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AgilOne Announces First-of-Its-Kind Cohort Analysis Solution Built within a Customer Data Platform

New analytics solution gives marketers the ability to track, compare, and analyze segments and campaign performance over time AgilOne, the leading Customer Data Platform (CDP) for enterprise brands, unveiled AgilOne Cohort Analysis. Built for marketers, the analytical solution empowers marketers to gain critical business insights derived from the AgilOne CDP to drive marketing strategy -- all through a self-service interface, thus eliminating dependencies on technical and analyst resources while providing the flexibility…

Goodway Group Appoints Paul Frampton President of Europe for Launch of Control v. Exposed (CvE)

Control v. Exposed (CvE) announces its European launch with the appointment of Paul Frampton, formerly Havas Media Group UK & Ireland CEO, as President for Europe. CvE, a division of US-headquartered Goodway Group, is a new type of marketing services company which recognizes that being an agency alone is no longer enough to serve marketers’ rapidly changing needs: CvE brings together the best of a consultancy, media agency and tech company, with over 10% of its headcount in engineering. Goodway Group, the…

Ribbon’s Unified Communications Research on APAC Confirms Opportunity and Need for Comprehensive Solutions

Security continues to be under-addressed; six-city roadshow to highlight detailed in-country research Ribbon Communications Inc., a global software leader in secure and intelligent cloud communications solutions, announced the Asia Pacific (APAC) portion of its global research on Small-to-Medium Enterprises (SME) and Enterprise purchase drivers around Unified Communications (UC). This segment of the survey reflects the responses of 850 IT decision-makers, representing multiple industries in Australia; China; Hong Kong;…

OpenSesame Expands Internationally with Opening of New Office in London

eLearning Leader Appoints Industry Veteran to Head European Expansion OpenSesame, the elearning innovator, announced the opening of a new office in London to strengthen the company’s partnerships and customer support in Europe. The company also appointed industry veteran Mehdi Tounsi as Senior Regional Director Europe to lead expansion in the European market. Marketing Technology News: MTX Group Inc. Advances as Salesforce Gold Partner With over 20 years of experience in the learning industry, Mehdi has successfully…

Introducing Xandr Monetize

Xandr’s New Strategic Selling Platform for Premium TV and Digital Media Companies Xandr, AT&T’s advanced advertising & analytics company, announced the launch of Xandr Monetize, a reimagined strategic selling platform built on the powerful foundation of AppNexus technology. Xandr Monetize will enable media companies to unlock the full value of their premium content and improve the advertising experience for consumers. As content consumption and viewer attention increasingly fragment, Xandr Monetize gives…

Poly Commended by Frost & Sullivan for Its Broad Portfolio and Differentiated Value in the Unified Communications & Collaboration…

Poly's breadth of smart endpoints that connect across unified communications platforms reduce the distractions, complexity, and distance in modern workspaces Based on its recent analysis of the global communications and collaboration device market, Frost & Sullivan recognizes Plantronics, Inc. ("Poly" - Plantronics, Inc. ("Poly" – formerly Plantronics and Polycom) with the 2020 Global Competitive Strategy Innovation and Leadership Award for its strong commercial strategy, differentiated portfolio, and tight customer…

TechBytes with Cody Bender, Chief Product Officer at Campaign Monitor

Tell us about your role and the team/technology you handle at Campaign Monitor. I am the Chief Product Officer (CPO) of CM Group, a family of MarTech brands, including Campaign Monitor. In this role, I work across CM Group brands to improve the email campaign experience for both senders and recipients by driving the latest innovations in our product offerings. I guide the development of impactful new products, features, and services in our product portfolio. To do this, my aim is to continue to create and support highly…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

Workarea Commerce Releases Platform to Open Source Community

Company Aims to Disrupt the Enterprise Commerce Cloud Industry by Building Community of Innovative Merchants and Developers Around Leading Product. Workarea, the enterprise commerce platform built to unify commerce, content management, merchant insights and search, is releasing its software to the open source community. Built upon open source technologies from inception, including Ruby on Rails, MongoDB, and Elasticsearch, Workarea touts unparalleled flexibility and scale in modern cloud environments. The platform source…

Viva Entertainment Group Launches a Marketing Campaign in Times Square, the Center or New York City, and Provides Update to Shareholders

Viva Entertainment Group, Inc, a developer of OTT systems through which television services are delivered using the Internet, is pleased to provide a detailed update on corporate highlights and discuss future strategic initiatives. Effective September 1, 2019 to January 5, 2020, the company will commence its marketing and social media campaign launching Vivalivetv/BLU Smartphones Commercial which can be seen on the digital Billboard located at 1500 Broadway Times Square, New York City, New York. The billboard impressions…

Telaria Inks Partnership with ABS-CBN Corporation, the Philippines’ Leading Media and Entertainment Group

Telaria Emerges as Clear OTT Monetization Leader in Southeast Asia Following Deals in Malaysia, Thailand and Vietnam Telaria, the complete software platform to manage video advertising for premium publishers, announced a partnership with ABS-CBN Corporation, the largest media and entertainment group in the Philippines. ABS-CBN will use Telaria’s Video Management Platform (VMP) to manage and monetize their OTT video inventory across all screens. With the signing of ABS-CBN, Telaria now works with all the major Southeast…

Newswire Launches The “Earned Media Advantage” Guided Tour

Transforming press releases into the Earned Media Advantage: Greater Brand Awareness, Increased Web Traffic, and Greater Return on Media Communications Spend Combining “Best-in-Class” science, process and technology, Newswire introduces the ​Earned Media Advantage​ Guided Tour that provides customers the ability to distribute the right message to the right audience at the right time through the right medium. Customers can now transform ‘owned’ media into the ‘Earned Media Advantage’. Using the right strategies,…

FairWarning Appoints Technology Veteran Ed Holmes as Chief Executive Officer

FairWarning, a global privacy company providing solutions that protect data in electronic health records (EHRs), Salesforce and hundreds of other cloud-based applications, announced the appointment of Ed Holmes as Chief Executive Officer. Holmes is taking over from Interim CEO Patrick Marschall. Holmes was previously the CEO of Peoplenet, a leading provider of cloud software for the staffing industry, until its acquisition by Bullhorn in 2017, at which time Holmes became the SVP of Workforce & Revenue…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from DealSignal, Scoop, Enjoy Inc., LG Electronics,  and IRI. DealSignal Introduces CRM Data Health for Salesforce DealSignal, the leading on-demand B2B marketing data provider, announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and…

TechBytes with Dave Brunswick, VP of Solutions at Cleo

Tell us about your role and the team/technology you handle at Cleo. In my current role as VP of Solutions, I lead the solutions team which sits at the intersection between business and technology at Cleo. We work with our customers to understand their end-to-end business processes, where they might be experiencing challenges, and show how Cleo’s technology can fix those issues. Our key focus is on technology for ecosystem integration – enabling our customers to build out end-to-end integrations between their partner…

MarTech Interview with David Kilimnik, CEO at Hero Digital

"AI and Machine Learning will be indefensible for algorithmic decision making, but these technologies will never craft a business strategy or replace creativity." Tell us about your role and journey into Technology. What inspired you to start at Hero Digital? I have been working in Silicon Valley for 20 years and got my start on the software side of the business. In the late 90s, Silicon Valley was a great playground for learning, since there was a massive rush of young, energetic people with no experience in the space. My…

MarTech Interview with Tom Aitchison, CEO at Swrve

"SaaS has evolved from a technology delivery option to the most powerful platform for a lasting value-based relationship with customers." Tell us about your role and journey into Technology. What inspired you to start at Swrve? Throughout my 25 year career I have scaled successful global GTM organizations that have delivered strong revenue results and increased growth by up to 10X. It’s extremely exciting to join an organization that has an important technology and one that delivers real meaningful business value and that…

TechBytes with Anand Janefalkar, Co-Founder and CEO at UJET

Tell us how marketers are coping with Mobile Marketing experiences? Customers today want to be met on their channels of choice. And since 2015, when mobile surpassed desktop use with 51% of total internet time is spent on mobile and smartphone devices, the preferred channel has been mobile. Whether it is through the customers app, mobile website, email, or even push notifications, marketers are taking a mobile-first approach when developing new campaigns and strategies to reach and interact with their customers. Marketers…

Silverline and Ringlead Join Forces to Drive Better Business Outcomes for Customers

Silverline, a Salesforce Platinum Partner with expertise in the Financial Services and Healthcare industries, announced a strategic partnership with RingLead, a market leader in end-to-end data management. The partnership enables Silverline and RingLead to drive greater results for customers by ensuring implementations are complemented with high-quality customer data necessary to drive business results. Marketing Technology News: BitGo Appoints Pete Najarian as Chief Revenue Officer The partnership stems from a shared…

OwnBackup Appoints Adrian Kunzle as Head of Product and Strategy

Cloud-to-Cloud Backup Innovator Adds Salesforce Veteran OwnBackup, a leading cloud-to-cloud backup and recovery vendor, announced the appointment of Adrian Kunzle as head of product and strategy to accelerate product development and support its market expansion. “As cloud data security concerns for business-critical apps escalate, we are aggressively scaling the company so we can continue to set the standard for cloud data protection and meet intensifying market demand,” said OwnBackup CEO Sam Gutmann. “A proven industry…