October 2017 Forrester Report - The Future of CX Measurement, Names Adoreboard for Using Common Sense Reasoning with Effective Computing Adoreboard, a leading Emotion AI software solution, has been named for using "common sense reasoning with effective computing," for customer experience improvements, according to the October 2017 Forrester report, The Future of CX Measurement. Adoreboard is cited in a section of the report entitled "Upgrade to Analytics That Drive Action". Adoreboard's Emotion AI…

Robin Williamson VP Engineering at Teralytics Location data is turning out to be an important datapoint for marketers. We spoke to Robin Williamson, VP, Enginnering, Teralytics to understand the nuances of this emerging technology.MTS: Tell us about your role at Teralytics and the team you handle? Robin Williamson: As VP Engineering, I manage some of the top data scientists, software engineers and machine learning experts in the world. Our global team contains PhDs, alumni from some of the biggest tech companies and a…

Video Performance Benchmarks Gives Marketers A Deeper Look At Their Overall Video Content Performance Within A Competitive Context Of Industry, Region Or Country Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world's first video performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions. These…

EQual One Allows Precise, Reliable Performance Measurements Directly From the Devices, Reflecting Real-Time Customers' Perceptions of the Network and Its Services Orange, the leading French group operator with more than 269 million subscribers in the world, has implemented EQual One solution from V3D. This solution provides their customers an unmatched Quality of Customer Experience for network coverage, on a daily basis and wherever they might be - even indoor or in a private location. EQual One allows precise,…

"By aligning around the customer and his or her business goals, marketing and sales can finally overcome the organizational silos that often lead to disjointed messaging, wasted resources, and inefficiency in the pipeline." On Marketing Technology MTS: Tell us about your role at DocSend and the idea behind starting a sales content management platform? I’m the co-founder and CEO of DocSend. Before starting DocSend, i was a Product Manager for Pages at Facebook. One of the products I came across during my time there was an…

Data-rich Snapshot Provides Private Equity Held Companies With Actionable Market Intelligence Metric Centric, an advisory practice for private equity firms seeking to leverage market intelligence for their portfolio companies announced the creation of the Audience Impact Score (AIS). This new standard offers a combined view of market sentiment and perception towards a business, product, or service. This data-rich standard creates a new measure that provides the ability for ongoing monitoring of audience perception…

Partnership will Bring First-To Market Capabilities To Monitor Brand Safety, Prove Value Of Influencer Marketing Campaigns and Branded Integrations In Social Video, OTT and Digital Video Formats Delmondo, a leading social video analytics and sponsorship reporting software and Uru, an AI and computer vision company that generates brand insights for digital video, announced that Delmondo will integrate Uru’s Brand Recognition and Brand Safety Artificial Intelligence technologies into its platform. The partnership will bring…

SharePoint Marketplace, the Leader in the Office 365 Digital Workplace Solutions, Announced a Move From SharePoint Chart Web Parts to Power BI Template Dashboards Within Their Products SharePoint Marketplace, better known as SP Marketplace, is a leading provider of the Office 365 Digital Workplace Solutions. SP Digital Workplace Suite provides an Operational Portal Structure anchored by an Intranet with portals for HR, IT, Employee Self-Service, CRM, and Facilities departments. These solutions are a seamless part of Office…

"Speed and responsiveness are the new metrics of successful companies, combined with the ability to seamlessly access information and arm people with the information that will empower them. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an enterprise content services company? I’ve spent my entire career working for software companies that focus on building applications that foster collaboration, communication and the automation of business processes to better…

Account Based Marketing (ABM) is a powerful technique to deliver targeted and personalized engagements to customers in key accounts.  ABM Leadership Alliance’s recent research report shows that B2B marketers who adopt ABM can expect a 171% uplift in annual contract value - so perhaps it’s no wonder that according to data by Constellation Research, 92% of companies plan to implement an ABM strategy in 2017. Also Read: Coolfire Solutions Delivers Actionable Intelligence to Meet Data Challenges However, according to the…

Yuri Khidekel Founder & CEO - Artsai We are in that phase of utilizing technology where marketers are flooded with various automation solutions for omnichannel successes. From building a performance marketing suite to enhancing overall vision into customer journeys, modern marketers can leverage adaptive marketing solutions for better communication with billions of consumers. To understand how adaptive marketing can transform your programmatic strategies, we spoke to Yuri Khidekel, CEO, Artsai.MTS: What's the idea…

"Data Management and Customer Data Platforms are like a super sports car. They are beautiful, but if they are only parked in a garage, you are not getting what you have paid for." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start an open, full stack adtech company? We got started in 2002 when the ad industry was on the cusp of a significant change and that created a series of incredible opportunities. At the time the ad industry was a $500 million-dollar industry that…

Gregory Fulton VP, Product, AdRoll Personalization, performance, and precision are the three new P’s of marketing for B2B teams. Targeted advertising is not new to B2B industry, even as AdRoll announced the general availability of its AdRoll ABM for HubSpot and Marketo customers. AdRoll ABM is a full-funnel platform for marketers and sales departments to personalize ads with CRM data and see the impact directly inside their CRM dashboard. To understand the finer nuances of AdRoll's ABM product, we spoke to Gregory…

In a connected world where things are linked to other things and people, there are multiple touchpoints to manage. To a marketer, this means – they have to manage these touchpoints, which are invariably expected to increase in the days to come. With the way AI is proliferating, it is time for us to rethink who our customer is and explore the concept of Marketing to Things! Is it going to be a human selling to other humans by creating better experiences with hyper-personalization, contextual messaging and more? Or are we…

Guillaume Clement Chief Product Officer, Dailymotion By the end of 2017, 2.6 billion social network users will have been exposed to an average of 32 videos. By 2020, mobile video will generate more than 75% of mobile data traffic by 2021. However, video marketing and advertising technologies haven’t evolved much in the last two years, even as programmatic and intelligent content discovery platforms continue to grow at scale. Increasingly stringent brand safety and transparency standards to protect advertiser interests…

"Your company needs to identify gaps in different data points and choose the best solution for its needs. When choosing a new solution or platform, it’s important to ask yourself if it’s going to meet all requirements and if it will integrate with existing systems." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a technology innovation company? As Strata has continued to evolve, so has my role. I see myself less consumed with day to day operations and more…

As marketers, we’ve long viewed personalization as a good thing. Segment your users based on shared characteristics and target them with appropriate content and offers. Sounds simple right? But with the ever more distracted consumer, it’s not that simple. New research from Cloud IQ,  has, in fact, revealed a personalization paradox – brands believe their personalized approach is exceeding consumer expectations but it’s actually having the opposite effect. Consumers are feeling overwhelmed by irrelevant communication and…

Ted Jaffe Senior Product Manager, RingCentral RingCentral, the leading provider of Unified Communications as a Service (UCaaS) recently announced an AI-powered extension to its workplace communication technology suite. The UCaaS leader already offers advanced AI-driven integrations for Glip team collaboration with Salesforce Alert Bot, Kore.ai, and Gong.io. Unveiled at the ConnectCentral 2017, the new bot integrations provide advanced artificial intelligence automated workflows for calls, tests, and video meetings. Ted…

"An intelligent data platform needs intelligent operators. Many marketers lack the sophistication and training to set up the kinds of complicated integrations that hyper-personalization often requires." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? I've been in the email space for 18 years, and I've worked for a lot of different email companies on both the client and vendor sides. I've seen this industry mature over that time.…

"Give credit, take responsibility."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m currently the Executive Vice President of Marketing at Marchex, a leading mobile advertising analytics company that connects digital marketing online to real-world, offline actions. I have over 20 years of marketing and financial leadership in companies such as Expedia and Microsoft, as well as going through the start-up grind and mid-sized PE companies. Throughout that time, I’ve really tried…