InsideSales.com Debuts First AI-Driven Email Sales Prospecting Platform Powered by Collective Intelligence

Sales Can Easily Create, Target, and Track Emails with Multiple Recipients, Videos, and Attachments to Connect With More Buyers InsideSales.com, the only AI Sales Platform powered by Collective Intelligence, today introduced new AI-driven Email Prospecting that makes creating, targeting, and tracking multi-recipient emails with video and attachments as easy and compelling as SnapChat and Instagram. InsideSales.com has set a new standard for email sales prospecting and engagement tracking, providing the most accurate…

Is Your MarTech Stack Ready for the Visual Era?

Images > Text Visual is the universal language that moves people. That’s because most people prefer seeing something rather than reading about it. One reason we make that choice is that it’s a lot quicker. Our visual acuity has been honed by millions of years of evolution. According to research from 3M, we process visuals 60,000 times faster than text. The internet has adapted to our dominant sense, and images now dominate the modern web. We communicate with images online and via mobile with our friends, family, and…

Predictions Series 2019: Penny Wilson Tells Us Why Social Is an Essential Component of the Customer Journey

In 2018, CMOs should have learned the biggest factor driving their content online. The hunger to drive and magnify Social ROI has never been this big. Hence, we bring the first interaction with a CMO from the MarTech community in our widely followed program, The Predictions Series. Ubiquitous with her thoughts and savvy in her outlook, we have Penny Wilson, CMO of Hootsuite, marking the first set of chat sessions on Predictions Series 2019. Since we last spoke, Hootsuite has announced integrations with some major…

4C Grows EMEA Presence With New London Leadership

Expanded Team Will Support New Amazon Offering and Pinterest Ads Expansion to France 4C Insights, a data science and marketing technology company, announces the expansion of its EMEA team with several strategic new hires to support its newly broadened solutions and European operations. Oliver Hansard joins the London office as VP Sales, EMEA, along with Adam Hawkins, who joins as Sales Director, EMEA. Simon Hetherington Rea joins as Account Manager. As VP Sales EMEA, Oliver Hansard will lead 4C’s growing business and…

5 ‘Marvel-ous’ Business Lessons Stan Lee Taught Us

1922- 2018 Excelsior! Too many words spoil the mood. I promise this will be very short. It was a tectonic movement of sorts last night – Superhero creator and marketing whiz, Stan Lee, made a peaceful exit from what we could term a “swashbuckling” life. A life that mesmerized millions of fans with phenomenal episodes of emotion, strength, and aura. This is more than a tribute to a childhood superhero… it’s a way to continue his legendary ideas that make any marketer aspire to do things that only superheroes do. “They…

Why Vertical Video is The Future of Video Marketing

In the past few years, smartphone manufacturers have been improving their product quality rapidly, especially in the camera department. Today’s flagship smartphones can capture images and record videos with comparable quality to some entry-level DSLRs. In addition to that, the displays on smartphones are high-quality so watching movies on the go is no longer a pain in the eyes. These two factors alone are enough to change the way we consume and create content. If you’ve been browsing the internet long enough, you must…

SurveyMonkey Reveals New Research to Help Businesses Understand Consumer Perceptions on Trust

Human Relationships Win When it Comes to Building Trust & Influencing Purchase Decisions SurveyMonkey, a leading global survey software company, released data exploring the relationship between consumers and trust: how perceptions of trust influence purchase decisions, the role Artificial Intelligence plays in these perceptions, and how human relationships can ultimately make or break brands. SurveyMonkey CEO Zander Lurie unveiled the data in a keynote at Web Summit in Lisbon, Portugal. “Today’s technology platforms…

How to Crush Your Holiday Marketing Goals: Top Digital Marketing Tips and Strategies

With the holiday season fast approaching, now is the time to begin planning for your year-end marketing campaigns.For marketers, this can be an exciting time of year. But it can also be stressful — so much to do, so many ideas to try, and not nearly enough time to get it all done. Together with Outbrain, the team at Promo has just released a free e-book, Marketing Master Guide for the Holiday Season, to help steer your holiday marketing in the right direction. Inside, you’ll find a whole range of marketing ideas,…

Amazon’s Positive User Experience (UX) Rivals Social Media Sites, New Survey Finds

Website Users Are Most Likely to Return to a Site with Useful Content, Even If the Site Does Not Have the Best User Experience Website users believe Amazon has the best user experience (UX) among top websites, despite the continued popularity of social media sites such as Facebook, YouTube, and Instagram, according to a new survey conducted by Clutch, the leading B2B research, ratings and reviews company. The largest share (21%) of website users surveyed think Amazon's UX outperforms Facebook and YouTube, even though…

Halloween Special: Are Your Customers GHOSTING You?

This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect arises, someone has downloaded your app, and then within days, weeks and sometimes months, all communication and engagement have disappeared. In the dating world, we call this “ghosting,” and unfortunately, it’s also a common practice in the business world. Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages As marketers, it is important to put a…

EverString Announces the Winners of the Inaugural FIRE Marketer Awards

Award Program Honors 10 Marketers Using Data-Backed Insights to Drive World-Class Business Results EverString, the modern B2B data platform for marketing and sales intelligence, announced the 10 winners of the company's first annual FIRE Marketer Awards. The 10 marketers honored with inaugural FIRE Marketer Awards embody the principles of FIRE Marketing by using fit, intent, recency, and engagement data to focus sales and marketing teams on qualified leads and close more deals. Selected by a committee of EverString…

Facebook Launches a New API for Marketers to Understand Ad-Failure

The API Enables Marketers to Understand Ad-Failure Causes Helping to Quickly Fix Defective Commercials and Re-Launch Them The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a substantial amount of money in their ad-spend, especially on popular platforms. Facebook understands this and…

Aki Technologies Taps Global Brand Exec Richard Black for Chief Marketing Officer

Former VP Marketing for the Campari Group Joins Moment Marketing Science Company to Drive Marketing Efforts Aki Technologies, the moment marketing science company that helps brands personalize advertising through the power of mobile moments, announced that Richard Black has joined the team in the newly-created role of Chief Marketing Officer. Black most recently served as VP Marketing for the Campari Group, the 6th ranked global spirits company with more than 50 premium brands sold across 190 countries, where, during a…

TechBytes with Indus Khaitan, Chief of Growth, Chargebee

Indus Khaitan Chief of Growth, Chargebee As the overall noise increases and our attention reduces, customer acquisition no longer consists of old-school techniques nor it is a choice of inbound or outbound. We spoke to Indus Khaitan, Chief of Growth, Chargebee, to understand which technologies and strategies are best suited to expand a customer base and revenue.Tell us about your role at Chargebee and the team/technology you handle. I run growth marketing at Chargebee. The growth team sits at the intersection of…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers have compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. G Suite’s Gmail Rolls out with New Features G Suite’s Current Gmail Version Add-Ons Are Getting the Compose Function. The Release Will Facilitate a Private Bridge Between Gmail and Other Enterprise Applications Such as Box, Atlassian,…

TechBytes with David A. Yovanno, Chief Executive Officer, Impact

David A. Yovanno Chief Executive Officer at Impact When most people think of partner marketing, they think of traditional affiliate marketing, which has been one of the top three paid marketing channels for decades, alongside search and email. We spoke to David A. Yovanno, Chief Executive Officer, Impact, to understand partner recruitment from a current B2C commerce perspective and how technologies such as AI/ML and virtual assistance could disrupt it.Tell us about your role at Impact and the team/technology you…

Internet Marketing Firm, fishbat, Discusses 4 Qualities of Successful Social Ad Images

As part of their commitment to helping businesses effectively promote their brand, internet marketing firm, fishbat, discusses 4 qualities of successful social ad images. With so much of the world's time online spent on social media, it's crucial that businesses to learn the ins and outs of these platforms and how to use them effectively to increase sales. Effective marketing is quickly becoming more and more media-centric, so it's very important to have a solid grasp on how to create the perfect images. Listed below…

Interview with Michael Benedek, President and CEO, Datonics

"The consumer comes first — this is a concept that we incorporate in everything we do and something that all members of our ecosystem should follow."Tell us about your role and journey into technology. What galvanized you to join Datonics? As President and CEO of Datonics, a subsidiary of the AlmondNet Group of companies, I head the company’s business of providing high-quality, high-performing data to marketers while helping data-providing partners maximize returns from their data. I helped establish Datonics over seven…

Animoto Releases 2018 State of Social Video Consumer and Marketer Trends Report

93 Percent of Marketers Have Landed a New Customer Thanks to Video and Consumers Ranked Video as Their Favorite Form of Content from Brands Animoto, the company that makes it easy for anyone to create professional marketing videos, released its 2018 State of Social Video: Consumer Trends Report and its accompanying 2018 State of Social Video: Marketer Trends Report. These two releases explore how consumers are influenced by brands on social media and how marketers are reacting to the growing demand for video. Video…

Smartly.io Launches Creative Studio Service and Receives Facebook Creative Platform Badge for Automation Technology

Creative Automation and Design Services Help Brands Create Thousands of Creatives to Drive ROI Across Facebook and Instagram Facebook, Instagram and Pinterest advertising platform Smartly.io has received Facebook Creative Partner Certification for its work in scaling mobile-first creative execution. This comes after this year's release of Smartly.io's automated Video Templates tool and builds on its existing Marketing Partner Certification. The company also launched Creative Studio, a new in-house team that leverages its…