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Launchmetrics Releases Dedicated Brand Decisioning Platform, Insights, Exclusively for Fashion, Luxury & Cosmetics Industries

With it launches an interactive microsite dedicated to the Insights100 -- a selection of brands and influencers such as Gucci, Cartier, Fenty Beauty, Chiara Ferragni and Tati Westbrook, to provide a comparative benchmark, through the efficiency of machine learning, and offer an analytical vision on the impact that marketing investments have for brands within the same segment In the race to reach today's digitally savvy consumer and stay relevant, brands are facing more challenges than ever before. Siloed KPIs and a lack of…

Oracle Names Rona Fairhead to the Board of Directors

The Oracle Board of Directors announced that it has unanimously elected Rona A. Fairhead to the company's Board of Directors. The election is effective as of July 31, 2019 and increases the size of the Board to 15 directors. Marketing Technology News: Mobile Tide Ebbs as Popularity of PC and VR/AR Increases for UK Studios, says TIGA "I am very pleased to welcome Mrs. Fairhead to the Board," said Larry Ellison, Chairman of the Board of Directors and Chief Technology Officer.  Bruce Chizen, Chair of the Nomination and…

CleverTap Partners With Vonage to Enable the WhatsApp Business Solution via Nexmo Messages API

Businesses can instantly reach billions of users to provide convenience, support and personalization on the go CleverTap, the full-stack customer lifecycle management platform, released an integration with Nexmo, the Vonage API Platform, and its Messages API to add the WhatsApp Business solution to CleverTap's engagement suite. With this integration, CleverTap enables two-way communication with customers on one of the most widely used channels worldwide. Today's consumers want to interact with businesses just like they…

AT&T Invests More Than $100 Million Over 3-Year Period to Boost Local Networks in San Joaquin County

At AT&T, we've invested more than $100 million in our San Joaquin County wireless and wired networks during 2016-2018. These investments boost reliability, coverage, speed and overall performance for residents and businesses. We've also improved critical services that support Public Safety and first responders using the FirstNet communications platform. AT&T's wireless network covers more than 99% of all Americans and has become the fastest wireless network in the nation, according to the first quarter 2019…

Kaltura Introduces Industry’s Most Advanced Video Analytics Platform To Drive Actionable Business Insights from Video Data

Kaltura Video Analytics provides its Enterprise and Education customers highest level of data granularity around viewing and engagement and content creation, as well as actionable insights Kaltura, the leading video technology provider, has announced the launch of new advanced video analytics for its video platform, serving Kaltura’s Enterprise and Education customers, with a focus on new viewing, engagement and creation dimensions with detailed dashboards with actionable insights on audience engagement. Analytics is a…

Rubicon Project Appoints Sarah Harden to Board of Directors

CEO of Hello Sunshine Brings Entertainment, Direct-to-Consumer Video and Digital Media Expertise to Board Rubicon Project, the global exchange for advertising, announced the appointment of Sarah Harden, Chief Executive Officer of Hello Sunshine, to its Board of Directors. Sarah brings more than two decades of experience in digital media, entertainment and direct-to-consumer video to the Company’s Board. Sarah is currently the Chief Executive Officer of Reese Witherspoon’s media company Hello Sunshine, following five…

Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board

Appointment follows the company's $227 million funding announcement last month Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust's leadership in the strategic direction of the company as it continues to unify brands' marketing efforts, making marketing simpler, smarter and more secure.…

Lightico Raises $14.5 Million in Funding to Remove Complexity From Customer-Facing Business Processes

The company streamlines customer transactions will use the new investment to accelerate global adoption of its next generation platform for digital customer interactions Lightico, the pioneer of the next generation platform for digital customer interactions, announced a $14.5 million investment by Mangrove Capital Partners, a venture capital firm whose portfolio includes major tech companies laike Skype, WalkMe and Wix. Also participating are Crescendo Venture Partners and early-stage investors lool ventures and Spinach…

AI, Iot and Data Centers Were the Key Drivers of M&A Deals Over Last Two Years, Says GlobalData

Artificial intelligence (AI), the Internet of Things and data centers were the key drivers behind mergers and acquisition (M&A) activity over the last two years, according to GlobalData, a leading data and analytics company. IMAGE FOR PUBLICATION: Please click here for enlarged chart In 2018, the total transaction value of M&A deals announced in the global TMT sector reached $630bn, up 23% from 2017 and significantly ahead of other markets in both 2017 and 2018, according to GlobalData’s Deals Database.…

Undertone Expands its Synchronized Digital Branding Offering to Connected Television with Alphonso Partnership

Cross-Screen Synchronized Digital Branding Now Possible Through Connection of Alphonso's Video AI-Driven User-Level TV Viewing Data and Undertone's Publisher Platform and Breakthrough Digital Ad Creative Perion Network Ltd. announced that Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands, and Alphonso, the leading TV data company that is relied on by marketers, agencies and broadcasters for mission-critical metrics, are partnering to bring together Undertone’s…

SharpSpring Recognized as “Top Rated All-in-One Marketing Tool for 2019” by TrustRadius

SharpSpring, Inc., a leading cloud-based marketing automation platform, announced it has been recognized as a Top Rated All-in-One Marketing Tool for 2019 on TrustRadius, the widely-respected B2B software technology review platform. "SharpSpring has earned a Top Rated award for all-in-one marketing platforms," said Megan Headley, VP of Research at TrustRadius. "These awards are based entirely on customer feedback. Reviewers of SharpSpring praise its intuitive forms builder, easy-to-use visual workflow designer for setting…

The Role of AI in Shaping the Future of Video Conferencing

According to Scott Brinker's MarTech Landscape 2019, Video Conferencing platforms are placed in the primary Marketing Technology category of "Social and Relationships". The same category is further broken down into company logos providing Call Analytics, ABM, Webinars and Meetings, CRM, CX Platforms, and Loyalty and Customer Acquisition platforms. CRM, Advocacy and ABMs are posturing a dynamic transformation in 2019. In the era of smart marketing that is driven by innovations in Big Data Analytics, Automation, Computer…

Nordic XR-company Bublar Group Acquires Finnish Augmented Reality Pioneer Sayduck

Bublar Group (BUBL MTF), Scandinavia's leading listed company in AR/VR/XR technology, acquires the Finnish AR-company Sayduck, with offices in Helsinki and Vilnius. Sayduck enables e-commerce companies to develop their digital product portfolio into 3D and allows end consumers to deploy virtual 3D models into the real-world based on the latest Augmented Reality technology. Since 2018, Sayduck has collaborated with Shopify Inc, a world-leading e-commerce platform powers more than 800,000 businesses. Sayduck is Shopify's…

Getting the Most out of Your Technology Decisions in an “As-A-Service” World

The 'As-A-Service' phenomenon in today’s technology industry has spawned the acceleration of innovation, and hyper-adoption of those innovations. That means your competitors may be gaining a competitive advantage against your company by leveraging products, technologies, and vendors that you might never have heard of. A scary thought, isn’t it? The sheer volume of technology options is both a blessing and a curse. On one hand, the ability to select the option that best meets an end user’s circumstances is a beautiful…

Measuring Company Success Beyond the Bottom Line: Why It Pays to Invest in Your Customers

In the SaaS world, especially, satisfying and retaining customers is crucial to a startup’s success. Unhappy customers translate to customer churn, which ultimately acts as a leak at the bottom of your ship. It’ll drag you down. On the flip side, successful customers become advocates for your brand - accelerants for your growth. As such, it’s critical that companies prioritize customer success - that we plan for it and, even more importantly, measure it so as to determine if we’re doing a good job with meeting our…

PanTerra Enhances Streams Offering With Enterprise Integration With Leading Cloud CRM Zoho

PanTerra adds Zoho Streams Integration Portfolio PanTerra Networks, a leading provider of unified cloud services for mid-market enterprises, announced expanded integration with popular cloud CRM vendor Zoho. Zoho integration includes automated call logging, click to call, record tracking, notes, and softphone from Zoho CRM or Streams interface with the same functionality. The integration is immediately available on Zoho CRM and Zoho Marketplace. This additional cloud CRM integration reaffirms PanTerra’s commitment to a…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…

TechBytes with Brad Danaher, Director of TV Services at Experian Marketing Services

Tell us about your role and the team/technology you handle at Experian. Experian has a background in direct mail and realized that addressable TV was just direct mail applied to TV. Thus, my role is to help companies use advanced segmentation in the TV ecosystem. It’s no secret that people have shifted the way they consume video – relying less on traditional TV and more on streaming services and mobile devices. However, TV remains a viable option for brands to reach their best customers, but they need more advanced data…

NICE Wins Two Consumidor Moderno Awards for Continued Customer Service Leadership Throughout Latin America

Top Scores in Customer Satisfaction, Continuity of Use and Recommendations by Third Party Indicators Drive Accolades NICE announced that it has received two Consumidor Moderno (Modern Consumer) awards. NICE Nexidia and NICE Real-Time Authentication each scored the highest average ratings from customers and users on three key indicators evaluated and were therefore presented with the awards. The indicators were customer satisfaction, continuity of use and recommendations by third parties. NICE Wins Two Consumidor Moderno…

10 Tips for Using Messaging Apps in Customer Care

Messaging apps can be hugely advantageous for digital Customer Engagement strategies, offering a multitude of benefits such as increased privacy, an alternative to live chat, new message notifications, “message read” statuses, image messaging and providing geolocation data. In a recent survey,  67% of people said they expect to use messaging apps to talk to businesses. With new emergent channels like Apple Business Chat and WhatsApp Business Solution, the trend for the utilization of messaging within customer service is…