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Getty Images And Cortex Partner On Artificial Intelligence Platform For Creatives

Cortex Uses Artificial Intelligence to Analyze Large Sets of Data and Then Recommends the Best Getty Images Content Getty Images, a worldwide leader in visual communication, announced a partnership with Cortex, an artificial intelligence platform for creatives that recommends the best Getty Images content for social media campaigns. Cortex's artificial intelligence analyzes several years' worth of data from over 33,0000 brands to predict and recommend which color schemes, imagery, and keywords perform best on social…

TwentyThree First to Support Publishing of LinkedIn Video

Video Marketing Platform, TwentyThree, Announced the Launch of LinkedIn Support For Their Platform A video is the best way to tell stories and connect with your customers. The world's best marketers need a video marketing platform to make better-informed decisions about video across the entire marketing funnel. LinkedIn recently unlocked the potential of B2B videos for advertisers on its platform. In an important announcement, TwentyThree, a leading video marketing platform, would start to support the LinkedIn Video,…

Fincons Group Enables Launch of Mediaset’s Smart TV Advertising Platform

Fincons Group Supports Mediaset's Publitalia '80 for the Launch of Pioneering Addressable Smart TV Advertising Fincons Group, a leading global IT business consulting firm, has been a key enabler behind the launch of Publitalia 80’s new advertising products ADD+Plus. Publitalia ’80 is now able to offer addressable advertising capabilities as well as a broad and engaging digital platform to advertisers by leveraging Smart TV capabilities and broadband-broadcast convergence across all Mediaset’s portfolio. Mediaset is…

Medallia Appoints Susan Lovegren As The Chief People Officer

Former AppDynamics Exec Joins Medallia to Support Global Employee Growth Medallia the leader in customer experience management software, has appointed Susan Lovegren as the Chief People Officer. She will lead the People and Culture function and serve on Medallia's executive team. Her focus will be leveraging the company's human capital capability to support continued global expansion. Due to strong business growth driving massive global hiring, Medallia now has more than 1,250 employees in more than 15 offices around the…

TechBytes with Tuomo Riekki, Founder, CTO, Smartly.io

Tuomo Riekki Founder, CTO, Smartly.io Marketing teams are spending more time and dollars to optimize their Facebook + Instagram marketing performance in 2018. Lack of automation and control in campaign management workflow prevents marketing teams from fully delivering ad campaigns at their highest performance. There is a clear need to differentiate between optimization and automation technologies for Facebook + Instagram Advertising. To throw credible light on Facebook + Instagram Marketing Performance, we spoke to the…

Talkdesk Delivers ROI Exceeding 300 Percent According To Independent Consulting Study

Independent Research Shows Talkdesk Customer Realized More Than $7 Million in Savings After Switching from a First-Generation Cloud Contact Center Application Talkdesk, the leading enterprise contact center platform, announced the findings of a Total Economic Impact (TEI) study performed by a leading industry analyst firm, Forrester Consulting. Talkdesk commissioned Forrester to examine the potential return on investment (ROI) enterprises can realize by deploying Talkdesk Enterprise Contact Center Platform. Forrester's…

Have Facebook and Google Done Enough to Restore Advertiser Trust?

Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the field’s larger strategic framework. Nine in ten CMOs at large US brands overhauled their digital strategy in 2017, according to a Teads survey. Amid this strategic pivot, Facebook and Google have been at the forefront of the debate over how to effectively combat ad fraud, protect the brand safety, promote transparency, and ensure the appropriate use of user data. Among the…

Email Marketers Are Confident Machine Learning Can Personalize Content To Individual Interests, New Study By The Relevancy Group And OneSpot

Seventy Percent Of Marketers Would Reallocate Over 36 Hours A Week To Strategic Initiatives If They Eliminated Manual Processes By Using Machine Learning An overwhelming majority of email marketers (97 percent) are confident that machine learning can be used to personalize email content to an individual's specific interests and improve the customer experience, according to "The Email Individualization Imperative," a new study released today by market research firm The Relevancy Group in collaboration with OneSpot, a…

Bytedance Partners With BAIR Lab To Foster Future AI Innovators And Entrepreneurs

Bytedance to Sponsor First and Second-Year Students at the Berkeley's Artificial Intelligence Research (BAIR) Lab Bytedance, a leading technology company operating content platforms that enable people to connect with, consume, and create content through machine learning technology, announced that it will collaborate with the University of California, Berkeley to support academic programs at its Artificial Intelligence Research (BAIR) Lab. The Bytedance AI Lab and BAIR will also look to further explore joint research…

Harmonic Sets The Benchmark For OTT Delivery And Next-Gen TV At 2018 NAB Show

Harmonic Will Showcase Its Video Delivery Innovations at the 2018 NAB Show in Las Vegas From 9-12th April  Harmonic will showcase its market-leading innovations in OTT and broadcast video delivery. As broadcasters and service providers strive to deliver better-quality video and drive new revenue streams, agility and flexibility are critical. Harmonic's software-centric solutions in UHD, ATSC 3.0, IP video and content-aware encoding technologies set the benchmark for the future of OTT and broadcast delivery. These…

Interview with Jay Baer, Founder, Convince & Convert

"Content and social work closely together, with social as an amplification engine that brings new viewers to content executions." Tell us about your professional journey as a tech entrepreneur. What inspired you to set up a digital marketing firm? I somewhat accidentally got involved in online marketing at the very beginning, way back in 1993. I was the spokesperson for a government agency and hated it. My friends from college had started the very first Internet company in Arizona, and I was looking to do ANYTHING…

Netcore Solutions Expanding Business Into U.S.

Netcore Is Emerging as Asia's Largest Email Delivery Platform Netcore Solutions, a leading marketing technology company formed over 20 years ago, has expanded its international presence with offices in the US, located in the New York metropolitan area. This is a strategic move for the company, serving 3,000+ companies including international brands such as Dominos, KFC, Vodafone, Airtel, Facebook, Cox & Kings, Myntra, Access Bank, Bibli, Malindo Airline, Standard Chartered Bank, Tokopedia, and Traveloka among…

Zilliant Names Phil Fraher As Chief Financial Officer

Phil Fraher Will Lead Zilliant's Financial Operations and Will Report Directly to Greg Peters Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, announced that Phil Fraher has joined the company as Chief Financial Officer (CFO). Fraher joins Zilliant from Bask Technologies, where he was President and CFO and helped re-energize the consumer technology firm. Also Read:Zilliant Expands Global Artificial Intelligence B2B Benchmark Report "Phil has an…

CrowdFlower Unveils New Machine Learning Solutions; Changes Name To Figure Eight

Expanded Vision, Solutions and Executive Team Focused on Establishing Figure Eight as the Human-In-The-Loop Category Leader CrowdFlower, the essential Human-in-the-Loop artificial intelligence platform for data science and machine learning teams, unveiled new machine learning solutions that will help companies reduce the time to apply AI to their business and generate business impact from real-world AI applications. These new machine learning solutions are part of a multi-year transformation CrowdFlower has been…

ContentWriters Releases Inbound Marketing Guide For E-Commerce Businesses

Informed By Metrics and User Feedback, the White Paper Details Proven e-commerce Marketing Tactics ContentWriters has released a new white paper for e-commerce businesses that are looking to increase inbound leads and accelerate revenue growth. "E-commerce is an incredibly vibrant space that's flourishing. We've seen a pretty drastic uptick in requests for product descriptions from companies looking to gain an advantage over their competitors," said Francesco Montesanto, Director Marketing, ContentWriters. Also…

SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension

Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert SteelHouse's new Connected TV (CTV) offering allows brands to reach the growing number of cord-cutters with the efficiency and data-driven precision of a digital channel. They now offer sophisticated targeting that allows brands to find new, highly-qualified users and serve them television ads. Also Read: SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands With SteelHouse, brands are able to identify…

OneSignal Announces The Launch Of Email Messaging

OneSignal, the Leading Mobile App, and Web Push Notification Platform Announced Their Expansion into Email Marketing With the launch of OneSignal Email Messaging, OneSignal customers can now synchronize user emails from their website or app and deliver email messages using the same dashboard, API and SDK they've been using for notifications. In surveying the landscape, OneSignal's team noticed many of the same factors as when they started as a push notification platform - existing solutions are complex, hard to…

Rakuten Marketing Whitepaper Reviews US Compliance Framework for GDPR

Provides Expert Insight on the Value of Gathering Consent for Advertisers & Publishers Rakuten Marketing, a leading technology company that enables marketers to increase sales through data-driven performance marketing, recently announced the availability of a new whitepaper that reviews the US compliance framework for the General Data Protection Regulation (GDPR). This data-rich resource also provides expert insight on the impact GDPR will have on US advertisers and publishers, ways European citizens are responding to…

FISION Delivers New Level of Digital Asset Management and Sales Enablement to Leading Electronic Billing Software Provider

The FISION Platform Also Provides Visibility into Sales Asset Performance through the Entire Sales Funnel FISION Corporation has deployed its cloud-based, digital asset management and sales enablement solution for a leading electronic billing and payment solutions software provider which improves customer experiences with over 15,000 clients in all 50 states across the U.S. “With a broad customer roster that includes insurance, healthcare, municipalities, and utilities, our client will now be much better equipped to…

Cloudwords Partners with Vidyard to Help Businesses Localize Video Content for Global Audiences

The Leading Marketing Globalization Platform Enables Vidyard Customers to Accelerate Localization of Video Content to Reach Global Audiences and Extend the Value of Their Video Investments Cloudwords, the market-leading cloud-based marketing globalization platform, announced a partnership with Vidyard, the leading video platform for business, to help marketers localize their video content at scale and reach global audiences with multilingual video content. Through the partnership, Cloudwords will offer an…