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Animation Script Timer Launched by Piehole.tv

It's Now Possible to Accurately Budget for Video and Animation Animated video production company, Piehole.tv, has launched a free script timer tool to calculate the duration of any explainer video. A market-first, this is the only dedicated script timer for explainer videos and according to Piehole.tv  CEO, Priscilla Kennedy, was created based on thorough analysis of over 200 explainer videos and will help significantly when managing animation budgets. "It is vital to know the actual length of a video because it has…

One, Ten, One Hundred Original Series Launches Exploring the Relationship Between Money and Creativity

Four Part Documentary Following Sandwich Video as They Try to Bring Their Creativity to Life with $1000, $10000 & $100000 Wistia launches a four-part original series One, Ten, One Hundred exploring the relationship between money and creativity. One, Ten, One Hundred is a four-part, 90-minute documentary following the challenges behind its groundbreaking video advertising experiment. The documentary shows what you can achieve with a strong creative vision, regardless of the money you have. Through One, Ten, One…

TechBytes with Indus Khaitan, Chief of Growth, Chargebee

Indus Khaitan Chief of Growth, Chargebee As the overall noise increases and our attention reduces, customer acquisition no longer consists of old-school techniques nor it is a choice of inbound or outbound. We spoke to Indus Khaitan, Chief of Growth, Chargebee, to understand which technologies and strategies are best suited to expand a customer base and revenue.Tell us about your role at Chargebee and the team/technology you handle. I run growth marketing at Chargebee. The growth team sits at the intersection of…

ZaiLab on Why Partnering with Intelisys Gives Them the Edge

CCaaS provider, ZaiLab, joins the likes of Avaya, 8x8, Five9 and RingCentral as channel supplier to master agency Intelisys At a recent industry event, global CCaaS provider, ZaiLab, made a striking entrance in divergent style, by parking its 18-ton company mascot right outside the Monterey Convention Center. The venue played host to Channel Connect, the annual partner networking event hosted by master agency Intelisys, which took place in Monterey, California, from October 3rd to 5th, 2018. ZaiLab turned heads…

PERQ Raises $5 Million to Advance Digital “Guided Shopping” Platform

Indianapolis-based digital marketing firm PERQ has received another injection of seed capital. The company announced last week that it secured $5 million in follow-on investments in a seed round initiated in 2016, for a total of $7.5 million raised, says co-founder and CEO Andy Medley. This latest chunk of capital comes from Elevate Ventures; Collina Ventures; former executives from T2 Systems; Tim Kopp, former chief marketing officer of ExactTarget; and the co-founders of One Click Ventures. PERQ has created an…

Gravity Software Announces Major Accounting Software Enhancements

Gravity's Version 5 Includes Bill of Materials for Light Manufacturing Module and Value Added Tax Functionality Gravity Software (Gravity), a robust mid-market cloud accounting solution written on the Dynamics 365 (aka Microsoft CRM) platform, announced its latest release, Version 5 (v.5) of its popular application. Two of the major enhancements include Bill of Materials for Light Manufacturing and Value-Added Taxes (VAT) for international users. Gravity's v.5 has over 30 major enhancements to the application centered…

Top Tasks: A User Experience (UX) and Customer Experience (CX) Model for Better Understanding Customers’ Needs

To deliver a great digital experience today, it is necessary to understand what is most important to customers. "Top Tasks" is a how-to book just published by Gerry McGovern, CEO of Customer Carewords. It is the result of 15 years of research and experience in understanding customer needs. The Top Tasks customer experience management method has been used by over 300 organizations, including the likes of Toyota, IBM, Microsoft, Google and Cisco. "Through the specific Top Tasks methodology, we finally found a way that…

21Vianet Blue Cloud Joins Hands With Microsoft, Partners to Build Intelligent Cloud Ecosystem in China

On October 25th, Shanghai Blue Cloud Technologies Co., Ltd held the Microsoft - 21Vianet Blue Cloud Solution Launch Ceremony at the Microsoft Tech Summit 2018. Partners of 21Vianet Blue Cloud at home and abroad, including Binary Tree, Qingteng Cloud Security, BitTitan, AgilePoint, Avepoint, InfoCore and Riverbed, released a number of cloud innovations based on Microsoft Azure and Office 365 that can be applied in various fields and industries. While expanding and enriching Microsoft's intelligent cloud native ecosystem,…

IAB Singapore Becomes IAB SEA+India to Usher New Era of Growth

New Regional IAB Singapore to Promote Global Standards & Best Practices Following IAB Singapore’s sevenfold growth in the last four years and strong demand from members, the industry not for profit has officially expanded to become IAB SEA+India to represent the local markets of Southeast Asia and India. This move brings together publishers, agencies and platforms from Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, and India. Businesses with IAB Singapore membership will immediately transfer to IAB…

StarfishETL Releases New QuickBooks and Sugar Integration

Pre-Built Integration Now Available for QuickBooks and Sugar Products StarfishETL, a robust integration and migration platform and G2Crowd High Performer, has released a new integration to connect QuickBooks and Sugar. This integration allows users to create a 360-degree customer view by combining the accounting information in QuickBooks with the customer insights found in Sugar. Duplicate data entry is eliminated by connecting data related to customer accounts, invoices, and payments. The StarfishETL integration can…

Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment

Original Research to Be Presented at Digital Pharma East Syneos Health, the only fully integrated biopharmaceutical solutions organization, released a study providing real-world patient insights into the effectiveness of digital advertising to speed clinical trial recruitment. Research highlights of the study, which was conducted by the Company’s Communications business, will be presented at Digital Pharma East in Philadelphia, PA. The study, conducted online with 432 patients in the United States with epilepsy and…

Interview with Louis-David Mangin, CEO and Co-Founder, Confiant

"Our efficacy at detecting and protecting from malicious ads better than others has always been the main driver of our growth." Tell us about your role and journey into technology. What made you start Confiant? Meeting Jerome Dangu, the Co-Founder and CTO of Confiant. His in-depth knowledge of digital security was very compelling. As I started researching and learning more about the digital ad ecosystem, it became abundantly clear that this was a problem that needed a real solution. Every platform and publisher I spoke…

TechBytes with David A. Yovanno, Chief Executive Officer, Impact

David A. Yovanno Chief Executive Officer at Impact When most people think of partner marketing, they think of traditional affiliate marketing, which has been one of the top three paid marketing channels for decades, alongside search and email. We spoke to David A. Yovanno, Chief Executive Officer, Impact, to understand partner recruitment from a current B2C commerce perspective and how technologies such as AI/ML and virtual assistance could disrupt it.Tell us about your role at Impact and the team/technology you…

Sage Showcases New Product Innovations at Sage Intacct Advantage 2018

Highlights Include Sage Intacct Budgeting and Planning, Interactive Custom Report Writer and Dynamic Allocations Sage, the market leader in cloud business management solutions, highlighted three new innovations onstage at Advantage 2018, the Sage Intacct customer and partner conference taking place in Nashville, TN. These new solutions reinforce Sage’s commitment to investing in technologies that address the toughest financial management challenges of its customers. “Our pace of innovation and history of rolling out…

B2B Brands Lag Behind Agencies in Programmatic Execution, According to Annual Dun & Bradstreet Report

As Programmatic Spending Rises, So Does Pressure to Improve Data Strategy Dun & Bradstreet released the 2019 Data-Driven Marketing and Advertising Outlook, which shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space. It also highlights key differences in the maturity of agencies versus brands when buying ads programmatically. The study confirms that, though the number of marketers and agencies using programmatic has hit a plateau, programmatic spending continues…

New Euclid Survey Reveals The Key to Millennial Shoppers’ Hearts is Through Brick and Mortar, Not Online

Brick And Mortar Retailers Can Turn the Tables on Amazon This Holiday Shopping Season by Focusing on What They Know Best: Their Stores and Shoppers Euclid, the leading data platform for offline attribution and visitor retargeting, revealed counterintuitive results of a new survey: this holiday season, retailers can expect younger generations to be more drawn to their physical stores while older generations gravitate online. Retailers can put a stake in the ground this holiday season by tailoring these different experiences…

Oracle NetSuite Helps Organizations Across Industries Grow with Powerful New Innovations

New Commerce, Global Tax Management and Analytics Capabilities Help Organizations Adapt to Change and Successfully Grow and Scale Today, Oracle NetSuite has announced a series of new innovations to help organizations across industries grow revenues, expand internationally and empower business users. The new commerce, financial management, and analytics capabilities help organizations take advantage of the NetSuite platform to exceed customer expectations, enable international expansion and respond quickly to vital business…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Teikametrics Scoops $10 Million Series A Funding to Optimize Amazon Advertising

Early Leader in Amazon Advertising Aims to Capitalize on $100B Opportunity by Accelerating the Momentum and Development of its Machine Learning-Powered Retail Optimization Platform With Amazon Advertising poised to become a $100 billion business over the next decade, Teikametrics, the leading Retail Optimization Platform (ROP) that helps retailers, brands and agencies grow revenue and increase profitability on Amazon, announced that it has raised $10 million in a Series A funding round led by Granite Point Capital, Jump…

Consumers View Non-Brand Safe Ads As An Intentional Endorsement By The Brand, According To New Study By CHEQ, MAGNA And IPG Media Lab

The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify the Precise Impact of a Negative Ad Placement In the wake of a number of recent brand safety issues in the digital advertising marketplace, autonomous brand safety company CHEQ, together with IPG Mediabrands, BMW and a leading online entertainment platform, announced the results of an in-depth media trial study – "The Brand Safety Effect" – that examined how ads that appear near negative…