data directly within Insightly CRM. For most midsized companies, the CRM is their primary system of record and therefore a natural place in which to capture, visualize and share data. Read More: S4M…

Implementing the Omnichannel Approach at the Digiday Retail Summit

At the Digiday Retail Summit that took place in Texas in February, retail marketers came together to brainstorm around how the industry can address the issues facing-- and threatening-- their businesses.  And there are quite a few. From changing consumer behavior to how to use First-Party Data while staying compliant and Amazon’s dominance of the e-commerce versus physical word approach. As an attendee, I listened to the executives explain what’s keeping them up at night and thought about how we can best address these…