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Kahuna Launches First-Ever SaaS for Marketplaces to Service $2.8 Trillion E-Commerce Industry

Company's Proprietary AI-Based Marketplace Platform Drives Buyer-Seller Transactions, Increases Revenue for Marketplaces Kahuna, the award-winning AI-based marketing technology company, launched the first-ever suite of buyer and seller tools tailored exclusively for marketplace businesses. Kahuna's SaaS for Marketplaces leverages a proprietary AI-based engagement platform to drive marketplace vibrancy, seller optimization and buyer marketing. It is available as part of the broader open ecosystem with partners such as…

Percolate Positioned as a Leader in Gartner Magic Quadrant Analysis for Content Marketing Platforms

Percolate Leads The Pack in The First-Ever Gartner Magic Quadrant Analysis for Content Marketing Platforms; Evaluation Based on Completeness of Vision and Ability to Execute Percolate, a leading Enterprise Content Marketing Platform has been positioned by Gartner in the Leaders quadrant of the "Magic Quadrant for Content Marketing Platforms 2018". This marks the debut for any such analysis of Content Marketing platforms from Gartner. Empowering marketers to manage integrated marketing campaigns and gain visibility into…

Clickback Says Artificial Intelligence Exploded Into B2B Marketing in 2017

 2018 Promises to Be Even More of a Banner Year for Artificial Intelligence in This Lucrative Area The year 2017 saw many technological advances, including the rapid growth of artificial intelligence (AI) in B2B marketing. Overall, AI has affected many different parts of the marketing strategy, as well, including account identification. Predictive intelligence is one major area of AI making advances into areas such as voice assistants and smart home technology and is utilized by Clickback’s robust B2B lead generation…

Akamai Elects LogMeIn President And CEO Bill Wagner To Board Of Directors

Wagner Has Was Also a Member of Board of Directors for  LogMeIn & ChurnZero Akamai Technologies, the world's largest and most trusted cloud delivery platform, announced the appointment of William "Bill" Wagner to the Akamai Board of Directors effective April 3, 2018. "We are pleased to welcome Bill to our Board of Directors and look forward to the expertise and insights that he can bring thanks to his impressive leadership skills, proven experience scaling a market leader into increasingly larger opportunities,…

I-Com Global Summit 2018 To Feature Speakers From Warner Bros, Facebook, Vodafone And Unilever

Major Gathering of Marketing Elites Will Take Place at I-COM's Global Summit in San Sebastian, Spain from April 9-12  I-COM announced the line-up of speakers for the I-COM Global Summit 2018. An impressive set of speakers and session hosts from companies such as Acxiom, Facebook, Intel, Lufthansa, Unilever, Vodafone, and Warner Bros, will be joining I-COM at the major marketing event of the year. Andreas Cohen, I-COM Chairman, says that the speakers have an important role to play in telling the story of this year's…

Zendesk Continues Enterprise Expansion With New AI-Powered Enterprise Self-Service Product

Launch of Guide Enterprise, an AI-powered self-service, is Zendesk's Third Enterprise Product Launch in the Past Year Zendesk Inc. announced that it has surpassed a $500 million annual revenue run rate, making it the fastest growing dedicated customer service and engagement platform. The company also launched Guide Enterprise, a new enterprise product with AI-powered self-service tailored to larger organizations. Since Zendesk went public in 2014 with an annual revenue run rate of $100 million, the company has seen an…

SmarterTravel Launches Innovative Travel Partnership Program With Performance Horizon

SmarterTravel's SmarterAd Program Reflects the Growing Range of Partner Models Bringing More Monetization Opportunities to the Online Travel Industry Performance Horizon, the leading global provider of partner management software for global brands, recently SmarterTravel launched SmarterAds program for travel publishers on the Performance Horizon Partner Management Platform (PMP). In its first weeks since launch, enrollment in the SmarterAds program has far exceeded expectations as many travel publishers move quickly to…

How Handwritten Notes Can Boost the Effectiveness of Omnichannel Marketing Campaigns

Consumers today are being inundated with multichannel marketing schemes from all sides. And with the rise of digital marketing, they are being drowned with more noise than ever. As a result, once efficient marketing channels are becoming less effective, forcing marketers to get more creative in their approach to reach consumers. Luckily, companies don’t need to reinvent the wheel to do so. Rather, they can easily leverage older, analog marketing strategies, such as handwritten notes, to integrate with their existing…

Codewise’s Voluum Tracker is Industry’s First AI-Powered Ad Traffic And Offers Match Optimization

For the First Time, Digital Marketers Can Leverage Artificial Intelligence to Optimize Distribution of Ad Traffic Among Multiple Offers Using Voluum Tracker Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times as the second fastest-growing company in Europe, announced that Voluum Tracker has become the world's first AI-powered online advertising measurement, management and optimization suite with the addition of the revolutionary Offer Automation…

UpCity To Publish Its 2018 Top Agencies List In Columbus

Leading Resource Vets Marketing Providers to Help Local Columbus Businesses Find Trusted Marketing Partners UpCity, the leading online marketplace for growth-minded small-to-medium sized businesses (SMBs) seeking vetted marketing agencies and professionals, announced that its team of analysts will be working closely with Columbus marketing firms to curate, research, and qualify the best performers, culminating in its announcement of its 2018 Top Agency curated lists on April 17th. The 2018 Top Agencies List will give…

Craft CMS Announces The Release Of Craft 3 And The Craft Plugin Store

Craft CMS Releases the Faster and More Feature Rich Craft 3 and the Craft Plugin Store Pixel & Tonic, the team behind Craft CMS, announced the long-awaited release of Craft 3 and the Craft Plugin Store. Craft 3 has been highly anticipated in the Craft Community as the platform has been completely rewritten, redesigned, and refactored for better performance and more out of the box functionality. Also Read: After 10 Years, WordPress Products Pioneer iThemes is Acquired by Liquid Web Craft 3 is more than three…

Interview with Heidi Bullock, CMO, Engagio

"The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives." Tell us about your role and how you got here. What inspired you to be part of Engagio? I am the CMO of Engagio. I was inspired to join the company because I believe in the vision. As a marketer, I have done ABM for years but struggled to scale the programs and measure them without me spending hours in excel or bribing someone in IT to help me pull data. I also worked with Jon Miller at Marketo…

Kochava Introduces Intelligent Consent Management Technology To Streamline GDPR Compliance For Marketers

The Intelligent Consent Management Tool Automatically Requests Consent to Data Use Triggered by In-App Changes; Company Also Announces New EMEA Sales Team Kochava, the industry leader providing holistic measurement solutions for connected devices, launches Intelligent Consent Management, a new tool to help marketers comply with data privacy changes, in particular, the European Union's upcoming General Data Protection Regulations (GDPR) that will take effect in May 2018. Kochava also announces the expansion of their…

LiveRamp’s David Yaffe Joins Jornaya Board of Directors

Jornaya, the fast-growing consumer journey insights platform, announced the appointment of David Yaffe to the Company's Board of Directors. Yaffe, the Chief Operating Officer at LiveRamp, an Acxiom Corporation, joined the firm through the acquisition of Arbor where Yaffe was the co-founder and CEO. Yaffe built the Arbor technology platform to help publishers and app developers better understand and monetize their data assets. Prior to Arbor, Yaffe ran the product division for Invite Media, which was…

MageMail Launches Its Next Generation Email Marketing Product

MageMail Releases a Revamped Email Marketing Product Along with a Refurbished Website MageMail officially launched its next-generation email marketing product. Redesigned from the ground up, the new SaaS platform was made available to a select set of customers in December and is now available to the entire market of Magento based e-commerce businesses and agencies. Also read: Have Your Best Email Marketing Year Ever by Focusing on Engagement "We're ecstatic to announce our new product, formerly known as v3. It's a…

Smartly.io Introduces End-to-End Creative Solutions to Automate Storytelling at Scale

Personalized and Localized Video Automation at Core of the New Offering Facebook Marketing Partner Smartly.io launched a suite of creative solutions to combine creative automation, ad buying, and creative testing in a single platform. With the addition of Smartly.io's new Video Templates feature, Smartly.io customers can now automatically generate video and still creatives to fit a variety of ad formats on Facebook and Instagram, buy the ad space in real time, and test their effectiveness to iterate. With social video…

Lionbridge Adds Neural-Based Amazon Translate To Its Localization Enablement Platform

Amazon Presents Recent Project Success That Highlights Fast, High-Quality Language Translation to Market Through Neural MT Technology Lionbridge Technologies, one of the world's leading global digital communications company that helps brands to deliver seamless, cross-cultural experiences,  announced the enhancement of its localization enablement platform with the inclusion of Amazon Translate, a neural Machine Translation (MT) service developed by Amazon Web Services (AWS). Amazon Translate was made publicly available…

LMS Embraces Hyper-Personalization And Doubles Business

Data-Driven Consulting Firm Expands Revenue and Adds 11 New Employees in Past Year LMS Inc., a leading data-driven consumer experience consulting firm, has evolved in their approach to courting customers, and they've boosted business by 200 percent as a result. In the past, marketing companies were reactive, using client lists to reach potential customers through electronic and paper mail. However, advances in data collection presented a new opportunity, one LMS has strategically embraced to offer a more personal…

The Ultimate Guide on Instagram Marketing for B2B CMOs

Instagram continues to add followers, not in thousands, but in millions every year! Yet, you may not find your Chief Marketing Officer on Instagram, or worse, with a minuscule fan-following and posts that reflect limited brand-savvy. While marketers and advertisers look to build their marketing channels with an eye on Instagram audiences in 2018, missing out on a CMO account could count as an impediment, especially when you are targeting millennials. Here’s a quick guide on how B2B CMOs can grow their brand value on…

Workato Partners With Apttus As First to Bring Intelligent Automation To Apttus Middle Office Platform

The New Workato/Apttus Partnership Enables Businesses to Streamline Their Customer and Revenue Operations Using Artificial Intelligence Workato, a leading intelligent automation and integration platform, and Apttus, the global leader in Quote-to-Cash and Contract Lifecycle Management solutions utilizing Artificial Intelligence (AI), announced that they are a partnering to bring intelligent automation to quote-to-cash and contract management workflows. "Apttus and Workato have a great synergy as both the companies…