"It’s important to be aware of the many manual, time-consuming processes that are having a bottleneck effect on your business, then searching for solutions to address those pain points." On Marketing Technology MTS: Tell us a bit about…
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"No enterprise can cope with 5400 companies in MarTech. Consolidation of data and platforms will ultimately create more value for the economic buyer." On Marketing Technology MTS: Tell us about your role and how you got here? What…
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"Without having a clear vision around data its difficult for any business to optimize understanding their customers or the general consumer in terms of trends and behavior." On Marketing Technology MTS: Tell us about your role at Cint and…
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Rishi Dave, Chief Marketing Officer At D&B, Explains How Marketing And Sales Teams Could Equip Themselves With Powerful Data And Drive Alignment In Selling Effectively To Engaged B2b Buyers Last month, Dun and Bradstreet (D&B)…
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"Some of the hypotheses will be right and some may be wrong. What you need to figure out at any given time is where your changes have the most impact." On Marketing Technology MTS: Tell us a little bit about Cien.ai. What inspired you to…
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Kate Fitzgerald And Jamie Anderson Join Marketo In The Americas And EMEA, With Yasutaka Fukuda Expanding Leadership In The Asia Pacific  Marketo, Inc, the leading provider of engagement marketing software and solutions, announced…
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"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision…
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"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how…
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"Being accessible on any device, anywhere and anytime is changing what consumers expect from companies they do business with." On Marketing Technology MTS: Tell us a bit about your role at Infusionsoft and how you got here? (What inspired…
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"Have we become so confused by the digital landscape that we actually focused on devices instead of people?  Sure, cookies and device IDs are important but only to the extent that they can be linked to a person." On Marketing Technology…
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"I don’t believe AI will replace marketers, but these new tools and systems powered by machine learning will become more of a “co-pilot” to help us make better decisions and do some of the heavy lifting so that we can be more creative and…
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Personalized Marketing Is Where It’s At For Today’s Customers. How Can You Use Social Media And Big Data To Connect With Your Audience In A More Meaningful Way? Read This Post To Find Out. “Right audience, right channel, right time”…
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"Social media networks are databases of user-generated content that can help marketers understand their target audience."On Marketing Technology MTS: Tell us a little bit about your role at Socedo and how you got here. I am the…
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