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Salesforce Launches Manufacturing Cloud–Aligning Sales and Operations To Deliver More Transparent and Predictable Business Outcomes

New Industry Product, Built on the World's #1 CRM, Provides a Unified View of Rapidly Changing Customer Demand Across the Entire Value Chain New Features-Including Sales Agreements and Account-Based Forecasting-Allow Manufacturers to Strategically Plan to Meet Customer Commitments and Better React to Market Changes New Industry Product, Built on the World's #1 CRM, Will Enable Field Reps to Transform Retail Execution to Ensure the Right Product Gets to the Right Store at the Right Time Salesforce, the global leader in…

Top CRM Firms to Look out For

Businesses, big and small have been investing more in Customer Experience and Relationship Management (CRM) software making it a $48 billion industry. Here are some of the promising players. The list also includes new players who are trying to dethrone the market leaders. 1. Validity Validity has already taken the CRM industry by storm with four landmark acquisitions. The company is just a year old but it has partnered with Silversmith Capital Partners, a growth equity firm and first acquired Data Quality firm AppBuddy.…

3 Considerations for Marketers as AI Becomes a Reality

With the recent spin-out and rebrand of IBM’s Watson Marketing platform to Acoustic, many marketers are reflecting on their current and future approaches to Artificial Intelligence. Acoustic’s messaging will likely resonate with marketers as many have been burned by a growing tech stack and are looking to regain focus. As marketers explore what AI can do to help them increase revenue, the research we’ve conducted at TOPO highlights three key considerations to have top of mind. Centralized data is now a necessity All…

MarTech Interview with Abhi Yadav, Founder and CEO at Zylotech

"Using AI and ML to improve and make the customer experience more exciting and personal is intriguing." Tell us about your role and journey into Technology. What inspired you to start at Zylotech? My Co-Founder, Iqbal Kaur and I spent years building analytics software and innovation engines for enterprise brands. We were both struck by how difficult it was for businesses to manage and consume their customer data. Despite heroic efforts to plan data discovery, schemas, build connectors, transform data, and do advanced…

TechBytes with Susan Borst, VP of Mobile at IAB

How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms to boost ABM outreach are two-fold: First, it goes without saying that you need to know your budget which will help you determine which aspects of ABM you can realistically afford to execute to support your strategy. This also means gauging the time and resources of your team to execute the program with excellence. Second, is to do your homework to evaluate the various AdTech options…

AdRoll Group Posts Double Digit Growth, Fueled by New PaaS, Data and Licensing Revenue

Slate of Senior-Level Hires and Expanded US Presence Positions Company to Drive Further Growth in Its Data-Driven Marketing and Advertising Business AdRoll Group, a leading marketing technology as a service company, announced the company achieved 16 percent revenue growth in the second quarter of 2019, and that it expects growth to continue to accelerate in the second half of this year. The company’s profit has grown by 300 percent year-over-year, and headcount is forecasted to grow 35 percent over the next twelve months…

Metadata.io Becomes a HubSpot Connect Beta Integrator

Leading AI-Powered Integration Helps B2B Marketers Automatically Optimize and Execute Account-Based Campaigns Metadata.io, the AI-powered account-based advertising platform for predictable B2B lead generation, announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have…

Visa to Acquire Rambus Payments Portfolio

Visa Will Expand Enhanced Security Benefits of Tokenization Beyond Visa Cards to Any Type of Transaction, Including Domestic Card Networks, Account-Based and Real-Time Payments Systems Visa announced it has signed a definitive agreement to acquire the token services and ticketing businesses, formerly Bell ID and Ecebs LTD, from Rambus, a premier silicon IP and chip provider dedicated to delivering data faster and safer. The combination of Visa’s network tokenization capabilities with the local and account tokenization…

ZeroBounce Offers Marketers Solution to Validate Catch-All Email Addresses

Email validation service ZeroBounce provides marketers with an efficient solution to validate catch-all email addresses. By using artificial intelligence, the company’s email scoring system assesses the activity levels and overall quality of an email address. “ZeroBounce A.I. works whether you need to validate catch-all emails, or get in-depth analysis of your data quality. We wanted our customers to gain an edge over their competitors and create more powerful email marketing programs” A unique challenge in B2B…

Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats

Digital Ad Pricing and Performance Data Shows Varied Performance Across Price Points Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion…

Verint Unveils Groundbreaking New Voice of the Customer Cloud Solution that Combines Digital Leadership and Listening at Scale in the…

Automation Will Enable CX Leaders to Drive Action from a Unified View of Feedback from Across the Entire Customer Journey Verint Systems Inc., The Customer Engagement Company, announced the launch of the industry’s first comprehensive, enterprise-wide view of the voice of the customer, now a cornerstone of its expanding Voice of Customer VoC) strategy. Tailored to serve the unique needs of CX leaders, Verint Unified VoC* provides a complete view of direct, indirect and inferred VoC from across key customer engagement…

Instagram Stories and Video Ads Become Branding Staples in Social

Instagram Stories and Video Ads Become Branding Staples in Social; Investment in Apple Search Ads Accelerates Kenshoo, a global leader in marketing technology, released The Kenshoo Q1 2019 Quarterly Trends Report, and accompanying infographic, detailing Q1 spending growth in social (27%), paid search (11%) and Ecommerce Channel Ads (ECA) (83%) on a year-over-year (YoY) basis. As Kenshoo continues to expand its support for myriad ad types within key publishers, more trends emerge that highlight the value of each stage in…

MicroStrategy Scores Highest in Four Use Cases in Gartner’s Critical Capabilities for Analytics and Business Intelligence Platforms Report

MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, announced that Gartner, Inc., the leading provider of research and analysis on the global information technology industry, has recognized the MicroStrategy platform, MicroStrategy 2019, with the highest product scores across four uses cases in the “Critical Capabilities for Analytics and Business Intelligence Platforms” report. “Critical Capabilities for Analytics and Business Intelligence Platforms” According to…

Zebra Technologies to Acquire Profitect Inc.

Acquisition Extends Intelligent Edge Solutions Portfolio and Advances Enterprise Asset Intelligence Vision Zebra Technologies Corporation, an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, announced it intends to acquire Profitect Inc., a privately-held, leading provider of prescriptive analytics for the retail and consumer packaged goods (CPG) industries. Zebra Technologies Corporation today announced it intends to acquire Profitect Inc., a…

From Sensing to Sensemaking: Converging Big Data with Plant AI

Synaptic Business Automation Enables Operational Excellence by Connecting All Systems in an Organization and Integrating Business and Domain Knowledge Using Digital Automation, Finds Frost & Sullivan As process industries across the world become more connected, networked, and integrated, there has been a consistent surge in the volume of data generated across the manufacturing value chain. The high-fidelity data that is generated by sensors and other wireless devices, however, currently yields inadequate insights…

RevJet Launches Shutterstock Image Application to Streamline Digital Ad Creative Production

New Application Provides RevJet Customers Seamless Access to Shutterstock's Collection of more than 260 million Images RevJet, the only platform where Fortune 500 marketers take control of advertising experiences, announced the integration of Shutterstock's API to the RevJet AppXchange. The new app provides seamless access to Shutterstock's high-quality licensed photographs, vectors, and illustrations via the Shutterstock API, all within The RevJet Ad Experience Platform — adding to RevJet's suite of leading creative…

Criteo Announces the Appointment of Geoffroy Martin as Executive Vice President and General Manager of Retail Media

Criteo, the advertising platform for the open Internet, announced the appointment of Geoffroy Martin to the role of Executive Vice President and General Manager, Retail Media. He will be based in Paris and will report into Mollie Spilman, Chief Operating Officer at Criteo. Prior to joining Criteo, Martin was a private consultant with a focus on growth strategies and innovation. From 2004 to 2015, he held multiple positions at Art.com, including COO and CEO, where he oversaw an explosive growth in revenue and customer base…

Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace to Provide Buyers with Access to Top-Tier Digital…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the integration of its programmatic audio advertising marketplace, a2x, with the TouchPoint DSP by dataxu, a leading software provider for marketing professionals. The integration provides dataxu’s customers with the ability to add online audio from premiere broadcasters, podcasters, and streaming music services around the world to their programmatic, omnichannel buys through private marketplace (PMP) deals. “We…

GigaSpaces Partners With Informatica to Deliver an Intelligent Digital Integration Hub Across Cloud and On-Premise

Together Driving Real-Time Advanced Analytics and Machine Learning for Data Driven Enterprises GigaSpaces, the provider of InsightEdge, the fastest in-memory real-time analytics platform announced that it has partnered with Informatica, the enterprise cloud data management leader, to deliver an Intelligent Digital Integration Hub across cloud, on-premise and hybrid environments. The solution unifies Informatica's Hybrid Integration Platform including: Integration Hub and Cloud iPaaS, together with GigaSpaces…

Lucidchart Introduces Visual Reasoning Engine to Usher in the Powerful Combination of Diagramming, Collaboration and Data Visualization

Lucidchart, the leading visual workspace, announced its visual reasoning engine, which powers the platform’s automation and data visualization capabilities, along with new features and integrations designed to combine diagramming, collaboration and data visualization to accelerate understanding and drive innovation. Lucidchart enables its more than 15 million users to gain an elevated perspective on complex problems and processes through its powerful diagramming core and collaboration features. The addition of the visual…