Exploring Marketing Analytics, Social Media Integrations and User Scopes for Twitch

Top Picks from Martech Series. Last Week Our staff writers covered Marketing Analytics, Social Media Integrations and user scope for Twitch. Original MarTech Insights from the Week Gone By Seven Things You Should Know About Marketing Analytics Complete Lifecycle of Web Marketing from a Bird’s Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns. Integrating AI with Social Media Marketing to Persuade Profitable Markets Together, AI and Social Media Could Help Marketing Teams…

Qubit Adds Integration with Salesforce Commerce Cloud for Refined E-Commerce Personalization

Integration with Qubit Will Allow Retailers to Achieve Customer Experience Goals, Enabling E-Commerce Businesses to Deliver Personalization at Scale Qubit, a leader in marketing personalization technology, announced their latest integration with Salesforce Commerce Cloud. Qubit’s new Salesforce Commerce Cloud cartridge automates the integration of Qubit’s data layer, enabling ecommerce companies to collect rich behavioral data on their customers and take their personalization efforts to the next level, leveraging Qubit’s…

Rivit TV Joins Forces With Kevin Smith And TV Fans Everywhere To Introduce Audience Powered Television

For the First Time Ever, Audience Powered Television Platform Gives Fans Ability to Greenlight All-New Original Series Rivit TV, the first audience powered, commercial-free television platform that gives fans the ability to greenlight all-new original TV series, announced that the company is launching with a pilot produced by, and starring iconic filmmaker and comedian Kevin Smith. Rivit TV enables established creators to connect directly to their fans to watch a free pilot and choose what they are willing to pay for a…

Interview with Travis Montaque, Founder and CEO, Emogi

"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start a Conversational Content Platform? I serve as the Founder and CEO of Emogi a content engine for communication services that helps people have better conversations whether they’re texting on a chat app, commenting on a post, or sending a video to friends. Partnering with leading…

Twiin Inc. Launches Avalon; Social Media App Prioritizes Privacy And Aims To Put Human Context Into Online Communication

Empower Yourself to Feel, Express, and Share More Deeply and Freely Without the Clutter and Noise of Today's Social Media Avalon, a new social networking app from Twiin Inc., is an evolutionary step forward with a more human, streamlined, and private way to communicate and connect online. Tapping into extensive research in the science of human responding and emotion, Avalon recreates real-time social feedback by modeling the real world experience of face-to-face sharing with a close contact. Unlike other social media…

TechBytes with Srinivas KC, VP and GM, Video, InMobi

Srinivas KC VP and GM, Video, InMobi Programmatic has come a long way since Jimmy Kimmel called it the 'gluten of advertising'. Today, programmatic advertising is the hottest buzzword for advertisers; much of it attributed to the shining rise of 'mobile advertising'. Recently, InMobi, a leading mobile adtech provider, announced it has entered a strategic technology collaboration with Microsoft. To better understand the state of mobile adtech and it's relation to programmatic, we spoke to Srinivas KC, VP and GM, Video,…

Adperio to Attend Affiliate World Europe 2018 Conference

The Affiliate World Europe Conference Will Join over 3,000 Digital Marketing Professionals in Barcelona, Spain, July 18-20, 2018 Adperio, a premier mobile marketing company helping advertisers acquire quality users that exceed their KPIs, will be joining professionals from over 80 countries at the 2018 Affiliate World Europe conference, to be held in Barcelona, Spain from July 18-20. Ranked in AppsFlyer’s 2018 Performance Index, with an overall power ranking of 13, while also ranking in the top-10 for iOS Non-Gaming.…

AllSeated Launches First Ever Dynamic Virtual Reality Application for Event Industry

New Functions Radically Enhances the Event Planning Process, Saves Time, Money, Resources, Eliminates Surprises and Mistakes, and Allows Changes to Event Floorplans and Details in Real-Time AllSeated has unveiled a unique dynamic virtual reality (VR) platform for the event industry, making it possible – for the first time – for venues and event planners to design every detail of an event and share 360-degree VR “walk-throughs” with clients, well in advance of an event. This capability, unique to AllSeated, radically…

Anodot Wins Best Use of AI for Game Development in the 2018 AI Breakthrough Awards

Anodot, the autonomous analytics company, has won Best Use of AI for Game Development in the 2018 AI Breakthrough Awards. The awards honor excellence and recognize the creativity, hard work and success of companies, technologies and products in the field of Artificial Intelligence. With thousands of nominations from all over the world, the competition was fierce, but Anodot's success and advanced AI software allowed the company to stand out in a heavily populated category. Anodot has been selected in connection…

Ey and Microsoft Launch Blockchain Solution for Content Rights and Royalties Management

-Rights and royalties management solution can be applied to any industry where intellectual property or assets are licensed, with initial focus on gaming -Blockchain solution expected to deliver reduced processing time and faster tracking of royalties EY and Microsoft launched a blockchain solution for content rights and royalties management. Aiming to streamline the costly and time-consuming processes in entertainment rights and royalties, the solution is first being deployed within gaming with Microsoft and its…

Glassdoor Reveals Employees’ Choice Awards For The Top CEOs In 2018

Chief Executives Across Diverse Industries Honoured by Glassdoor in the UK, US, Canada, France and Germany Glassdoor, one of the world's largest job and recruiting sites, announced the winners of its annual Employees' Choice Awards, honoring the Top CEOs in 2018 across parts of Europe and in North America. Unlike any other workplace award, the Glassdoor Employees' Choice Awards are based on the input of employees who voluntarily provide anonymous feedback by completing a company review about their CEO's leadership,…

Nevion Enhances Virtuoso With BISS-CA for Strengthened Security for Live-Content Transport

BISS-CA conditional access system jointly developed with the EBU Nevion, the award-winning provider of virtualized media production and digital terrestrial solutions, has announced that the BISS-CA Conditional Access system developed in collaboration with the EBU, is now supported in Virtuoso, its software-defined media node platform. The BISS-CA software module in Virtuoso, which offers a raft of new features to secure the transport of valuable live-content, can be used together with high quality H.264/AVC encoding or…

Sony Crackle Selects Nielsen To Power Its Addressable Advertising Capabilities Across Devices

Nielsen (NYSE: NLSN) today announced that Sony Crackle, a division of Sony Pictures Television Inc., has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles. Nielsen Marketing Cloud's unique audience data, artificial intelligence (AI)-powered segmentation and real-time integrations with most major video ad serving platforms will help Sony Crackle deliver more relevant advertising…

Synterra Chooses Nevion Solution for FIFA World Cup Broadcasts in Russia

Nevion, the award-winning provider of virtualized media production solutions, has announced that Synterra Media, the Russian provider of telecom services for TV production, broadcasting, and entertainment media businesses, has selected a Nevion solution as part of its live broadcast and contribution set-up for the FIFA World Cup tournament. Nevion’s equipment and software is being used to deliver all broadcast signals from the 2018 World Cup International Broadcast Center (IBC) to the Russian rights holders, as well as a…

Unbotify Named Gartner 2018 Cool Vendor in Advertising

Unbotify, the behavioral biometrics bot detection startup, was named 2018 Gartner Cool Vendor in Advertising by Gartner Inc. This industry accolade follows Fast Company's recognition of Unbotify as "Israel's most innovative company 2017" and 1st prize at the TAU Cyberstorm competition. "Unbotify was founded to disrupt the stagnant bot detection market. We've set out to stop sophisticated fraudulent bots and restore online trust and transparency," said Yaron Oliker, CEO, Unbotify. "We engage with an increasing number of…

PacketZoom Launches ‘Mobile Connect’, a Real-Time Multiplayer Mobile Networking Solution

PacketZoom Mobile Connect Improves Multiplayer Communication, Offers Faster and More Reliable Player Connectivity; Eliminates Game Developer Need to Deploy Resources In-House PacketZoom has announced the launch of Mobile Connect, a real-time multiplayer networking solution as part of its end-to-end Mobile Networking Platform. With its latest launch, the company is re-defining mobile application performance via in-app mobile networking technology. Mobile Connect is currently in soft launch and is scheduled to be publicly…

Interview with Steve Lok, Global Head of Martech, The Economist

"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable revenue engine with an enormous amount of potential growth." What does digital transformation mean to you? Digital transformation is the holistic act – top to bottom, side to side – of a fundamental shift in how business is done in a particular industry or vertical, due to technology enablement. We see this across products, people, and processes – we spend countless resources…

Unveiling the AI-Powered Crowd Service Platform from Limitless

Limitless Is Disrupting the Customer Service Industry by Enabling Organizations to Crowdsource Customer Support A host of major brands have begun working with Limitless, a UK-based technology inventor and a provider of crowdsourced customer service platform. In Europe, Limitless is now working with Unilever, Vodafone, National Express, New Day, Wargaming and Daily Mail Group; whilst in the US and Canada, they are working with Unilever North America and Sun Basket. New clients and partners include 21st Century Fox and…

Kochava Intelligence: Business Services Driven by Predictive Analytics and Machine Learning

Services Include Campaign Insights, Churn Modeling and Ad-Buying Recommendations Kochava Inc, the industry leader providing holistic measurement solutions for mobile and connected devices, announced an enhancement to their Kochava Intelligence suite of business intelligence tools with campaign analysis on attribution, Insight Reports on ad-inventory buy recommendations, and churn modeling to reduce attrition. "Marketers are overwhelmed with data and being able to extract the most meaning from it. They must consistently…

Arias Intel Signs Agreement with Seed-to-Sale Software Provider

End-to-End Dispensary Software Solution to Incorporate Ufly On-Demand Delivery App to Connect Legal Cannabis Dispensaries to Customers Arias Intel Corp, a technology, media and mobile gaming platform, announced that it has signed an agreement with a software developer of seed-to-sale ERP solutions for legal cannabis dispensaries. Ufly will be marketed as part of a total ERP (enterprise resource planning) solution for legal cannabis dispensaries.  Arias Intel is working with a software developer to expand its offering to…