Gamers Make up 37% of Internet Users Globally, and Are More Invested in Environmental Issues Than the Average Person

Aside from mobile-only gamers, other gamer types are between 20-50% more interested in environmental issues than the global average  With 2020 set to see the launch of both the latest Playstation and Xbox games consoles, GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, reveals gamers make up 37% of global internet users in 2020, describes how the attributes of the modern gamer have evolved in recent years, and how both Sony and Microsoft will need to change their marketing…

PR Newswire Strengthens its Presence in Asia-Pacific with new Japanese Website

PR Newswire, the leading global provider of news distribution and earned media software and services, has launched a new version of the Japanese website. The new website (jp.prnasia.com) enables Japanese businesses to better leverage on PR Newswire's suite of communications services, and connects global companies with the Japanese market. The website is dedicated to providing communicators with valuable resources to navigate a changing media landscape and equipping journalists with the latest industry news. The mobile…

How to Market Your Tech Business in 2020

Running a tech company can be an interesting and rewarding venture. However, starting up and making a name out there may not be as easy as many would want to believe. This is especially so considering how fast the technological world keeps changing by the day. The business needs one to remain dynamic enough to adapt to these changes in order to stay afloat. Apart from coming up with products and services that meet the needs of your target audience, you will need a vibrant Marketing strategy that will sell your brand out…

A Sensible Approach to MarTech Choices

You’ve probably read somewhere the tongue-in-cheek definition of insanity that states, “Insanity: doing the same thing over and over and expecting different results.” It may not be Merriam-Webster’s definition, but it’s essentially the reason that MarTech solutions exist: to provide marketers new ways to achieve results and set realistic expectations for growth. Under that basic assumption, one can argue that MarTech solutions deliver sanity to the Marketing function. However, the sheer volume of MarTech solutions…

Valassis Uncovers New Motivations Driving Consumer Decision-Making

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement. “Marketers have an opportunity to better connect with consumers by shifting focus beyond the traditional purchasing journey and addressing individual…

Sports Illustrated Brings “The Party” to Miami Beach to Celebrate the Biggest Weekend in Sports

The Legendary Big-Game Celebration will be held on February 1 at the Fontainebleau Miami Beach Sports Illustrated announced that it will be heading to Miami Beach with The Party, its annual marquee event. The legendary sports enterprise is joining forces with The Undisputed Group for this year’s VIP big-game night on Saturday, 1 February 2020, at the world-famous Fontainebleau in Miami Beach, Florida. “We're thrilled to partner with media powerhouse Sports Illustrated to offer VIP treatment to football fans at The Party…

DEVCON Announces Protect Elect 2020: Providing Free Access to Security Software For Media Companies

Industry-Leading Influencers and 10 Major Fortune 500 Media Companies to Launch Public Research Initiative to Defeat the Weaponization of Marketing Technology DEVCON, the industry leader in online client-side security, announced the launch of its “Protect Elect 2020” program providing publishers with free cybersecurity software in advance of the upcoming 2020 US presidential election. This first-of-its-kind initiative will combat cyberattacks on media sites and their readers by granting national and local news publishers…

Quadrant Partners With LiveRamp To Expand ANZ Audience Data

Driving a Shared Mission of Providing Advertisers and Marketers With Actionable Real-World Insights Aligned to Digital Signals Quadrant.io, the leading data and technology provider specializing in high-quality mobile location-based data, has partnered with LiveRamp, the leading identity platform powering exceptional customer experiences, to bring its best-in-class audience data to the LiveRamp platform and its marketplace of data buyers across the Asia-Pacific. LiveRamp IdentityLink connects people, data, and devices…

Vyond Unveils Video Showcase Resource for Customers

Customer Videos, Templates, and Testimonials Help Make Vyond Even Easier to Use Vyond, the world leader in enterprise video animation software, announced a new showcase page on their website featuring customer videos, templates, and testimonials in an effort to make video creation even faster and easier. Learning any new tool can be difficult, and Vyond actively listened to its engaged customer base and strong community to provide the tools needed to enable customers to get started quickly. "Even though Vyond is a much…

Moving from Vendor to Strategic Partner: Success Starts with Your CRO Platform

Sales organizations are perpetually searching for competitive differentiation. Companies must first generate compelling reasons for their customers to make an initial purchase. Then, they must quickly establish their status as a strategic partner so they are the first point-of-contact for any related products or services purchased in the future. The goal is to interweave your organization in your clients’ circle of trust and be recognized as a “mission-critical” strategic partner. However, each customer relationship…

Technology Veteran Bob Leo Joins Actifio as Vice President, Global Professional Services & Customer Success

Actifio, the pioneer of multi-cloud copy data management software, announced that technology industry veteran Bob Leo has joined the company as Vice President of Global Professional Services & Customer Success, reporting to Paul Forte, Actifio's Chief Revenue Officer. In this new role, Bob is focused on driving successful business outcomes for Actifio's customers and being a trusted partner in their data-driven transformation journey. Bob brings a unique perspective to his…

NexTech AR Signs Deal With Romios Gold Resources INC.

NexTech AR Solutions, the leader in augmented reality (AR) for eCommerce and AR learning applications is pleased to announce that Romios Gold Resources a junior mining company,  has contracted for the company’s 3D/AR omni-channel services. Today’s announcement marks the beginning of a significant new use case and opportunity for NexTech’s AR Solutions in the mining sector. The top 40 global mining companies, which represent a vast majority of the whole industry, reported some $683 billion U.S. dollars of revenue in 2018…

ActionIQ Raises $32 Million to Compete with Adobe and Salesforce on Customer Data

ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, announced it has raised a $32 Million series C round led by March Capital Partners with participation from top investors including Sequoia Capital, Andreessen Horowitz, and FirstMark Capital. This brings the total capital raised by ActionIQ to $75 Million. With over 300% growth in the past year and an exclusive focus on large enterprise clients, ActionIQ has expanded its impressive client list to brands like…

New Study by Tealium Reveals the Customer Data Platform Landscape is Changing, and Organizations are Struggling to Navigate It

The report highlights how internal silos, changing data privacy laws and general confusion around what a CDP does are preventing companies from getting the most from their data. With the Customer Data Platform (CDP) space becoming more crowded than ever, there’s enormous confusion around what a CDP should do - as well as which CDP is right for each specific business or organization. Tealium, the market leader in the customer data platform industry, released the "Tealium State of the CDP Report 2020” which details…

Onfido Achieves SOC 2 Type 2 Compliance

Independent assessment demonstrates company’s commitment to safeguarding customer data and privacy Onfido, the global identity verification provider, announced the completion of Service Organisation 2 (SOC 2), Type 2 certification. The comprehensive report and certification are achieved by completing a deep-dive audit on the company's operational procedures and how the company safeguards customer data, ensuring it meets the highest industry standards. The SOC 2 report provides the independent auditor’s, BDO Limited,…

How Will Brands Engage Users in a World Without Likes

This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including Australia, Japan, Canada, and Brazil. Facebook has also begun to trial this formula in Australia, and Twitter may come on board as they consider how to create “healthier conversations” on the platform. But what will this mean for brands and the $6.5 billion influencer industry that has given them an inside view into their customers? When Instagram tested likes in Canada, a study found that 41%…

ORGANO Selects Top-Rated Talkdesk Enterprise Cloud Contact Center to Elevate Customer Experience

Leading producer and marketer of healthy, convenient and affordable food, nutrition, specialty brewed beverages, personal care products and cosmetics upgrades to cloud-native contact center solutions from Talkdesk Talkdesk, Inc., the cloud contact center for innovative enterprises, announced ORGANO chose Talkdesk Enterprise Cloud Contact Center to power its customer service operations. With Talkdesk’s seamless integrations with best-in-class CRM systems, easy add-on capabilities through AppConnect, and a strong reputation…

Global Creative Commerce Agency TPN Taps Two Females for Chief Roles

As part of its pursuit to create connected customer experiences for the most iconic brands in the world, TPN is leveraging the talents of two key female leaders in this digital-first era. Industry veterans Tracy Faloon and Sarah Cunningham have been named Chief Client Experience Officer and Chief Growth Officer, respectively. They are tasked with helping fuel the company's evolution by delivering unparalleled innovation and value to TPN's vast docket of retail, technology and CPG clients like Bank of…

Infosum Announces Partnership With Global Identity and Data Platform, Zeotap

Leading technology companies team up to help brands across Europe and the US utilise their first-party data to better understand and engage with consumers in the digital world InfoSum, the first-party data platform announced a partnership with global deterministic identity and data platform zeotap. The collaboration will enable brands to make the most out of their first-party data for more effective marketing – thanks to the combination of InfoSum’s privacy-safe platform and zeotap’s deterministic identity and customer…

PreciseTarget Announces Consumer Taste Profiles

New Data Sets Will Increase Acquisition Audience and Augment Existing CRM Data for Retailers PreciseTarget, the first data company to profile the retail buying taste of 220 million U.S. adults, announced today the beta launch of its new Consumer Taste Profile data sets, which will expand retailers’ existing acquisition audience and augment their CRM files with taste data to solve the retail industry’s persistent sparse data problem. The announcement comes as PreciseTarget exhibits at the National Retail Federation’s 2020…