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Interview with Wendell Lansford, Co-Founder, Wyng

"Given the widespread use of bots to inflate engagement, we’ll likely see marketers dial back their influencer spending until they are able to have reliable metrics." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a digital marketing platform? I’ve always had a passion for entrepreneurship and I first began developing software in middle school. I started my formal career in software development in the early ‘90s, when the internet was first being commercialized. My…

5 Things You Gain by Closing the Marketing Operations Gap

Historically marketing focused on local and static connections through three major channels: print, TV, and radio. Brands dominated the conversation and customers were just recipients of this messaging. Those days are long gone. With the explosion of digital touchpoints, marketers today manage an average of 23 channels.Customers are demanding a more personalized, relevant experience brought to them on each of their chosen channels and who knows what tomorrow will bring, with the emergence of new channels like IoT and…

Interview with Alok Kulkarni, CEO, Cyara

"Voice experience management is going to become a core competency for any marketer and represents an exciting opportunity to develop in the digital economy. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a customer experience assurance platform? I had been working in the contact center industry for over 15 years and what I loved about it was how critical customer experience was for the success for any business and how passionate our customers were about it. However,…

Passage.AI Partners With Edgewood Networks to Expand Into Key Vertical Markets

Strategic Agreement Enables Edgewood Networks Customers In Various Industries to Quickly Deploy AI-Powered Chatbot Solution  Passage.AI, a pioneer in AI/NLP-enabled conversational interfaces, announced a strategic partnership with Edgewood Networks, a leading network security and integration firm. Through this partnership, Edgewood Networks will leverage its relationships with leading companies in the telecom, government, travel and entertainment industries to now offer a AI-powered conversational interface…

Education, IT, E-Commerce and Financial & Legal Services Are the Leading Bot Verticals

Analysis Based on the 6,022 Bots Developed Using SnatchBot’s Platform in 2017 With 30 million users chatting with bots created using the SnatchBot bot building platform through October 2017, the company discovered that the average bot session length was one minute and 32 seconds. According to SnatchBot, 11.8% of users abandon their bot session while 14% escalate to a human-based chat. In addition, the company reports that in 80% of the bot sessions, the user writes ‘Thank you’, during the chat session, indicating…

Interview with Peter Friedman, CEO, LiveWorld

"The advancement of AI solutions is a powerful tool for a company to better understand customer data and the effectiveness of a company's operations." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content marketing company? I’m the Founder, Chairman, and CEO of LiveWorld, which is a social customer experience company. We believe the most compelling content is the conversations with and among customers. My career has been centered around developing online and social…

When Will Bots Have Their ‘Mobile Moment’?

In 2017, we finally began to see chatbots break into more mainstream usage among consumers. There are a number of factors propelling this usage, from the rising influence of messaging services over social networks to businesses finally committing to an AI future where bots and automated assistants will play an increasingly important role. Consumers are also becoming more comfortable with bot interactions, perhaps the most important element of driving actual value from their deployments. Amazon’s Alexa and the continued…

Interview with Andrew Yates, CEO, Artesian

"The key is to select the tools and technologies that can streamline the analytics process, discover efficiencies within a business, and a cost-effective capacity to derive meaning and insight from data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a customer intelligence platform? Artesian Solutions was conceived over dinner with my co-founders Mike Blackadder and Steve Borthwick.  Dreaming big, we believed we could create a software company that would have…

Interview with Sydney Sloan, CMO, Alfresco

"Speed and responsiveness are the new metrics of successful companies, combined with the ability to seamlessly access information and arm people with the information that will empower them. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an enterprise content services company? I’ve spent my entire career working for software companies that focus on building applications that foster collaboration, communication and the automation of business processes to better…

Interview with James Gilbert, Head of Marketing, APAC, Hubspot

"One advantage we had while building our CRM was that we were able to look at what other CRMs had done before. What worked, what didn’t, and designs we thought would be effective and enjoyable for the end user." On Marketing Technology MTS: Tell us a little bit about your role at HubSpot and how you got here? I head the APAC marketing team. We’re split between an office in Sydney and one in Singapore. HubSpot is reasonably new to the region - we opened up the Sydney office about 3 years ago. It’s a really exciting time in…

TechBytes with Ted Jaffe, Senior Product Manager, RingCentral

Ted Jaffe Senior Product Manager, RingCentral RingCentral, the leading provider of Unified Communications as a Service (UCaaS) recently announced an AI-powered extension to its workplace communication technology suite. The UCaaS leader already offers advanced AI-driven integrations for Glip team collaboration with Salesforce Alert Bot, Kore.ai, and Gong.io. Unveiled at the ConnectCentral 2017, the new bot integrations provide advanced artificial intelligence automated workflows for calls, tests, and video meetings. Ted…

A Marketer’s Thanksgiving

This Thanksgiving, I’d like to take an opportunity to show immense gratitude for the many gifts that we marketers have received this year. First and foremost, I am thankful for an opportunity to have a direct, one-to-one conversation with our customers. Previously, we did not have the tools to do that. We had to resort to inferior tools to communicate with our customers. It started with print and TV ads, and got a little better with search and social media ads. However, messages were still targeted at broad customer…

Interview with Daniel Rodriguez, VP of Marketing, Seismic

"Artificial intelligence and analytics are going to help sellers find the best ways to accompany and educate customers throughout the buying cycle." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to join a technology innovation company?) I am the VP of marketing here at Seismic, where I focus on developing and executing a marketing strategy for generating high quality leads for sales and raising brand awareness. I joined the team back in 2013 as Seismic’s first marketing…

There Can Be No Denying: Bots are Now Marketers

With the rise of ‘conversational experiences’, just about every business function — from marketing to commerce to support — must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with those paying customers. Each one of us will soon be experiencing this as a target, if we aren't already. But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as ‘outbound marketing’ and…

Twitter Debuts First-Ever #HolidayIsHappening Insights Campaign

Weekly, Digestible Twitter Insights to Be Powered by Brandwatch, Starting With #HolidayIsHappening Twitter is partnering with leading social intelligence company, Brandwatch and Cheddar live news network, to keep holiday enthusiasts up to date on what's hot and what's not this season, with #HolidayIsHappening. Brandwatch will be analyzing the real-time, holiday purchasing conversations across various industries like consumer tech, auto, and retail - among others, as well as the general holiday mentions on Twitter.…

Interview with Javier de la Torre, CEO, CARTO

"Location intelligence technology needs to be more accessible and closer to the specific areas of expertise professionals understand already." On Marketing Technology MTS: Tell us about your role at CARTO and how you got here? What inspired you to start a location data intelligence company? I am the Founder and CEO at CARTO. While I do a bit of everything, I particularly focus on the long term strategy for the company and staying close to our customers, ensuring we are understanding market needs that drive the future of…

Interview with Doug Randall, CEO, Protagonist

"The creative aspect of marketing can’t be replicated by a machine and humans will always be part of utilizing the data that AI delivers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a narrative analytics company? When I co-founded Protagonist, I didn’t really know we were building a narrative analytics company when we first started. I had been working in a boutique consulting firm after grad school on the East Coast, but became intrigued by what was happening in…

Dreamforce TechBytes with Scott Brinker, VP Platform Ecosystem, HubSpot

Scott Brinker VP Platform Ecosystem, HubSpot Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to one the foremost experts on Martech, Scott Brinker, VP Platform Ecosystem, HubSpot, to find out what brings him to Dreamforce.MTS: What are your thoughts on the consolidation in the martech vendor space over the past 7 years? Scott Brinker: The martech…

Interview with Ed Bussey, CEO, Quill

"Consumers are now interacting with brands across more channels and touch points than ever before, the issue of maintaining consistency and providing customers with a cohesive brand experience is also becoming increasingly important." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content production company? I began my career in the Royal Navy, followed by various security and counterterrorism roles with the UK diplomatic service. When the internet became more…

Interview with Michael Jaconi, CEO, Button

"Mobile is changing how brands and marketers think about their spend. For the first time in history, spending can be truly 'quantifiable'." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? What inspired you to start a martech company? Prior to starting Button, I had the opportunity to work under one of the world’s most successful entrepreneurs, Hiroshi Mikitani - or Mickey as his friends call him. In that position, I was able to learn from a leader who had built his company from a…