Banner Before Header

Woman in Tech: HG Data Names Dr. Elizabeth Cholawsky as CEO

HG Data, a global leader in Company Intelligence for B2B technology sales and marketing professionals, has announced Dr. Elizabeth Cholawsky as their new Chief Executive Officer. Founder Craig Harris, who has led the company since its inception, will now be responsible for accelerating the research and development activities essential to HG Data’s continued growth and expansion. Craig will remain Director and Chairman of the Board. Read More: TechBytes with Robert Fox, CTO, HG Data At the time of this announcement,…

Salesloft Raises $50 Million Series C To Fuel Innovation Of Category Leading Sales Engagement Platform

Company to Deliver AI And Open Platform In Response To Rising Market Demand For Its Sales Engagement Platform SalesLoft, the sales engagement platform on a mission to help authentic sellers deliver the best sales experience,  announced it has raised $50 million in its Series C round, bringing total funding to $75 million. Insight Venture Partners led the round with participation from LinkedIn, and Series A and B investor Emergence Capital. In recent years, the company quickly emerged as the sales engagement category…

Janrain Taps Todd Etchieson for VP of Product Post

Todd Etchieson, a Seasoned 25-year Tech Veteran, will Continue Janrain's Tradition of Industry-First Innovations for Identity Management Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced that it has appointed analytics and e-commerce veteran Todd Etchieson to its world-class management team as new vice president of product. The announcement comes after a year in which Janrain achieved a host of important industry-first milestones while surpassing commercial 3,400…

Scandit Listed As A Retail Example In Gartner’s Latest Report

Gartner Report "Elevate Customer Experience with Minor Investments That Deliver Major Benefits for Retail Digital Business", lists Scandit  Scandit, the leading developer of next-generation mobile data capture solutions based on computer vision, augmented reality and machine learning technologies, recently announced that it has been included in Gartner's recent report "Elevate Customer Experience With Minor Investments That Deliver Major Benefits for Retail Digital Business." The report states, "Smaller technology…

You Can’t Spell Digital Transformation Without CDP

The impact of digital disruption on the business world isn’t a new story. If anything, it’s been talked about so much in the past 10 years that it’s easy to imagine that everything has already been disrupted and settled into a new normal. Except that isn’t the case. Recent McKinsey research found that digital technologies and processes have only penetrated about 35 percent into the average industry, which means only about a third of the products, services, and operations that can be digitized have been. The McKinsey…

Nex Cubed Welcomes Marlon Evans As New CEO

Marlon Evans Has Earlier Held Leadership Roles at GSV Labs, Hewlett Packard, KIPP Foundation, Playworks, as well as All Stars Helping Kids Nex Cubed, a frontier technology focused seed-stage investor and accelerator, has named Marlon Evans as CEO. Evans was the former CEO of GSVlabs, a Silicon Valley-based innovation and growth platform for startups and corporations. Prior to GSVlabs, Evans was the Director of Corporate Affairs at Hewlett Packard. With a passion for social impact, Evans has held leadership roles at the…

Word Counts Play A Larger Role In Publisher Ad Earnings Than Many Probably Think

The Study Published on the Ezoic Blog, It Appears That Word Counts Could Be Accounting for a 50% to 400% Difference in Page RPM on the Same Website Some exciting new research has emerged for online publishers about the effect that article word counts have on digital ad revenue. Inspired by a case study recently presented at Google offices in New York, artificial intelligence platform, Ezoic, shared some interesting new information about the relationship between content word count and total page revenue. This information…

Insider Launches Growth Management Platform With Injection Of US$11 Million Series B Led By Sequoia

Insider's AI Helps Leading Brands Like Singapore Airlines, Uniqlo and Tokopedia Drive Growth Insider announced the launch of its Growth Management Platform (GMP), which raised a US$11 million Series B investment. Primarily, GMP helps marketers create more intelligent interactions with their customers through exposing them to the most relevant content on their preferred channels, delivering fuss-free experiences. The platform offers digital marketers a full suite of features across the entire growth funnel, from…

LeanData Routing Platform Adds New Territory Management Capability

The Territory Management Capability Adds Depth and Breadth to the LeanData Routing Platform, Empowering Sales and Marketing Ops Teams to Effectively Manage Sophisticated Lead Routing Strategies LeanData, a leader in Lead-to-Account Matching, Routing and Marketing Attribution, announced a new capability that adds depth and breadth to its industry-leading Routing Platform. LeanData’s Territory Management capability empowers sales and marketing teams to execute go-to-market strategies that seamlessly automate complex…

Six Ways CMOs Can Keep Pace with Technology Innovation

Marketers have been leveraging technology for years. But the growing number of adtech and martech solutions available to CMOs has created new demands on budgets, staffing, training, and time. Weighing which new innovations to add to existing marketing technology stacks means identifying those that will drive the best results for the business. To navigate the ever-evolving and expanding technology ecosystem, CMOs should harness these six principles: Understand The Differences between Adtech And Martech While adtech and…

Interview with Des Cahill, VP, Global Outbound Product Management, Oracle CX Cloud Suite

"Marketing is rapidly evolving from just being a creative process to being a data-driven process." Tell us a bit about your professional journey. What drew you to marketing a cloud suite? I spent 9 years at Apple and 17 years in Silicon Valley cloud-based CX startups as a CEO or marketing leader and now I’m at Oracle leading product management for our CX Cloud Suite. I joined Oracle because I saw both tremendous products and people in the CX organization, yet the brand wasn’t well known in the larger CX community. As a…

TabMo Partners with adsquare to Launch ‘Branding to Store’ Mobile Advertising Solution

TabMo's New 'Branding to Store' in Partnership with adsquare Combines Mobile Ad Creative Automation with Real-Time Campaign ROI Measurement  Leading mobile programmatic adtech platform for agencies and advertisers, TabMo has launched its ‘Branding To Store’ mobile advertising solution. Branding To Store’ mobile advertising solution uniquely combines the automated creation of a drive-to-store ad format. This unprecedented ad format offers the ability to measure the real-time uplift in footfall traffic resulting from the…

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers have successfully built their content empires by sticking to one major goal -- deliver relevant, interactive, and personalized content to customers. Playbuzz is a successful authoring platform for storytellers, and to understand how they bring core monetization offerings to global publishers and brands/agencies, we spoke to their VP, Global Monetization, Idan Shchori.…

Global CMOs Appreciating the Rise in Status but Feeling the Pressure, Says a Study by NewBase

The Report, Titled The Evolving Marketer, Shows That CMOs Feel Their Status Has Risen as Marketing's Value in Driving Revenue Has Come to the Fore NewBase, the marketing and advertising consultancy, recently launched its latest report “The Evolving Marketer”. This global study of senior marketing leaders reveals five key themes firmly on the CMO agenda: revenue generation, customer experience, data, content and processes. Only four in ten CMOs are going to increase advertising spend but three quarters (72%) are…

Vlocity Announces Industry Cloud Continuous Delivery Solutions For Salesforce, Powered By Copado

Copado Forms Strategic Alliance with Vlocity to Reduce Software Release Time and Deployment Costs for Industry Cloud Apps Vlocity, Inc., a leading industry cloud software company, and Copado Solutions, a leader in cloud-based enterprise-class change and release management solutions for Salesforce, announced the formation of a strategic alliance and the launch of Vlocity Industry Cloud Continuous Delivery solutions, now available on the Salesforce AppExchange. By bringing together the technical capabilities and shared…

Orange Belgium And Orange Polska Partner With Salesforce And Vlocity To Strengthen Their Digital Transformation

Orange Belgium and Orange Polska Partner with Salesforce and Vlocity to Strengthen Their Digital Transformation Orange Belgium and Orange Polska announced that they signed an agreement with Salesforce, the global leader in CRM, and Vlocity, a leading industry cloud company. Salesforce and Vlocity will help Orange achieve business agility faster and reduce time to market by leveraging cloud-based solutions across Orange's digital and assisted channels. Given today's digital landscape, it has become imperative for Orange…

Nift Raises $16.5 Million in Series A Funding for AI Platform

Nift Plans to Expand Nationally, with up to Five New Markets and an Increase in Its Team of 400 Percent over the next Twelve Months Nift announced $16.5 million in Series A funding from Spark Capital, Foundry Group and Accomplice. The platform has seen unprecedented success in Boston, Providence and Washington, D.C., and with the new capital, Nift plans to expand nationally, with up to five new markets and an increase in its team of 400 percent over the next twelve months. The shadow on retailers' backs is Amazon,…

Evergage Named an EContent ‘Trendsetting Product’ for Second Year in a Row

Evergage Honored for Helping Digital Marketers Deliver Real-Time, Individualized Experiences That Improve Customer Loyalty and Conversions Evergage, the real-time personalization platform company, announced that it has been named to EContent magazine's "Trendsetting Products of 2018" list. This is the second year in a row that Evergage has received a Trendsetting Products award – honoring solutions that shape the digital content industry while helping businesses solve marketing, content and publishing challenges. Also…

Google Adds Periscope Data to Single Sign-On Platform

Pre-Integrated SAML Access Accelerates Workflows Periscope Data, the world's first software platform built to address the complete analytics lifecycle, has been added to Google's catalog of pre-integrated SAML apps for single-sign-on (SSO). SAML has become one of the most popular enterprise SSO standards, enabling users to access all of their enterprise cloud applications, including admin consoles, after signing in just one time. Google supports nearly 800 applications with pre-integrated SSO support in their…

Qstream Promotes Bridget Jay to Vice President of Client Services

Bridget Jay Previously Served as Director of Client Services for Qstream Qstream, makers of software that uses science, data and mobile technology to ignite sales performance, announced Bridget Jay has been promoted to Vice President of Client Services. Jay previously served as Director of Client Services for Qstream and has been integral to developing new customer success processes and programs for the company during her 4+ year tenure. As Vice President of Client Services, Jay manages a global team of consultants…