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Global Advertising & Marketing Revenues Up 3.9% to 1.2T in 2017: PQ Media Report

Fueled by strong growth in smart technology marketing, videogame advertising and mobile coupons, as well as influencer marketing, content marketing and product placement According to PQ Media's new Global Advertising & Marketing Revenue Forecast 2017-21, global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017. Growth decelerated this year due to the absence of major political and sporting events, offset by strong growth in various digital & alternative media channels.…

TechBytes with Olga Andrienko, Head of Global Marketing, SEMrush

Olga Andrienko Head of Global Marketing, SEMrush Sandwiched between positive and negative website content performance indicators, marketers are forced to make assumptions without questioning the validity of the results. While numbers don’t lie, it is obvious that they can certainly be manipulated to make traffic stats look great, or in some cases horrendous. We spoke to the Head of Global Marketing at SEMrush, Olga Andrienko to understand how brands should leverage competitive intelligence and website analytics to drive…

Digilant Releases New Holiday Media Planning Guide

Shopping Data & Insights for Planning Effective Programmatic Campaigns Digilant, a global provider of programmatic ad buying solutions and services, released a report that captures relevant data for advertisers and media buyers about Holiday shoppers' consumer behavior and motivations to help brands make their marketing investments more profitable. Long gone are the days when Thanksgiving was just a day to give thanks and celebrate with family and friends; today, especially to retailers as well as…

TechBytes with Brian Lovett, Director, Product, VigLink

Brian Lovett Director, Product, VigLink Viglink's survey, released earlier this year, found that affiliate marketing was ahead of display advertising in revenue generation. We spoke to Brian Lovett, Director of Product, VigLink, to find out how affiliate marketing works and how this sector would evolve in the years to come.MTS: Tell us about your role at VigLink and how you arrived at this position? Brian Lovett: I am the Director of Product at VigLink. Before my current role, I was the CEO of a company in the same…

TechBytes with Andries de Villiers, General Manager, Near

Andries de Villiers General Manager, Near Location data is turning out to be the latest tool for marketers to target customers online and offline more effectively. Near is one of the most powerful Ambient Intelligence Platform providing real-time information on places, people and products. We spoke to Andries de Villiers, General Manager, Near to understand how location data can help brands better connect with their customers.MTS: Tell us a bit about your role at Near and how you got here? Andries de Villiers: After…

Interview with Eric Keating, VP, Marketing, Zaius

"Marketers need a complete view of the customer experience - every interaction that a customer has with your brand - including sales, marketing, and support data. Without understanding all interactions in a single customer view, you’re bound to miss something vital." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a B2C CRM platform? As the fortunate person who heads up marketing at Zaius, the team and I are focused on educating the market about the incredible…

Competitive Intelligence and Backlink Audits—What Marketers Need to Know from the Latest SEMrush Study

September 27 Was World Tourism Day. The Theme Of World Tourism Day 2017 Was “Sustainable Tourism— A Tool For Development.” To show how top businesses see tourism as a potent driver of economic growth, leading online marketing intelligence and analytics company SEMrush, released the “SEMrush Website Airline and Keyword Study.” The study highlights the top destinations, top travels and the main channels that generate the highest traffic streams for the travel industry. On key words for destinations and website traffic…

Interview with Tony Zito, CEO, Rakuten Marketing

"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an integrated marketing company? My career with Rakuten Marketing began in 2012 when my display company, mediaFORGE, was acquired by Rakuten Marketing. Directly following the acquisition,…

Interview with Mukund Ramachandran, VP Global Marketing, Dynamic Yield

"To use the technology successfully, companies are aligning marketers, product managers, and developers around a shared vision to provide better experiences for customers." On Marketing Technology MTS: Tell us a little bit about your role at Dynamic Yield and how you got here. I am the VP of Marketing at Dynamic Yield. I am responsible for all aspects of marketing including brand marketing, content marketing, PR, product marketing, event marketing, and demand generation. I am a product marketer both by training and at…

Marketing Trends: Rise of the B2B Consumer

When it comes to the business-to-business (B2B) world, marketers are rarely faced with the same fast-paced change that they have come to expect when dealing with consumers. Traditionally speaking, B2B commerce has always relied on a much longer customer journey than its B2C counterpart. Whether incorporating a new business partner, investing in a new technology or finalizing a commercial deal, B2B decision makers will rarely make a purchase on a whim. For this group, the age-old marketing tactics of Product, Place,…

TechBytes with Sean Zinsmeister, VP of Product Marketing, Infer

Sean Zinsmeister VP of Product Marketing, Infer Modern marketers rely heavily on predictive intelligence and AI in building a true, single-source definition of customer experience based on data and analytics. The biggest question in a competitive AI landscape is how human factors would influence the industry. To get a clear picture on everything-AI and intelligent sales platforms, we spoke to Sean Zinsmeister, VP of Product Marketing at Infer.MTS: Tell us about your role at Infer and how you got here? Sean …

HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology

HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious Forms of Ad Behaviors Leading video advertising technology provider HIRO Media has announced the world’s first ‘Safe SSP,’ for advertisers, content owners and publishers. HIRO’s Safe SSP is branded as the only publisher-centric solution that enables publishers to block malicious advertisements in real time. The video advertising technology provider developed the Safe SSP platform in response to…

TechBytes with Jonathan Opdyke, President, Brand Solutions, Criteo

Jonathan Opdyke President, Brand Solutions, Criteo In May, Criteo launched the Criteo Direct Bidder, a header bidding technology that directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 15,000 clients globally. We spoke to Jonathan Opdyke, President, Brand Solutions, Criteo to understand how Criteo plans to tackle the challenges of marketing attribution.MTS: Tell us about your role in Criteo and the team you handle? Jonathan Opdyke: In 2004, I co-founded and ran HookLogic…

Interview with Dave Gullo, Co-Founder and CTO, VideoAmp

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…

Interview with Gladys Kong, CEO, UberMedia

"Location intelligence is becoming easier to access and the insights are becoming more actionable. Barriers to entry are lower and will continue to ease, to the point where businesses in all verticals and at all stages of maturity will find applications for it." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a technology innovation company? I came to the US from Hong Kong when I was a teenager. I had learned English primarily from books and practiced it only in a…

TechBytes with Aditya Jami, Senior Director, Data Science & Engineering and Head, AI, Meltwater

Aditya Jami Senior Director, Data Science & Engineering and Head, AI, Meltwater B2B marketers are seeking inspiration from B2C strategies and campaign management ideas to win more customers. It is only a matter of “when” B2B marketers start connecting with their audience using brand stories, based on media intelligence platforms. Last month, media intelligence giant, Meltwater, came up with a unique report on the social media buzz created by brands to win over customers leading up to Singapore’s 52nd birthday. The…

Interview with Hagai Shechter, CEO, Fraudlogix

"Transparency needs to become the norm so that marketers know where their ads are being served and to what type of traffic." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an online advertising fraud detection company? I’ve been working in the online space since the late 90s. Previously, I owned a company that sold digital products through affiliates and marketing partners and we were hit with online fraud. It turned out that some of our marketing partners were…

TechBytes with Jonathan Epstein, Senior Vice President, International, Sentient Technologies

Jonathan Epstein Senior Vice President, Sentient Technologies Last month, Sentient entered into an exclusive business agreement with Rakuten Marketing to bring Sentient Ascend to the Japanese market. We spoke to Jonathan Epstein, Senior Vice President, International, Sentient Technologies to understand how Sentient ASCEND and AWARE personalize marketing campaigns and optimization.MTS: Tell us about your role at Sentient and how you got here? Jonathan Epstein: I’m currently senior vice president, international, for…

3 Ways That IoT Technology Will Change The Future of Marketing

Content fuels the engine of modern-day marketing and driven by a focused sales strategy. The purpose of marketing is to deliver a valuable message to the right customer, at the right time, so they have a higher likelihood to purchase a given product or service. As companies continue to find ways to make their marketing dollars more efficient and increase their marketing efforts, many businesses are looking to networking and algorithms to drive their future marketing strategies. As the online environment becomes faster,…

TechBytes with Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola

Gil Chamiel Director of Data Science and Algorithm Engineering at Taboola In an era of personalization and web customization, marketers are increasingly relying on programmatic and AI technologies. Predictive technology and omnichannel experience help businesses increase user engagement, monetize traffic and deliver relevant content throughout the customer journey. We spoke to Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola, to understand how the predictive recommendation engine for content…